Helmets On
Helmets On is a Lebanese exclusive Polaris distributor and Indian Motorcycle dealer operating two retail showrooms (Beirut Sodeco, Mzaar Keserwan), selling new and pre-owned powersports vehicles, parts, apparel, and rentals, plus a $500/year insured parking subscription and Polaris-certified service.
- Company typePrivate
- Founded2008
- HeadquartersBeirut, Lebanon
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Helmets On does
Helmets On is a Lebanese powersports retail and service company operating as the exclusive Polaris Lebanon distributor, with two physical showrooms — the Sodeco branch in Beirut (Independence Street) and the Mzaar branch in Keserwan (Main Road Ouyoun El Simane). The company sells new and pre-owned Polaris off-road vehicles (ATVs, UTVs, SxS), Polaris snowmobiles, Indian Motorcycles, Polaris Slingshots, URBN e-Bikes, and Polaris Government Vehicles, alongside a deep multi-brand apparel and accessories assortment (helmets, jackets, gloves, boots, goggles, protection gear, Bluetooth intercoms, luggage, and performance parts from brands such as 509, FXR, GGB, CAMSO, NZI, FLY Racing, Rhinowalk, Uclear, ASMAX, Sedona, and ITP). Service is delivered by Polaris-trained and certified technicians, and the Sodeco branch operates Mon–Fri 9:30 am–6 pm and Saturday 9:30 am–5 pm, while the Mzaar branch operates seven days a week.
The business operates a hybrid multi-stream revenue model. One-time vehicle, parts, accessories, and apparel sales form the core, priced across a wide range — from sub-$50 goggles and sub-$150 helmets to multi-thousand-dollar on-road vehicles (starting around $4,438.5) — with promotional discounts up to 70% on non-current models. Recurring and usage-based streams include annual secure parking at $500/year (bundling insurance, 24/7 surveillance, cleaning, pre-ride inspection, lounge, restrooms, and showers) and ATV/buggy/snowmobile rental tours. Distribution is omnichannel: two physical showrooms, an e-commerce storefront, social channels (Facebook, Instagram, YouTube under both Helmets On and Polaris Lebanon brands), an email newsletter, and a dealer inquiry program recruiting independent resellers. An affiliate program pays 5% credit on successful referrals. Customer segments span ATV/UTV/SxS enthusiasts, snowmobile riders, motorcyclists, e-bike buyers, government/mission buyers, and powersports owners needing seasonal storage.
Helmets On is a privately held Lebanese sarl with 11–50 employees, no disclosed funding history, no parent company, no management team disclosed publicly, and no subsidiaries. The company does not publish revenue or operating metrics and has no documented AI/ML capabilities, patents, regulatory actions, or M&A activity. Its competitive position rests on exclusive OEM distributor agreements (Polaris, Indian Motorcycle), a multi-brand authorized retail portfolio, certified service capability, and the integrated parking-plus-retail-plus-rental ecosystem anchored at its two Lebanese locations.
Helmets On firmographics
Firmographics- Name
- Helmets On
- Legal name
- Helmets On sarl
- Website
- https://helmets-on.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Helmets On is a Lebanese exclusive Polaris distributor and Indian Motorcycle dealer operating two retail showrooms (Beirut Sodeco, Mzaar Keserwan), selling new and pre-owned powersports vehicles, parts, apparel, and rentals, plus a $500/year insured parking subscription and Polaris-certified service.
