What Rabattcode does

Rabattcode.de, operated by vatago.de GmbH (registered Amtsgericht Ludwigshafen am Rhein, HRB 70247; legal HQ Hauptstraße 14a, Lindenberg, Germany), is a German-language coupon and voucher aggregation portal launched in 2014. The platform indexes discount codes, vouchers, and active sales for thousands of online shops across categories including Technik, Fashion & Schuhe, Sport & Outdoor, Beauty & Gesundheit, Essen & Trinken, Urlaub & Reisen, and Baumarkt. Users discover the site primarily through search engines, browse via category pages or an A-Z shop index, and click through to partner retailers where codes are applied at checkout.

The underlying technology is a web-based content platform combining editor-managed deal listings with community-submitted coupon codes distributed via email newsletters. There is no disclosed mobile app, API, SDK, or proprietary ML system; content quality is maintained through manual verification by an editorial team. Marketing relies almost entirely on organic SEO, direct traffic, and an email newsletter — no paid acquisition channels are documented.

The business model is a pure affiliate-referral play: the service is free to consumers with no registration required, and revenue is generated exclusively via commissions paid by partner retailers when users complete purchases after clicking through from Rabattcode.de. The company is privately held with no disclosed external investors, no funding rounds, and no parent entity; Christian Dürr is listed as the managing director (Vertreter) on the commercial register. Geographic scope is the DACH region.

Name

Rabattcode

Legal name

vatago.de GmbH

Website

https://rabattcode.de

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Rabattcode.de is a German coupon and voucher aggregation portal, operated by vatago.de GmbH, that indexes free discount codes and sales for thousands of online shops across the DACH region, monetizing exclusively via affiliate commissions from partner retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Lindenberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commission Revenue: Rabattcode.de earns commissions when users click through to partner online shops and complete purchases. The platform redirects users to retailer sites where coupon codes are applied or sales are triggered via affiliate links, generating revenue per transaction or percentage of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rabattcode.de is a German-language coupon aggregation portal that collects, curates, and publishes discount codes and vouchers from thousands of partner online retailers for free use by German consumers. The service is operated by vatago.de GmbH, founded in 2014, and monetizes through affiliate commissions paid by partner retailers when shoppers redeem codes or transact via tracked links.

Product overview

Rabattcode.de is a single unified coupon portal that aggregates discount codes and vouchers from thousands of online shops. The platform organizes coupons by category including Technik (Technology), Wohnen & Haushalt (Home & Household), Fashion & Schuhe (Fashion & Shoes), Sport & Outdoor, Beauty & Gesundheit (Beauty & Health), Essen & Trinken (Food & Drink), Urlaub & Reisen (Travel & Vacations), Eintrittskarten (Tickets), Versandhäuser (Mail Order), Baumarkt (Hardware Stores), and more. Users can browse shops alphabetically, by category, or search directly for specific retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Rabattcode.de Coupon Portal Free German-language web portal that aggregates, curates, and publishes discount codes and vouchers from thousands of partner online retailers, allowing individual shoppers to search, browse, and redeem promotional codes via tracked affiliate links.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor.

• JackeryminorOthersFeatured partner retailer on the Rabattcode.de platform offering discount codes for portable power stations and solar generators.
• adidasminorOthersFeatured partner retailer offering fashion and sports apparel discounts through the coupon platform.
• ManoManominorOthersFeatured partner retailer on the platform offering home improvement and garden products with discount codes.
• DouglasminorOthersFeatured partner retailer offering beauty and cosmetics products with discount codes on the platform.
• TchibominorOthersFeatured partner retailer offering coffee, home goods, and fashion with discount codes on the platform.
• HagebauminorOthersFeatured partner retailer offering DIY and building supplies with discount codes on the platform.
• LidlminorOthersFeatured partner retailer offering groceries, household items, and more with discount codes on the platform.
• OTTOminorOthersMajor German department store and online retailer featured on the platform with discount codes.
• EcoFlowminorOthersFeatured partner offering power stations and solar panels with discount codes on the platform.
• Deutsche BahnminorOthersFeatured partner offering train tickets and travel deals with discount codes on the platform.
• FlixBusminorOthersFeatured partner offering bus travel deals with discount codes on the platform.
• NettominorOthersFeatured partner retailer offering groceries, home, and garden products with discount codes.
• GetYourGuideminorOthersFeatured partner offering travel experiences and tours with discount codes on the platform.
• Zafiro HotelsminorOthersFeatured partner offering hotel accommodations in Mallorca with discount codes on the platform.
• BAURminorOthersFeatured German department store retailer offering fashion, home goods, and electronics with discount codes.
• QuelleminorOthersFeatured German traditional mail-order company now online offering fashion, electronics, and home goods with discount codes.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• MyDealz: Germany's largest community-driven deal and coupon platform, part of the Pepper.com/pyramo Group. Directly comparable to Rabattcode.de in target audience (German bargain hunters), content model (community-submitted and editor-verified deals), and affiliate commission revenue model.
• Slickdeals: US-based community-driven deals and coupon platform with strong SEO-driven traffic and affiliate revenue model. Highly comparable in flywheel mechanics (user-submitted deals, editor curation, free consumer access) and represents the international archetype for Rabattcode.de's model.
• Sparwelt: German savings portal offering coupons, deals, and cashback across many retail categories. Operates the same affiliate-driven horizontal coupon model in DACH, directly competing for shopper traffic and retailer partnerships with Rabattcode.de.
• Gutscheine.de: German coupon and voucher aggregator serving thousands of online shops with free-to-consumer codes monetized via affiliate commissions. Operates in the same horizontal category coverage and DACH market, directly competing for the same shopper intent as Rabattcode.de.
• RetailMeNot: One of the largest global coupon and deal platforms, monetized through affiliate referrals to online retailers. Comparable business model and category coverage, and increasingly a benchmark competitor as it expands into European markets including Germany.
• Shoop: German cashback and coupon platform combining code-based savings with cashback rewards, monetized via affiliate commissions. Comparable to Rabattcode.de on audience (German online shoppers), partner retailer base, and affiliate-driven revenue model, with the added cashback dimension.
• Gutscheinpony: German coupon aggregator focused on collecting and verifying discount codes for online shops. Comparable on niche, target market, and affiliate-referral revenue model, representing a direct mid-tier competitor in the DACH coupon space.

Broad incumbents

• Capital One Shopping: Browser-based coupon and price-comparison tool owned by Capital One (formerly Wikibuy). Comparable on affiliate-driven coupon delivery to consumers, with broader capital backing and embedded distribution through a financial services parent.
• Honey (PayPal): Browser-extension-based coupon finder owned by PayPal, automating code application at checkout across thousands of retailers globally. Operates in the same affiliate-driven coupon space as Rabattcode.de but via a different delivery mechanism (browser vs. portal), and is a well-capitalized competitor reshaping how consumers discover and use codes.
• Pepper.com (formerly pyramo Group): Global operator of multiple community-driven deal communities including MyDealz (DE), Dealabs (FR), HotUKDeals (UK), and PromoFarma. Directly comparable as the parent of Rabattcode.de's primary German peer and operates the same affiliate-revenue, community-submitted content model at global scale with significant technology and capital resources.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabattcode