What Oleo-Mac does

Oleo-Mac is an Italian-originated outdoor power equipment (OPE) brand owned by Emak S.p.A., headquartered in Italy with the UK operations conducted through Emak UK Limited (established 1996). The brand has over 50 years of heritage in the OPE sector and is one of four commercial brands under Emak Group (alongside Efco, Bertolini, and Nibbi), sharing 4 production units, group-wide R&D, and a common distribution backbone.

The portfolio comprises more than 270 models across 24 product families covering battery-powered equipment (40V and 56V ranges), chainsaws, hedgetrimmers, brushcutters, lawnmowers, robot mowers, garden tractors, water pumps, power generators, blowers, high-pressure washers, scarifiers, earth augers, and transporters. Technology emphasis is on user ergonomics and professional durability through proprietary features including EasyOn starting, EasyLift filler access, Decompressor starting assistance, Sharp Pro blades, Tough Tech construction, AlwaysOn continuous operation, Load&Go quick line replacement, and Load&Go ExtraLife reinforced heads. Engine supply relies on partnerships with Honda (e.g., GP 160 OHV in the SCA 50 H scarifier) and Briggs & Stratton (Intek 7220 V-Twin in the OM 125/22 V tractor), complemented by Emak's own K-series engines.

Oleo-Mac sells exclusively through B2B channels — 200 distributors across 110 countries, 8 direct branches in France, UK, Spain, Poland, Ukraine, China, and Brazil, and over 5,000 retailers served via a B2B dealer portal. Revenue is generated through one-time hardware sales of dealer-distributed equipment at retail prices ranging from approximately £297 for entry-level brushcutters to over £11,400 for high-end garden tractors. Two horizontal customer segments are addressed: home users maintaining residential gardens and professional users in landscaping, forestry, agriculture, and municipal groundskeeping, with the 2026 catalogue highlighting a strategic push into higher-power 56V professional battery equipment as a transition from petrol powertrains.

Name

Oleo-Mac

Legal name

Emak UK Limited

Website

https://oleo-mac.co.uk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Oleo-Mac is an Italian outdoor power equipment brand under Emak S.p.A., manufacturing and distributing 270+ models of battery and petrol gardening, forestry, and small-agricultural equipment through 200 distributors and 5,000+ retailers across 110 countries.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Farm Machinery and Equipment Manufacturing (333111), Motor and Generator Manufacturing (335312)

SIC

Farm Machinery & Equipment (3523), General Industrial Machinery & Equipment (3560), Motors & Generators (3621)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

Keywords

• Outdoor power equipment
• Garden machinery
• Petrol chainsaws
• Battery lawnmowers
• Forestry equipment

Headquarters

HQ city

Burntwood

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Outdoor Power Equipment Sales: Sale of powered garden, forestry, and agricultural equipment including chainsaws, hedgetrimmers, brushcutters, lawnmowers, garden tractors, robot mowers, and related accessories. Products sold through dealer network with both petrol engine and battery-powered options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Oleo-Mac manufactures and sells outdoor power equipment (OPE) for gardening, forestry, and small-scale agriculture under the Emak Group. The portfolio spans petrol-engine and battery-powered (40V and 56V) chainsaws, hedgetrimmers, brushcutters, lawnmowers, garden tractors, robot mowers, water pumps, generators, blowers, scarifiers, earth augers, and transporters across 24 product families and 270+ models. Products are sold exclusively through a dealer/distributor channel reaching 110 countries.

Product overview

Oleo-Mac is a comprehensive outdoor power equipment brand under the Emak Group, offering over 270 models across 24 product families for gardening, agriculture, and forestry applications. The product portfolio includes battery-powered products (40V and 56V ranges), chainsaws (electric, petrol, professional, pruning, compact), pruners, hedgetrimmers, brushcutters, lawnmowers, robot mowers, wheeled brushcutters, garden tractors, water pumps, power generators, blowers and vacuum cleaners, high-pressure washers, scarifiers, earth augers, and transporters. Products serve domestic, intensive, and professional users across home, countryside, wood, and urban environments. The company emphasizes zero-emission battery technology alongside traditional petrol-powered equipment, with the 56V professional battery range positioned as a direct alternative to petrol engines.

