Medley

Name

Medley

Legal name

MEDLEY DIŞ TİCARET

Website

https://medley.com.tr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Food Processing Equipment Distribution

NAICS

Food Manufacturing (311), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Wholesale-Farm Product Raw Materials (5150), Food And Kindred Products (2000), Sugar & Confectionery Products (2060)

akta.pro primary industry

Meal kits & subscription meal components manufacturing (AFAKAHAD)

akta.pro secondary industry

Fortified & Enriched Foods Manufacturing (Vitamins/Minerals, Iodized/Supplemented) (AFAKAJAB)

Keywords

• Food processing equipment
• Packaging machinery distribution
• Ingredient supply services
• Equipment manufacturer representation
• Foreign trade services

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Equipment and Ingredient Representation: Medley generates revenue by representing international food processing, packaging, and ingredient manufacturers in the Turkish market. They act as sales agents and distributors, earning commissions or margins on equipment and ingredient sales to Turkish food producers. The company serves customers across chocolate/confectionery, baked goods, dairy, fruits/vegetables, nuts/dried fruits, and packaging sectors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Medley Dış Ticaret is a Turkish foreign trade representation company that serves as the exclusive or primary Turkish sales representative and distributor for leading international food processing, packaging equipment, and ingredient manufacturers. The company supplies equipment and raw materials across six food verticals (chocolate/confectionery, bakery, dairy, fruits/vegetables, nuts/dried fruits, and packaging), providing pre-sales consultation, installation support, and after-sales service to Turkish food producers.

Product overview

Medley is a foreign trade representation company that serves as the Turkish representative for international food processing and packaging equipment manufacturers. The company offers equipment and ingredient solutions across multiple food sectors including chocolate and confectionery (Buhler, Franz Haas, Meincke, Mondomix), bakery/baked goods (Zeppelın, Sancassıano, Aromatıc, Mecatherm, Stewart Systems), dairy (Claranor, Amano Enzyme, Omorı), fruits and vegetables (Perfotec, ELLIPS, Elıfab), nuts and dried fruits (Oxino, AEROGLIDE), packaging (CAMA, INVPack, P.E. Labellers, SPS), and non-food solutions (Kıkusuı). Medley provides sales, pre-sales, and after-sales technical support services with over 50 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate and Confectionery Equipment Solutions Equipment portfolio for chocolate processing, tempering, molding, coating, nougat and fondant kitchens, bar production lines, wafer/cone/waffle production (Bühler, Franz Haas, Meincke, Mondomix), and coffee processing machinery, supplied to chocolate, wafer, biscuit, cake, and candy manufacturers in Turkey.
• Bakery and Flour Products Equipment Solutions Automation systems for raw material storage, transport, weighing, dosing, mixing, cutting, tunnel ovens, cooling/conveyor systems, slicing, and packaging for bread, biscuit, cake, and pastry manufacturers (Zeppelin, Sancassıano, Aromatic, Mecatherm, Stewart Systems, Gasparın).
• Dairy Processing and Packaging Solutions Pulsed light sterilization for pre-fill packaging (Claranor), enzymes for dairy processing (Amano Enzyme), and modified atmosphere packaging (MAP) flowpack machines (Omori) for milk, dairy product, and beverage manufacturers.
• Fruit and Vegetable Processing Solutions Respiration measurement and coating film perforation machines (Perfotec), sorting and grading systems (ELLIPS, Elisam, Elifab), and processing technology (Naddeo) for fresh produce sorting, grading, quality control, washing, and shelf-life extension.
• Packaging Machinery Solutions Horizontal filling, top filling, wrapping, cartoning, case packing, labeling (P.E. Labellers), and flowpack packaging machines (CAMA, INVPack, SPS), including the Cama mini wrap FW 746 wrapping machine, for end-of-line packaging of food products.
• Nuts and Dried Fruits Processing Solutions Drying technology (Aeroglide/Bühler), shelling and processing equipment (Oxino) for nut and dried fruit producers to support drying, processing, and quality control.
• Food Ingredients Supply Raw material ingredients including cocoa butter equivalents, CBS, CBR, and alternative oils from Fuji Oil; bovine gelatin and Peptan hydrolyzed collagen from Rousselot; sunflower lecithin, coconut milk powder, and red palm oil from Sternchemie; emulsifiers, shelf-life extenders, stabilizers, and ready-to-use bread mixes from Aromatic for food manufacturers.
• Non-Food Industrial Solutions Specialized processing equipment for non-food industrial manufacturers, including high-viscosity liquid filling machines (Shemesh Automation) and equipment from Kikusui, serving industrial applications beyond the food sector.

