What Metadata does

Metadata provides an AI-native B2B digital advertising platform that automates paid campaign execution across LinkedIn, Meta, Google, Reddit, and X for mid-market and enterprise B2B marketing organizations. The platform is built around autonomous AI agents (Bid Agent, Targeting Agent, Analyst Agent, Campaign Execution Agent) that handle campaign setup, media buying, creative generation, and real-time optimization, supported by the patented MetaMatch engine that connects personal and business identities across 1.5 billion matched emails for precise B2B audience targeting. In November 2025, the company launched MetadataONE, an agentic go-to-market platform that integrates multiple large language models (OpenAI ChatGPT, Google Gemini, Anthropic Claude, Meta Llama) and enables campaign execution through natural-language prompts, with Model Context Protocol features exposing the platform to external agent frameworks.

Metadata monetizes primarily through SaaS subscriptions with an estimated base cost of approximately $60,000 per year for teams spending $20,000 or more per month on paid advertising, augmented by professional services for campaign management, creative production, and content strategy. The company pursues an enterprise field sales motion targeting CMOs, marketing leaders, and CFOs at B2B technology companies, supported by content marketing, webinars, comparison pages, and a partner referral program. Headcount of 101–250 employees is split between San Francisco (headquarters at 2261 Market Street) and San Jose (1754 Technology Drive). Founded around 2015–2018, Metadata has raised approximately $42 million in disclosed funding, including a $40 million Series B led by Next47 and Resolute Ventures in March 2022, and acquired Reactful in September 2022 to extend into real-time web personalization. Named enterprise customers include Zoom, Docebo, Writer, Eightfold, Automation Anywhere, Gainsight, LaunchDarkly, ThoughtSpot, and Liquibase, with case studies reporting outcomes such as 177% influenced revenue lifts, 86% reductions in cost-per-MQL, and 9.8x return on ad spend.

Name

Metadata

Legal name

Metadata, Inc.

Website

https://www.metadata.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Metadata provides an AI-native platform that uses autonomous agents to automate paid B2B advertising campaigns across LinkedIn, Meta, Google, Reddit, and X. It serves marketing teams, CMOs, and CFOs at mid-market and enterprise B2B companies via patented audience targeting and agentic campaign execution.

Ownership category

akta.pro rank

Product category

B2B Marketing Automation Software

NAICS

Media Buying Agencies (54183)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• B2B marketing automation
• AI ad campaigns
• Paid media optimization
• Audience targeting platform
• Agentic campaign execution

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based software platform for B2B marketing automation. Customers pay annual or multi-year subscription fees for access to AI-powered campaign automation tools. Pricing is estimated at approximately $60,000 per year base cost for teams spending $20,000+ per month on ads.
2. Professional Services: Professional marketing and related services including campaign management, marketing efficiency management, creative asset creation, animated ads, ad copywriting, video production, and content strategy working sessions provided as add-on services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Metadata sells an AI-native B2B digital advertising platform that automates paid campaign execution across LinkedIn, Meta, Google, Reddit, and X. Autonomous AI agents handle audience targeting (via the patented MetaMatch engine over 1.5 billion matched emails), bid and budget optimization, creative generation, multivariate experimentation, and revenue-attribution reporting, with native integrations into Salesforce, HubSpot, Marketo, Pardot, 6sense, G2, and Bombora. The flagship MetadataONE product, launched in late 2025, orchestrates dozens of AI agents across multiple LLMs (ChatGPT, Gemini, Claude, Llama) so B2B marketing teams can describe campaigns in natural language prompts and have them executed end-to-end.

Product overview

Metadata offers an AI-native B2B digital advertising platform positioned as a Marketing OS (Operating System) for B2B marketers. The core platform consists of Metadata Campaigns (paid campaign automation across LinkedIn, Meta, Google, Reddit, and X), Metadata Audiences (patented MetaMatch-powered audience engine), and Metadata Insights (analytics and reporting). These are augmented by dedicated AI agents including Bid Agent, Targeting Agent, and Analyst Agent. In November 2025, Metadata launched MetadataONE, a fully agentic GTM platform powered by dozens of autonomous AI agents that handle campaign execution through natural language prompts across multiple LLMs. The portfolio also includes specialized feature modules for Revenue Optimization, Marketing Automation, Audience Targeting, Campaign Experimentation, and Lead Enrichment. Metadata acquired Reactful in September 2022 for real-time web personalization capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Metadata Campaigns Paid campaign automation platform that uses AI agents for targeting, bidding, creative testing, budget optimization, and reporting across LinkedIn, Meta, Google, Reddit, and X for B2B marketing teams.
• Metadata Audiences Patented B2B audience targeting engine powered by MetaMatch that connects personal and business identities across 1.5 billion matched emails with multiple data partners for precise targeting on Facebook, Instagram, and other paid social platforms.
• Metadata Insights Analytics and reporting module that translates ad performance data into real-time actionable insights for B2B marketing teams to focus on strategy and creativity rather than manual reporting.
• MetadataONE Fully agentic go-to-market platform powered by dozens of autonomous AI agents that handle campaign setup, media buying, creative generation, and real-time optimization across multiple LLMs (OpenAI ChatGPT, Google Gemini, Anthropic Claude, Meta Llama) using natural language prompts; backed by five U.S. patents.
• Reactful Real-time web personalization platform for B2B marketers, acquired by Metadata to enhance website personalization and automate manual tasks through AI beyond paid advertising.

