Offroad Design
Offroad Design is a Rifle, Colorado-based manufacturer and direct-to-consumer retailer of proprietary aftermarket off-road suspension, steering, axle, and transfer-case components — most notably custom multi-leaf springs — for vintage and late-model GM 4x4 trucks (1967-2010), sold alongside distributed third-party brands through its own e-commerce storefront.
- Company typePrivate
- Founded1998
- HeadquartersRifle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Offroad Design does
Offroad Design, Inc. (ORD) is a privately held, Rifle, Colorado-based manufacturer and direct-to-consumer retailer of aftermarket off-road components specializing in vintage fullsize GM 4x4 trucks. Founded in 1997 and producing its own custom leaf springs since 1998, the company operates a single headquarters/warehouse facility at 2250 County Rd 319, staffed at 11-50 employees, with retail pickup and Mon-Fri phone/email order support. Its proprietary engineering centers on a multi-thin-leaf (typically 10-leaf) custom spring design with military-wrapped main eyes, delivering 10-11 inches of vertical wheel travel versus typical lift-kit springs, plus in-house Colorado machining of NP205/NP203/NP241 transfer case components, remanufactured NP205 assemblies, ORD-spec hydraulic assist steering, HD tie rods, shackle hangers, bushing kits, and the configurable LTT52 long-travel front suspension system. The catalog is organized across eight platform categories (Steering, Suspension, Axles, Transfer Case, Engine & Transmission, Body & Armor, Fabrication Parts, Trail Gear & Accessories) plus Apparel, Tools, Wheels, and a Bargain Barn discount section, with coverage spanning 1967-1972, 1973-1991, 1988-1998, and 2001-2010 GM generations.
The business model is hybrid: ORD manufactures and sells its own branded components at unit prices ranging from $25 (apparel) up to ~$4,653.80 (custom spring lift kits) and $2,401 (hydraulic assist), and simultaneously distributes tier-one third-party brands (Fox, Bilstein, King, Skyjacker, Superlift, BDS, Zone Offroad, Yukon, ARB, PSC Motorsports, Borgeson, Spicer, Warn, Reid Racing, Detroit/Spartan/Grizzly lockers, Tuff Country). All sales are direct-to-consumer via the offroaddesign.com Magento storefront, with shipping from Rifle, CO via UPS/USPS and truck freight, in-person pickup at the Rifle shop, and manufacturer drop-ship for select third-party lines. Custom leaf-spring orders are build-to-order per customer specification (rate, lift height, center-pin offset) with cancellation fees up to 100%. Marketing is content-led (ORD Blog, Tech Center installation PDFs, downloadable instructions) supplemented by Facebook/Instagram, an email newsletter, and a Google Forms customer experience survey. There are no disclosed funding rounds, parent company, or institutional investors; the company appears closely held and founder/owner-operated.
Offroad Design firmographics
Firmographics- Name
- Offroad Design
- Legal name
- Offroad Design, Inc.
- Website
- https://offroaddesign.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Offroad Design is a Rifle, Colorado-based manufacturer and direct-to-consumer retailer of proprietary aftermarket off-road suspension, steering, axle, and transfer-case components — most notably custom multi-leaf springs — for vintage and late-model GM 4x4 trucks (1967-2010), sold alongside distributed third-party brands through its own e-commerce storefront.
- Ownership category
- akta.pro rank
Offroad Design industry classification
Industry- Product category
- Off-road vehicle parts and accessories
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
- akta.pro secondary industry
- Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware) (IMACAIAN)
Keywords
Where Offroad Design is headquartered
LocationHeadquarters
- HQ city
- Rifle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Offroad Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct hardware & parts sales (e-commerce + in-store pickup): One-time sales of manufactured and distributed off-road parts (lift kits, leaf springs, steering components, axles, transfer case parts, body/armor, trail gear, tools, apparel) through offroaddesign.com with shipping via UPS/USPS from Rifle, CO and optional local pickup. Credit cards charged in full at order placement.
- Custom build-to-order leaf springs: Per-customer custom leaf spring manufacturing with vehicle-specific specs (rate, lift height, center-pin offset) collected via form in confirmation email. Built specifically for each vehicle; cancellation can incur up to 100% fee. Sold as standalone products and bundled into full lift kits.
- Drop-shipped manufacturer products: Resale/distribution of third-party manufacturer products (Fox, Bilstein, King, Skyjacker, Superlift, BDS, Zone Offroad, ARB, Yukon, PSC Motorsports, Borgeson, Spicer, Warn, Detroit/Spartan/Grizzly lockers, Tuff Country, etc.) shipped at manufacturer's discretion, with carrier/speed arrangements available by phone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Custom Spring Lift Kits for GM/Chevy trucks (1969-2010 ranges) |
| Unit Pricing | — | Remanufactured transfer cases and shifters |
| Unit Pricing | — | Popular steering components |
| Unit Pricing | — | ORD Custom leaf springs (standalone) |
| Unit Pricing | — | Apparel, accessories & miscellaneous parts |
| Unit Pricing | — | Bushing kits |
| Unit Pricing | — | LTT52 System & long-travel front suspension |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Offroad Design product offering
Product offeringCore offering
Offroad Design designs, manufactures, and sells proprietary off-road suspension and steering components for vintage GM/Chevy 4x4 trucks (1967-1991 primary focus, extending to 1988-2010 platforms), including build-to-order custom multi-leaf spring lift kits, long-travel front suspension systems, hydraulic-assist steering, remanufactured NP205 transfer cases, and heavy-duty shackle/bushing kits. The company operates a direct-to-consumer e-commerce storefront and Rifle, Colorado showroom, complementing its own ORD-branded manufactured parts with curated resale of complementary third-party off-road brands.
Product overview
Offroad Design operates a hybrid retail-and-manufacturing e-commerce store focused on off-road parts for vintage GM trucks (1967-1991 era primarily, with some coverage of 1988-2010 GMT400/GMT800 platforms). The catalog combines in-house ORD-branded products — including the Offroad Design Custom Spring Lift Kits (covering 1969-1972, 1973-1991, 1988-1998, and 2001-2010 GM/Chevy trucks), Offroad Design Standard and Budget Spring Lift Kits, ORD Custom Front and Rear Springs (44/47/52/54/56/60/64 inch lengths), the Long Travel Trail 52" Front Suspension System (LTT52), ORD Spec Hydraulic Assist System, ORD Magnum Underdrive, Remanufactured NP205 transfer cases, the '73-91 GM Front Upper Shackle Hanger Kit (FUSH), the Complete Front and Rear Spring Bushing Kit, Offroad Design Heavy Duty Tie Rods, and Offroad Design Universal Weld-On Upper Shock Mounts — with an extensive portfolio of third-party brands distributed alongside: Fox Shocks, Bilstein, King, Skyjacker, Superlift, BDS, Zone Offroad, Yukon Gear & Axle, Borgeson, PSC Motorsports, ARB Air Lockers, Reid Racing, Tom Woods, Detroit Locker, Spartan Locker, and Grizzly Locker. The storefront organizes these into eight platform-level categories: Steering (crossover/hi-steer, steering arms, tie rods, drag links, knuckles, hydraulic assist), Suspension (lift kits, leaf springs, shackles, coilover conversions, traction bars, sway bars), Axles (Dana 44/60, 10-Bolt/12-Bolt, Corporate 14-Bolt, AAM 11.5" with wheel-end parts, lockers, ring & pinions, rebuild kits), Transfer Case (NP203/205/241/208, NV261/263, Magnum underdrive, doubler kits), Engine & Transmission (motor mounts, crossmembers, TH700-R4, TH400, 4L80E, SM465), Body & Armor (bumpers, body lifts, tube doors, axle trusses), Fabrication Parts (heim joints, Johnny Joints, weld-on tabs), and Trail Gear & Accessories (air compressors, fridges, lights, recovery gear). A separate Bargain Barn sells discounted/blemished inventory, plus Apparel and Tools round out the offering. The store is located in Rifle, Colorado with phone (970) 945-7777 and operates Mon-Fri 9:00AM-5:00PM MST.
Differentiator
Problem solved
Functional benefit
Brands
- ORD Custom Springs: Offroad Design's in-house brand of custom-built leaf springs manufactured in Colorado.
Products and services
- Offroad Design Custom Spring Lift Kit for 1969-1972 GM/Chevy Trucks Custom-engineered multi-leaf spring lift kit from Offroad Design targeting 1969-1972 GM/Chevy trucks, with build-to-order spring rates and configurations; prices range from $44.00 to $4,603.80.
- Offroad Design Custom Spring Lift Kit for 1973-1991 GM/Chevy Trucks Custom-engineered multi-leaf spring lift kit from Offroad Design targeting 1973-1991 GM/Chevy trucks and SUVs (including K5 Blazers, Suburbans, and Crew Cabs up to 1991), priced from $42.00 to $4,653.80.
