Assistants for Chiropractic Excellence

What Assistants for Chiropractic Excellence does

Assistants for Chiropractic Excellence (A.C.E.) is a privately held, founder-owned online training and coaching company focused exclusively on the chiropractic assistant (CA) workforce. Founded in 2000 by Kim Klapp and headquartered in Ann Arbor, Michigan, the company delivers a 13-course video curriculum covering front desk operations, patient payment systems, communication, insurance collections, team-building, internal marketing, and office management, supplemented by downloadable forms, scripts, accountability journals, and unlimited phone and email support from the founder. The underlying technology is a conventional self-serve video course platform with a member login portal and downloadable digital assets; there is no disclosed mobile app, API, or third-party integration surface.

The core product is the CA Excellence Coaching Membership at $247/month or $2,499/year (15% annual discount), bundling access to all 13 courses plus Lifeline Basic Training, the Hiring Guide, Community Workshops, and Vision & Strategic Planning modules. A la carte individual courses are priced at $197-$397 each, with standalone reference guides offered at $497 (Office Systems Reference Guide) and $397 (Associate Doctor Hiring Guide). Distribution is direct-to-consumer through the company website with no disclosed resellers, and the go-to-market motion is a hybrid of product-led self-serve enrollment and community-led referral growth driven by member testimonials and founder speaking engagements at Life University, Parker Seminars, ICA, and multiple state chiropractic associations.

The customer base consists of US-based small and mid-sized chiropractic practices and individual chiropractic assistants seeking professional development, with testimonials drawn from at least 15 states. The company is bootstrapped with no external funding, no disclosed headcount beyond the founder (who simultaneously operates First Choice Chiropractic in Ann Arbor), and no public financial figures. A.C.E. holds no patents, has no disclosed AI capabilities, and has not pursued any acquisitions, mergers, or geographic expansion beyond the United States.

Name

Assistants for Chiropractic Excellence

Legal name

Assistants for Chiropractic Excellence

Website

https://chiropracticassistants.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Assistants for Chiropractic Excellence (A.C.E.) is a founder-owned, bootstrapped online training company providing video courses, certification, and office management systems for US chiropractic assistants and small practices. Founded in 2000 by Kim Klapp, it offers a $247/month subscription covering 13 core courses.

Ownership category

akta.pro rank

Product category

Chiropractic Practice Management Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales & Customer Service Training (EDAGANAC)

Keywords

• Chiropractic assistant training
• Practice management coaching
• Chiropractic staff education
• Front desk systems training
• Online CA certification

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. CA Excellence Membership Subscription: Monthly subscription at $247/month or annual payment at $2,499 (15% discount). Includes access to all 13 courses plus additional training resources. Requires minimum 4-month commitment with 45-day written notice for cancellation.
2. Individual Course Purchases: One-time purchases of individual courses at $197-$397 each. Courses include video content, downloadable materials, and 1-year access.
3. Office Systems Reference Guide: Over 300-page digital reference guide in Microsoft Word format for $497 (members pay $347)
4. Associate Doctor Hiring and Training Guide: Comprehensive guide with contract templates and training materials for $397 (members pay $297)

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Assistants for Chiropractic Excellence (A.C.E.) sells an online coaching and training program built around 13 video courses for chiropractic assistants (CAs), delivered primarily through a monthly or annual subscription membership. The offering also includes standalone digital guides (Office Systems Reference Guide, Associate Doctor Hiring and Training Guide), a new-CA training program (Lifeline Basic Training), an insurance basics course, a hiring/retention course, and a CA certification program, all supported by downloadable forms/scripts and unlimited phone/email support from founder Kim Klapp.

Product overview

Assistants for Chiropractic Excellence (A.C.E.) offers a comprehensive coaching and training platform for chiropractic practices, centered on the CA Excellence Coaching program which provides 13 core video courses covering all aspects of chiropractic office management. The core CA Excellence Coaching Membership ($247/month) provides unlimited access to all courses plus additional training programs including Lifeline Basic Training for New CAs, Hiring Guide, Community Workshops, and Practice Vision Planning. Individual courses are available for purchase at $297 each. Additional products include standalone training programs (Lifeline at $397, Insurance Basics at $197, Hiring Guide at $247), the Office Systems Reference Guide ($497), and the Associate Doctor Hiring and Training Guide ($397). The company also offers a Chiropractic Assistant Certification program through ACE. All courses feature on-demand video training, downloadable forms/scripts/tools, and unlimited support from Kim Klapp.