- Ownership category
- akta.pro rank
Helmets On industry classification
Industry- Product category
- Powersports Dealership and Retail
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Recreational Goods Rental (532284), Other Automotive Repair and Maintenance (81119), Automotive Parts and Accessories Retailers (44133)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Riding Gloves & Hand Protection Retail (CRAMANAE), Powersports Equipment, Gear & Accessory Rentals (Helmets, Jackets, GPS, Luggage) (THADAHAK), Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL), Off-Road Dirt Bike Rentals (THADAHAF), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where Helmets On is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices2 records
Markets served
Helmets On business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel
Revenue model
- Vehicle Sales: Sale of new vehicles including Polaris off-road vehicles, Indian Motorcycles, Polaris Slingshot, snowmobiles, and pre-owned vehicles
- Parts & Accessories Sales: Sale of replacement parts, performance upgrades, rims, tires, and accessories for ATVs, UTVs, buggies, and snowmobiles
- Apparel & Riding Gear Sales: Sale of helmets, jackets, gloves, boots, protection gear, Bluetooth devices, and lifestyle clothing
- Vehicle Rental Tours: Rental tours for ATVs, buggies, and snowmobiles providing 360-degree adventure experiences
- Annual Parking Services: Secure annual parking for Snowmobiles, ATVs, UTVs, SxS, and Motorcycles with amenities including lounge, restrooms, showers, insurance coverage, and complimentary hospitality for $500/year
- Service & Repairs: Polaris trained and certified technicians providing vehicle service, repairs, and outfitting
- Affiliate Referrals: 5% credit earned on successful referrals through affiliate program
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Parking - $500/year |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Helmets On product offering
Product offeringCore offering
Helmets On is a Lebanon-based powersports retailer and the official Polaris Lebanon distributor, operating two showrooms (Sodeco in Beirut and Mzaar in Keserwan) plus an online shop. The company sells new and pre-owned off-road vehicles (ATVs, UTVs, SxS), snowmobiles, Indian motorcycles, Polaris Slingshot, and URBN e-bikes, alongside a full range of riding gear, parts, and accessories. It complements retail with Polaris-certified service and repairs, ATV/buggy/snowmobile rental tours, and an annual secure parking subscription.
Product overview
Helmets On is a Lebanon-based powersports retail company and Polaris/Indian Motorcycle distributor offering a comprehensive range of vehicles, equipment, and services. The business operates as a single-platform retail operation with multiple product categories: new and pre-owned vehicles (Polaris off-road vehicles, snowmobiles, Indian motorcycles, Polaris Slingshot, and URBN e-bikes); rental tours for ATVs, buggies, and snowmobiles; service and repairs by Polaris-certified technicians; and annual parking facilities. The product portfolio includes extensive apparel and gear (helmets, jackets, gloves, boots, goggles, protection gear), helmet Bluetooth intercoms (EUROFONE, Uclear, ASMAX), bags and luggage (Rhinowalk), and vehicle parts/accessories (ITP and Sedona rims, tires, bumpers, lights). The company maintains two physical locations in Sodeco, Beirut and Mzaar, Keserwan, serving as the exclusive Polaris Lebanon distributor.
Differentiator
Problem solved
Functional benefit
Products and services
- Off-Road Vehicles (Polaris ATV/UTV/SxS)
Companies that use Helmets On
Customer profileSegments6 records
Ideal customer profiles3 records
Helmets On technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Helmets On partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- PolariscoreHelmets On is the official Polaris Lebanon distributor, offering Polaris off-road vehicles, snowmobiles, and government vehicles. Polaris trained and certified technicians service vehicles at Helmets On facilities.
- Indian MotorcyclecoreIndian Motorcycle Lebanon dealer offering Indian Motorcycles, apparel, and accessories including Indian M Spirit Jacket, Indian W Blake Jacket, Indian M Retro Bomber Jacket, and various riding gear.
- 509minorBrand carried in shop including 509 Evolve Jacket Shell, 509 R-200 Insulated Jacket, 509 Stoke Zl Jacket, 509 Forge Insulated Jacket, 509 Freeride Gloves, and 509 Allied Insulated Mono Suit.
- FXRminorBrand carried in shop including FXR Helium Carbon Alloy Helmet, FXR Octane Jacket, and various FXR riding gear.
- GGBminorGGB Exhaust brand carried in shop for performance exhaust systems.
- CAMSOminorCamso tracks and tires brand carried including Camso ATV T4S 2016-2019 Sportsman.
- NZI HelmetsminorNZI Helmets brand carried in shop including helmets under $150 category.
- FLY RacingminorFLY Racing brand carried including Fly Barricade Elbow Guards, Fly Peewee Revel Roost Guard, and various FLY riding gear.
- URBN e-BikesminorURBN e-Bikes brand carried including URBN E-Bike M7 Kenda Tire and URBN E-Bike M7 Side Stand.
- UclearminorUclear Bluetooth communication devices carried including Uclear AMP Nano, Uclear AMP Go 2, Uclear Motion Infinity Mesh, and Uclear Motion HDX-V.
- RhinowalkminorRhinowalk motorcycle luggage and accessories brand carried including Rhinowalk tank bags, side bags, tail bags, hydration packs, and locks.
- ASMAXminorASMAX Bluetooth intercom products carried including ASMAX S2 Mesh Intercom Headset, ASMAX F1 Pro, and ASMAX F1 Pro MAX.
- SedonaminorSedona Raceline rims brand carried including Scorpion, Mamba, Riot, Viper, Badlands, and Storm rim models.
- ITPminorITP rims and components brand carried including ITP SS312, SS212, SS112, SS108, SS216, SS316, and Hurricane rims plus lug nuts and caps.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Helmets On competitors and assessment
Company assessmentDirect peers
- Cycle Gear: US motorcycle and powersports apparel, helmet, and accessories retailer with a large physical store footprint. Comparable to Helmets On in-store retail mix of helmets, jackets, gloves, boots, and rider protection gear.
- BikeBandit: Online retailer of motorcycle, ATV, snowmobile, and UTV parts, accessories, and gear. Comparable e-commerce and aftermarket parts-distribution layer of Helmets On's business.
- RevZilla: Motorcycle gear, parts, and accessories retailer (now part of Leatt Group) operating online with retail showrooms. Closest direct peer to Helmets On's riding-gear and apparel retail business, particularly for helmets, jackets, and Bluetooth/intercom products.
- Dennis Kirk: Long-standing powersports aftermarket retailer (motorcycle, ATV, snowmobile parts, gear, and accessories) operating online and through catalogs. Comparable product mix and category-merchandising approach to Helmets On's parts and accessories business.
Broad incumbents
- Rocky Mountain ATV/MC: Largest US multi-channel powersports retailer selling ATVs, UTVs, snowmobiles, parts, gear, and accessories online plus retail stores. Highly comparable to Helmets On as a one-stop powersports retailer with vehicle, apparel, and parts sales — just at substantially larger scale.
- Harley-Davidson: Global motorcycle OEM with an independent authorized-dealer network selling motorcycles, parts, accessories, apparel, and service. Comparable dealership economics and bundled retail-service model, even though Helmets On's anchor brand is Polaris/Indian rather than Harley-Davidson.
Emerging players
- Rad Power Bikes: Direct-to-consumer e-bike retailer with a growing showroom network. Comparable to the URBN e-Bike line at Helmets On as an emerging urban-mobility retail format — though Rad sells its own brand while Helmets On distributes URBN.
- Trek Bicycle: Global bicycle and e-bike retailer with company-owned retail stores. Comparable retail format to Helmets On's e-bike and on-road vehicle showroom component, particularly for urban-commuter electric-bike merchandising.
Others
- Indian Motorcycle: OEM of premium on-road motorcycles (a Polaris subsidiary), with a global network of authorized dealers. Helmets On operates as the Indian Motorcycle Lebanon dealer — the dealer-network template this peer represents is directly analogous to Helmets On's franchise structure.
- Polaris Inc. OEM of off-road vehicles, snowmobiles, Indian motorcycles, and Slingshot — the principal supplier that grants Helmets On its exclusive Lebanon distribution rights. Comparable as the parent brand ecosystem shaping Helmets On's vehicle mix and service standards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Helmets On social profiles
Digital presenceHelmets On financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helmets On leadership team
Management profileNumber of profiles
Helmets On funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helmets On M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helmets On
What does Helmets On do?
Helmets On is a Lebanon-based powersports retailer and the official Polaris Lebanon distributor, operating two showrooms (Sodeco in Beirut and Mzaar in Keserwan) plus an online shop. The company sells new and pre-owned off-road vehicles (ATVs, UTVs, SxS), snowmobiles, Indian motorcycles, Polaris Slingshot, and URBN e-bikes, alongside a full range of riding gear, parts, and accessories. It complements retail with Polaris-certified service and repairs, ATV/buggy/snowmobile rental tours, and an annual secure parking subscription.
Is Helmets On a public or private company?
Helmets On is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Helmets On founded?
Helmets On was founded in 2008. It employs 11 to 50 people.
Where is Helmets On based?
Helmets On is headquartered in Beirut, Lebanon, in the Middle East region.
How does Helmets On make money?
Seven revenue lines are on record. Vehicle Sales are the primary driver. The others are parts & Accessories Sales, apparel & Riding Gear Sales, vehicle Rental Tours, annual Parking Services, service & Repairs and affiliate Referrals.
Who are Helmets On's main competitors?
Direct peers on record are Cycle Gear, BikeBandit, RevZilla and Dennis Kirk. Broad incumbents are Rocky Mountain ATV/MC and Harley-Davidson. Emerging players are Rad Power Bikes and Trek Bicycle. Others are Indian Motorcycle and Polaris Inc..
Does Helmets On have an API?
No public API is recorded for Helmets On.
What industry is Helmets On in?
Helmets On's product category is Powersports Dealership and Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 441227 and its SIC code is 7510.