ImmoTools
ImmoTools GmbH is a Swiss private agency that delivers integrated real estate marketing packages — logos, 3D visualizations, virtual tours, CMS websites and documentation — primarily to Swiss property developers, real estate agencies, and architecture firms via its ImmoToolBox product and Immo-Teams partnership with Business Images and ImmoServer.
- Company typePrivate
- Founded2002
- HeadquartersBaden, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ImmoTools does
ImmoTools GmbH is a privately held Swiss agency and software firm, founded in 2002 and headquartered in Baden, Switzerland. The company specializes in integrated marketing services for the Swiss real estate industry, blending web development, graphic design, 3D visualization, virtual 360° tours (including VR/AR and Oculus-compatible output), drone aerial photography, and physical marketing collateral such as 3D-printed architectural models. Its core product, the ImmoToolBox, packages a project logo, visualizations, sales documentation, floor plan booklets, location maps, an interactive tenant matrix, and a smartphone-optimized website into a single starting-at-CHF 18,000 deliverable. Supporting proprietary tools include iDOCU (online project documentation) and iVIEWER (a lightweight CMS), targeted at real estate companies, property developers, and architecture firms across German- and French-speaking Switzerland.
The company operates within the "Immo-Teams" group, a network of three sister entities — Business Images AG (architectural visualization and VR), ImmoTools GmbH (design, web, and documentation), and ImmoServer AG (software and online infrastructure) — which together deliver end-to-end real estate marketing solutions. Go-to-market is sales-led and B2B, with project-based, custom-quoted pricing (CHF 5,000–20,000+) and direct contact via named principals (Nicolaas Wertenbroek, Jean Marmier). Customer acquisition relies on a publicly visible portfolio of ~20 enterprise reference projects (e.g., Plüer & Partner, Matma, Privera, VERIT, UTA, LIVUM, Walde & Partner) rather than paid digital marketing.
Commercially, ImmoTools runs on a small team (1–10 employees, ~8–12 across the broader Immo-Teams group) with mixed revenue mechanics: one-time project licensing for websites and ImmoToolBox packages, professional services for visualization and documentation, and unit pricing for floor plans (CHF 180–240 per sheet). The firm operates without disclosed outside investment, parent company, or institutional backing, and shows no AI/ML capabilities, M&A activity, or funding events in the source data.
ImmoTools firmographics
Firmographics- Name
- ImmoTools
- Legal name
- ImmoTools GmbH
- Website
- https://immotools.ch
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ImmoTools GmbH is a Swiss private agency that delivers integrated real estate marketing packages — logos, 3D visualizations, virtual tours, CMS websites and documentation — primarily to Swiss property developers, real estate agencies, and architecture firms via its ImmoToolBox product and Immo-Teams partnership with Business Images and ImmoServer.
- Ownership category
- akta.pro rank
Where ImmoTools is headquartered
LocationHeadquarters
- HQ city
- Baden
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
ImmoTools business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Project-based Website Development: Custom website development for real estate projects including sales and rental sites, with or without visualizations. Projects include reference websites for property sales (from CHF 20,000) and rental/purchase (from CHF 5,000).
- ImmoToolBox Package: Complete marketing solution package for real estate properties including logo, visualizations, documentation, floor plans, location maps, tenant matrix, and website from CHF 18,000.
- Visualization Services: 3D visualizations for interiors and exteriors, virtual 360 tours, aerial drone photography, animations/videos, sun studies, and 3D printed models for real estate marketing.
- Marketing Documentation Services: Sales documentation, communication concepts, project logos, project descriptions, construction site boards, floor plans, and advertisement design services.
- Floor Plan Services: Ground floor plans at CHF 240.00/A3 and apartment floor plans at CHF 180.00/A4 for presentation materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Reference websites with visualizations (12 examples) |
| One time/ perpetual license | Pay-as-you-go | Reference websites without visualizations (3 examples) |
| One time/ perpetual license | Pay-as-you-go | ImmoToolBox Complete Package |
| Unit Pricing | Pay-as-you-go | Ground Floor Plan |
| Unit Pricing | Pay-as-you-go | Apartment Floor Plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ImmoTools product offering
Product offeringCore offering
ImmoTools GmbH provides integrated real estate marketing solutions combining proprietary software (ImmoToolBox, iDOCU, iVIEWER, CMS) with professional services such as 3D visualizations, virtual 360° tours, sales documentation, project websites, and interactive tenant matrices. The flagship ImmoToolBox package bundles logo, visualizations, documentation, floor plan booklet, location map, tenant spreadsheet and website into a single smartphone-optimized deliverable starting at CHF 18,000. Offerings are targeted at Swiss real estate companies, developers and property managers and sold via direct contact with project-based pricing.
Product overview
ImmoTools GmbH offers a unified product ecosystem centered on the ImmoToolBox — a comprehensive marketing package for real estate sales and rentals combining Logo, Visualizations, Documentation, Floor Plan Booklet, Location Map, Tenant Spreadsheet, and Website. The company operates as part of the Immo-Teams alongside sister companies Business Images (architecture visualizations) and ImmoServer (programming/online software), offering all services individually or as complete packages. Key products include Virtuelle 360°-Rundgänge (360° virtual tours compatible with VR), iDOCU (online documentation platform), iVIEWER (CMS website tool), and Interaktiver Mieterspiegel (interactive tenant spreadsheet). Pricing ranges from CHF 5,000 for rental/purchase websites without visualizations to CHF 20,000+ for sales websites with visualizations, with complete ImmoToolBox packages starting at CHF 18,000.
