Good Morning America
Good Morning America is ABC News' flagship morning television program, broadcasting from Times Square in New York since 1975. It delivers daily news, lifestyle, entertainment, and shopping content to American households across broadcast, streaming, web, and social channels.
- Company typePublic
- Founded1975
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Good Morning America does
Good Morning America (GMA) is the flagship morning news and entertainment program of ABC News, a division of The Walt Disney Company (NYSE: DIS). Launched in 1975 and broadcast daily from Times Square studios in New York City, the show reaches American households through the ABC television network and its owned-and-operated affiliates, supplemented by cable, satellite, and over-the-air reception. Programming combines news coverage, celebrity interviews, lifestyle, cultural commentary, food, wellness, travel, and a recurring Deals & Steals shopping segment. The audience is a broad, horizontal cross-section of general American TV viewers spanning multiple demographics, with no direct consumer pricing.
Beyond the linear broadcast, GMA operates a multi-platform content footprint. Distribution channels include the goodmorningamerica.com website, a daily email newsletter, on-demand video clips, and social profiles (Facebook, Instagram, TikTok, YouTube), with the Shop GMA sub-brand extending the affiliate commerce proposition onto dedicated Instagram and TikTok handles. Sub-products include GMA Video, GMA Deals & Steals (a curated shopping feature with affiliate links to retailers such as Amazon, Wayfair, and Target), the GMA Book Club (curated literary programming with author interviews), and the GMA Newsletter. Editorial content is organized through GMA Topics across categories including Culture, Wellness, Food, Travel, Style, Family, Living, News, and verticals such as Artificial Intelligence, Climate Change, Mental Health, and the Olympics.
Monetization rests on three primary streams: television advertising during the broadcast, affiliate commerce commissions on purchases routed through Deals & Steals and the Shop section, and incremental value contributed to Disney's streaming portfolio via Disney+ and ABC digital properties. The program is freely available to viewers; revenue is captured entirely through advertiser demand and retail partner commissions rather than direct B2B contracts. As an asset within ABC News, GMA does not report standalone revenue, and underlying program-level financial metrics are not publicly disclosed. Customer relationships are predominantly indirect, mediated through advertisers and retail partners rather than direct enterprise agreements.
Good Morning America firmographics
Firmographics- Name
- Good Morning America
- Legal name
- ABC News
- Website
- https://goodmorningamerica.com
- Company type
- Public
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Good Morning America is ABC News' flagship morning television program, broadcasting from Times Square in New York since 1975. It delivers daily news, lifestyle, entertainment, and shopping content to American households across broadcast, streaming, web, and social channels.
- Ownership category
- akta.pro rank
Good Morning America industry classification
Industry- Product category
- Morning Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
- akta.pro secondary industry
- Newsletter & Email Digest Aggregators (MPACAKAG)
Keywords
Where Good Morning America is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Morning America business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Television Advertising Revenue: GMA generates primary revenue through television advertising during its broadcast. The show airs on ABC network and attracts significant viewership that advertisers pay for through commercial spots. This includes branded content integrations and sponsored segments.
- Affiliate Commerce Revenue: GMA earns commissions through affiliate links in its Shop section. When viewers purchase products featured in 'Deals & Steals' segments or other shopping content, ABC and GMA receive a commission. This includes various retail partners like Amazon, Wayfair, Target, and other featured brands.
- Streaming Viewership Value: As part of the Disney/ABC portfolio, GMA content contributes to streaming metrics and subscriber value on Disney+ and other digital platforms, though specific streaming revenue details are not publicly disclosed.
Distribution channels3 records
Marketing channels6 records
Good Morning America product offering
Product offeringCore offering
Good Morning America is ABC News' flagship morning television program, broadcasting daily news, lifestyle, entertainment, and shopping content on the ABC network and across digital platforms. The show is supported by the goodmorningamerica.com website, a Deals & Steals affiliate shopping section, a Book Club, and a daily email newsletter, all serving a broad American consumer audience.
Product overview
Good Morning America operates as a unified news and entertainment platform offering a flagship morning show alongside complementary digital products. The core offering is the daily GMA broadcast, supported by GMA Video for on-demand content, GMA Deals & Steals for curated shopping features, GMA Book Club for literary content, and the GMA Newsletter for direct subscriber delivery. Content is organized through GMA Topics, covering categories from news and weather to culture, travel, food, wellness, and lifestyle.
Differentiator
Problem solved
Functional benefit
Brands
- Shop GMA: The shopping and deals section of Good Morning America featuring product recommendations, sales, and consumer goods coverage.
Products and services
- Good Morning America (GMA) Morning Broadcast The flagship daily morning television program broadcast on ABC, offering news, weather, entertainment, celebrity interviews, lifestyle segments, and live coverage for a broad American consumer audience.
- GMA Video On-demand video content platform featuring news clips, lifestyle segments, celebrity interviews, and coverage of current events across news, weather, travel, and culture categories.