Quantifiable outcome

• 500+ successful solutions delivered to Turkish food manufacturers
• +1 more outcomes

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered core, notable and standard.

• BuhlercoreChannel Partner/ Reseller/ DistributorBuhler is a world-leading food processing equipment manufacturer. Medley represents Bühler for chocolate process, molding, coating, tempering, nougat and fondant kitchens, bar production lines, and coffee processing machinery in Turkey. Following the 2017 merger of Haas and Bühler, Medley gained expanded representation within the Bühler Group structure.
• Franz HaascoreChannel Partner/ Reseller/ DistributorFranz Haas manufactures wafer, cone, and waffle production lines. Medley represents Haas in Turkey, with representation expanding after Haas merged into the Bühler Group in late 2017.
• MeinckecoreChannel Partner/ Reseller/ DistributorMeincke produces biscuit, cake, and cracker production lines. Part of the Bühler Group structure represented by Medley in Turkey.
• MondomixcoreChannel Partner/ Reseller/ DistributorMondomix manufactures aerators and complete production lines for jelly, cream, marshmallow, nougat, and chocolate products. Part of the Bühler Group represented by Medley in Turkey.
• Fuji OilnotableChannel Partner/ Reseller/ DistributorFuji Oil produces cocoa butter equivalents (CBE), CBS, CBR, cocoa butter alternatives and alternative oils for coating, molding, filling, and spreadable chocolate applications, as well as oils for ice cream and coating. Medley began working with Fuji Oil in 2019.
• RousselotnotableChannel Partner/ Reseller/ DistributorRousselot produces bovine gelatin and Peptan hydrolyzed collagen for food and pharmaceutical applications. Medley represents Rousselot in Turkey, with a notable joint innovation initiative announced around 2020.
• CHOCALstandardChannel Partner/ Reseller/ DistributorCHOCAL manufactures fully automatic and semi-automatic wrapping machines for figurine and 3D chocolates.
• CarugilstandardChannel Partner/ Reseller/ DistributorCarugil produces lollipop packaging machines, cut & wrap machines, and machines for ball-shaped products.
• MasdacstandardChannel Partner/ Reseller/ DistributorMasdac provides complete production lines for special Japanese-style cakes and biscuits using Japanese technology.
• KrugerstandardChannel Partner/ Reseller/ DistributorKruger manufactures patented machines for producing fruit purees and muesli bars using molding methods.
• SternchemiestandardChannel Partner/ Reseller/ DistributorSternchemie supplies sunflower lecithin, coconut milk powder, and red palm oil for food applications.
• BrunnerstandardChannel Partner/ Reseller/ DistributorBrunner manufactures chocolate molds.
• WolfstandardChannel Partner/ Reseller/ DistributorWolf produces belt-type dragee machines and chocolate equipment.
• TRIKNOstandardChannel Partner/ Reseller/ DistributorTRIKNO is represented by Medley in Turkey for confectionery equipment.
• Tristar GlobalstandardChannel Partner/ Reseller/ DistributorTristar Global is represented by Medley in Turkey.
• ConfitechstandardChannel Partner/ Reseller/ DistributorConfitech is represented by Medley in Turkey.
• ZeppelıncoreChannel Partner/ Reseller/ DistributorZeppelin provides complete automation systems for raw material storage, transport, weighing, and dosing. Serves bakery and flour product manufacturers.
• SancassıanostandardChannel Partner/ Reseller/ DistributorSancassıano manufactures mixers in various designs and capabilities for baked goods, with special patented application solutions.
• AromatıcstandardChannel Partner/ Reseller/ DistributorAromatıc supplies emulsifiers, shelf-life extenders, final product improvers, stabilizers, pan oils, and ready-to-use bread mixes for cake, bakery, and pastry industries.
• MecathermstandardChannel Partner/ Reseller/ DistributorMecatherm provides cutting machines and notably tunnel ovens for baked goods.
• Stewart SystemsstandardChannel Partner/ Reseller/ DistributorStewart Systems provides conveyor cooling, resting, baking, and freezing systems for baked goods.
• GasparınstandardChannel Partner/ Reseller/ DistributorGasparın manufactures bread slicing, cutting, and packaging machines.
• Shemesh AutomationstandardChannel Partner/ Reseller/ DistributorShemesh Automation provides high-viscosity liquid filling machines.
• ClaranorstandardChannel Partner/ Reseller/ DistributorClaranor provides pulsed light sterilization technology for pre-fill packaging sterilization for the dairy, dairy products, and beverage industry.
