SongPop

Name

SongPop

Legal name

SongPop (brand owned by FreshPlanet)

Website

https://songpop.net

Company type

Private

Operating status

Operating

Short description

SongPop is a freemium music trivia mobile game franchise developed by FreshPlanet (New York), serving 100+ million casual gamers worldwide across iOS, Android, Windows, and Mac via SongPop 2, SongPop 3, and SongPop Party, with a 100,000+ song library updated weekly.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Amusement Arcades (713120)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Mobile Music Creation Apps (Beatmaking, Songwriting, Practice) (MPAIAIAC)

Keywords

• Music trivia game
• Mobile gaming app
• Casual gaming
• Music quiz game
• Mobile entertainment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Freemium Mobile Gaming: Free-to-play mobile game monetized through in-app purchases and potential advertising, typical model for casual mobile gaming applications

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

SongPop develops and publishes mobile music trivia games, with SongPop 2 as its flagship product. The game challenges players to listen to and guess over 100,000 songs across multiple game modes including Party Mode (ranked competitive play with rewards), Solo Mode (against AI), and Best Match Mode (matched against players with similar music interests). The franchise includes SongPop 3 and SongPop Party as additional titles, and is distributed globally across iOS, Android, Windows, and Mac platforms.

Differentiator

Problem solved

Functional benefit

Brands

• SongPop 3: A brand new way to compete with Music Lovers from All Around the World
• SongPop Party

Products and services

• SongPop 2 Mobile music trivia game where players listen to and guess over 100,000 songs across Party Mode (ranked competitive play with rewards), Solo Mode (against AI), and Best Match Mode (matched with players of similar music interests). Available on iOS, Android, Windows, and Mac.
• SongPop 3 A music trivia game variant within the SongPop franchise that lets players compete with music lovers from all around the world.
• SongPop Party The latest addition to the SongPop music trivia franchise, offering another way to play music trivia within the brand's ecosystem.

Quantifiable outcome

• 100+ million players worldwide
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Broad incumbents

• Zynga: Zynga is a large publisher of casual mobile games (Words With Friends, etc.) with comparable free-to-play multiplayer mechanics. It is comparable as a broad incumbent in the same casual mobile gaming category where SongPop operates.
• King: King (Candy Crush, etc.) is a leading casual mobile gaming incumbent owned by Activision Blizzard. It is comparable as a large-scale casual mobile publisher operating in adjacent sub-genres to SongPop's trivia category.
• Scopely: Scopely is a large mobile games publisher (Monopoly GO, Stumble Guys, etc.) with casual multiplayer titles. It is comparable as a broad incumbent in casual mobile gaming with overlapping GTM mechanics.

Others

• Musixmatch: Musixmatch is the world's largest lyrics catalog and a music recognition platform powering multiple apps. It is thematically adjacent to SongPop as a music-data mobile platform, though its monetization model is B2B/B2C lyrics rather than trivia.
• SoundHound: SoundHound is a music recognition and audio AI company with a consumer app. It is adjacent to SongPop as a music-related mobile app, sharing the music-recognition angle that powers SongPop's trivia mechanic.

Direct peers

• QuizUp: QuizUp is a mobile trivia app that pioneered topic-based matchmaking and social competition. It overlaps with SongPop on competitive multiplayer trivia and topic-specialized gameplay, even though it covers broader categories rather than music only.
• Trivia Crack: Trivia Crack by Etermax is a top-grossing mobile trivia game with category-spanning questions and multiplayer modes. It is the closest direct peer to SongPop in casual mobile trivia, sharing free-to-play multiplayer mechanics and global reach.
• PlaySimple Games: PlaySimple is a mobile-first studio focused on trivia and word puzzle games with a global user base. It directly competes with SongPop in the casual mobile trivia category with similar free-to-play mechanics.
• Sporcle: Sporcle is a long-standing trivia destination with quizzes across many topics including music. It is comparable to SongPop as a music trivia destination, though it is primarily web-based rather than mobile-native.

Emerging players

• Smule: Smule builds music-centric mobile apps (Smule, Sing!, Magic Piano) with strong social and freemium mechanics. It overlaps with SongPop in the music-focused mobile app category, though it focuses on creation/singing rather than trivia.

Market position

Customer concentration

• Xx.com/songpop1
• Facebookfacebook.com/songpop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SongPop