Parts Dr
Parts Dr is a privately held, family-owned US e-commerce retailer of genuine OEM replacement parts for major household appliances, serving DIY homeowners through partsdr.com, a 1M+ part catalog, 750K+ part diagrams, and a 20-warehouse fulfillment network.
- Company typePrivate
- Founded2010
- HeadquartersSioux Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Parts Dr does
Parts Dr (legal entity Parts Dr Inc.) is a privately held, family-owned direct-to-consumer e-commerce retailer of genuine Original Equipment Manufacturer (OEM) replacement parts for major household appliances. Founded in 2010 and headquartered in Sioux Falls, South Dakota, the company operates exclusively online at partsdr.com with no physical retail storefront or marketplace listings, targeting DIY homeowners in the United States who prefer to repair their own appliances rather than hire a technician. It does not serve international customers, Puerto Rico, Guam, or the U.S. Virgin Islands.
The core technology is an e-commerce platform built around three integrated tools: a model number search engine, a catalog of over 750,000 free exploded-view appliance part diagrams used for visual part identification, and a verified-fitment system that confirms parts fit a customer's specific appliance model and color before purchase. The company maintains an inventory of more than 1 million parts sourced as OEM from manufacturers including Whirlpool, GE, Samsung, LG, Frigidaire, Bosch, Speed Queen, and Fisher & Paykel, supported by a 20-plus US warehouse network that enables same-day shipping on orders placed before 3pm CT and standard 2-5 day delivery.
Revenue is generated through transactional hardware sales on a per-part basis (example unit prices observed at $38.24 for a Whirlpool heating element assembly, $72.87 for a Samsung heating element, $80.43 for a Whirlpool drive motor, and $123.43 for a Whirlpool fresh food door gasket), with optional add-on protection plans through Extend starting at $6.99. Customer acquisition is driven by content marketing — a 93.8K-subscriber YouTube channel of DIY repair videos, a free community repair forum at forum.partsdr.com, SEO-optimized part diagram pages, and a multi-platform review footprint (4.8 on Google over 10,912 reviews, 4.71 on Reseller Ratings over 2,133 reviews, 4.76 on BBB over 813 reviews, 4.7 on Trustpilot over 3,139 reviews, 9.5/10 on Bizrate over 1,645 reviews). The company employs 11-50 people and operates with no disclosed venture capital, private equity, or institutional investment.
Parts Dr firmographics
Firmographics- Name
- Parts Dr
- Legal name
- Parts Dr Inc.
- Website
- https://partsdr.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parts Dr is a privately held, family-owned US e-commerce retailer of genuine OEM replacement parts for major household appliances, serving DIY homeowners through partsdr.com, a 1M+ part catalog, 750K+ part diagrams, and a 20-warehouse fulfillment network.
- Ownership category
- akta.pro rank
Where Parts Dr is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parts Dr business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- OEM Appliance Parts Sales: Direct sale of Original Equipment Manufacturer (OEM) replacement parts for major appliance brands. Customers purchase individual parts at varying price points based on the component type. Revenue is generated through one-time transaction fees per part, with optional extended protection plans through Extend offered as an add-on.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual part pricing with quantity discounts |
| Subscription | Pay-as-you-go | Extended product protection plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Parts Dr product offering
Product offeringCore offering
Parts Dr is an online retailer that sells factory genuine OEM replacement parts for major household appliance brands, allowing DIY consumers to identify and purchase the correct part for their specific model. Orders are placed directly through partsdr.com and shipped from a network of more than 20 US warehouses, supported by free exploded-view part diagrams, model-number lookup, fitment verification, and DIY repair videos.
Product overview
Parts Dr is an online e-commerce platform specializing in OEM appliance replacement parts, operating as a single unified retail website rather than a modular platform. The core offering is factory genuine replacement parts for major appliance brands, supported by complementary tools including over 750,000 free exploded-view part diagrams, a model number locator, part fitment verification, and DIY repair videos on YouTube. Customers select their appliance brand and model, then search for parts using diagrams or part numbers. The company also offers optional Extend product protection plans as an add-on service and maintains a free community repair forum. Shipping is handled through major carriers with warehouses positioned throughout the US to enable 2-5 day delivery on in-stock items.
Differentiator
Problem solved
Functional benefit
Products and services
- OEM Appliance Parts Factory genuine Original Equipment Manufacturer replacement parts for major household appliance brands including Whirlpool, GE, Frigidaire, Bosch, LG, Samsung, Maytag, KitchenAid, Kenmore, and others, shipped with manufacturer warranties included. Sold directly to DIY consumers through partsdr.com and fulfilled from a network of more than 20 US warehouses.
- Free Appliance Part Diagrams More than 750,000 free exploded-view diagrams showing all parts inside an appliance and linking to numbered parts lists, allowing customers to visually identify the correct replacement part for their model.
- Model Number Locator Guided self-service tool that helps customers locate their appliance model and serial number by appliance type, with visual guides showing where the tag is located on different appliances.
- Part Fitment Verification Online verification system that confirms a selected part fits the customer's specific appliance model and color before purchase, reducing ordering errors.
- DIY Appliance Repair Videos Step-by-step instructional videos on the Parts Dr YouTube channel and embedded on product pages, demonstrating how to install replacement parts for various appliance brands and models.
- Extend Product Protection Plans Optional extended protection plans offered through Extend on selected parts, providing additional coverage beyond the manufacturer warranty, starting at $6.99 per plan.
- DIY Appliance Repair Forum Free community forum where customers can browse previous questions and answers about appliance repairs and post new questions for community and expert support.
