The Yoga School

What The Yoga School does

The Yoga School is a physical yoga studio based in Cairns, Queensland, Australia, operating since 2003 under current owner Ronnie Perry (who acquired it in 2018; the underlying business traces back to Jan Watson's Yoga Centre from 2001). The studio delivers in-person yoga classes across four skill levels plus specialized formats including Chair Yoga and Yin Yoga, running approximately 20 classes per week. Master Teachers Nicky Knoff and James Bryan, with eight decades of combined teaching experience, anchor instruction and link the studio to the Knoff Yoga system. The studio is closely affiliated with Knoff Yoga, a sister company that delivers Yoga Alliance RYS200 and RYS300 accredited teacher training nationally and internationally, and the school sells related equipment and props under the same brand lineage.

The business model is diversified across consumer and B2B revenue streams. Consumer revenue is generated via drop-in classes (from AUD $30), 10- and 20-class passes, unlimited annual memberships (AUD $1,790/365 days), fortnightly recurring memberships (AUD $80), private sessions, gift vouchers, and on-demand video content. Corporate workplace wellbeing contracts, retreats (including the announced Daintree Yoga Retreat in 2026), and equipment/prop sales add incremental B2B and experiential lines. Booking and payment processing are handled through the third-party Momence platform; no proprietary technology stack is described.

The studio employs 11–50 staff and operates from a single physical location, which is the principal constraint on scale. Distribution reach is extended beyond Cairns through on-demand video content, a maintained blog and YouTube presence, the Knoff Yoga teacher-training pipeline, and corporate wellbeing engagements. The combination of credentialed training, named master teachers, diversified recurring revenue, and digital extensions provides modest growth optionality without altering the underlying single-site, service-based character of the business.

Name

The Yoga School

Legal name

The Yoga School

Website

https://theyogaschool.liveeditaurora.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Yoga School is a Cairns, Queensland-based yoga studio offering in-person classes across four levels, private sessions, and corporate wellbeing programs. It serves individual practitioners and corporate clients through memberships, class passes, retreats, and affiliated Knoff Yoga teacher training.

Ownership category

akta.pro rank

Product category

Yoga Studio

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga classes
• Yoga teacher training
• Corporate wellness programs
• Yoga memberships
• Meditation sessions

Headquarters

HQ city

Cairns

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Drop-in Class Passes: Single class drop-in sales for adults ($30) and children ($14), providing one-time revenue per class attendance.
2. Class Passes: Multi-class passes (5-class for $120, 20-class for $340) valid for 6 months from first use. Provides prepaid revenue with expiry mechanics.
3. Unlimited Memberships: 180-day unlimited passes ($950), 365-day unlimited passes ($1,790), and fortnightly direct debit membership ($80/fortnight minimum 12 weeks). Includes retail discounts and complimentary passes.
4. Private Classes: One-on-one private yoga sessions priced at $120/hour for 1 person, $105/hour for groups of 4 (prepaid). 90-minute variants also available.
5. Corporate / Workplace Wellbeing: Yoga and wellbeing workshops provided to local companies, government bodies, and private groups as a workplace staff wellbeing program.
6. Gift Vouchers: Prepaid gift vouchers sold online and at the studio in denominations of class packages, redeemable for classes.
7. Props & Equipment and On-Demand Videos: Online shop selling props, equipment, meditation seats, and on-demand video content via Momence.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Yoga School is a physical yoga studio in Cairns, Queensland offering in-person yoga classes at four skill levels (Level 1-4) plus Chair Yoga and Yin Yoga, running 20 classes per week across 7 days. It sells class passes, unlimited memberships, private 1-on-1 sessions, gift vouchers, and retail props/equipment/meditation seats, while delivering corporate workplace wellbeing programs. Yoga Alliance registered teacher training (RYS200 and RYS300) is distributed via sister company Knoff Yoga from Discovery through Master level.

