Complete Traffic Services

What Complete Traffic Services does

Complete Traffic Services is a privately held traffic management and road safety services provider headquartered in Tauranga, New Zealand. Founded circa 2015 and operating across two locations (Tauranga HQ at 1 Roxanne Place and a Rotorua office at 80 Riri Street), the company delivers an integrated six-service portfolio: traffic management, line marking, traffic safety equipment hire, wheel stop and speed hump installation, event traffic management, and sign installation. Service delivery uses standard industry equipment — accredited traffic controllers, temporary signage, delineators, arrow boards, and high-durability paint formulated for New Zealand weather conditions — with no proprietary technology stack or software platform disclosed.

The firm generates revenue through project-based professional services engagements supplemented by usage-based equipment hire. Pricing is custom-quoted per project with no publicly listed tiers; the primary go-to-market is direct, sales-led, leveraging a local-experts positioning (10+ years of Bay of Plenty road-safety experience) and a no-obligation online quote funnel. Customer segments span construction firms and contractors (primary), local government and councils, event organizers, commercial property owners, and education institutions. Named clients include NZ Transport Agency Waka Kotahi (NZTA), Tauranga City Council, and the University of Waikato, alongside a broader 1000+ completed project base. The company holds ISO 9001:2015 (quality), ISO 14001:2015 (environmental), and ISO 45001:2018 (occupational health & safety) certifications, which serve as a procurement-relevant compliance moat in council and government tenders. There is no disclosed revenue, no external funding, no M&A activity, and no AI/ML capabilities.

Name

Complete Traffic Services

Legal name

Complete Traffic Services

Website

https://completetraffic.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Complete Traffic Services is a privately held New Zealand traffic management and road safety services provider headquartered in Tauranga, serving construction firms, councils, event organizers, and commercial property owners across the Bay of Plenty with traffic control, line marking, sign installation, and equipment hire.

Ownership category

akta.pro rank

Product category

Traffic Management Services

NAICS

Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700)

akta.pro primary industry

Traffic Control & Work Zone Management (Flagging, Lane Closures) (BPABAKAE)

akta.pro secondary industries

Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures) (TLAJALAG), Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management) (TLAJALAK), Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards) (TLAJALAC)

Keywords

• Traffic management services
• Line marking services
• Road safety equipment hire
• Traffic control planning
• Event traffic management

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Traffic Management Services: Project-based traffic management services including TMP planning, traffic control, and risk assessment for construction sites and infrastructure projects.
2. Line Marking Services: Road and pavement line marking services for car parks, airports, roading directions, and various markings including arrows, lines, and disabled spaces.
3. Equipment Hire: Traffic safety equipment rental including temporary signage, delineators, arrow boards, and other traffic control equipment. Integration with traffic management services creates efficiencies.
4. Sign Installation: Supply and installation of road signs and traffic safety equipment including regulatory signs, permanent warning signs, and temporary warning signs.
5. Wheel Stops and Safety Equipment: Installation of wheel stops, speed humps, and safety stops for car parks.
6. Event Traffic Management: Traffic management services for community events, charities, sporting events, and major events throughout the Bay of Plenty. Includes management plans and traffic equipment hire.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Complete Traffic Services provides traffic management, line marking, traffic safety equipment hire, wheel stops, sign installation, and event traffic management for construction, civil infrastructure, and event projects. The company develops Traffic Management Plans (TMPs), deploys on-site traffic controllers, and supplies and installs signage and road safety equipment for contractors, councils, and event organizers across the Bay of Plenty region of New Zealand.

Product overview

Complete Traffic Services operates as a traffic management and road safety service provider offering six integrated service offerings. The core portfolio consists of Traffic Management (TMP planning, risk assessment, emergency response, traffic control), Line Marking (road/car park/airport markings), Traffic Safety Hire (equipment rental), Wheel Stops (installation of parking safety equipment), Event Traffic Management, and Sign Installation. The services are designed to work together, allowing customers to obtain a complete traffic solution from a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Management
• Line Marking
• Traffic Safety Hire
• Wheel Stops
• Event Traffic Management
• Sign Installation

Quantifiable outcome

• 1000+ completed projects delivered successfully
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Traffic Solutions NZ: NZ traffic management and event traffic control provider. Overlaps with CTS on event management and contractor TMP work in regional New Zealand.
• RoadSafe: NZ traffic management and road safety services company offering traffic control, signage, and event management. Directly comparable single-service-line competitor in the same geography.
• Traffic Management NZ (TMNZ): One of New Zealand's largest dedicated traffic management providers offering TMP planning, on-site traffic control, and equipment hire. Direct competitor for CTS in the North Island and on shared council panel work.
• Hiway Group: NZ specialist in traffic management, road construction, and infrastructure maintenance services. Competes for roading project TMPs and has presence across multiple North Island regions CTS targets.

Broad incumbents

• Ventia: Large infrastructure services provider operating across transport, utilities, and public infrastructure in Australia and NZ. Provides traffic management as part of broader maintenance and operations contracts.
• Downer Group: Major Australasian infrastructure group providing road maintenance, construction, and integrated transport services including traffic management. Competes for the largest government panel contracts and often subcontracts or absorbs smaller traffic management specialists.
• Fulton Hogan: Large Australasian infrastructure services company with in-house traffic management capabilities alongside civil construction, roading, and maintenance. Competes for integrated road and CBD upgrade tenders where CTS plays a supporting role.

Others

• Waka Kotahi NZ Transport Agency: Central government agency procuring road and infrastructure projects across NZ. Listed as a CTS customer and as such is the primary demand-side counterpart for traffic management services in New Zealand.
• Site Safe NZ: Not-for-profit NZ health and safety training and certification body serving the construction and infrastructure sectors. Adjacent enabler whose training credentials feed the accredited traffic controller pipeline CTS relies on.

Regional players

• HEB Construction: NZ-focused civil construction contractor with North Island operations including traffic management services on roading projects. Similar regional-civil orientation to CTS, competing for contractor project work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/complete-traffic-services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Traffic Services