Homeopathic Family Medicine

What Homeopathic Family Medicine does

Homeopathic Family Medicine is the consumer-facing identity of Homeopathic Educational Services, a privately held direct-to-consumer e-commerce company founded and operated by Dana Ullman, MPH, CCH, and headquartered at 812C Camelia St., Berkeley, California. The business operates the Homeopathic.com storefront as a curated catalog and educational resource center for homeopathic products, content, and training, serving individual families, homeopathy students, professional practitioners, and veterinary and women's-health niches. Core offerings span co-published books (35+ titles with North Atlantic Books), the 750+ page Evidence Based Homeopathic Family Medicine ebook integrating 300+ peer-reviewed clinical studies, an 80-video self-paced eCourse priced at $695, homeopathic medicine kits (e.g., the 32-remedy Family Kit at $219.99), single-ingredient remedies, video/audio educational materials, homeopathic practice software, and personalized one-on-one consultations.

The platform is built on a standard WooCommerce-on-WordPress e-commerce stack with customer accounts, shopping cart, and order tracking, supported by phone ordering and email marketing through Constant Contact. There is no proprietary technology layer beyond the curated content library and product taxonomy that segments the catalog by user level (introductory/advanced), audience (children, women, veterinary, mind & body), and discipline (materia medica, repertories, methodology, clinical, research, history). All products are sold under one-time/perpetual licenses with pay-as-you-go billing; there is no subscription or recurring contract layer.

The business model is a multi-stream retail and education operation: one-time product sales (books, medicines, kits, video/audio), one-time eCourse and software licenses, and professional services revenue from personalized consultations. Distribution is global via the company's own storefront, with marketing driven by an email newsletter, a company blog authored by Dana Ullman, a YouTube channel, Facebook and X (Twitter) social pages, organic SEO across an extensive category taxonomy, and HuffPost syndication. The company maintains a related donation vehicle, the Foundation for Homeopathic Education and Research, accepting contributions from $25.

Name

Homeopathic Family Medicine

Legal name

Homeopathic.com

Website

https://homeopathic.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Homeopathic Educational Services (Homeopathic.com) is a Berkeley-based, founder-operated e-commerce and education company selling homeopathic books, medicines, kits, software, and self-paced eCourses to families, students, practitioners, and veterinary and women's-health buyers worldwide.

Ownership category

akta.pro rank

Product category

Alternative Medicine Education and Retail

NAICS

Health and Personal Care Retailers (456)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

akta.pro secondary industries

Health, Wellness & Fitness Trade Publishing (MPAJAAAL), Medicine & Allied Health (Clinical) (EDAGABAG)

Keywords

• Homeopathic books
• Homeopathic medicines
• Home medicine kits
• Homeopathy online courses
• Natural healing resources

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Product Sales (Books, Medicines, Kits): One-time purchase model for physical books, homeopathic medicines, remedy kits, and video/audio materials sold through the e-commerce store
2. eCourse Sales: Self-paced online courses including the 'How to Use a Homeopathic Medicine Kit' e-course (80 videos) and 'Homeopathic Family Medicine' self-taught course priced at $695.00
3. Personalized Homeopathic Consultation: One-on-one consulting services offered to customers seeking personalized homeopathic treatment guidance
4. Homeopathic Software: Sales of homeopathic reference and practice software tools for practitioners and enthusiasts

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Homeopathic Family Medicine (Homeopathic.com) sells homeopathic books, medicines, remedy kits, video and audio educational materials, self-paced eCourses, homeopathic practice software, and personalized consulting services through a direct-to-consumer e-commerce platform. Its flagship offerings include the Evidence Based Homeopathic Family Medicine ebook and a self-taught eCourse built around 80 short videos, alongside a catalog of 35+ co-published books and an extensive catalog of single-ingredient medicines and kits.

