The Ambulance Staff Charity

What The Ambulance Staff Charity does

The Ambulance Staff Charity (TASC) is a UK-registered charity (No. 1163538 in England and Wales; SC046384 in Scotland), founded in 2015 as a rebrand of The Ambulance Services Benevolent Fund and headquartered at 12 Ensign Business Centre, Westwood Way, Coventry. It is an independent non-profit with no parent company, governed by a Board of Trustees currently chaired by Tracy Nicholls OBE (appointed 6 November 2024). TASC delivers mental, physical, and financial wellbeing services to UK ambulance staff, retirees, volunteers, and paramedic science students across England, Scotland, Wales, Northern Ireland, the Republic of Ireland, and the Crown dependencies (Jersey, Guernsey, Gibraltar, Isle of Man).

The charity's service portfolio is delivered through three core pillars. Mental health services include in-house counselling, EMDR therapy, and the 24/7 Ambulance Staff Crisis Phoneline (launched 2022, supporting nearly 1,300 ambulance staff in crisis and 68 lives saved in its first year). Physical rehabilitation funds residential programmes at Police Treatment Centres (135+ places since 2017) plus mobility equipment. Financial wellbeing provides grants, money advice, and Financial Wellbeing Clinics, with beneficiaries reporting an average £368/month improvement. Complementary services include Bereavement Support, the SafeSpace Sexual Safety Support Service, an Online Wellbeing Hub with 10,000+ self-care interventions (delivered in partnership with Rightsteps since 2019), and Workplace Wellbeing Training delivered via Microsoft Teams or Zoom. The technology stack is intentionally lightweight — telephone booking, web applications, and digital content — with no proprietary platform or AI capability.

TASC's revenue model is diversified across seven streams: individual donations (one-off, regular, and text-to-donate), fundraising events (London Landmarks Half Marathon, Bournemouth Half Marathon, runs, cycling), a TASC Lottery, corporate partnerships, grants and foundations (notably £2M+ from the LIBOR Fund in 2016 and £268,000 from The Royal Foundation's COVID-19 Response Fund in July 2020), legacies and wills, and a paid Workplace Wellbeing Training offering to ambulance service employers. Services are provided free to beneficiaries; the charity receives no NHS or ambulance service funding for general operations. Go-to-market is community-led and event-driven, relying on word-of-mouth referrals, workplace communications within every UK NHS ambulance trust, peer volunteer networks, and the annual National Ambulance Memorial Service at the National Memorial Arboretum (running since 2004) to drive awareness and beneficiary engagement.

Name

The Ambulance Staff Charity

Legal name

The Ambulance Staff Charity

Website

https://theasc.org.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ambulance Staff Charity (TASC), founded 2015 and headquartered in Coventry, provides mental, physical, and financial wellbeing services—including a 24/7 crisis phoneline—to UK ambulance staff, retirees, volunteers, and paramedic students across the UK and Crown dependencies.

Ownership category

akta.pro rank

Product category

Charitable Wellbeing Services

NAICS

Individual and Family Services (6241), Social Assistance (624), Other Individual and Family Services (62419), Health Care and Social Assistance (62)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industry

Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG)

Keywords

• Mental health support
• Crisis phoneline services
• Financial wellbeing assistance
• Physical rehabilitation funding
• Workplace wellbeing training

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual Donations: TASC receives donations from individuals who wish to support the ambulance community, including one-time donations, regular giving, and text-to-donate options.
2. Fundraising Events: Revenue generated from participants in fundraising events such as marathons, runs, and challenges who commit to minimum fundraising targets.
3. Lottery: TASC operates a lottery program where participants can win prizes while supporting the charity.
4. Corporate Partnerships: Partnerships with businesses who sponsor TASC events, donate funds, or provide in-kind support.
5. Grants and Foundation Funding: TASC receives grants from foundations including The Royal Foundation (£268,000 COVID-19 Response Fund), CSIS Charity Fund (£20,000), and LIBOR Fund (£2 million+).
6. Legacies and Wills: Gifts left to TASC in supporters' wills provide long-term sustainable funding.
7. Workplace Wellbeing Training: TASC offers paid workplace wellbeing training programs to ambulance services and other employers, providing a revenue stream while supporting staff wellness.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

TASC provides free mental, physical, and financial wellbeing services to UK ambulance staff, paramedics, retired personnel, volunteers, and paramedic students, including a 24/7 Ambulance Staff Crisis Phoneline, counselling and EMDR therapy, financial grants and money advice, residential physical rehabilitation, bereavement support, a SafeSpace sexual safety service, an Online Wellbeing Hub, and workplace wellbeing training sold to ambulance service employers.

