Blindcare
- Company typePrivate
- Founded2020
- HeadquartersUlaanbaatar, Mongolia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Blindcare firmographics
Firmographics- Name
- Blindcare
- Legal name
- Блайнд Кэйр ХХК
- Website
- https://blindcare.mn
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Blindcare industry classification
Industry- Product category
- Digital Mental Health Platform
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (62419)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro industry
- Integrated Behavioral Health (Collaborative Care) Platforms
Keywords
Where Blindcare is headquartered
LocationHeadquarters
- HQ city
- Ulaanbaatar
- HQ country
- Mongolia
- HQ region
- Asia
Offices1 record
Markets served
Blindcare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consultation Fees: Users pay for text and video consultations with professional psychologists. Pricing is set by individual practitioners. Text consultations offer first-line guidance at significantly reduced cost (40x lower than traditional services), while video consultations are priced per session (50 minutes to 1 hour).
- Corporate Wellness Packages: Blindcare offers tiered B2B subscription packages (Bronze, Silver, Gold) for organizations to provide employee mental health benefits. Packages include allocated consultations and discounts on additional services.
- Advertising: Organizations can place banner advertisements and promotional content on the platform. Ads are shown to engaged daily users (30,000+ daily visits) and can be sponsored to support mental health initiatives.
- Gift Cards and Coupons: Digital and physical gift cards for mental health services that can be purchased and gifted to customers or employees. Custom discount coupon codes can be generated for loyalty programs.
- Corporate Training: Organizations can purchase professional training programs including stress management, self-understanding, burnout prevention, and communication skills courses delivered by qualified psychologists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Bronze Package - 60,000₮ (MNT): 10 assessments, 5 text consultations, 10% video discount, unified report |
| Subscription | Pay-as-you-go | Silver Package - 100,000₮ (MNT): 10 text consultations, 1 hour video consultation |
| Subscription | Pay-as-you-go | Gold Package - 200,000₮ (MNT): All assessments, 20 text consultations, 2 hours video consultation |
| Usage-based | Pay-as-you-go | Individual Consultation - Per session pricing set by psychologists |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Blindcare product offering
Product offeringCore offering
Blindcare operates an anonymous mental health mobile application where users can share feelings and concerns without revealing their identity, take psychological self-assessment tests, and access text-based or video consultations with 50+ licensed psychologists. The platform combines peer community support with professional counseling services offered at a fraction of traditional costs, alongside corporate wellness packages, training programs, and an informational content portal.
Product overview
Blindcare operates as a mental health platform with two main product lines: the Blindcare mobile application serving individual users seeking anonymous emotional support and professional psychological services, and the Blindcare PsycInfo information portal providing psychology sector content. The mobile app offers text and video consultation services, psychological tests, and peer community features, while corporate offerings include subscription wellness packages in Bronze/Silver/Gold tiers, gift cards, and training programs for organizations. The platform connects users with 50+ licensed psychologists and maintains 119,094 active users with 138,517 posts.
Differentiator
Problem solved
Functional benefit
Brands
- Blindcare PsycInfo: A comprehensive psychology sector information database providing news, articles, interviews, events, center listings, podcasts, and educational content for mental health professionals and the public.
Products and services
- Blindcare Mobile Application A mental health social network mobile app available on iOS and Android that enables users to anonymously share feelings, access professional psychological consultations via text or video, take psychological self-assessment tests, and connect with peers facing similar challenges. Used by individual consumers seeking mental health support.
- Blindcare PsycInfo An information database portal aggregating psychology sector news, articles, interviews, professional center listings, podcasts, and educational content for mental health awareness. Targeted at the general public and mental health professionals.
- Employee Wellbeing Packages (Bronze, Silver, Gold) Tiered corporate wellness subscription packages offering employees access to psychological tests, text consultations, video consultations, and progress reports. Three tiers: Bronze (60,000 MNT), Silver (100,000 MNT), and Gold (200,000 MNT), all with no expiration date. Sold to HR departments and corporate management.
- Psychological Training Services Professional in-person training programs for organizations covering stress management, self-understanding, work-life balance, coaching techniques, and relationship communication skills. Delivered by qualified psychologists to corporate clients.
- Online Psychological Consultations (Text and Video) One-on-one online consultation sessions with licensed professional psychologists. Text consultations offer first-line guidance at significantly reduced cost; video consultations last 50 minutes to 1 hour with 10 minutes for administrative tasks. Pricing is set by individual practitioners. Targeted at individual consumers seeking professional mental health support.
