EcommerceLab Agency

What EcommerceLab Agency does

EcommerceLab Agency (legal name Ecommerce Lab Agency SAS) is a Buenos Aires-headquartered, privately held ecommerce conversion rate optimization (CRO) agency serving enterprise and mid-market brands. The firm specializes in a 'UX + CX iteration' methodology, deploying dedicated cross-functional teams per client — comprising a UX/CX Strategist, Scrum Master, QA Tester, Data Scientist, and UX/UI Designer — that work alongside client ecommerce and IT teams in two-week Scrum or Kanban sprints. Inputs to the iteration backlog include online analytics, offline and CRM metrics, user interviews, session recordings, heatmaps, eye tracking, and A/B experiments, with EcommerceLab Agency operating as a certified VWO partner.

Commercially, the agency generates revenue through professional services engagements: (i) ongoing CRO and UX/CX optimization retainers, and (ii) Shopify store development for global brands. Named enterprise clients include Danone, Nutricia Bagó, Motorola Mobility Lenovo, HDI, and Lenovo, with additional mid-market logos across fashion and lighting (Cheeky, Naum, Luxo, Como Quieres, Yarn). The firm operates offices in Buenos Aires (Humberto Primo 602) and Barcelona (Passatge de Solsona 28), serves clients across at least seven countries (Argentina, Chile, Brazil, Colombia, Mexico, Spain, United States), and supplements its service revenue with an event and content ecosystem including the HOTSALE CRO Checklist Café, GlamDays (now in its third edition with Mercado Libre), and CRODAY.

The GTM motion is consultative and enterprise-oriented: prospects book introduction calls via Calendly, after which dedicated teams are scoped and embedded. The firm is led by CEO Denis Rinaldi Vega and CRO & UX Research lead Rodolfo Guardia, with ownership appearing founder/management-held, no disclosed funding rounds, and no M&A activity on record.

Name

EcommerceLab Agency

Legal name

Ecommerce Lab Agency SAS

Website

https://ecommercelab.agency

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

EcommerceLab Agency is a Buenos Aires–based, privately held CRO and Shopify development agency that runs dedicated UX/CX iteration teams in two-week sprints for enterprise and mid-market ecommerce brands across LATAM, the US, and Europe.

Ownership category

akta.pro rank

Product category

Ecommerce Conversion Optimization Consulting

NAICS

Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Ecommerce conversion optimization
• Ux cx iteration services
• Shopify development agency
• Ecommerce consulting services
• A/b testing and cro

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CRO and UX/CX Optimization Services: Agency services focused on increasing sales and customer satisfaction through UX and CX iteration, data analysis, user interviews, and two-week sprint cycles to deliver improvements to client ecommerce stores.
2. Shopify Development Services: Custom Shopify store development for global brands, including design, conversion optimization, and integration of specific functionalities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EcommerceLab Agency provides UX + CX iteration services and Shopify store development to enterprise and mid-market brands seeking to increase online sales and customer satisfaction. Engagements pair dedicated multidisciplinary teams (UX/CX Strategist, Scrum Master, QA Tester, Data Scientist, UX/UI Designer) with client ecommerce and IT departments, running two-week Sprint or Kanban cycles. Work combines online statistics, offline CRM metrics, user interviews, purchase recordings, heatmaps, eye tracking, and A/B experiments to remove friction in the purchase journey and lift conversion, registration, NPS, average ticket, attach rate, repurchase rate, and customer lifetime value.

Product overview

EcommerceLab Agency is a specialized ecommerce consultancy offering a portfolio of services anchored by UX + CX iteration (a conversion-rate-optimization-led consulting service) and Shopify store development. The agency pairs dedicated cross-functional teams — UX/CX Strategist, Scrum Master, QA Tester, Data Scientist, and UX/UI Designer — with clients' ecommerce and IT teams, working in two-week Scrum/Kanban sprints. Key service pillars include CRO strategy, A/B experimentation, user behavior analysis, and Shopify build-out for global brands. The agency also organizes industry events (HOTSALE CRO Checklist Café, GlamDays) and publishes an educational blog covering ecommerce tactics.

