Perspectives

What Perspectives does

Perspectives Psychological Associates of Mid-Michigan is a privately held outpatient psychological services practice operating from two office locations in Midland and Mt. Pleasant, Michigan. It delivers individual, couples, and group therapy for adults, adolescents, and children using evidence-based modalities — Cognitive-Behavioral Therapy (CBT), Interpersonal Process Therapy (IPT), Behavioral Activation, and exposure-based interventions — to treat depression, anxiety, anger, substance use, marital problems, and trauma. The practice is staffed by 10 licensed clinicians (including doctoral-level Psychologists, LMSWs, an LLPC, and an LLP) and 2 administrative staff; Dr. Mark Deskovitz is identified as a co-owner. Specialized credentials include ABPP board certification in cognitive-behavioral psychology, CAADC substance-abuse certification, and DOT-SAP qualification, enabling both clinical care and regulated occupational evaluations.

The firm's service portfolio extends beyond core therapy into formal psychological assessments (cognitive, personality, learning disability, bariatric, fitness-for-duty, pre-employment, and Social Security disability evaluations), a seasonal 8-week Summer Emotion Explorers program for children ages 4-17, DOT Substance Abuse Professional evaluations and employer regulatory training, consulting to schools and community organizations, and applied research with publications on personality assessment and methods of assessing police officers. Services are billed through a mix of insurance reimbursement and cash/out-of-pocket rates, with reduced fees offered based on need; SAP evaluations carry a fixed unit price of $500 per initial (2-3 hours) and $500 per follow-up (30 minutes to 1 hour). Delivery occurs in-person at the two offices, via telehealth, and through a ClinicTracker-managed client portal (Clinic ID: PPAM).

The go-to-market is sales-led and relationship-driven: prospective clients reach the practice by phone (989-486-3021), email, or the website, with referrals originating from healthcare providers, schools, and word-of-mouth in the Mid-Michigan community. Marketing relies on a content-heavy website (service descriptions, staff biographies, insurance information, APA-linked educational resources), community outreach (pro-bono services, lectures, sponsorships of local sports teams), and active advocacy for mental-health causes. The firm is independently owned and operated with no indication of external investors, parent company, or institutional capital.

Name

Perspectives

Legal name

Perspectives Psychological Associates of Mid-Michigan

Website

https://perspectivespsych.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Perspectives Psychological Associates of Mid-Michigan is a privately held outpatient psychology practice serving individuals, couples, families, DOT-regulated employers, and community organizations across Mid-Michigan from offices in Midland and Mt. Pleasant via therapy, psychological assessment, SAP evaluations, and consulting.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industry

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Psychological therapy services
• Mental health counseling
• Psychological assessment services
• Substance abuse evaluation
• Child emotion regulation programs

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Therapeutic Services: Individual, couples, and group therapy sessions for adults and children. Revenue generated through insurance billing and cash payments. Includes treatment for depression, anxiety, anger, substance use, marital issues, and trauma.
2. Psychological Assessments: Formal assessments including cognitive assessment, personality assessment, learning disability assessment, bariatric evaluations, fitness for duty evaluations, pre-employment screenings, and social security evaluations. Revenue through insurance billing or cash rate.
3. DOT SAP Evaluations and Training: Department of Transportation Substance Abuse Professional evaluations and employer trainings. Fixed pricing at $500 per initial evaluation, $500 for follow-up evaluation, plus employer training services.
4. Summer Emotion Explorers Program: 8-week summer program for children ages 4-17 to develop emotion regulation skills. Billed through insurance or cash rate.
5. Consulting Services: Consultation services to community organizations, schools, and churches regarding mental health guidance and information.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Perspectives Psychological Associates of Mid-Michigan is a private psychological services practice that delivers evidence-based therapy, formal psychological assessments, Department of Transportation SAP evaluations and training, and consulting/community outreach. The practice treats individuals, couples, and groups across the lifespan for conditions such as depression, anxiety, substance use, trauma, and marital problems, and operates from offices in Midland and Mt. Pleasant with telehealth and a ClinicTracker client portal.

Product overview

Perspectives Psychological Associates of Mid-Michigan offers a unified suite of mental health services centered around therapy, assessment, and community support. The core offerings include Therapy Services (using CBT, IPT, Behavioral Activation, and exposure-based interventions), Assessment Services (cognitive, personality, learning disability, and pre-employment assessments), a Summer Emotion Explorers Program for children, and Department of Transportation SAP evaluations and trainings. Additional services include Research, Consulting, and Community Outreach programs. The practice provides services to individuals, couples, families, and groups across the lifespan.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy Services Evidence-based therapeutic services for adults, adolescents, and children, including Cognitive-Behavioral Therapy (CBT), Interpersonal Process Therapy (IPT), Behavioral Activation, and exposure-based interventions. Treats depression, anxiety, substance abuse, anger management, marital problems, and trauma. Offered as individual, couples, and group sessions.
• Assessment Services
• Summer Emotion Explorers Program
• Department of Transportation SAP Evaluations and Trainings
• Consulting Services

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Headspace Health: Digital mental health platform combining the Headspace app with Ginger therapy services — competes for self-directed and employer-sponsored mental health demand that overlaps with Perspectives' individual therapy market.
• Lyra Health: Mental health benefits platform offering therapy and coaching via employer contracts, blending live and digital delivery — adjacent competitor working with employers rather than direct-to-consumer like Perspectives.
• Spring Health: Mental health benefits platform providing therapy, coaching, and medication management through employer-sponsored plans — competes with Perspectives for insured patients but accessed through employer benefit programs.

Direct peers

• Talkspace: Online therapy platform connecting users with licensed therapists for individual, couples, and teen therapy via messaging and live sessions — competes for the same patient base seeking remote mental health services.
• LifeStance Health: National outpatient mental health group practice operating in 30+ states with psychiatrists, psychologists, and therapists delivering therapy and assessments in person and via telehealth — directly comparable business model to Perspectives, just at vastly larger scale.
• BetterHelp: Largest online therapy network offering individual, couples, and teen therapy with licensed therapists — represents the scaled, digitally native competitor to Perspectives' local in-person practice model.
• Talkiatry: Telehealth psychiatry and therapy platform accepting insurance across multiple U.S. states — directly competes with Perspectives' therapy and assessment offerings through online delivery and insurance billing.
• Thriveworks: Multi-state outpatient counseling and psychiatry practice offering individual, couples, and family therapy with both in-office and telehealth delivery — closely matches Perspectives' clinical service mix and hybrid delivery model.
• Cerebral: Online mental health platform providing therapy and medication management for anxiety, depression, and ADHD — competes for the same patient population Perspectives serves, particularly in telehealth delivery.

Broad incumbents

• Acadia Healthcare: National behavioral health operator providing inpatient psychiatric and residential treatment as part of a broader specialty portfolio — operates in the same clinical domain but at much higher acuity than Perspectives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PerspectivesMidland
• LinkedInlinkedin.com/company/perspectives-psychological-associates-of-midmichigan-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perspectives