Differentiator
Problem solved
Functional benefit
Brands
- ImmoToolBox: A comprehensive package for efficient real estate marketing, combining Logo, Visualizations, Documentation, Floor Plan Booklet, Location Map, Tenant Mirror, and Website. Total solution starting at CHF 18,000.
Products and services
- ImmoToolBox
- iDOCU
- iVIEWER
- Interactive Tenant Matrix (Interaktiver Mieterspiegel)
- 360° Virtual Tours (Virtuelle 360°-Rundgänge)
- Project Websites with CMS
- 3D Visualizations (Interior and Exterior)
- 3D Floor Plans
- Sales Documentation (Verkaufsdokumentation)
- Animated Sun Studies (Sonnenstudien)
- 3D-Printed Architectural Models
- Drone Aerial Photography (Luftbilder)
- Animation and Video Production
- Custom CMS Firm Websites (CMS-Firmenwebsites)
Companies that use ImmoTools
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
ImmoTools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ImmoTools partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Business Images AGcorePart of the Immo-Teams group. Business Images specializes in architectural visualizations, classic visualizations, virtual 3D tours for Oculus VR headsets, lighting variants, and augmented reality. Provides the visualization component of the integrated real estate marketing solution.
- ImmoServer AGcorePart of the Immo-Teams group. ImmoServer provides online software solutions for real estate marketing, handling the programming and technical infrastructure. Team includes Andreas Winzer (Development Lead), Frank Roch (Development), and Markus Wunderlin (Intern).
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ImmoTools competitors and assessment
Company assessmentDirect peers
- VHT Studios: U.S.-based real estate marketing services company offering photography, videography, virtual tours, drone, and web/marketing support — comparable integrated service stack for property marketers.
- Real Estate Webmasters: Full-service digital marketing and website design agency purpose-built for real estate agents and developers — closely paralleling ImmoTools' integrated web, design, and marketing service model.
- Giraffe360: Provides integrated 360° cameras and software for capturing, creating, and publishing property tours — directly competing with ImmoTools' 3D visualization and virtual tour offerings for real estate marketers.
Regional players
- Homegate (Tamedia / TX Group): Leading Swiss real estate portal and marketplace with property listing, marketing, and ancillary tools — operates in the same Swiss market as ImmoTools and serves overlapping real estate professional customers.
Emerging players
- Cupix: 3D spatial data and digital-twin platform used across real estate, AEC, and facilities — overlapping with ImmoTools' 3D visualization services and immersive property presentation use cases.
- PropertyBase (Lone Wolf): Real estate CRM and marketing platform with website, lead generation, and brokerage workflow tools — comparable technology stack competing for the same property marketer wallet.
- Real Geeks: Real estate IDX and lead-generation website platform used by brokers and teams — competes for the same real estate marketing technology budget as ImmoTools' website and iVIEWER products.
- iHomeFinder: Real estate marketing and IDX platform providing agent websites, CRM, and lead nurturing — adjacent competitor in real estate website and marketing technology.
- EyeSpy360: Virtual tour and 3D walkthrough platform sold to real estate agents and marketers, intersecting directly with ImmoTools' Virtuelle 360°-Rundgänge and 3D-Grundrisse products.
Broad incumbents
- Matterport: Industry-leading 3D spatial data and digital-twin platform widely adopted in residential and commercial real estate marketing for virtual tours, directly overlapping ImmoTools' visualization and virtual tour product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ImmoTools social profiles
Digital presenceImmoTools financial estimates
Financial estimateRevenue estimate
Valuation estimate
ImmoTools leadership team
Management profileNumber of profiles
Profiles4 records
ImmoTools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ImmoTools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ImmoTools
What does ImmoTools do?
ImmoTools GmbH provides integrated real estate marketing solutions combining proprietary software (ImmoToolBox, iDOCU, iVIEWER, CMS) with professional services such as 3D visualizations, virtual 360° tours, sales documentation, project websites, and interactive tenant matrices. The flagship ImmoToolBox package bundles logo, visualizations, documentation, floor plan booklet, location map, tenant spreadsheet and website into a single smartphone-optimized deliverable starting at CHF 18,000. Offerings are targeted at Swiss real estate companies, developers and property managers and sold via direct contact with project-based pricing.
Is ImmoTools a public or private company?
ImmoTools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ImmoTools founded?
ImmoTools was founded in 2002. It employs 1 to 10 people.
Where is ImmoTools based?
ImmoTools is headquartered in Baden, Switzerland, in the Europe region.
How does ImmoTools make money?
Five revenue lines are on record. Project-based Website Development is the primary driver. The others are immoToolBox Package, visualization Services, marketing Documentation Services and floor Plan Services.
Who are ImmoTools's main competitors?
Direct peers on record are VHT Studios, Real Estate Webmasters and Giraffe360. Homegate (Tamedia / TX Group) is listed as a regional player. Emerging players are Cupix, PropertyBase (Lone Wolf), Real Geeks, iHomeFinder and EyeSpy360. Matterport is listed as a broad incumbent.
Does ImmoTools have an API?
No public API is recorded for ImmoTools.