Rightsteps
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Rightsteps firmographics
Firmographics- Name
- Rightsteps
- Legal name
- Rightsteps
- Website
- https://rightsteps.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rightsteps industry classification
Industry- Product category
- Workplace Mental Health Services
- NAICS
- Offices of Other Health Practitioners (6213), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
Keywords
Where Rightsteps is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rightsteps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- B2B Workplace Mental Health Subscriptions: Organisations subscribe to Rightsteps' mental health solutions. Services can be purchased as comprehensive packages or individual solutions. Flexible contract terms available including annual contracts and pay-as-you-go options for therapy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible, tailored pricing for organisations of all sizes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rightsteps product offering
Product offeringCore offering
Rightsteps is a workplace mental health specialist providing UK organisations with a digital self-service wellbeing platform (My Rightsteps Hub) bundled with therapist-led service modules including CBT and counselling, Mental Health First Aider support, menopause CBT, business coaching, and reflective practice support. Services are delivered by in-house BACP accredited therapists and clinical psychologists via phone, video (Microsoft Teams), and a 24/7 online hub, sold on subscription or pay-as-you-go terms.
Product overview
Rightsteps is a workplace mental health specialist offering a platform-plus-modules architecture. The core platform is My Rightsteps Hub, an online self-service wellbeing portal providing 24/7 access to resources and self-guided tools. This integrates with five distinct service modules: Mental Health Self-Assessment Tool, Talking Therapies (CBT and counselling), Mental Health First Aid Support, Menopause Support, Business Coaching, and Reflective Support for Professionals. These solutions are designed to work independently as standalone products or in combination, supporting organisations of all sizes from small businesses to large enterprises and benevolent organisations.
Differentiator
Problem solved
Functional benefit
Brands
- My Rightsteps Hub: Online self-service wellbeing platform providing 24/7 access to mental health tools, resources, and advice for employees
Products and services
- My Rightsteps Hub
Quantifiable outcome
- 28% higher recovery outcomes compared to national average for Talking Therapies (recovery and reliable improvement scores)
- +3 more outcomes
Companies that use Rightsteps
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Rightsteps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Rightsteps partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EAP ProviderscoreRightsteps works with Employee Assistance Programme providers to complement their generalist packages with specialist mental health support. This allows EAPs to offer more comprehensive solutions to their clients for complex or specialist mental health needs that fall outside standard EAP coverage.
- BrokerscorePartnerships with insurance and benefits brokers who can include Rightsteps mental health solutions in their employee benefits offerings to corporate clients.
- Organisations in Similar MarketsminorCollaborations with organisations operating in similar markets to develop content, provide referrals, or create joint solutions that promote mental wellbeing and provide necessary tools and support to help employees thrive.
Scale indicators10 records
Recent moves6 records
Rightsteps competitors and assessment
Company assessmentDirect peers
- Unmind: UK-headquartered workplace mental health platform serving enterprise clients with digital tools, training, and therapy. Direct competitor targeting the same mid-market and large-organisation HR buyer as Rightsteps.
- Lyra Health: US-based enterprise mental health benefits provider offering therapy, coaching, and medication management to employees. Closely mirrors Rightsteps' blend of digital hub plus therapist-led interventions for employer customers.
- Togetherall: UK-anchored digital mental health service offering peer support and clinical tools to employer and university clients. Comparable UK B2B digital mental health provider serving organisations and benevolent populations.
- Oliva: UK B2B therapy provider offering employees access to qualified therapists via employer partnerships. Directly comparable on therapy-led workplace mental health delivery model.
- Spring Health: Global workplace mental health solution providing assessments, therapy, and coaching to enterprise employees. Directly comparable employer-paid model with similar modular structure.
- Health Assured: UK EAP and workplace wellbeing provider offering counselling, advice, and digital tools to employers. Comparable incumbent EAP category player competing for the same HR benefits budget.
- Modern Health: Global workplace mental health platform combining self-guided digital content with therapy and coaching. Comparable platform-plus-services architecture targeting enterprise employers, though operating primarily in the US.
- Spill: UK workplace mental health platform offering therapy, Slack-based support, and wellbeing resources to organisations. Closest direct competitor in the UK B2B mental health category with a similar modular offering.
Broad incumbents
- Calm Business: Consumer mental wellness brand extending into the B2B workplace wellbeing category. Broader incumbent focused primarily on mindfulness rather than clinical therapy, but competes for the same HR wellbeing budget.
- Headspace for Work: Consumer and employer wellbeing brand extending into the workplace mental health category via Headspace for Work. Larger, broader incumbent offering mindfulness and mental health content at global scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rightsteps social profiles
Digital presenceRightsteps compliance and trust
Trust signalCompliance1 record
Rightsteps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rightsteps leadership team
Management profileNumber of profiles
Rightsteps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rightsteps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rightsteps
What does Rightsteps do?
Rightsteps is a workplace mental health specialist providing UK organisations with a digital self-service wellbeing platform (My Rightsteps Hub) bundled with therapist-led service modules including CBT and counselling, Mental Health First Aider support, menopause CBT, business coaching, and reflective practice support. Services are delivered by in-house BACP accredited therapists and clinical psychologists via phone, video (Microsoft Teams), and a 24/7 online hub, sold on subscription or pay-as-you-go terms.
Is Rightsteps a public or private company?
Rightsteps is a private company. It is classified as corporate owned and is currently operating.
When was Rightsteps founded?
Rightsteps was founded in 2014. It employs 11 to 50 people.
Where is Rightsteps based?
Rightsteps is headquartered in London, United Kingdom, in the Europe region.
How does Rightsteps make money?
One revenue line is on record: B2B Workplace Mental Health Subscriptions.
Who are Rightsteps's main competitors?
Direct peers on record are Unmind, Lyra Health, Togetherall, Oliva, Spring Health, Health Assured, Modern Health and Spill. Broad incumbents are Calm Business and Headspace for Work.
Does Rightsteps have an API?
No public API is recorded for Rightsteps.
What industry is Rightsteps in?
Rightsteps's product category is Workplace Mental Health Services. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech). Its NAICS code is 6213 and its SIC code is 8000.