Rehearsals
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Rehearsals firmographics
Firmographics- Name
- Rehearsals
- Legal name
- Deep Prediction Inc
- Website
- https://runrehearsals.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rehearsals industry classification
Industry- Product category
- AI Consumer Simulation Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Simulation & Digital Twin Data for ML Training (HDAAALAI)
Keywords
Where Rehearsals is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rehearsals business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Business Customer Platform Access: Subscription-based access to the Rehearsals platform for business intelligence and consumer behavior prediction. Usage is charged via applicable fees. Customers retain ownership of their data and can use generated insights for internal business purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial - first Rehearsal on us |
| Subscription | Annual | Enterprise subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Rehearsals product offering
Product offeringCore offering
Rehearsals (Deep Prediction Inc) operates an AI-powered simulation platform that creates digital twins of real consumers from deep individual voice and video interviews, structured data, and outcome history. Businesses use the platform to run thousands of parallel simulations against these twins to predict marketing outcomes such as pricing sensitivity, ad creative performance, churn risk, audience discovery, and competitive responses, returning insights in hours rather than the weeks required by traditional research.
Product overview
Rehearsals is a self-serve AI simulation platform built on a core engine that runs business questions against AI twins of real customers. The platform comprises the main Rehearsals application plus specialized simulation modules for Pricing, Conversion Research, Ad Creatives, Churn Analysis, Competitive Analysis, and Audience Discovery. The ecosystem includes Rehearsals Research Panel, a proprietary first-party panel of tens of thousands of AI twins that powers the simulations. The platform is accessible via web app, Slack integration, and ChatGPT/Claude MCP connectors.
Differentiator
Problem solved
Functional benefit
Brands
- Rehearsals Research: First-party exclusive research panel where participants can sign up to be interviewed and potentially become AI twins.
Products and services
- Rehearsals Platform Self-serve AI simulation platform that runs business questions against thousands of AI twins of real customers in parallel, forecasting behavior for pricing, ad creatives, churn, competitive moves, and audience discovery. Accessible via web app, Slack integration, and ChatGPT/Claude MCP connectors; targets enterprise marketing, consumer insights, and executive teams.
- Rehearsals Research Panel Proprietary first-party research panel providing the underlying population of AI twins that powers the Rehearsals simulation platform. Customers can also send branded surveys or import structured data to build exclusive twins for their own customer base.
Quantifiable outcome
- 92% accuracy to what real people would do or say (validated against advertising, pricing, product preference, and willingness-to-pay outcomes)
- +5 more outcomes
Companies that use Rehearsals
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Rehearsals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature6 records
Rehearsals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeepMind Alumni NetworkminorFounding team members previously worked at DeepMind. Brian Oppenheim helped launch Gemini Tool Agents at DeepMind. This represents a talent and advisory connection rather than formal partnership.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Rehearsals competitors and assessment
Company assessmentBroad incumbents
- Toluna: Toluna is a large global market research panel and insights provider serving consumer brands with survey-based research. Comparable to Rehearsals as an incumbent in the consumer insights space, though Toluna operates a much broader portfolio of research services rather than specializing in AI-simulated behavior prediction.
- Kantar: Kantar is a global market research and analytics firm with deep CPG, retail, and media expertise. Comparable to Rehearsals because both serve enterprise marketing teams with consumer behavior insights, though Kantar operates at incumbent scale with traditional methodology rather than AI twin simulation.
- Dynata: Dynata is one of the world's largest first-party data and research panel providers, supplying sample and insights to enterprises and research agencies. Comparable to Rehearsals because both monetize access to proprietary consumer panels for marketing insights, though Dynata provides human panel data rather than AI-simulated behavior.
- Ipsos: Ipsos is one of the world's largest market research firms, offering consumer insights, advertising research, and brand tracking across every major vertical. Comparable to Rehearsals as an incumbent player whose traditional research workflows Rehearsals is positioned to disrupt in the marketing use cases Ipsos serves.
Emerging players
- Latana: Latana is a brand tracking and audience insights platform that uses panel-based surveys to measure brand health for marketers. Comparable to Rehearsals because it sells audience intelligence into marketing teams, with overlap in CPG and consumer brand customers.
- Attest: Attest is a consumer research platform providing brand tracking and audience insights for growth teams. Comparable to Rehearsals because it targets the same marketing/growth buyer with a self-serve, faster alternative to traditional research, though Attest uses real-panel survey responses.
Direct peers
- Suzy: Suzy is a consumer insights platform that connects enterprise brands to a panel of real consumers for rapid research. Comparable to Rehearsals because it targets the same marketing and consumer insights buyer with a faster alternative to traditional research, though Suzy uses human panelists rather than AI twins.
- quantilope: quantilope is an automated market research platform offering survey-based consumer insights with advanced analytics. Comparable to Rehearsals because it serves the same enterprise marketing and insights buyer looking to compress research timelines, though quantilope relies on real respondents rather than AI twins.
- Zappi: Zappi is an automated consumer insights platform used by CPG and consumer brands to test ad creative, concepts, and product innovation. Directly comparable to Rehearsals as it sells the same horizontal value proposition (faster, AI-enabled marketing research) into overlapping customer segments like CPG.
- Synthetic Users: Synthetic Users builds AI-generated synthetic research participants for product and UX research. Directly comparable to Rehearsals as both platforms use AI personas/synthetic respondents to simulate customer behavior and accelerate research cycles for consumer-facing teams.
Market position
Strengths5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rehearsals social profiles
Digital presenceRehearsals compliance and trust
Trust signalCompliance3 records
Rehearsals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rehearsals leadership team
Management profileNumber of profiles
Profiles8 records
Rehearsals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rehearsals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rehearsals
What does Rehearsals do?
Rehearsals (Deep Prediction Inc) operates an AI-powered simulation platform that creates digital twins of real consumers from deep individual voice and video interviews, structured data, and outcome history. Businesses use the platform to run thousands of parallel simulations against these twins to predict marketing outcomes such as pricing sensitivity, ad creative performance, churn risk, audience discovery, and competitive responses, returning insights in hours rather than the weeks required by traditional research.
Is Rehearsals a public or private company?
Rehearsals is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rehearsals founded?
Rehearsals was founded in 2024. It employs 11 to 50 people.
Where is Rehearsals based?
Rehearsals is headquartered in New York, United States, in the North America region.
How does Rehearsals make money?
One revenue line is on record: business Customer Platform Access.
Who are Rehearsals's main competitors?
Broad incumbents on record are Toluna, Kantar, Dynata and Ipsos. Emerging players are Latana and Attest. Direct peers are Suzy, quantilope, Zappi and Synthetic Users.
Does Rehearsals have an API?
No public API is recorded for Rehearsals.
What industry is Rehearsals in?
Rehearsals's product category is AI Consumer Simulation Platform. Its primary akta.pro industry code is HDAAALAI, Simulation & Digital Twin Data for ML Training. Its SIC code is 7372.