MOODA
MOODA.cz is a Czech direct-to-consumer e-commerce retailer specializing in retro and 1950s-inspired women's fashion, combining a private-label assortment with a curated marketplace of more than 40 third-party fashion brands and a physical showroom in Prague.
- Company typePrivate
- Founded2015
- HeadquartersPrague, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What MOODA does
MOODA (doing business as MOODA.cz) is a Czech direct-to-consumer e-commerce retailer specializing in retro and 1950s-inspired women's fashion, founded in 2015 and headquartered in Prague. The company operates its own online storefront at mooda.cz, supplemented by a physical showroom and pickup point in Prague Holešovice where customers can try on pre-ordered items, receive styling advice, and process returns. The offering combines a private-label assortment with a curated marketplace of more than 40 third-party fashion brands (including Lindy Bop, Collectif, Lady Vintage, Chi Chi London, Chicwish, Gotta, Bicotone, Citygoddess, Numoco, Hell Bunny, Voodoo Vixen, and Dolly and Dotty), covering dresses, skirts and petticoats, outerwear, tops, maternity wear, jumpsuits, hosiery, nightwear, trousers, and accessories such as handbags, hats, scarves, wallets, and costume jewelry. The primary customer is a Czech woman interested in retro and contemporary feminine fashion, with a secondary segment of men purchasing leather accessories.
The technical stack is a standard SMB e-commerce configuration: the storefront runs on the Shoptet hosted e-commerce platform, with Google Analytics and Facebook Pixel for analytics and retargeting, Heureka.cz for verified reviews and conversion tracking, and Sklik and Google AdWords for paid acquisition. The business does not appear to operate any proprietary technology, mobile app, public API, or AI/ML capability. Marketing relies on Facebook, Instagram, weekly email newsletters, paid search, and review-driven social proof.
Revenue is generated through one-time unit-priced direct sales of apparel and accessories, with orders shipped domestically across the Czech Republic via Czech Post (Balík do ruky, Balík na poštu, Balíkovna) and Zásilkovna parcel lockers; free shipping is offered on orders above 1,500 Kč and cash-on-delivery is available for an additional 40 Kč. The company is privately held with 1–10 employees, no disclosed external funding, no parent company, no identified management team beyond customer-support contacts, and operates exclusively in the Czech market.
MOODA firmographics
Firmographics- Name
- MOODA
- Legal name
- FiKoFactory s.r.o.
- Website
- https://mooda.cz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MOODA.cz is a Czech direct-to-consumer e-commerce retailer specializing in retro and 1950s-inspired women's fashion, combining a private-label assortment with a curated marketplace of more than 40 third-party fashion brands and a physical showroom in Prague.
- Ownership category
- akta.pro rank
MOODA industry classification
Industry- Product category
- Women's Fashion E-commerce
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
Keywords
Where MOODA is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
MOODA business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: MOODA generates revenue through direct online sales of women's fashion apparel and accessories. Products are sold at individual retail prices with various payment options including bank transfer, cash on delivery, and credit card. Free shipping is offered on orders over 1500 Kč. The business also sells products through its Prague showroom for personal pickup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-item retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
MOODA product offering
Product offeringCore offering
MOODA (MOODA.cz) operates a direct-to-consumer e-commerce store specializing in women's fashion, with a particular focus on retro 1950s-inspired dresses, cocktail and evening wear, and contemporary feminine clothing, complemented by accessories (handbags, hats, scarves, wallets, jewelry), outerwear, maternity fashion, hosiery, and nightwear. The store carries multiple third-party fashion brands alongside its own assortment and is supported by a physical showroom and pickup point in Prague Holešovice where customers can try on items before or after online ordering.
Product overview
MOODA.cz is an online women's fashion e-commerce platform offering a comprehensive range of clothing and accessories. The core product is the MOODA online store featuring women's fashion (Dámská móda) including dresses, skirts, outerwear, tops, and accessories. The main dress categories include fashion dresses (módní šaty), retro dresses (retro šaty), evening dresses (společenské šaty), cocktail dresses (koktejlky), lace dresses (krajkové), maxi dresses, bodycon dresses, boho style, and beach dresses. The platform also offers skirts and petticoats, jackets and coats, tops and sweaters, maternity fashion, jumpsuits, hosiery, nightwear, trousers, and accessories including handbags, hats, scarves, wallets, and costume jewelry. MOODA operates as both a retailer of its own brand and a multi-brand marketplace carrying over 40 third-party fashion brands including LINDY BOP, LADY VINTAGE, COLLECTIF, CHI CHI London, CHICWISH, GOTTA, BICOTONE, CITYGODDESS, NUMOCO, KAMEA, and many others. The company also operates a physical showroom for personal pickup and fitting in Prague.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Fashion Collection (Dámská móda) The core women's clothing category offering dresses, skirts, jackets, tops, maternity wear, jumpsuits, hosiery, nightwear, and trousers in retro and modern styles. Targeted at women in the Czech Republic seeking fashionable and unique clothing.
- Retro Dresses Retro-style dresses inspired by 1940s and 1950s fashion, featuring vintage cuts (wide circle skirts, fitted bodycon), solid colors, floral prints, polka dots, with or without sleeves. For women seeking vintage-inspired occasion and everyday wear.
- Dresses (Šaty) Full dress assortment including fashion dresses, cocktail dresses, lace dresses, maxi dresses, bodycon dresses, little black dresses, boho style, and beach dresses, in addition to the retro dresses collection.