- Blindcare Gift Cards and Coupon Codes Digital or printed gift cards in customizable denominations that can be gifted to customers or employees for mental health services on the platform, alongside custom discount coupon codes generated for loyalty programs. Used by both individual gifting and corporate reward programs.
- Commercial Advertising Platform
Quantifiable outcome
- 40x cost reduction compared to traditional mental health services through text consultation
- +3 more outcomes
Companies that use Blindcare
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Blindcare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Blindcare partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Zorig Fund - Youth Leadership ProgramcorePartnership with Zorig Fund's 21st Youth Leadership Program for the 'All in' project addressing digital gaming addiction and related psychological issues among youth in Mongolia. This aligns with UN Sustainable Development Goals.
- UN Sustainable Development Goals InitiativeflagshipBlindcare supports SDGs 3, 5, 9, 10, and 17 through its platform, aiming to provide mental health support to at least 100,000 people lacking financial access to services in 2023-2024.
- Domestic and Foreign UniversitiesminorPartnership with domestic and foreign universities for recruiting qualified psychology graduates as professional counselors on the platform.
- Corporate Partners (Various Organizations)minorVarious organizations partner with Blindcare for corporate wellness programs, advertising, and donation/sponsorship of mental health services for users in need.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Blindcare competitors and assessment
Company assessmentDirect peers
- Lyra Health: Mental health platform for employers offering therapy, coaching, and self-care apps to employees. Strongly comparable to Blindcare's Bronze/Silver/Gold corporate wellness tier and direct HR sales motion.
- Wysa: AI-augmented mental health app offering self-help programs, anonymous chat, and access to human therapists. Comparable to Blindcare in combining app-based mental wellness tools with professional escalation pathways.
- Talkspace: Online therapy platform offering text and video sessions with licensed mental health professionals, plus B2B partnerships with employers and health plans. Closely matches Blindcare's blend of consumer therapy and corporate wellness monetization.
- BetterHelp: Largest online counseling platform connecting users with licensed therapists via text and video. Directly comparable to Blindcare's text/video consultation model, though operating globally rather than confined to one country.
- Spring Health: Employer-focused mental health benefits platform with personalized care plans, therapy, and coaching. Comparable to Blindcare's B2B wellness package strategy and reporting capabilities.
- 7 Cups: Combines anonymous peer-to-peer emotional support with access to licensed therapists. The peer-support-plus-professionals model closely mirrors Blindcare's social community plus psychologist consultation structure.
Broad incumbents
- Headspace: Major mental health and meditation app with consumer and B2B offerings. Comparable as a broad mental health platform with employer partnerships, though not specialized in anonymous peer support.
- Calm: Leading meditation and mental wellness app with B2B distribution. Operates in the same mental health app category with overlapping employer and consumer channels, but pursues a content-led rather than therapy-led model.
Emerging players
- Wisdo: Peer-support community platform that connects users over shared health and life challenges. Comparable to Blindcare's anonymous community features, though less focused on professional clinician consultations.
- Mindstrong: Digital mental health platform combining app-based support with clinician services for payers and providers. Comparable to Blindcare's hybrid digital-plus-professional model with a focus on measurable outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blindcare social profiles
Digital presenceBlindcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blindcare leadership team
Management profileNumber of profiles
Blindcare subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blindcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blindcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blindcare
What does Blindcare do?
Blindcare operates an anonymous mental health mobile application where users can share feelings and concerns without revealing their identity, take psychological self-assessment tests, and access text-based or video consultations with 50+ licensed psychologists. The platform combines peer community support with professional counseling services offered at a fraction of traditional costs, alongside corporate wellness packages, training programs, and an informational content portal.
Is Blindcare a public or private company?
Blindcare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blindcare founded?
Blindcare was founded in 2020. It employs 1 to 10 people.
Where is Blindcare based?
Blindcare is headquartered in Ulaanbaatar, Mongolia, in the Asia region.
How does Blindcare make money?
Five revenue lines are on record. Consultation Fees are the primary driver. The others are corporate Wellness Packages, advertising, gift Cards and Coupons and corporate Training.
Who are Blindcare's main competitors?
Direct peers on record are Lyra Health, Wysa, Talkspace, BetterHelp, Spring Health and 7 Cups. Broad incumbents are Headspace and Calm. Emerging players are Wisdo and Mindstrong.
Does Blindcare have an API?
No public API is recorded for Blindcare.
What industry is Blindcare in?
Blindcare's product category is Digital Mental Health Platform. Its primary akta.pro industry code is HLALAEAC, Integrated Behavioral Health (Collaborative Care) Platforms. Its NAICS code is 621330 and its SIC code is 8000.