- Offroad Design Custom Spring Lift Kit for 1988-1998 GM/Chevy Trucks Custom-engineered multi-leaf spring lift kit from Offroad Design targeting 1988-1998 GM/Chevy trucks (GMT400 platform), priced at $4,919.80.
- Offroad Design Custom Spring Lift Kit for 2001-2010 GM/Chevy Trucks Custom-engineered multi-leaf spring lift kit from Offroad Design targeting 2001-2010 GM/Chevy trucks (GMT800 platform), priced at $4,475.80.
- Offroad Design Standard Spring Lift Kit for 1973-1991 GM/Chevy Trucks Standard (non-custom) spring lift kit from Offroad Design for 1973-1991 GM/Chevy trucks, priced at $3,268.18.
- Offroad Design Budget Spring 4-inch Lift Kit for 1973-1991 GM/Chevy Trucks Entry-level 4-inch budget spring lift kit from Offroad Design for 1973-1991 GM/Chevy trucks, priced from $800.10.
- Offroad Design Budget Spring 6-inch Lift Kit for 1973-1991 GM/Chevy Trucks Entry-level 6-inch budget spring lift kit from Offroad Design for 1973-1991 GM/Chevy trucks, priced at $1,048.50.
- Offroad Design Custom Front Springs (44/47 inch) Offroad Design custom front leaf springs in 44/47 inch lengths, priced at $980.00, built to order for vintage GM truck applications with multi-thin-leaf construction and military-wrap main eyes.
- Offroad Design Custom Front Springs (52 inch) In-house custom-built multi-leaf front springs from Offroad Design in 52-inch length for '69-'91 GM trucks, K5 Blazers, Suburbans, and Crew Cabs up to '91, with 2" through 7" lift heights (and 0"/1" for GMT400/GMT800 solid axle swaps), built in Colorado with military-wrap main eyes and chromoly drilled grease sleeves.
- Offroad Design Custom Rear Springs (52/54/56 inch) Offroad Design custom rear leaf springs in 52/54/56 inch lengths, priced at $1,020.00, do not include bushings, and are built to order for squarebody Chevy trucks and Blazers.
- Offroad Design Custom Rear Springs (60/64 inch) Offroad Design custom rear leaf springs in 60/64 inch lengths, priced at $1,195.00, built to order without bushings for squarebody Chevy trucks.
- Long Travel Trail 52-inch Front Suspension System (LTT52) Modular front suspension system from Offroad Design that relocates the front main eye forward and the shackle rearward to accept 52" rear springs in front of '73-'91 GM trucks, delivering 11-11.5" of vertical wheel travel; configured online with bracket, shackle plate, main eye hanger, custom spring, and shock mount options; priced at $1,619.00 for the base system.
- ORD Spec Hydraulic Assist System for GM Trucks Offroad Design's proprietary hydraulic assist steering system for GM trucks, priced at $2,401.00, built around PSC Motorsports components and designed for heavy-tire off-road steering performance.
- Offroad Design Heavy Duty Tie Rod Heavy-duty tie rod built by Offroad Design for off-road steering upgrades on GM trucks, priced at $159.00.
- Offroad Design Magnum Underdrive Offroad Design's signature planetary underdrive transfer case system, with options for SCS Gearbox and NP205 applications, providing additional gear reduction for off-road use; priced at $2,190.00.
- Remanufactured Figure-8 NP205 Transfer Case Offroad Design-remanufactured NP205 transfer case in the Figure-8 input pattern configuration, priced at $1,800.00.
- Remanufactured GM 6-Bolt Round Pattern NP205 Transfer Case Offroad Design-remanufactured NP205 transfer case for GM applications with the 6-Bolt round pattern input.
- Remanufactured Ford NP205 Transfer Case Offroad Design-remanufactured NP205 transfer case built for Ford applications.
- '73-91 GM Front Upper Shackle Hanger Kit (FUSH) Offroad Design heavy-duty replacement front upper shackle hanger for '73-'91 GM trucks that upgrades the factory 1-1/8" bushing to a 1-1/2" bushing with 1/2" shoulder, heavy-wall inner sleeve, and 9/16" bolt; comes with Grade 8 hardware and instructions; priced at $180.00.
- Complete Front and Rear Spring Bushing Kit Comprehensive suspension bushing kit from Offroad Design bundling front main eye, front shackle, and rear spring/shackle greasable polyurethane bushings with chromoly drilled sleeves and Grade 8 bolts, configurable online for '67-'87 ('91) GM trucks; priced at $264.00.