Differentiator

Problem solved

Functional benefit

Products and services

• UX + CX Iteration Service Iterative optimization service that improves how users interact with online stores and the underlying customer-experience processes, increasing conversion rates, reducing bounce rates, and growing customer lifetime value. Delivered by dedicated cross-functional teams coupled with client ecommerce and IT organizations via Scrum or Kanban in two-week sprints.
• Shopify Development Custom Shopify store design and development for global brands, integrating UX optimization, conversion rate optimization, responsive design, and brand-specific functionality. The agency has built Shopify stores for Danone, Nutricia Bagó, Motorola Mobility Lenovo, and others.
• Conversion Rate Optimization (CRO) End-to-end CRO service encompassing UX analysis, A/B testing via VWO, heatmaps, session recordings, user interviews, and data-driven experimentation to improve conversion metrics across enterprise ecommerce stores.

Quantifiable outcome

• 32% average conversion increase on pages with complete product descriptions versus those with minimal descriptions
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• VWO (Visual Website Optimizer)coreTechnology or IntegrationCertified VWO partner, enabling deep integration with VWO's A/B testing and conversion optimization platform for client experimentation needs.
• Mercado LibreflagshipGTM or Marketing PartnerStrategic partnership for GlamDays campaign, a three-day fashion ecommerce event in Argentina now in its third edition. EcommerceLab Agency co-organizes the event with Mercado Libre and other leading companies, featuring Nike, Lacoste, ComoQuieres, and Cheeky among registered brands.
• PowcoreGTM or Marketing PartnerCo-organizer of the GlamDays fashion ecommerce campaign, partnering with EcommerceLab Agency and Mercado Libre.
• We Are EcommercecoreGTM or Marketing PartnerCo-organizer of the GlamDays fashion ecommerce campaign, partnering with EcommerceLab Agency and Mercado Libre.
• Id4youcoreGTM or Marketing PartnerCo-organizer of the GlamDays fashion ecommerce campaign, partnering with EcommerceLab Agency and Mercado Libre.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eastside Co: Eastside Co is a Shopify Plus agency delivering design, development, and CRO services to enterprise retailers. Comparable to EcommerceLab Agency through its Shopify Plus development capabilities and ecommerce optimization focus for international brands.
• The Good (thegood.com): The Good is a CRO and experimentation agency serving enterprise ecommerce and subscription brands. Directly comparable to EcommerceLab Agency in offering CRO audits, A/B testing programs, and UX iteration for global digital commerce clients.
• Widerfunnel: Widerfunnel is a CRO agency that applies a structured optimization methodology (the LIFT Model) to enterprise ecommerce and SaaS clients. Comparable to EcommerceLab Agency in dedicated-team model, methodology-driven approach, and enterprise brand customer profile.
• Invesp: Invesp is a conversion rate optimization agency offering UX research, A/B testing, and personalization services to enterprise ecommerce brands. Highly comparable to EcommerceLab Agency in service mix, methodology emphasis on experimentation, and enterprise client focus.
• SplitBase: SplitBase is a Shopify-focused CRO agency specializing in conversion optimization for DTC and enterprise Shopify Plus brands. Highly comparable to EcommerceLab Agency on Shopify development plus CRO combination, ecommerce-only focus, and enterprise brand positioning.
• Baymard Institute: Baymard Institute is a UX research and ecommerce benchmarking firm producing research used to optimize checkout, product pages, and mobile commerce. Comparable to EcommerceLab Agency on the UX/CX research side of ecommerce optimization work.

Others

• VWO (Visual Website Optimizer): VWO is the A/B testing and conversion optimization platform of which EcommerceLab Agency is a certified partner. Relevant peer as an ecosystem enabler whose product the agency deploys, and as a potential competitive platform bundling similar CRO services.

Emerging players

• Omniconvert: Omniconvert combines a CRO/A/B testing platform with professional services for ecommerce brands. Adjacent peer to EcommerceLab Agency because it competes for the same experimentation-services budget while also being a platform partner candidate.
• ConversionXL (FigPii): ConversionXL rebranded as FigPii, offering a heatmap-and-A/B testing platform with agency-style services. Comparable to EcommerceLab Agency as a CRO specialist with both software and services overlap, particularly in research-led experimentation.

Broad incumbents

• Inflow: Inflow is a full-service digital marketing and ecommerce agency offering CRO, SEO, and Shopify development to enterprise brands. Comparable to EcommerceLab Agency as a broader-scale incumbent that overlaps on Shopify plus CRO engagements for enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ecommercelab-agency
• Instagraminstagram.com/ecommercelab.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcommerceLab Agency