Product overview

TASC (The Ambulance Staff Charity) operates as a unified charitable service portfolio rather than a modular software platform. The core offering centres on holistic wellbeing support for UK ambulance staff across three pillars: mental health services (including the 24/7 Crisis Phoneline, counselling, and trauma therapy), financial wellbeing (grants, money advice, and benefits maximisation), and physical rehabilitation (treatment centre funding and mobility support). These core services are complemented by a Sexual Safety Support Service, Bereavement Support, and an Online Wellbeing Hub providing self-care resources. TASC also delivers Workplace Wellbeing Training programmes to ambulance services organisations and hosts the annual National Ambulance Memorial Service. Additional offerings include a Peer Support Volunteer Programme, TASC Lottery, TASC Podcast, and an online shop. The services work together to provide comprehensive support from crisis intervention through to long-term recovery and memorialisation.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Services Mental Health Services provide counselling, EMDR therapy, and mental health support for UK ambulance staff experiencing PTSD, depression, anxiety, and other mental health conditions. Includes in-house counselling and funded external therapy sessions.
• Ambulance Staff Crisis Phoneline The 24/7 Ambulance Staff Crisis Phoneline provides immediate crisis support, suicide intervention, and mental health care for UK ambulance staff in crisis, staffed by trained professionals. The service has supported nearly 1,300 ambulance staff since launch.
• Bereavement Support Bereavement Support provides confidential support for ambulance staff and their families dealing with loss, including bereavement by suicide. The service delivered 160 hours of bereavement support in the most recent reporting year.
• Financial Wellbeing Support Financial Wellbeing Support provides financial grants, money advice, benefit maximisation support, and Financial Wellbeing Clinics offering free benefits checks. Recipients report being £368 per month better off on average after TASC support.
• Physical Rehabilitation Physical Rehabilitation provides funding for residential rehabilitation programmes at Police Treatment Centres, physiotherapy sessions, and mobility equipment grants for UK ambulance staff. 135+ places at treatment centres have been funded since 2017.
• Ambulance Staff Sexual Safety Support Service (SafeSpace) SafeSpace provides a confidential safe space and listening ear for UK ambulance staff and student paramedics impacted by sexual violence, available Monday to Friday 10am to 3pm via a dedicated phone line.
• Online Wellbeing Hub Online Wellbeing Hub provides digital self-care resources and wellbeing tools for UK ambulance staff, including content from the Rightsteps partnership. 10,000+ self-care interventions have been accessed since the start of the pandemic.
• Workplace Wellbeing Training Workplace Wellbeing Training provides paid one-off webinars and bespoke training programmes to UK ambulance services and other employers, covering mental health, stress, trauma, PTSD, burnout, anxiety, depression, bereavement, suicide awareness, communication skills, and bullying. Delivered via Microsoft Teams or Zoom.

Quantifiable outcome

• 10,000+ counselling sessions funded since pandemic start
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• RightstepscoreTechnology or Integration · 1 January 2019Online mental and physical wellbeing support partnership providing digital resources to complement TASC's direct services.
• GiveACarminorGTM or Marketing PartnerPartnership to offer hassle-free vehicle donation option for supporters wishing to donate cars to TASC.
• JustGivingcoreGTM or Marketing PartnerThird-party donation platform enabling supporters to make and manage donations to TASC easily.
• Health News QuarterlyminorGTM or Marketing PartnerTwo-year charity partnership with UK health sector magazine for media exposure and awareness.
• The Independent Ambulance AssociationcoreStrategic or Co-development PartnerSponsor of the National Ambulance Memorial Service, representing independent ambulance providers.
• Police Treatment CentrescoreStrategic or Co-development PartnerPartnership with Police Treatment Centres to provide residential rehabilitation programmes for TASC beneficiaries.
• Dr Jennifer WildcoreOthersClinical Adviser - Dr Jennifer Wild, Associate Professor of Experimental Psychology at Oxford University and Consultant Clinical Psychologist, provides clinical oversight and expertise.
• Reverend Kevin CharlescoreOthersChaplain and Pastoral Adviser providing spiritual and bereavement support services.
• All UK NHS Ambulance ServicescoreStrategic or Co-development PartnerPartnerships with all NHS ambulance trusts across England, Scotland, Wales, and Northern Ireland to provide services to their staff.

Scale indicators12 records

Recent moves7 records

Expansion highlights2 records

Broad incumbents

• Mind: Major UK mental health charity providing information, support, and campaigning. Comparable as a mental-health-service charity, though operating nationally across all populations rather than specifically for ambulance staff.
• Samaritans: Large UK charity providing 24/7 crisis phoneline and emotional support across the general population. Comparable crisis-line and mental health support model, though much broader in beneficiary scope than TASC's ambulance-staff focus.
• NHS Charities Together: Umbrella organization representing and coordinating NHS-affiliated charities across the UK. Comparable as a funder/coalition body within UK healthcare charity space, though operating at scale across all NHS trusts rather than a single profession.

Direct peers

• Help for Heroes: Major UK military charity providing mental health, physical rehabilitation, and welfare support to wounded UK service personnel and veterans. Closely comparable to TASC in service architecture (mental health, financial grants, rehabilitation) and emergency-services beneficiary framing.
• Combat Stress: UK charity treating mental health conditions including PTSD among UK veterans. Direct overlap with TASC's mental-health/PTSD/EMDR therapy focus for emergency and uniformed personnel populations.
• The Fire Fighters Charity: UK charity delivering mental, physical, and social wellbeing support to serving and retired firefighters and their families. Direct analogue to TASC within another emergency-services profession, with similar funding model (donations, grants, fundraising events) and service portfolio.
• Police Care UK: UK charity providing welfare, mental health, and rehabilitation support to police officers and staff, mirroring TASC's model of single-blue-light-service wellbeing support. Highly comparable in mission, beneficiary profile, and service mix (counselling, financial grants, physical rehabilitation at Police Treatment Centres).

Emerging players

• Scotty's Little Soldiers: UK charity supporting bereaved military children and families with welfare, education, and wellbeing services. Comparable niche single-community focus and fundraising-led model, though different beneficiary cohort.
• SOS Silence of Suicide: UK suicide prevention charity providing support, education and campaigning. Comparable in crisis-intervention and suicide-awareness focus that aligns with TASC's crisis phoneline and workplace training themes.

Regional players

• RNLI (Royal National Lifeboat Institution): UK charity supporting lifeboat crews and their families, including welfare services for volunteer and operational personnel. Comparable as a UK rescue-services charity with member welfare functions, though primarily operational rather than wellbeing-specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TASCharity
• LinkedInlinkedin.com/company/tascharity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ambulance Staff Charity