Product overview

Homeopathic.com operates as an e-commerce educational platform selling homeopathic books, medicines, and learning materials. The core product portfolio centers around the Evidence Based Homeopathic Family Medicine ebook and self-paced eCourse, combined with an extensive catalog of homeopathic books (organized by level from introductory to advanced, and by subject including Children, Women, Veterinary, Mind & Body, Materia Medica, Repertories, Clinical, and more), a Family Homeopathic Medicine Kit containing 32 remedies plus Oscillococcinum, video and audio educational materials, homeopathic software, and personalized consulting services. The company, founded by Dana Ullman, MPH, CCH, positions itself as America's leading resource center for homeopathic educational services.

Differentiator

Problem solved

Functional benefit

Products and services

• Evidence Based Homeopathic Family Medicine (eBook) A 750+ page ebook by Dana Ullman combining 300+ clinical studies from peer-reviewed medical journals with practical guidance on using homeopathic medicines for 100+ common ailments. Sold as a digital download or printed copy.
• eCourse: Homeopathic Family Medicine (Self-Taught)
• Family Homeopathic Medicine Kit
• Homeopathic Books Catalog
• Homeopathic Medicines Catalog
• Video and Audio Educational Materials
• Homeopathic Software
• Personalized Homeopathic Consultation

Quantifiable outcome

• 350+ pages of clinical evidence integrated with practical guidance
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• North Atlantic BookscoreStrategic or Co-development PartnerLong-standing co-publishing partnership where Homeopathic Educational Services has co-published over 35 books on homeopathy with North Atlantic Books, a publisher specializing in integrative health and alternative medicine topics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Helios Homeopathy: UK-based homeopathic pharmacy producing and retailing single remedies, kits, and educational materials. Comparable product mix to Homeopathic.com's medicines and educational content, but primarily serves the UK and European markets rather than North America.
• Ainsworths: Long-established London homeopathic pharmacy offering bespoke remedies, kits, and practitioner resources. Comparable as a homeopathic medicines-and-education retailer, but operates primarily in the UK with a different geographic focus than Homeopathic.com.

Broad incumbents

• Hyland's: Leading US homeopathic brand selling OTC homeopathic medicines across children's, women's, and family categories. Operates in the same product space as Homeopathic.com's medicine kits and single remedies, but Hyland's is a mass-market CPG brand with national retail distribution rather than a curated D2C content-led retailer.
• iHerb: Large global online retailer of natural and health products including homeopathic remedies, supplements, and wellness books. Adjacent competitor in the D2C natural-health e-commerce space, but with vastly broader category coverage and scale than Homeopathic.com's focused homeopathy niche.
• Boiron: World's largest homeopathic medicines manufacturer with a strong direct-to-consumer presence in the US. Highly comparable as a homeopathic product retailer, though Boiron is a manufacturer with much broader scale, broader retail distribution, and a wider product portfolio than Homeopathic.com's niche edtech-and-retail model.

Direct peers

• WholeHealthNow: Online homeopathy education platform offering audio, video, and online courses from noted homeopaths. Directly comparable to Homeopathic.com's eCourse and video/audio catalog, targeting the same homeopathy students and practitioners segment.
• Natural Health Supply: US-based online retailer specializing in homeopathic remedies, kits, and related alternative medicine products. Comparable as a small e-commerce retailer in the homeopathic remedies space, with a similar niche D2C model to Homeopathic.com.
• Washington Homeopathic Products: Direct-to-consumer homeopathic pharmacy selling single remedies, kits, and combination products online. Closely comparable to Homeopathic.com's medicine retail offering, with a similar niche e-commerce focus on homeopathic remedies plus reference materials for practitioners.
• 1-800-HOMEOPATHY: Direct-to-consumer online homeopathy retailer selling remedies, kits, books, and practitioner resources. Closely mirrors Homeopathic.com's combined content-and-product model and serves the same families-and-practitioners customer base.
• Hahnemann Labs: US-based homeopathic pharmacy offering single remedies, kits, and professional products via direct online sales. Comparable as a small-scale homeopathic medicine retailer serving both consumers and practitioners, overlapping with Homeopathic.com's medicine and kit catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/homeopathicdana
• YouTubeyoutube.com/user/HomeopathicDana
• Facebookfacebook.com/pages/Fan-of-Dana-Ullman-and-Respect-for-Homeopathy/335643467925
• LinkedInlinkedin.com/company/homeopathic-family-practice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeopathic Family Medicine