Product overview

The Yoga School is a yoga studio in Cairns, Queensland offering a comprehensive yoga education through multiple service lines. The core offering consists of public yoga classes at four skill levels (Level 1 through Level 4), plus specialized formats including Chair Yoga for seniors and those with mobility challenges, and Yin Yoga for deep tissue work. The studio operates on a class pass and membership model, with prepaid bundles (5-class, 20-class) and unlimited pass options. Beyond regular classes, The Yoga School provides private one-on-one sessions for personalized instruction, workplace wellbeing programs for corporate clients, and on-demand video content for home practice. Teacher training is offered through sister company Knoff Yoga, which is Yoga Alliance registered (RYS200 and RYS300). The studio also sells props, equipment, meditation seats, and gift vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Yoga Classes In-studio yoga classes offered at four levels (Level 1-4), All Levels, Chair Yoga, Yin Yoga, and Combined Level classes. Classes run 7 days a week with multiple time slots.
• Class Passes Prepaid class bundles including drop-in passes ($30 adult, $14 child), 5-class packs ($120), 20-class packs ($340), and unlimited 180-day ($950) or 365-day ($1,790) passes valid for 6 months from first use.
• Membership Program Recurring unlimited-class membership at $80 per fortnight via direct debit with a minimum 12-week commitment. Includes 10% retail discount, discounted child passes, and a complimentary monthly guest pass. Auto-renews with 2-week cancellation notice.
• Private Yoga Sessions One-on-one yoga sessions ($120/hour) and small group private sessions (4 people at $105/hour prepaid, valid 12 months) for deepening practice, improving technique, or addressing specific health challenges such as back pain, posture, pregnancy, and stress.
• Chair Yoga Specialized yoga classes designed for seniors, physically challenged students, those with mobility issues, balance problems, or those recovering from illness, accidents, or operations. Single class at $20 or 5-pack at $100.
• Yin Yoga Quiet and passive yoga practice targeting deep connective tissues, fascia, ligaments, joints, and bones. Slow and meditative practice allowing time to turn inwards.
• Workplace Wellbeing Programs Corporate yoga and wellbeing workshops delivered on-site at client workplaces or at the studio, including Breath Work, Yoga, and Meditation sessions tailored to organisational needs to reduce sick days and improve team dynamics.
• On-Demand Videos Recorded yoga classes and video content available through the Momence platform for at-home practice.
• Props and Equipment Studio-quality yoga mats and props used in classes and available for retail purchase through the Momence online shop.
• Meditation Seats Meditation seating equipment available for purchase to support home practice.
• Gift Vouchers Digital or physical gift vouchers available online and at the studio in denominations of class packages ($30 for 1 class, $110 for 5 classes, $320 for 20 classes, $99 for 30-day unlimited for new students).
• Knoff Yoga Teacher Training Yoga Alliance registered teacher training (RYS200 and RYS300) with 9 levels from Discovery through Master level, conducted nationally and internationally by Master Teachers Nicky Knoff and James Bryan. Distributed through sister company Knoff Yoga.

Quantifiable outcome

• 4 levels of study and 20 classes per week for comprehensive yoga education
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Knoff YogacoreStrategic or Co-development PartnerKnoff Yoga is the sister company of The Yoga School and is the exclusive provider of all yoga teacher training programs. The relationship is described as The Yoga School's 'sister company' providing teacher training. Nicky Knoff and James Bryan are the Master Teachers who train all teachers at The Yoga School and deliver the Knoff Yoga teacher training curriculum. Knoff Yoga holds Yoga Alliance registration (RYS200 and RYS300). Courses are conducted nationally and internationally through knoffyoga.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Y7 Studio: U.S. yoga studio brand offering heated flow and slow flow classes, teacher training, and a strong brand-led community experience. Comparable in boutique studio positioning, signature class methodology, and community-driven marketing.
• YogaWorks: Multi-location yoga studio operator offering public classes across multiple levels, teacher training (Yoga Alliance registered), private sessions, and corporate wellness. Comparable in multi-format class structure, teacher training, and corporate wellbeing offerings.
• Modo Yoga: International hot and traditional yoga studio franchise with multiple Australia locations, offering multi-level yoga classes, teacher training, and corporate/community programs. Comparable in its multi-format class structure, teacher training pipeline, and community-driven positioning.
• BodyMindLife: Australian yoga and Pilates studio chain operating premium yoga teacher training (200hr and 300hr Yoga Alliance registered) and multi-format class offerings in Sydney and Melbourne. Directly comparable to The Yoga School as a premium Australian yoga brand combining multi-level public classes, teacher training certification, and workshops.
• Kula Yoga Australia: Australian-based yoga studio brand offering multi-level classes, teacher training, retreats, and workshops. Directly comparable as a regional Australian studio with similar service mix and teacher training certification focus.
• Samadhi Yoga (Australia): Australian Hatha and Yin yoga studio offering public classes, workshops, and teacher training. Comparable to The Yoga School's traditional Hatha/varied-style class offering and YTT curriculum.
• Iyengar Yoga Australia: Australia-wide federation of Iyengar-affiliated yoga centres offering traditional Hatha-style classes, teacher training, and intensive workshops. Comparable as a traditional lineage-driven Australian yoga institution with structured certification pathways.

Broad incumbents

• CorePower Yoga: Large U.S. yoga studio chain with hundreds of locations offering multi-format classes, teacher training (RYS200/300), and on-demand video. Comparable as a scaled yoga brand with similar service architecture, though much larger and broader market.

Regional players

• Inna Yoga (Melbourne): Australian yoga studio and teacher training academy offering Yoga Alliance registered YTT programs alongside public classes. Comparable in teacher training credentials and studio service mix, though primarily Melbourne-based rather than regional Queensland.

Emerging players

• Glo (Yoga, Pilates & Meditation App): Global online yoga, Pilates, and meditation platform with thousands of on-demand classes. Comparable to The Yoga School's on-demand video offering and competes for the same consumer spend; partial overlap as a digital distribution channel rather than in-person studio.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/channel/UCabYu3TNwmNGifZa-zml5Eg
• Facebookfacebook.com/theyogaschoolaustralia
• Instagraminstagram.com/theyogaschoolcairns

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Yoga School