SBI Digital Hub

What SBI Digital Hub does

SBI Digital Hub Co., Ltd. is an Osaka-headquartered Japanese subsidiary of SBI Holdings (98.19% owned), founded in November 2022 to commercialize Web3 and digital transformation (DX) advisory services for Japanese enterprises. Operating from Osaka and Tokyo, the company runs two business lines. The first is a 'Digital Agency' consulting practice that delivers new-business development and strategic advisory across cryptocurrency, NFT, digital wallet, DeFi, GameFi, metaverse, Web3 M&A, and AI implementation, supported by a formal Open Alliance of 10 partner companies including HashHub (research), Ginco (wallet infrastructure), DeFimans (tokenomics; now a wholly-owned subsidiary since June 2024), TECHFUND (security auditing), and microverse (NFT crowdfunding). The second is API Hub, a self-serve marketplace launched in January 2024 that lists third-party APIs—navigation (Navitime Japan), area marketing (Map Marketing), IP geolocation (Geolocation Technology), text analysis (Metadata), face detection/masking (FastLabel), and URL governance (Media Square 'hanaco')—for enterprise discovery and integration.

Name

SBI Digital Hub

Legal name

SBI Digital Hub Co., Ltd.

Website

https://sbi-digitalhub.co.jp

Company type

Private

Founded year

2022

Operating status

Operating

Short description

SBI Digital Hub is a Japanese Web3 and DX consultancy and API marketplace, majority-owned by SBI Holdings, serving Japanese enterprises with new-business advisory across crypto, NFT, DeFi, GameFi, metaverse, M&A, and AI.

Ownership category

akta.pro rank

Product category

Web3 Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Web3 consulting services
• API marketplace platform
• Digital transformation consulting
• Blockchain advisory services
• DX strategy consulting

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Agency / Consulting Services: Web3 and DX consulting services including new business development, project launch support, and various consulting across crypto, NFT, digital wallet, DeFi, GameFi, metaverse, M&A, and AI domains.
2. API Hub Platform: Matching platform connecting API providers with API users. Provides marketplace functionality for API discovery and integration.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SBI Digital Hub provides Web3 and digital transformation (DX) consulting services for enterprises, covering new business development, project launch support, and advisory across cryptocurrency, NFT, digital wallet, DeFi, GameFi, metaverse, M&A, and AI domains. In parallel, it operates API Hub, a matching platform that connects third-party API providers (location, navigation, area marketing, text analysis, face detection, URL management) with enterprise API consumers for discovery, evaluation, and integration. The company delivers end-to-end support from strategy through execution, leveraging its Open Alliance of 10 specialized Web3 partners and the acquired DeFimans subsidiary.

Product overview

SBI Digital Hub operates two main business segments: Digital Agency Services providing Web3 and DX consulting across cryptocurrency, NFT, DeFi, GameFi, metaverse, M&A, and AI domains; and API Hub, a matching platform connecting API providers with consumers. The API Hub platform aggregates third-party APIs including navigation, geolocation, analytics, text analysis, and image processing services. DeFimans (acquired June 2024) operates as a wholly-owned subsidiary providing specialized Web3 consulting and serving as the Japan representative for Messari research firm.

Differentiator

Problem solved

Functional benefit

Brands

• API Hub: API matching platform connecting API providers with users seeking API solutions for various business needs.

Products and services

• API Hub API matching platform that connects third-party API providers with API consumers, enabling businesses to discover, evaluate, purchase, and integrate APIs (geolocation, navigation, area marketing, text analysis, face detection, URL management) into their services. Documentation available at api.sbi-digitalhub.co.jp.
• Digital Agency Services Consulting and new business development services for the Web3 era, covering cryptocurrency, NFT, digital wallet, DeFi, GameFi, metaverse, M&A, and AI implementation domains for Japanese enterprises.
• Cryptocurrency Services

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature1 record

Partnerships

16 partnerships are on record, tiered supporting, core and major.