- Yukon GM D44 4340 Chromoly Axle Kit with Yukon Super Joints Yukon Gear & Axle chromoly axle kit for GM Dana 44 differentials with Yukon Super Joints, distributed through Offroad Design; includes short-side inner axle and stub shaft configurations; priced at $1,189.00.
- Borgeson '68-91 Steering Gear, 2wd, 12.7:1 Ratio Borgeson steering gear for 1968-1991 GM 2wd trucks with a 12.7:1 ratio, distributed through Offroad Design; priced at $519.75.
- GM PSC Steering Gears PSC Motorsports steering gears for GM trucks distributed through Offroad Design, priced at $1,150.00.
- Fox Performance Series 2.5-inch Smooth Body IFP Shock Fox Shocks Performance Series 2.5" Smooth Body Internal Floating Piston shock distributed through Offroad Design, priced at $346.95.
Quantifiable outcome
- 10-11 inches of vertical wheel travel with ORD custom front springs (vs. typical lift-kit springs)
- +2 more outcomes
Companies that use Offroad Design
Customer profileIdeal customer profiles1 record
Offroad Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Offroad Design partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- PSC MotorsportscoreORD Spec Hydraulic Assist Systems and 'ORD Spec Hydraulic Assist Systems' are built around PSC Motorsports components. The ORD storefront carries an entire PSC Motorsports subcategory including steering coolers, full hydraulic steering and systems, hose & hose kits, pump & reservoir kits, steering gears, steering cylinders, and hydraulic assist systems.
- Yukon (Gear & Axle)coreOffroad Design resells Yukon chromoly axle kits (GM D44 4340 chromoly with Yukon Super Joints / Spicer 760 U-Joint), chromoly inner/outer axleshafts, stub shafts, Hardcore differential covers, and Hardcore locking hub sets across the Dana 44, 10-bolt, and GM 8.5" categories.
- ARBcoreORD resells ARB Air Lockers for Dana 44 (30 spline, both 3.73-and-down and 3.92-and-up configurations) as the locking-differential option for GM Dana 44 front axles.
- Fox ShockscoreFox shocks are listed under ORD's Shock Absorbers category, including Fox Performance Series 2.5" Smooth Body IFP Shocks ($346.95) for off-road suspension builds.
- BilsteincoreBilstein Shocks are listed as a dedicated subcategory within the ORD Shock Absorbers catalog, alongside Fox and King.
- King ShockscoreKing Shocks are listed as a dedicated subcategory within the ORD Shock Absorbers catalog.
- SkyjackercoreSkyjacker leaf springs and Skyjacker Black MAX shocks are resold by ORD alongside its own custom springs. ORD also offers Skyjacker-specific bushing kits (e.g., Superlift/Skyjacker spring bushings) on its custom-bushing kit configurator.
- SuperliftcoreSuperlift leaf springs and 8" Superlift-specific greasable/non-greasable rear spring & shackle bushing kits are resold by ORD.
- BDS SuspensioncoreBDS leaf springs are listed under ORD's Leaf Springs & Add-a-Leafs category.
- Zone OffroadcoreZone Offroad leaf springs are listed under ORD's Leaf Springs & Add-a-Leafs category.
- BorgesoncoreBorgeson steering components (e.g., '68-91 Steering Gear, 2wd, 12.7:1 Ratio, $519.75) are resold by ORD as part of its steering systems offering.
- Reid RacingcoreORD resells Reid Racing knuckles, steering arms, and inner C's for Dana 44/10-bolt and Dana 60 axles (e.g., Reid Racing Dana 44 and 10 Bolt Knuckles $369). Featured in a Four Wheeler article on Reid Knuckles with ORD Steering Arms.
- SpicercoreSpicer U-Joints (including 67-72 GM Dana 44 and '73+ GM Dana 44 / Corporate 10-bolt axle U-Joints) and Spicer 10B/D44 passenger-side knuckles are resold by ORD.
- WarncoreWarn 10-bolt or Dana 44 internal-style locking hubs (fits all 1/2T GM axles and '77+ 3/4T, $197.99) are resold by ORD under its Locking Hubs category.
- Tuff CountryminorTuff Country shock boots (black pair) are resold by ORD, including in the Bargain Barn discount section ($8).