Differentiator

Problem solved

Functional benefit

Brands

• CA Excellence Coaching: Monthly membership program providing access to 13 CA Excellence Courses, basic training for new CAs, hiring training guides, and direct access to Kim Klapp for practice support
• Lifeline Basic Training for New CAs
• How to Hire, Train & Keep GREAT CAs
• Associate Doctor Hiring and Training Guide
• Office Systems Reference Guide
• Chiropractic Assistants for Excellence (ACE)

Products and services

• CA Excellence Coaching Membership

Quantifiable outcome

• Increased referrals and new patient growth reported by multiple member offices
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Washington State Chiropractic AssociationminorOthersKim Klapp has spoken at association events and provided CA training for members. Executive Director Lori Grassi provided testimonial praising Kim's knowledge and student engagement.
• Unified Virginia Chiropractic AssociationminorOthersKim Klapp conducted CA training at fall convention with all respondents rating her '5' (Excellent). Executive Director Julie K. Connolly provided positive testimonial.
• Michigan Association of ChiropractorsminorOthersKim Klapp has spoken at numerous MAC conventions and seminars. Executive Director Kris Dowell praised her knowledge and professional charismatic presentation style.
• Ohio State Chiropractic AssociationminorOthersKim Klapp delivered outstanding presentation at OSCA event. Executive Director Bharon Hoag reported positive experience working with her.
• ChiroSecureminorOthersRecommended malpractice insurance provider for chiropractic practices.
• H.J. Ross CompanyminorOthersRecommended billing, coding, and compliance company for chiropractic practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NCMIC: Provider of professional liability insurance and practice resources for chiropractors. Broader portfolio but serves the same chiropractor buyer and offers practice-management guidance that partially overlaps A.C.E.'s curriculum.
• ChiroTouch: Leading chiropractic practice-management software platform that bundles training and onboarding content into its offering. Larger and more capital-intensive, but addresses the same chiropractic office operations and increasingly competes for the same training budget.
• Chiropractic Economics: Long-running chiropractic industry publication and conference organizer that publishes practice-management guidance for DCs. Adjacent rather than direct, but competes for the same attention and training budget.

Direct peers

• Smart Chiropractor: Marketing and patient-communication training company built specifically for chiropractic practices. Targets the same buyer (DCs and their teams) with similar subscription-style digital content.
• Front Office Rocks: Front-office training and coaching for dental practices using a subscription video model. Closely analogous product format (on-demand training, downloadable scripts, community) targeting healthcare front-desk staff.
• The Practice Solution: Chiropractic practice-management consulting firm offering coaching, systems, and CA training programs. Targets the same chiropractor buyer with overlapping content on office systems and team performance.
• Practice Management Institute: Provides practice-management training and certification for medical and healthcare office staff, including front desk, billing, and patient communication. Comparable training-product format and similar SMB healthcare-customer base.
• Breakthrough Coaching: Provides practice-management coaching and consulting specifically for chiropractic offices, with overlapping curriculum in team building, patient retention, and collections. Most directly comparable competitor in the chiropractic-coaching category.
• Wellspring Chiropractic Coaching: Practice-management coaching for chiropractic offices with services covering team training, patient retention, and revenue cycle. Comparable business model targeting the same chiropractor-and-team buyer.

Emerging players

• HR for Health: Provides HR compliance and personnel-policy support for healthcare practices including dental, vision, and chiropractic. Overlaps with A.C.E.'s 'Hire, Train & Keep GREAT CAs' product on the hiring/retention dimension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChiropracticAssistants
• LinkedInlinkedin.com/company/assistants-for-chiropractic-excellence

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistants for Chiropractic Excellence