- GMA Deals & Steals
- GMA Book Club
- GMA Newsletter
Companies that use Good Morning America
Customer profileSegments1 record
Ideal customer profiles2 records
Good Morning America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Morning America partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- U.S. SoccerminorGMA featured Eastern Pennsylvania Youth Soccer's Salone FC as part of a partnership between U.S. Soccer and Chobani. The collaboration focused on youth soccer development, player funding, and coaching education initiatives, highlighting community growth and nourishment programs.
- ChobaniminorChobani partnered with U.S. Soccer and was featured on GMA as part of youth sports community initiatives. The yogurt company's sponsorship included funding for player development and coaching education programs targeting youth soccer.
- ABC NewscoreGMA is produced by ABC News, which provides news gathering infrastructure, editorial resources, reporting staff, and cross-platform distribution through ABC's news division. The morning show is an integral part of ABC News' daily programming lineup.
- The Walt Disney CompanycoreGMA operates under Disney's ownership through ABC News. Disney provides corporate infrastructure, streaming distribution through Disney+, privacy and terms of service frameworks, and cross-promotional opportunities across Disney's media portfolio including ABC, ESPN, and Disney+.
Recent moves5 records
Expansion highlights6 records
Good Morning America competitors and assessment
Company assessmentDirect peers
- Today (NBC): Today is NBC's flagship morning news and lifestyle show and GMA's primary direct competitor. Both shows compete for the same morning daypart, audience demographics, and advertising dollars across broadcast, digital, and commerce channels.
- Extra: Extra is a syndicated entertainment news television show covering celebrity interviews, lifestyle, and pop culture. It competes with GMA for entertainment-segment viewers and advertiser dollars across broadcast and digital channels.
- Access Hollywood: Access Hollywood is a syndicated entertainment news television show and digital platform covering celebrity interviews, pop culture, and lifestyle stories. It competes with GMA's entertainment and celebrity coverage segments for audience attention and advertising revenue.
- E! News: E! News is a multiplatform entertainment news brand delivering celebrity, pop culture, and lifestyle coverage across TV, web, and social. It overlaps directly with GMA's entertainment and lifestyle verticals and competes for the same advertising and affiliate commerce budgets.
- CBS Mornings: CBS Mornings is CBS's flagship morning news program and the third major competitor in the U.S. broadcast morning daypart. It targets the same broad American audience with news, lifestyle, and entertainment coverage, competing directly with GMA for viewers and advertisers.
- Entertainment Tonight: Entertainment Tonight is a long-running syndicated entertainment news program covering celebrity, pop culture, and lifestyle content. Like GMA, it blends broadcast television with a digital hub and monetizes entertainment coverage through affiliate commerce partnerships.
Broad incumbents
- People: People is a major celebrity, lifestyle, and human-interest media brand spanning magazine, digital, social, and television. It overlaps with GMA's lifestyle, entertainment, and culture verticals and monetizes through affiliate commerce, making it a broader incumbent in adjacent spaces.
- Daily Mail (U.S. edition): Daily Mail is a major global news and entertainment publisher with significant U.S. celebrity, lifestyle, and shopping content. It overlaps with GMA's lifestyle, culture, and shopping verticals and competes for digital advertising and affiliate commerce revenue.
Emerging players
- Page Six: Page Six is the New York Post's celebrity and entertainment news brand spanning digital, print, and video. It competes with GMA's culture and celebrity coverage and monetizes via affiliate commerce and digital advertising.
- TMZ: TMZ is a digital-first celebrity news brand that pioneered entertainment-breaking coverage on the web and social. It competes with GMA's culture and celebrity segments and represents the digital-native model that is reshaping entertainment news consumption.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks1 record
Key highlights1 record
Customer concentration
Good Morning America social profiles
Digital presenceGood Morning America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Morning America leadership team
Management profileNumber of profiles
Good Morning America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Morning America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Morning America
What does Good Morning America do?
Good Morning America is ABC News' flagship morning television program, broadcasting daily news, lifestyle, entertainment, and shopping content on the ABC network and across digital platforms. The show is supported by the goodmorningamerica.com website, a Deals & Steals affiliate shopping section, a Book Club, and a daily email newsletter, all serving a broad American consumer audience.
Is Good Morning America a public or private company?
Good Morning America is a public company. It is classified as corporate owned and is currently operating.
When was Good Morning America founded?
Good Morning America was founded in 1975. It employs 5,001 to 10,000 people.
Where is Good Morning America based?
Good Morning America is headquartered in New York, United States, in the North America region.
How does Good Morning America make money?
Three revenue lines are on record. Television Advertising Revenue is the primary driver. The others are affiliate Commerce Revenue and streaming Viewership Value.
Who are Good Morning America's main competitors?
Direct peers on record are Today (NBC), Extra, Access Hollywood, E! News, CBS Mornings and Entertainment Tonight. Broad incumbents are People and Daily Mail (U.S. edition). Emerging players are Page Six and TMZ.
Does Good Morning America have an API?
No public API is recorded for Good Morning America.
What industry is Good Morning America in?
Good Morning America's product category is Morning Television Broadcasting. Its primary akta.pro industry code is MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C), with a secondary code of MPACAKAG, Newsletter & Email Digest Aggregators. Its NAICS code is 51612 and its SIC code is 4833.