Differentiator

Problem solved

Functional benefit

Products and services

• Battery-powered products Zero-emission outdoor power equipment available in 40V and 56V ranges, offering quiet operation and low environmental impact for domestic and professional use, including battery-powered chainsaws, hedgetrimmers, brushcutters, lawnmowers, and blowers.
• Chainsaws Professional and consumer chainsaws available in electric, petrol engine, professional, pruning and compact variants for tree felling, cutting and pruning operations, with power outputs ranging from approximately 2.9 HP to 4.7 HP and bar lengths from 35-51 cm.
• Hedgetrimmers Hedge and vegetation trimming tools available in electric, petrol engine, battery-powered, professional, and shaft configurations with blade lengths typically 500-750 mm for various cutting requirements.
• Brushcutters Vegetation clearing equipment available in electric, battery-powered, H series, petrol engine, multifunction, lightweight, medium power, and professional variants for grass and brush cutting with proprietary Load&Go quick line replacement cutting heads.
• Lawnmowers Grass cutting equipment for domestic and professional use including professional, electric, petrol engine, battery-powered, push-type, and self-propelled models, plus an integrated range of garden tractors.
• Robot Mowers Autonomous robotic lawnmowers for automated grass cutting, available in models covering areas up to 1000 m² and up to 2000 m².
• Garden Tractors Ride-on lawn tractors and garden tractors available in rider, rear discharge, and all-terrain configurations including 4x4 models for large lawn and estate maintenance.
• Wheeled Brushcutters and Flail Mowers Heavy-duty walk-behind brushcutters and flail mowers for clearing dense vegetation, overgrown areas, brush and small trees in rural and woodland environments.
• Scarifiers Lawn aeration and thatch removal equipment available in professional and compact variants to prepare grass for healthy growth, with working widths from 38 cm to 50 cm.
• Water Pumps Self-priming water pumps for irrigation, water transfer and drainage applications.
• Power Generators Portable power generators including inverter models and units rated up to 3 kW and up to 6 kW for backup and remote power supply.
• Blowers and Vacuum Cleaners Leaf and debris clearing equipment available in battery-powered and hand-held configurations for cleaning and tidying outdoor spaces.
• High-pressure Washers Pressure cleaning equipment available in cold water and hot water variants for professional and domestic cleaning applications.
• Earth Augers Ground drilling equipment for fence post installation, tree planting and soil sampling applications.
• Transporters Powered wheelbarrows and material handling equipment for transporting heavy and bulky loads across difficult terrain.
• Pruners Tree and shrub pruning equipment including telescopic pruners for reaching high branches safely.
• Backpack Sprayers and Mistblowers Portable spraying equipment for applying treatments, fertilizers and pest control products in gardens, farms and vineyards.
• Accessories for Products Supporting products including batteries, chargers, and specialized attachments for brushcutters, rotary tillers, and blowers and vacuum cleaners.
• GS 630 Professional Chainsaw Professional chainsaw with 4.7 HP (3.5 kW) power, 63.2 cm³ displacement, 46-51 cm bar length, lateral chain tensioner and EasyLift design.
• OM 92 R/16 K Rear Discharge Garden Tractor Rear discharge garden tractor with 452 cm³ Emak K 1600 AVD engine, 92 cm cutting width, 300 L grass bag, hydrostatic transmission.
• HCS 247 P Professional Hedgetrimmer Professional petrol hedgetrimmer with 750 mm single blade, 1.0 HP (0.75 kW) power, 21.7 cm³ engine displacement, weighing 5.2 kg with EasyOn starting system.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Emak GroupcoreStrategic or Co-development PartnerParent company owning the Oleo-Mac brand. Emak Group operates in the OPE (Outdoor Power Equipment) sector for over 50 years. The group includes four commercial brands: Efco, Oleo-Mac, Bertolini, and Nibbi. Oleo-Mac benefits from group-wide manufacturing (4 production units), R&D capabilities, and shared distribution infrastructure.
• EfcominorStrategic or Co-development PartnerSister brand within Emak Group. Both brands serve the outdoor power equipment market with complementary positioning.
• BertoliniminorStrategic or Co-development PartnerSister brand within Emak Group focused on specific OPE applications.
• NibbiminorStrategic or Co-development PartnerSister brand within Emak Group, part of the comprehensive brand portfolio.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Briggs & Stratton: Major small-engine manufacturer and broad OPE producer. Supplies V-Twin engines used in Oleo-Mac garden tractors and competes in ride-on mowers and residential lawn equipment.
• Honda Power Equipment: Division of Honda producing engines, generators, water pumps, and lawn equipment. Overlaps with Oleo-Mac on petrol engines, water pumps and generators, and supplies engines used inside Oleo-Mac products.
• Stanley Black & Decker (DeWalt / Cub Cadet): Diversified tool and outdoor equipment conglomerate. DeWalt battery OPE and Cub Cadet lawn tractors overlap with Oleo-Mac's battery and tractor lines at the dealer and big-box retail level.

Direct peers

• Husqvarna Group: Swedish global leader in outdoor power equipment (chainsaws, robotic mowers, trimmers, tractors) with strong battery and Automower platforms. Direct comparable on product breadth, professional/prosumer segments and European dealer distribution.
• Stihl: German privately-held OPE specialist, dominant in chainsaws and increasingly in professional battery tools (AP/MS platforms). Closest direct competitor to Oleo-Mac in chainsaws, hedgetrimmers and brushcutters for pro users.
• Efco: Italian sister brand under Emak Group, sharing manufacturing and distribution. Near-identical product portfolio (chainsaws, mowers, tractors) with complementary channel positioning, making it Oleo-Mac's most direct operational comparable.
• Echo (Yamabiko Corporation): Japanese-headquartered OPE specialist (chainsaws, trimmers, blowers, robotic mowers) with strong professional user base. Comparable in product scope and pro-channel focus.
• Makita: Japanese power tool giant with an expanding LXT 18V / 36V outdoor equipment line. Competes with Oleo-Mac in battery hedgetrimmers, brushcutters, blowers and chainsaws through overlapping dealer and construction channels.
• The Toro Company: US-based lawn care, landscape and snow equipment leader (consumer + professional). Overlaps with Oleo-Mac in lawnmowers, garden tractors and grounds-care equipment for both home and pro segments.

Emerging players

• Greenworks Tools: Battery-focused OPE challenger (40V/60V/80V platforms) growing aggressively in European retail and online channels. Comparable to Oleo-Mac's battery range and a key competitive threat in the cordless transition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/MyOleomac
• Facebookfacebook.com/EfcoUK1
• Instagraminstagram.com/oleomac_bertolini_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oleo-Mac