Radiotaxi Venezia

What Radiotaxi Venezia does

Cooperativa Artigiana Radiotaxi Soc. Coop., doing business as Radiotaxi Venezia, is an Italian cooperative founded in 1977 in Mestre (Venice) that represents approximately 90% of all taxi drivers in the Municipality of Venice. The cooperative coordinates a fleet of roughly 120 vehicles through 94 driver-members and a 10-15 person support staff, dispatching rides via a 24/7 call center (phone +39 041 5964), SMS Taxi (Consorzio Radiotaxi Veneto), appTaxi, an online voucher shop, and street-hail pickup in designated Mestre zones. Core technology is a GPS-integrated dispatch system on radio and GPRS channels, with video surveillance installed in every vehicle since 2004 (first-in-Italy) and POS terminals supporting all major credit cards and PayPal.

Revenue is generated through a combination of per-ride metered fares (Tariff Codes 1-3 with a €3.20 starting fare), fixed fares to key destinations (Marco Polo Airport, Marittima cruise terminal, Mestre Railway Station, Dell'Angelo Hospital), taxi advertising starting at €10/car/month, voucher pre-purchases, the Fidelity Card loyalty program (10% discount with tiered annual fees), and the wholly-owned subsidiary Venezia Porta Est, which provides premium Mercedes-Benz car-hire-with-driver services for executive transfers and tours. Customer segments are primarily tourists and visitors (airport transfers, cruise terminal, hotels), local residents, and business travelers; 22 vehicles (13.5% of fleet) are specially equipped for disabled passenger transport.

Distribution combines a 24/7 phone switchboard, physical customer service desks at Marco Polo Airport (9am-11pm) and Marittima Port (tourist season), multilingual website (IT/EN/RU), and owned social channels (Twitter, Facebook, YouTube). As a cooperative 'a mutualità prevalente', Radiotaxi Venezia collects payments on behalf of member drivers and is governed by a Board of Directors led by President Marco Bortolan; share capital stands at €947,850 fully paid.

Name

Radiotaxi Venezia

Legal name

Cooperativa Artigiana Radiotaxi Soc. Coop.

Website

https://radiotaxivenezia.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Radiotaxi Venezia is a 1977-founded Venice taxi cooperative coordinating ~120 vehicles representing 90% of municipality-licensed drivers, dispatching via a 24/7 GPS-integrated call center, app, SMS, and airport/cruise-terminal desks for tourists, residents, and corporate clients.

Ownership category

akta.pro rank

Product category

Taxi and Ground Transportation Services

NAICS

Taxi and Ridesharing Services (485310), Limousine Service (48532)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro industry

PRIMARYTLAFAHAG

Taxi Dispatch & Fleet Management Operators (Radio/Call Center)

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Taxi & E-Hail Operators

SECONDARYTLAFAHAA

Street-Hail Taxi Operators (Metered/Radio Dispatch)

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Taxi & E-Hail Operators

SECONDARYTLAFAIAD

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis)

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Rideshare & Ride-Hailing Platforms (TNCs)

Keywords

• Taxi services
• Passenger transport
• Airport transfers
• Accessible transport
• Car hire with driver

Headquarters

HQ city

Mestre

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Taxi Metered Fares: Core revenue from metered taxi journeys. Fares calculated by taxi meter including starting fare, per-kilometer rates, time-based rates, and surcharges (luggage, airport, night/holiday service). Fixed fares available for popular routes.
2. Voucher Pre-Purchase: Sale of taxi ride vouchers through online shop at fixed prices. Vouchers valid for 180 days from purchase, for single use, up to 4 passengers plus luggage. Revenue collected in advance on behalf of member drivers.
3. Taxi Advertising: Revenue from advertising on taxi vehicles. Starting from €10 per month per car, with customized solutions based on client needs. Advertisements also published in gallery section.
4. Car Hire with Driver (Venezia Porta Est): Premium transfer and rental services through subsidiary Venezia Porta Est with Mercedes Benz fleet including sedans, minivans, and minibuses. Fixed all-inclusive pricing for private transfers, tours, and executive services.

Pricing tiers

Go-to-market motion6 records

Distribution channels7 records

Marketing channels6 records

Core offering

Radiotaxi Venezia runs a 24/7 dispatched radio taxi service in the Venice metropolitan area using a fleet of around 120 GPS/GPRS-connected authorized vehicles operated by approximately 94 cooperative driver-members. Its primary sellable offerings are on-demand taxi rides (booked by phone, SMS, mobile app or street pick-up), pre-paid taxi vouchers, accessible transport for passengers with reduced mobility, the Fidelity Card loyalty program, premium car-hire-with-driver through its subsidiary Venezia Porta Est, and taxi advertising space.

Product overview

Cooperativa Artigiana Radiotaxi operates as a taxi cooperative representing approximately 90% of Venice's taxi drivers with a fleet of 120 vehicles. The core offering is the Radio Taxi call center service (24/7, +39 041 5964) coordinating taxi dispatches via GPS and radio technology. The product portfolio includes supplementary booking channels: appTaxi (smartphone geolocation app), SMS Taxi (text message booking), and an online voucher shop (shop.radiotaxivenezia.com) for fixed-route pre-purchases. Customer enhancement services include the Fidelity Card loyalty program (10% discount), Disabled Transport (22 adapted vehicles), Lost Property recovery, and Street Pick-up Taxis (hail without booking). The subsidiary Venezia Porta Est extends the offering to premium car rental with driver services including Mercedes Benz fleet, airport transfers, tours, and executive transportation. The company also operates taxi advertising services and maintains airport/cruise terminal customer service desks.