Quantifiable outcome

• 97% decrease in cost per opportunity (cpOpp) over 5 months
• +8 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Nicole Havrda (F1 Academy)minorGTM or Marketing Partner · 18 November 2025F1 Academy driver Nicole Havrda sponsorship announced as part of MetadataONE launch to promote the new agentic advertising platform. Emphasizes speed, precision, and innovation in digital marketing.
• ReactfulcoreStrategic or Co-development Partner · 8 September 2022Acquired Reactful, a platform focused on real-time web personalization for B2B marketers, to enhance the Marketing OS platform. Aims to improve website personalization, automate manual tasks through AI, and expand capabilities beyond paid advertising.
• OpenAIcoreTechnology or IntegrationIntegration partner providing ChatGPT LLM capabilities within MetadataONE platform for campaign planning, launching, and optimization through conversational AI.
• GooglecoreTechnology or IntegrationIntegration partner providing Gemini LLM capabilities within MetadataONE platform for AI-powered campaign automation.
• AnthropiccoreTechnology or IntegrationIntegration partner providing Claude LLM capabilities within MetadataONE platform for AI-powered campaign automation.
• Meta PlatformscoreTechnology or IntegrationIntegration partner providing Llama LLM capabilities and advertising platform integration (Facebook, Instagram) for multi-channel campaign execution.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Terminus: Terminus is a B2B account-based marketing platform specializing in display advertising, chat, and email. It is comparable to Metadata as a competing paid-channel ABM execution platform targeting B2B marketers with multi-channel campaign management.
• Demandbase: Demandbase is an ABM platform offering advertising, intent data, and sales intelligence for B2B marketers. It directly competes with Metadata in B2B paid advertising activation and audience targeting, and is named as a competitor on Metadata's comparison pages.
• RollWorks: RollWorks (part of NextRoll) is a B2B digital advertising platform focused on ABM display, social, and web campaigns. It overlaps directly with Metadata's paid campaign automation on LinkedIn and Meta, and is listed as a comparable competitor on Metadata's comparison pages.
• Madison Logic: Madison Logic is an ABM platform that combines intent data with content syndication and account-based advertising. It competes with Metadata in driving B2B marketers' paid campaign outcomes through intent signals and multi-channel activation.
• 6sense: 6sense is a leading account-based marketing (ABM) platform that combines intent data, audience building, and campaign activation across paid channels. It is the most direct competitor to Metadata — both use intent data and AI to identify in-market accounts and activate paid campaigns on LinkedIn, Meta, and Google, and 6sense is explicitly listed on Metadata's comparison pages.

Others

• Bombora: Bombora is a B2B intent data provider that supplies intent signals to Metadata (and to 6sense, Demandbase, and others). It is comparable as an ecosystem participant in the B2B intent and activation value chain, though it operates upstream as a data provider rather than a direct campaign execution competitor.

Emerging players

• Salesloft (Drift): Salesloft (which acquired Drift) is a sales engagement platform with AI-driven conversation and pipeline tools. It is comparable to Metadata as a B2B go-to-market platform investing in AI agent capabilities for marketing and sales workflows, though its core focus is sales engagement rather than paid media execution.
• Qualified: Qualified is a B2B pipeline generation platform using buyer intent signals and conversational marketing. It is comparable to Metadata as a B2B revenue acceleration tool with AI-driven conversion optimization, though it focuses on website chat and intent-to-revenue workflows rather than paid media automation.

Broad incumbents

• Cognism: Cognism is a B2B sales intelligence and data provider that has expanded into marketing activation and intent-driven advertising. It is comparable to Metadata as a B2B data-and-execution platform, though it is broader in sales intelligence and more EMEA-focused.
• ZoomInfo: ZoomInfo is a much larger B2B data and go-to-market platform with intent, contact data, and advertising capabilities. ZoomInfo is both a customer of Metadata and a listed competitor, making it a broad incumbent comparable due to overlapping advertising/intent offerings at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metadata
• Xx.com/metadataio

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds12 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metadata