OKO Lifestyle

Name

OKO Lifestyle

Legal name

OKO Lifestyle

Website

https://okolifestyle.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Women's Apparel

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)

akta.pro secondary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Women's linen clothing
• Ethical fashion brand
• Direct-to-consumer apparel
• Natural fiber clothing
• Linen dresses and tops

Headquarters

HQ city

Rosemary Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: OKO Lifestyle generates revenue through direct-to-consumer sales of women's clothing. Customers purchase individual items at set prices through the e-commerce platform. The company owns and operates their own factory in the Dominican Republic, controlling manufacturing, quality, and costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

OKO Lifestyle is a fashion brand that designs and sells women's apparel — dresses, tops, shorts, and pants — made from natural fabrics such as 100% linen and organic cotton gauze. Collections are designed in the company's Florida studio and hand-cut and sewn in its own factory in the Dominican Republic by skilled artisans, then sold direct-to-consumer through the Shopify-powered okolifestyle.com storefront with worldwide shipping.

Product overview

OKO Lifestyle is a fashion brand offering a unified product portfolio of women's clothing centered around natural fabrics. The collection is organized into four main categories: Dresses (Milano Dress and Capri Dress styles), Tops (Mina Top, Amalfi Top, Tie Front Top, Mandarin Collar Top, Venice Top, and Ruffle Collar Top), Shorts (Everyday Short), and Pants (linen pants). Products are available in various colorways including Black Linen, Cocoa Linen, Oatmeal Linen, Sky Linen, Blue Textured, White Textured, Black Textured, and Coastal Stripe. The brand emphasizes natural, breathable fabrics such as 100% linen and organic cotton gauze, with designs focused on comfort, versatility, and timeless style suitable for everyday wear. All products are hand-cut and sewn in the Dominican Republic by skilled artisans.

Differentiator

Problem solved

Functional benefit

Products and services

• Linen Milano Dress A versatile dress crafted from 100% breathable linen designed for easy, all-day wear, featuring a removable tie belt for styling versatility. Sold in Black, Cocoa, Oatmeal, and Sky colorways for women seeking comfortable, timeless wardrobe staples.
• Linen Capri Dress A timeless dress with flattering drop waist silhouette, hidden front buttons for a clean polished look, and softly cinched sleeves hitting above the elbow. Made from 100% linen in Black, Cocoa, Oatmeal, and Sky colorways.
• Linen Amalfi Top A linen collared top featuring a partial button-front design and tailored silhouette for a polished, flattering fit. Pairs with coordinating linen bottoms or denim, offered in Cocoa, Black, and Oatmeal.
• Linen Mina Top A short sleeve collared top crafted from breathable linen designed to transition seamlessly from day to night. Can be worn tucked in for a refined look or untucked for laid-back sophistication, in Black, Cocoa, Oatmeal, Blue Textured, White Textured, and Coastal Stripe colorways.
• Linen Venice Top A long sleeve top crafted from breathable linen (or organic cotton gauze in the Coastal Stripe variant) featuring a dainty waist tie that gently cinches for a flattering, feminine shape. Pairs with linen bottoms.
• Linen Mandarin Collar Top A mandarin collar top with a refined collar and easy loose fit that drapes beautifully. Lightweight and versatile throw-on-and-go piece, available in Oatmeal Linen and Coastal Stripe organic cotton gauze.
• Linen Tie Front Top A linen tie-front top featuring a relaxed dolman cap sleeve silhouette and adjustable front tie detail offering a flattering fit with a breezy feel. Available in Cocoa and Sky colorways.
• Linen Ruffle Collar Top A timeless top crafted from breathable linen accented with delicate ruffle detailing down the front for an elegant, romantic touch, with a relaxed silhouette easy to dress up or down. Available in Oatmeal Linen.
• Linen Everyday Short Easy-to-wear shorts featuring a comfortable elastic waistband and clean, timeless silhouette. Pairs with coordinating tops for a polished matching set, available in Black, Cocoa, Oatmeal, Black Textured, Blue Textured, White Textured, and Sky Linen colorways.
• Linen Pant Easy-to-wear pants crafted from breathable linen featuring a comfortable elastic waistband and relaxed, breezy silhouette. Pairs beautifully with coordinating linen tops, available in Oatmeal, Cocoa, and Sky colorways.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Magic Linen: Linen-focused DTC women's apparel brand selling dresses, tops, and bottoms made from European flax linen. Nearly identical product category and customer to OKO.
• MATE the Label: DTC women's basics brand made in Los Angeles from organic and natural fabrics with an ethical manufacturing mission. Comparable 'clean essentials' positioning and target customer.
• Reformation: DTC women's fashion brand focused on sustainable, ethically made clothing with strong brand storytelling. Direct competitor in the 'sustainable everyday luxury' segment OKO targets.
• Everlane: Pioneer DTC apparel brand emphasizing ethical factories, transparent pricing, and natural-material essentials. Closely comparable business model and customer overlap with OKO.
• Pact: DTC apparel brand specializing in organic cotton basics for the whole family with Fair Trade Certified factories. Comparable sustainable-materials positioning, though broader in category than OKO.
• Eileen Fisher: Iconic sustainable women's apparel brand built around timeless, natural-fiber designs and ethical manufacturing. Highly comparable to OKO's capsule-wardrobe value proposition and linen/organic-cotton positioning.
• LinenMe: Specialist linen clothing and home textiles brand sold DTC globally. Direct overlap in linen women's apparel and worldwide shipping model.

Broad incumbents

• Quince: DTC brand offering affordable premium essentials including linen apparel at disruptive price points. Competes for the same natural-fiber, value-conscious customer but at significantly larger scale.
• Anthropologie: Multi-category women's lifestyle retailer with a curated assortment of bohemian and resort-style linen apparel. Overlaps with OKO's warm-weather, versatile-wear aesthetic but at much larger scale and broader category breadth.

Emerging players

• Tuckernuck: DTC and boutique women's fashion brand offering curated classic and resort-style apparel. Similar resort-wear and timeless-piece positioning targeting a comparable female customer demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/okolifestyle
• Facebookfacebook.com/okolifestyle
• LinkedInlinkedin.com/company/okolifestyle

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKO Lifestyle