- Skirts & Petticoats Skirts in various lengths and styles — midi, tutu, long, and fashion skirts — plus petticoats essential for completing the retro dress and circle skirt look.
- Outerwear — Jackets & Coats Outerwear including coats, cardigans, vests, and blazers suitable for casual to formal occasions across seasons.
- Tops & Sweaters Tops including bodysuits, blouses and shirts, t-shirts, boleros, and sweaters for layering or standalone wear across all seasons.
- Maternity Fashion Specialized maternity clothing collection designed for expecting mothers while maintaining style and elegance.
- Jumpsuits & Overalls Jumpsuits and overalls in various styles and colors offering versatile outfit options for different occasions.
- Trousers
Companies that use MOODA
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
MOODA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MOODA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ShoptetcoreMOODA.cz uses the Shoptet e-commerce platform (shoptet.cz) as its website infrastructure and online store engine. Shoptet provides the underlying e-commerce technology, hosting, payment processing integrations, and website builder tools that power the MOODA online store.
- Heureka.czminorHeureka.cz is a Czech product comparison and customer review platform. MOODA uses Heureka for conversion tracking and collecting verified customer reviews to build social proof.
- Czech Post (Česká pošta)coreMOODA ships products through Czech Post services (Balík do ruky, Balík na poštu, Balíkovna) to deliver orders to customers throughout the Czech Republic.
- ZásilkovnacoreMOODA offers delivery to Zásilkovna parcel pickup points as one of its shipping options for Czech customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
MOODA competitors and assessment
Company assessmentBroad incumbents
- ASOS: Global online fashion retailer shipping to Czech Republic with extensive retro, vintage-inspired, and occasionwear assortments. Comparable as a competing destination carrying many of the same UK retro brands (e.g., Lindy Bop alternatives) and competing for the same customer occasion-driven purchases.
- Modivo: Large CEE footwear and fashion e-commerce platform (eobuwie/Modivo group) operating in Czech Republic with broad women's apparel and accessories assortment. Comparable as a competing multi-brand CEE fashion destination with stronger logistics and marketing budgets.
- Zalando: Europe's largest online fashion platform operating a Czech storefront with extensive apparel, accessory, and lifestyle assortment. Overlaps with MOODA on multi-brand women's fashion, retro brands (Lindy Bop, Hell Bunny, etc.), and Czech e-commerce customer acquisition.
- About You: Major European fashion marketplace with a dedicated Czech site, broad assortment including retro and occasionwear brands. Comparable as a competing destination for Czech online apparel shoppers and as a channel through which some of MOODA's third-party brands are also sold.
Direct peers
- GLAMI: Czech-headquartered fashion search engine and aggregator indexing hundreds of CEE fashion e-shops including retro/vintage retailers. Directly comparable as a Czech fashion discovery channel competing for the same end consumer and overlapping with MOODA's brand portfolio.
- Different.cz: Czech multi-brand fashion e-shop offering women's apparel, accessories, and footwear from multiple European brands. Comparable as a domestic Czech online multi-brand fashion retailer competing for overlapping customer segments and brand partnerships.
- Zoot.cz: Czech multi-brand fashion e-commerce retailer offering apparel, shoes, and accessories from multiple brands. Comparable to MOODA as a domestic Czech online fashion multi-brand retailer competing for the same customer wallet, though with broader (non-retro-specialized) assortment.
Regional players
- Answear: Central European online fashion retailer (Polish-founded) serving Czech, Slovak, and other CEE markets with multi-brand apparel assortment. Comparable to MOODA as a multi-brand CEE fashion e-tailer, though at significantly larger scale and with broader assortment.
Emerging players
- Vinted: Peer-to-peer secondhand fashion marketplace operating in Czech Republic, popular for vintage and retro items. Comparable as an alternative channel for Czech consumers seeking retro/vintage fashion at lower prices, indirectly competing with MOODA's new-retro assortment.
Others
- Stylight: European fashion search and comparison platform aggregating offers from thousands of fashion retailers. Comparable as a discovery channel where Czech retro-fashion shoppers may compare MOODA's assortment against broader alternatives, creating indirect competitive pressure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
MOODA social profiles
Digital presenceMOODA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOODA leadership team
Management profileNumber of profiles
MOODA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOODA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOODA
What does MOODA do?
MOODA (MOODA.cz) operates a direct-to-consumer e-commerce store specializing in women's fashion, with a particular focus on retro 1950s-inspired dresses, cocktail and evening wear, and contemporary feminine clothing, complemented by accessories (handbags, hats, scarves, wallets, jewelry), outerwear, maternity fashion, hosiery, and nightwear. The store carries multiple third-party fashion brands alongside its own assortment and is supported by a physical showroom and pickup point in Prague Holešovice where customers can try on items before or after online ordering.
Is MOODA a public or private company?
MOODA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOODA founded?
MOODA was founded in 2015. It employs 1 to 10 people.
Where is MOODA based?
MOODA is headquartered in Prague, Czechia, in the Europe region.
How does MOODA make money?
One revenue line is on record: direct Product Sales.
Who are MOODA's main competitors?
Broad incumbents on record are ASOS, Modivo, Zalando and About You. Direct peers are GLAMI, Different.cz and Zoot.cz. Answear is listed as a regional player. Vinted is listed as an emerging player. Stylight is listed as an others.
Does MOODA have an API?
No public API is recorded for MOODA.
What industry is MOODA in?
MOODA's product category is Women's Fashion E-commerce. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces. Its NAICS code is 4581 and its SIC code is 5621.