Quantifiable outcome
- Orders placed before 3pm CT ship same day (Mon-Fri)
- +1 more outcomes
Companies that use Parts Dr
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Parts Dr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Parts Dr partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Extend (Product Protection Plans)minorParts Dr offers optional extended product protection plans through Extend on some parts. These plans are separate from the manufacturer's part warranty and may provide additional coverage after purchase. Customers can add Extend protection starting at $6.99 per plan.
- WhirlpoolcoreWhirlpool provides 1-year warranty on parts from date of purchase. Parts Dr sources parts directly from Whirlpool and other manufacturers as authorized OEM parts supplier.
- GE AppliancescoreGE provides 1-year warranty on parts from date of purchase. Parts Dr is an authorized source for genuine OEM GE replacement parts.
- SamsungcoreSamsung provides 90-day warranty on parts from date of purchase. Parts Dr sources Samsung OEM replacement parts for various Samsung and Kenmore appliances.
- LG ElectronicscoreLG provides 90-day warranty on parts from date of purchase. Parts Dr offers genuine OEM LG replacement parts.
- FrigidairecoreFrigidaire provides 90-day warranty on parts from date of purchase. Parts Dr stocks genuine OEM Frigidaire replacement parts.
- BoschcoreBosch provides 90-day warranty on parts from date of purchase. Parts Dr offers genuine OEM Bosch replacement parts.
- Speed QueencoreSpeed Queen provides 90-day warranty on parts from date of purchase. Parts Dr stocks Speed Queen OEM replacement parts.
- Fisher & PaykelcoreFisher & Paykel provides 90-day warranty on parts from date of purchase. Parts Dr offers genuine OEM Fisher & Paykel replacement parts.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Parts Dr competitors and assessment
Company assessmentDirect peers
- PartSelect: PartSelect is a direct-to-consumer e-commerce retailer of OEM and replacement appliance parts, with a comparable model-number lookup and part diagram system. It targets the same DIY homeowner customer base as Parts Dr and competes head-to-head on major appliance brand parts (Whirlpool, GE, Samsung, LG).
- AppliancePartsPros.com: AppliancePartsPros.com is an online retailer of appliance replacement parts with model-number search, part diagrams, and a 365-day return policy — directly comparable to Parts Dr's offering. It serves the same DIY customer base and competes on catalog breadth and shipping speed.
- Repair Clinic: Repair Clinic sells appliance parts and provides DIY repair help videos, symptom-based troubleshooting, and model-number lookup — overlapping directly with Parts Dr's diagram + video + parts bundle. It serves the same DIY homeowner segment across major appliance brands.
- Coast Parts: Coast Parts is a long-running online retailer of OEM appliance replacement parts with model-number lookup and brand-specific catalogs. It serves the same DIY customer base as Parts Dr and competes on similar OEM-supplied major-brand parts.
- Sears PartsDirect: Sears PartsDirect sells OEM appliance parts for Sears/Kenmore-branded and other major appliances through an online catalog with model-number lookup. It overlaps with Parts Dr on Kenmore and major-brand parts, though its primary brand association is the legacy Sears/Kenmore installed base.
Regional players
- Reliable Parts: Reliable Parts is a long-standing appliance parts distributor with both retail locations and online ordering across the western US and Canada. It is comparable to Parts Dr on parts sourcing and model-number search, but operates regionally and with physical stores rather than purely online.
- eSpares: eSpares is a major UK-based online appliance parts retailer with model-number search, diagrams, and DIY repair content. It is comparable to Parts Dr in product offering and customer segment, but operates primarily in the UK/European market rather than the US.
Broad incumbents
- Encompass Parts: Encompass Parts distributes replacement parts across multiple appliance and consumer electronics categories to both consumers and service professionals. It is comparable to Parts Dr as a broad-line OEM parts distributor but serves a wider category set including HVAC and commercial equipment.
- Amazon (Appliance Parts): Amazon is the dominant online marketplace for appliance replacement parts, with extensive OEM and aftermarket selection and Prime-eligible shipping. It competes with Parts Dr on convenience, selection, and shipping speed, and increasingly on model-number search surfaces.
Emerging players
- Mr. Appliance (Neighborly): Mr. Appliance is a national appliance repair franchise that sources OEM parts and provides DIY repair guidance — partially overlapping with Parts Dr on parts supply and DIY content, but primarily a professional service network rather than a parts retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Parts Dr social profiles
Digital presenceParts Dr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parts Dr leadership team
Management profileNumber of profiles
Parts Dr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parts Dr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parts Dr
What does Parts Dr do?
Parts Dr is an online retailer that sells factory genuine OEM replacement parts for major household appliance brands, allowing DIY consumers to identify and purchase the correct part for their specific model. Orders are placed directly through partsdr.com and shipped from a network of more than 20 US warehouses, supported by free exploded-view part diagrams, model-number lookup, fitment verification, and DIY repair videos.
Is Parts Dr a public or private company?
Parts Dr is a private company. It is classified as family owned and is currently operating.
When was Parts Dr founded?
Parts Dr was founded in 2010. It employs 11 to 50 people.
Where is Parts Dr based?
Parts Dr is headquartered in Sioux Falls, United States, in the North America region.
How does Parts Dr make money?
One revenue line is on record: OEM Appliance Parts Sales.
Who are Parts Dr's main competitors?
Direct peers on record are PartSelect, AppliancePartsPros.com, Repair Clinic, Coast Parts and Sears PartsDirect. Regional players are Reliable Parts and eSpares. Broad incumbents are Encompass Parts and Amazon (Appliance Parts). Mr. Appliance (Neighborly) is listed as an emerging player.
Does Parts Dr have an API?
No public API is recorded for Parts Dr.