Differentiator

Problem solved

Functional benefit

Brands

• Venezia Porta Est: Car hire with driver service company offering private transfers, tours, and executive/business services using Mercedes Benz fleet of limousines, minivans and minibuses.

Products and services

• Radio Taxi Service 24/7 dispatched radio taxi service in the Venice metropolitan area, using a fleet of around 120 GPS-connected authorized vehicles operated by cooperative driver-members, covering airport transfers, cruise terminal transfers and intra-city rides.
• SMS Taxi Booking Short-message-service booking channel through which customers can request a taxi from the central dispatch.
• appTaxi Mobile Booking Mobile-application booking channel (appTaxi) integrated with the cooperative's dispatch, allowing customers to request and track a Radiotaxi Venezia vehicle.
• Disabled / Assisted Passenger Transport Specialized taxi service for passengers with reduced mobility and wheelchair users, served by accessible vehicles making up 13.5% of the fleet (well above the 5% legal minimum).
• Online Taxi Voucher Shop Pre-paid taxi voucher scheme sold via the cooperative's webshop, electronically scanned and verified at the end of each ride.
• Venezia Porta Est — Car Hire with Driver Premium chauffeured car-hire-with-driver service operated as a separate subsidiary brand, targeted at corporate clients, hotels, travel agencies and event organizers.
• Taxi Advertising Sale of interior and exterior advertising space on Radiotaxi Venezia vehicles to local and regional advertisers seeking high-visibility exposure in the Venice tourism area.
• Fidelity Card Loyalty-card program that accumulates ride credits for repeat customers and can be issued via the call center or downloaded online.

Quantifiable outcome

• 13.5% of fleet equipped for disabled transport (law requires only 5%)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Venezia Porta EstcoreStrategic or Co-development PartnerSubsidiary company formed by Cooperativa Artigiana Radiotaxi Venezia to offer premium car hire with driver services including private transfers, tours, and executive services. Operates Mercedes Benz fleet of sedans, minivans, and minibuses. Provides customer service desk at Venice Marco Polo Airport. Partners with Radiotaxi Venezia for airport meet-and-greet services.
• Consorzio Radiotaxi VenetocoreStrategic or Co-development PartnerTaxi consortium for the Veneto region that developed the SMS Taxi service under the aegis of Veneto Regional Authority. Enables taxi booking via SMS text message to +39 338 844 2000 throughout the Veneto region.
• appTaxicoreTechnology or IntegrationFree mobile application for calling taxis using smartphone geolocation technology. Developed for Android and Apple platforms, reducing waiting times and call costs. Available in multiple Italian cities with plans for expansion. Radiotaxi Venezia promotes appTaxi on website and in-app.
• Venice Marco Polo Airport (SAVE)coreStrategic or Co-development PartnerAirport system comprising Venice and Treviso airports, third largest Italian airport center after Rome and Milan with over 9.5 million passengers in 2011. Radiotaxi Venezia maintains customer service desk in Arrivals Hall and provides airport transfer services.
• Venice Passenger Terminal (VTP)coreStrategic or Co-development PartnerTourist port reached record 2,248,453 international passengers in 2011 with 152,668 international vehicles. Radiotaxi Venezia operates customer service desk during tourist season inside Marittima Port for cruise passenger transfers.
• Venezia-Mestre Railway StationminorStrategic or Co-development PartnerStrategic transportation hub with approximately 85,000 daily passengers and 31 million annually, served by around 500 trains daily. Station is a key pickup/drop-off point for Radiotaxi Venezia services with fixed fares available.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Uber: Global rideshare platform operating across Italian cities with broader scope and capital base than Radiotaxi Venezia. Competes for urban taxi demand and exerts regulatory pressure on traditional cooperatives.
• Bolt: European rideshare and taxi-app operator present in Italy. Comparable as a multi-city mobility platform competing for app-based bookings and short-trip taxi demand.

Direct peers

• FreeNow (formerly mytaxi): Major European taxi and ridesharing app with Italian presence, connecting licensed taxi drivers with riders via mobile booking. Directly competes with appTaxi and SMS Taxi for app-driven urban demand.
• Radiotaxi Roma (Coop. 6645): Rome's largest licensed radio taxi cooperative operating a 24/7 call center and connected fleet of thousands of vehicles. Directly comparable as a municipal taxi cooperative franchise with regulated member drivers.
• Taxi Firenze (So.Co.Ta.): Florence's licensed taxi cooperative operating a centralized radio dispatch and booking service for member drivers serving a major Italian tourist destination — directly comparable business model and customer mix.
• Radiotaxi Milano: Milan's principal licensed radio taxi cooperative, operating a multi-channel dispatch service analogous to Radiotaxi Venezia. Comparable as a city-level licensed taxi franchise with cooperative member drivers.
• itTaxi: National Italian app-based taxi booking platform that aggregates licensed taxi cooperatives across cities, including Radiotaxi Venezia via appTaxi. Closest digital peer competing for the same smartphone bookings.

Emerging players

• Blacklane: Premium chauffeur and airport transfer service active in Venice and other Italian cities. Comparable to the Venezia Porta Est subsidiary as a higher-end alternative to metered taxis for tourists and executives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/taxivenezia
• YouTubeyoutube.com/user/RadioTaxiVenezia
• Facebookfacebook.com/RadiotaxiVenezia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiotaxi Venezia