• Media SquaresupportingTechnology or Integration · 26 March 2026Provides 'hanaco' corporate-focused URL management and link governance platform API through API Hub, enabling enterprises to centrally manage and safely operate URLs across marketing, PR, IR, social media, and advertising touchpoints.
• Geolocation TechnologysupportingTechnology or Integration · 18 April 2025Provides 'Dokodemo JP' IP address location API through API Hub, linking IP addresses with location information, corporate information, and weather data.
• Map MarketingsupportingTechnology or Integration · 18 April 2025Area marketing data API provider offering regional characteristic data through API Hub platform.
• MetadatasupportingTechnology or Integration · 18 April 2025Provides text analysis API that diagnoses writer personality and psychology, available on API Hub.
• HashHubcoreStrategic or Co-development Partner · 3 June 2024SBI Group subsidiary providing Web3 research and consulting services. Part of the 'direct related business companies' synergy group alongside SBI Digital Hub and DeFimans.
• SBI VC TradesupportingStrategic or Co-development Partner · 3 June 2024SBI Group cryptocurrency exchange company, part of the broader Web3 ecosystem synergy within the group.
• Bitpoint JapansupportingStrategic or Co-development Partner · 3 June 2024SBI Group cryptocurrency exchange company, part of the broader Web3 ecosystem synergy within the group.
• SBINFTsupportingStrategic or Co-development Partner · 3 June 2024SBI Group company focused on NFT and Web3 business operations, part of the group's Web3-related ecosystem.
• FastLabelsupportingTechnology or Integration · 29 January 2024API provider offering face detection and privacy masking API for automatic detection and protection of individuals in images.
• HashHubcoreStrategic or Co-development Partner · 13 October 2023Research and consulting partnership providing Web3 network insights and research capabilities. HashHub offers cryptocurrency lending services and blockchain-focused coworking spaces in addition to professional research services.
• プロジェクトカンパニー (Project Holdings)coreStrategic or Co-development Partner · 13 October 2023DX consulting and digital marketing partner leveraging project promotion capabilities. One of the founding shareholders of SBI Digital Hub.
• DeFimanscoreStrategic or Co-development Partner · 13 October 2023Originally a partnership for token economics, global expansion, finance, and Web3 business hands-on support. Acquired as wholly-owned subsidiary in June 2024.
• GincomajorStrategic or Co-development Partner · 13 October 2023Wallet and node infrastructure provision, Web3 business development support. Co-sponsored Web3 Future 2024 conference.
• TECHFUNDsupportingTechnology or Integration · 13 October 2023New business development support, Web3 business development, and Web3 security vulnerability auditing services.
• microversesupportingChannel Partner/ Reseller/ Distributor · 13 October 2023NFT crowdfunding platform operation and NFT utilization support services.
• Navitime JapansupportingTechnology or Integration · 13 October 2023API provider on API Hub platform offering routing and fare calculation APIs for various transportation modes including trains, cars, walking, and motorcycles.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Accenture Japan: Accenture operates a global Web3/digital asset practice and serves Japanese enterprise clients with digital transformation and blockchain consulting. It competes with SBI Digital Hub for large Japanese enterprise DX mandates but at much greater scale and broader service portfolio.
• Deloitte Japan: Deloitte has a dedicated blockchain and digital assets practice in Japan covering strategy, tax, and regulatory advisory for crypto and Web3 clients. It is a broad incumbent competing for the same enterprise Web3 advisory RFPs that SBI Digital Hub targets.
• RapidAPI: RapidAPI is the largest global API marketplace, aggregating tens of thousands of third-party APIs for developers and enterprises. It is the closest broad incumbent comparable to SBI Digital Hub's API Hub marketplace, with significantly greater scale and provider breadth.

Direct peers

• HashHub: HashHub is a Japanese Web3 research and coworking firm (and SBI Group company) providing blockchain research reports, token analysis, and professional advisory. It is directly comparable to SBI Digital Hub's Web3 consulting arm and is even listed as an Open Alliance partner, sharing overlapping tokenomics, DeFi, and NFT research capabilities.
• microverse: microverse is a Japanese NFT crowdfunding and utilization platform that operates as an Open Alliance partner. It overlaps directly with SBI Digital Hub's NFT Services consulting line and shares the same Japanese enterprise NFT advisory customer base.
• Ginco: Ginco is a Japanese Web3 infrastructure company providing wallet and node services to enterprises and developers. As an Open Alliance partner, Ginco operates in the same Japanese Web3 ecosystem and competes for enterprise wallet and digital asset mandates overlapping with SBI Digital Hub's Digital Wallet and crypto services.
• DeFimans: DeFimans is a Japanese Web3 consulting firm specializing in tokenomics, DeFi, GameFi, and Messari Japan operations. Although acquired as a wholly-owned subsidiary by SBI Digital Hub in 2024, it represents the peer archetype (specialist Web3 consultancy) competing for the same Japanese enterprise mandates.
• TECHFUND: TECHFUND is a Japanese Web3 venture studio and security auditing firm offering new business development support and smart contract auditing. As an Open Alliance partner, it directly competes for Web3 consulting and blockchain advisory mandates.

Emerging players

• Hokusai: Hokusai is a Japanese Web3 startup building NFT infrastructure and tooling for enterprises and creators. It competes for the same Japanese enterprise NFT and digital asset mandates as SBI Digital Hub's NFT Services practice, though from a more productized position.
• LayerX: LayerX is a Japanese blockchain-focused startup offering enterprise tokenization, digital identity, and blockchain infrastructure. It serves a similar enterprise customer base exploring Web3 in Japan but with a more productized technology stack than SBI Digital Hub's consulting-led model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBI Digital Hub