- Detroit Locker / Spartan Locker / Grizzly LockerminorLocking differential brands resold by ORD for Dana 44 axles (e.g., Detroit Locker D44 30 Spline 3.92+ $964.99; D44 30spl Spartan Locker $624.89; D44 30spl 3.92 & Up Grizzly Locker $895.00).
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
Offroad Design competitors and assessment
Company assessmentDirect peers
- Fabtech Motorsports: Manufacturer of suspension lift kits, long-arm systems, and chassis components for GM/Chevy, Ford, and Ram trucks. Comparable product depth in suspension and steering for the same classic and modern GM platforms.
- Tuff Country: Budget-to-mid lift kit and suspension manufacturer for GM, Ford, Dodge, and Jeep trucks. Sells through ORD's Bargain Barn and competes in the same value-tier lift kit segment.
- BDS Suspension: Manufacturer of lift kits, suspension, and steering components for GM/Chevy trucks and SUVs (including classic 1967-1991 platforms). Direct product-line overlap with ORD's lift kits, leaf springs, and steering categories, and BDS leaf springs are even distributed through ORD's storefront.
- Superlift Suspension: Lift kit and suspension manufacturer specializing in fullsize domestic trucks and SUVs, including classic Chevy/GM platforms. Distributed by ORD but competes directly in the same lift-kit category.
- Skyjacker Suspensions: Long-standing manufacturer of lift kits, leaf springs, shocks, and suspension systems for fullsize GM/Chevy trucks. ORD resells Skyjacker products, but Skyjacker competes head-to-head with ORD's custom leaf springs in the same GM 4x4 customer base.
- Zone Offroad: Manufacturer of lift kits, leaf springs, and suspension components for GM/Chevy, Ford, and Jeep trucks and SUVs. Comparable GM-truck product overlap; ORD resells Zone leaf springs alongside its own.
- CST Performance Suspension: Lift kit and suspension lift specialist for GM/Chevy and Ford trucks, including classic body platforms. Direct comparability to ORD on truck platform coverage and lift-kit construction.
- Maxtrac Suspension: Manufacturer of lift kits, lowering kits, and suspension components for GM/Chevy, Ford, and Dodge trucks and SUVs. Comparable product categories and similar DTC e-commerce go-to-market motion to ORD.
Broad incumbents
- Rough Country: Large, broad-line lift kit and suspension brand covering GM, Ford, Ram, Jeep, and Toyota trucks and SUVs. Mass-market, value-positioned competitor to ORD's custom/standard lift kits with much wider catalog and dealer footprint.
Emerging players
- Alloy USA: Aftermarket axle and differential specialist (axle housings, differential covers, ring & pinions) for Jeep and GM/Dodge applications. Overlaps with ORD's Axles category and distributed partner brands like Yukon and ARB.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Offroad Design social profiles
Digital presenceOffroad Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Offroad Design leadership team
Management profileNumber of profiles
Offroad Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Offroad Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Offroad Design
What does Offroad Design do?
Offroad Design designs, manufactures, and sells proprietary off-road suspension and steering components for vintage GM/Chevy 4x4 trucks (1967-1991 primary focus, extending to 1988-2010 platforms), including build-to-order custom multi-leaf spring lift kits, long-travel front suspension systems, hydraulic-assist steering, remanufactured NP205 transfer cases, and heavy-duty shackle/bushing kits. The company operates a direct-to-consumer e-commerce storefront and Rifle, Colorado showroom, complementing its own ORD-branded manufactured parts with curated resale of complementary third-party off-road brands.
Is Offroad Design a public or private company?
Offroad Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Offroad Design founded?
Offroad Design was founded in 1998. It employs 11 to 50 people.
Where is Offroad Design based?
Offroad Design is headquartered in Rifle, United States, in the North America region.
How does Offroad Design make money?
Three revenue lines are on record. Direct hardware & parts sales (e-commerce + in-store pickup) is the primary driver. The others are custom build-to-order leaf springs and drop-shipped manufacturer products.
Who are Offroad Design's main competitors?
Direct peers on record are Fabtech Motorsports, Tuff Country, BDS Suspension, Superlift Suspension, Skyjacker Suspensions, Zone Offroad, CST Performance Suspension and Maxtrac Suspension. Rough Country is listed as a broad incumbent. Alloy USA is listed as an emerging player.
Does Offroad Design have an API?
No public API is recorded for Offroad Design.
What industry is Offroad Design in?
Offroad Design's product category is Off-road vehicle parts and accessories. Its primary akta.pro industry code is IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods), with a secondary code of IMACAIAN, Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware). Its NAICS code is 336330 and its SIC code is 3714.