What Clay Shooting USA does

Clay Shooting USA, legally operated as Clay Target Shooting LLC, is a privately held niche publishing company headquartered in Lubbock, Texas, that produces America's only dedicated English-language magazine for sporting clays and FITASC clay target shooting. Founded in 2002, the company publishes a bi-monthly print magazine (six issues per year) under the masthead ClayShootingUSA, covering tournament dispatches, course profiles, shooter and range-owner profiles, gear reviews, and international clay target events including FITASC and helice. The core product is supplemented by a digital subscription, a free monthly email newsletter called The Dispatch, and a YouTube channel for video content.

The company operates a B2C subscription media business model with four revenue streams: annual print and digital subscriptions priced at $19.95 (digital-only) and $35.95 (print plus digital), print advertising across six annual issues, digital advertising on clayshootingusa.com served through the ShotCo ad platform, and newsletter sponsorship slots in the monthly Dispatch. Subscription fulfillment is handled by Simplecirc. The customer base is a horizontal segment of sporting clays enthusiasts spanning competitive shooters, discipline specialists (five stand, FITASC, helice, parcours de chasse), youth shooters in the Scholastic Clay Target Program, and hunters transitioning into clay target sports. The publication also holds a licensed editorial relationship with FITASC for trademark use in coverage of international FITASC events. There are no disclosed funding rounds, institutional investors, parent company, AI/ML capabilities, or pending M&A activity in the available data.

Name

Clay Shooting USA

Legal name

Clay Target Shooting LLC

Website

https://clayshootingusa.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Clay Shooting USA (Clay Target Shooting LLC) is a privately held Lubbock, Texas-based publisher of America's only dedicated sporting clays and FITASC magazine, distributed bi-monthly in print and digital via subscriptions priced from $19.95 to $35.95 per year.

Ownership category

akta.pro rank

Product category

Sporting Clays Magazine Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Sporting clays magazine
• Clay shooting coverage
• Magazine subscriptions
• Shooting sports publishing
• Tournament journalism

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Annual subscriptions for print and/or digital access to the magazine, published six times per year with tournament coverage, profiles, gear reviews, and international coverage of sporting clays.
2. Print Advertising: Full-page, half-page, quarter-page, and spread placements across six annual print issues.
3. Digital Advertising: Billboard, leaderboard, and sidebar placements on clayshootingusa.com, served through ShotCo ad platform.
4. Newsletter Sponsorship: Sponsorship slots in the monthly Friday newsletter dispatch.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Clay Shooting USA publishes America's only dedicated sporting clays magazine, releasing six bi-monthly print issues per year alongside digital access. Coverage spans tournament dispatches (US Open, regionals, state shoots, World FITASC), shooter and range-owner profiles, gear reviews, and international clay target sports reporting. The publication is supplemented by a free monthly email newsletter (The Dispatch) and a YouTube video channel, with advertising inventory sold to shooting sports brands across print, digital, and newsletter formats.

Product overview

ClayShooting USA is America's sporting clays magazine published six times per year by Clay Target Shooting LLC. The company operates a print magazine as its core product, supplemented by digital subscriptions, a free monthly newsletter (The Dispatch), and video content on YouTube. The magazine covers tournament coverage, shooter profiles, gear reviews, and international clay target sports. The company also offers advertising options across print, digital, and newsletter formats.

Differentiator

Problem solved

Functional benefit

Products and services

• ClayShooting USA Magazine Subscription
• The Dispatch Newsletter
• YouTube Video Content
• Print Advertising
• Digital Advertising
• Newsletter Sponsorship

Quantifiable outcome

• Over 20 years of continuous publication covering American sporting clays

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ShotCo ProductionscoreTechnology or IntegrationShotCo Productions powers the digital advertising inventory on clayshootingusa.com, serving display ads including billboards, leaderboards, and sidebar placements on the website.
• SimplecirccoreTechnology or IntegrationSimplecirc is the subscription platform used for ClayShootingUSA magazine subscriptions, handling subscription management and fulfillment.
• FITASC (International Federation of Sporting Clay)coreOthersFITASC is a registered trademark used in editorial and advertising pages with the permission of the FITASC representative for America. The magazine covers FITASC events including World FITASC Championships.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Rifleman: NRA's flagship publication covering firearms, hunting, and shooting sports. Comparable as a long-running U.S. shooting sports publication with subscription and advertising revenue, but covers the full firearms market rather than specializing in sporting clays.
• Outdoor Life: Heritage U.S. outdoor recreation publication with hunting, fishing, and shooting coverage. Comparable as a print+digital subscription-based outdoor media brand with advertising-driven economics, but spans many disciplines rather than specializing in clays.
• Guns & Ammo: Major U.S. firearms enthusiast magazine with broad editorial coverage spanning rifles, handguns, shotguns, and ammunition. Comparable as a print-and-digital shooting publication monetized through subscriptions and firearms-adjacent advertising, but operates at significantly larger scale and broader scope.
• Field & Stream: Long-standing U.S. hunting and shooting sports magazine and digital brand. Comparable as a multi-channel enthusiast publication with subscription and ad revenue, but its scope covers hunting, firearms, and fishing broadly rather than clay shooting specifically.

Emerging players

• Recoil Magazine: Firearms and shooting lifestyle magazine focused on modern guns, gear, and culture. Comparable as a print+subscription enthusiast publication serving a shooting-sports audience with advertising and content-driven monetization, but with a more lifestyle-driven editorial slant.

Direct peers

• Clay Shooting Magazine: UK clay shooting magazine dedicated exclusively to the discipline. Directly comparable as a pure-play clay shooting publication with editorial coverage, gear reviews, and event reports; competing for the international clay-shooting reader rather than the domestic U.S. subscriber.
• Sporting Shooter: UK-based magazine dedicated to sporting, game, and clay shooting. Directly comparable as a niche sporting clays publication offering reviews, news, and shoot reports across print and digital channels for an enthusiast audience overlapping with Clay Shooting USA's.
• Trap & Field Magazine: Long-running U.S. shotgun sports magazine covering trap, skeet, and sporting clays competition. Directly comparable as a print+digital shotgun-sports publication serving the same competitor-and-recreational shooter audience with tournament coverage, gear reviews, and club news.
• Shooting Times: Long-established UK shooting publication covering game, clay, and rough shooting. Directly comparable as a shotgun-sports editorial brand serving clay and game shooters with similar subscription and advertising revenue mechanics.

Others

• NSSF (National Shooting Sports Foundation): Industry trade association for the firearms and shooting sports industry, publishing content and operating the Shotshow and industry events. Comparable as a content and community hub for the same shooting sports audience and advertiser ecosystem, but as a trade body rather than a consumer magazine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ClayShootingUSA
• YouTubeyoutube.com/@clayshootingusamagazine4499
• Facebookfacebook.com/clayshootingusa
• LinkedInlinkedin.com/company/clay-shooting-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clay Shooting USA