• Amano EnzymestandardChannel Partner/ Reseller/ DistributorAmano Enzyme supplies enzymes for various food applications.
• OmoristandardChannel Partner/ Reseller/ DistributorOmori manufactures customized flowpack machines with MAP, box motion, or oxygen absorber options for sensitive products, stand-up packaging machines, and reclosable flowpacks.
• PerfotecstandardChannel Partner/ Reseller/ DistributorPerfotec manufactures machines that detect fruit respiration needs and perforate coating films accordingly to extend shelf life of fresh produce.
• ElifabstandardChannel Partner/ Reseller/ DistributorElifab provides sorting and grading solutions for fresh produce.
• ElısamstandardChannel Partner/ Reseller/ DistributorElısam provides grading machines for fresh produce, represented by Medley in Turkey.
• ELLIPSstandardChannel Partner/ Reseller/ DistributorELLIPS provides sorting and grading solutions for fresh produce.
• NaddeostandardChannel Partner/ Reseller/ DistributorNaddeo provides processing technology solutions for fresh produce.
• CAMAstandardChannel Partner/ Reseller/ DistributorCAMA manufactures side-loading, top-loading, wrapping technologies, and cartoning/case packing machines.
• INVPackstandardChannel Partner/ Reseller/ DistributorINVPack is represented by Medley in Turkey for packaging equipment.
• P.E. LabellersstandardChannel Partner/ Reseller/ DistributorP.E. Labellers provides labeling solutions represented by Medley in Turkey.
• SPSstandardChannel Partner/ Reseller/ DistributorSPS provides feeding systems for biscuit, cake, and chocolate packaging machines, as well as flowpack packaging machines.
• KikusuistandardChannel Partner/ Reseller/ DistributorKikusui is represented by Medley in Turkey for non-food sector equipment.
• OxinostandardChannel Partner/ Reseller/ DistributorOxino is represented by Medley in Turkey for nuts and dried fruits processing.
• Aeroglide (Buhler)standardChannel Partner/ Reseller/ DistributorAeroglide (part of Bühler Group) provides drying technology for nuts and dried fruits processing, represented by Medley in Turkey.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• SPX FLOW: Food and beverage processing equipment supplier whose product range (mixing, heat exchange, pumping) overlaps with several principals Medley represents in dairy and bakery.
• Alfa Laval: Food and dairy processing equipment incumbent with comparable go-to-market via local representatives in Turkey, overlapping with Medley's dairy and beverage equipment lines.
• GEA Group: Broad food processing equipment incumbent serving dairy, bakery, and beverage end-markets similar to Medley's principal offerings, with established global sales representation models.
• Marel: Food processing equipment maker with a strong local-representation model similar to Medley's, particularly across protein and prepared foods categories that overlap with Medley's verticals.
• Tetra Pak: Major incumbent in food processing and packaging equipment, with significant presence in dairy and beverages — two of Medley's served verticals — and comparable reliance on local sales/service networks.
• Bühler Group: Global leader in food processing equipment (and Medley's largest principal). Comparable as a benchmark for the scale and scope of the equipment categories Medley represents, though Bühler is the manufacturer rather than a distributor.
• Syntegon (formerly Bosch Packaging Technology): Packaging and processing equipment incumbent comparable to Medley's packaging principals (CAMA, SPS, Omori), frequently competing for the same Turkish food manufacturer capex budgets.

Direct peers

• IMA Group: Packaging and processing machinery manufacturer competing for similar chocolate, bakery and packaging capex deals that Medley's principals target, with its own local representation in Turkey.
• MULTIVAC: Packaging equipment manufacturer (Medley represents adjacent packaging brands like CAMA, INVPack and Omori). Comparable as a competing equipment vendor Turkish food manufacturers may choose instead of Medley's represented principals.

Emerging players

• Heat and Control: Food processing and packaging equipment manufacturer serving snacks, bakery and produce — categories Medley covers — and competing for similar Turkish customer capex projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medley-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medley