I'M Safe App

What I'M Safe App does

I'M Safe App is a personal safety platform operated by M/s. Free2Live Tech Solutions Private Limited, headquartered in Chennai, India, with an affiliated Australian entity (I'm Safe Australia Pty Ltd) holding brand copyright. The company provides a mobile application (Android and iOS) that delivers one-tap SOS alerts, live GPS location sharing with trusted contacts, continuous presence tracking ("Bubble Mode"), a Fake Call exit feature, anonymous audio/video recording, and access to verified emergency helplines in 20+ countries. The app is paired with a hardware accessory line including BLE SOS tags (Tag Mini, Tag Pro, Tag Classic), Safety Sirens (Metal Edition and Classic), and a pre-order standalone GPS Safety Tag with 30-day battery life and geofencing.

The underlying technology stack is mobile-first, built on AWS infrastructure with servers located in Mumbai to comply with Indian data sovereignty, with end-to-end encryption and Microsoft blockchain integration for data security. The company does not publish an API or SDK; it is a closed, vertically integrated consumer product. The business model combines a freemium mobile app with paid monthly and annual subscriptions, recurring in-app purchases through Google Play Billing and Apple In-App Purchases, and one-time hardware sales through the company's own e-commerce storefront (imsafe.app/shop) plus an affiliate channel at partner.imsafe.app.

The company targets individual consumers (working professionals, commuters, solo travelers), families with children, senior citizens, students, and individuals in sensitive situations, with a horizontal segmentation approach. Go-to-market is product-led and direct-to-consumer, relying on app store discovery, organic content marketing through an extensive blog, social media on Instagram/Facebook/LinkedIn, an email newsletter with a free safety checklist as lead magnet, and a Refer & Earn program (10% discount). The platform claims usage in 150+ countries, though its Terms and Conditions formally apply only to users located in India, and it maintains GDPR and DPDPA compliance certifications.

Name

I'M Safe App

Legal name

M/s. Free2Live Tech Solutions Private Limited

Website

https://imsafe.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

I'M Safe App is a Chennai-based personal safety platform offering a mobile app with SOS alerts, live location sharing, and Bluetooth/GPS hardware accessories for individual consumers, families, students, and seniors, sold direct-to-consumer via app stores and its own e-commerce site.

Ownership category

akta.pro rank

Product category

Personal Safety App

NAICS

Security Systems Services (except Locksmiths) (561621)

akta.pro primary industry

Personal Safety Wearables (SOS, fall detection) (CRACAIAH)

akta.pro secondary industries

Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI), Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF)

Keywords

• Personal safety app
• SOS alert system
• Location sharing software
• Panic button device
• Emergency response platform

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations, Supply Chain

Revenue model

1. Mobile App Subscriptions: Monthly and yearly subscription payments for premium app features including advanced SOS functionality, enhanced location sharing, and subscription-based enhancements.
2. Hardware Devices: Sale of BLE SOS tags (Tag Mini, Tag Pro, Tag Classic), Safety Sirens (Metal Edition, Classic), and GPS Safety Tag devices. One-time purchase model for physical products.
3. In-App Purchases: Payments processed through Google Play Billing and Apple In-App Purchases for subscriptions and device purchases within the app ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

I'M SAFE is a personal safety platform combining a mobile app (Android and iOS) with paired Bluetooth Low Energy (BLE) SOS tags, Safety Sirens, and a standalone GPS Safety Tag. The app provides one-tap SOS alerts, live GPS location sharing with trusted contacts, Bubble mode for continuous presence tracking, Fake Call for discreet exits, and anonymous audio/video recording. Hardware devices connect via Bluetooth to trigger hands-free emergency activation, with the GPS Safety Tag working independently without a phone.

Product overview

I'M SAFE is a personal safety platform combining a mobile app with optional BLE/GPS hardware devices. The core offering is the I'M SAFE mobile app (Android and iOS) which provides SOS alerts, live location sharing, trusted contacts, Bubble mode for continuous tracking, Fake Call, and Anonymous Recording. This app integrates with a range of Bluetooth SOS tags including the Tag Mini (Android-only, ultra-slim), Tag Pro (Bluetooth 5.2, extended range), and SOS Tag Classic, plus Safety Siren devices in Metal and Classic editions. The platform also offers a standalone GPS Safety Tag with geofencing capabilities that works independently of a phone. Supporting features include the Safety Community beta feed and Refer & Earn referral program. All services are designed for personal safety support and do not replace emergency services.

Differentiator

Problem solved

Functional benefit

Products and services

• I'M SAFE Mobile App

Quantifiable outcome

• 30-day battery life on GPS Safety Tag
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• RazorpaycoreOthersAuthorized third-party payment gateway for processing payments on the I'M SAFE website and mobile app. Handles secure transaction processing including credit cards, debit cards, UPI, and other payment methods. I'M SAFE does not store or have access to payment card details.
• Google Play BillingcoreOthersOfficial app store payment processing for Android app purchases and subscriptions through Google Play Store. Handles in-app purchases, subscription billing, and payment collection.
• Apple In-App PurchasescoreOthersOfficial app store payment processing for iOS app purchases and subscriptions through Apple App Store. Handles in-app purchases, subscription billing, and payment collection for Apple devices.
• AWS (Amazon Web Services)coreOthersCloud infrastructure provider hosting all I'M SAFE data, software systems, servers, and operational processes. All data for Indian users maintained exclusively in India on AWS Mumbai region.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Citizen: Real-time community safety alerting app sharing local incidents, alerts, and 911 dispatch. Directly comparable to I'M Safe's Safety Community feature and shared-target user base.
• Watch Over Me: Personal safety app providing timer-based check-ins, live location sharing, and SOS alerts to trusted contacts. Comparable feature scope with similar horizontal consumer targeting.
• bSafe: Personal safety app offering live SOS, follow-me walks, fake calls, and timed safety sessions. Direct feature-by-feature competitor to I'M Safe's core SOS, Fake Call, and Bubble Mode capabilities.
• Noonlight: Personal safety app that dispatches emergency services or trusted contacts via SOS trigger and live location sharing. Comparable go-to-market and feature set, with established US emergency-response integration.
• Revolar: Wearable panic-button hardware that pairs with a mobile app to send location-based SOS alerts. Closest hardware-form-factor peer to I'M Safe's BLE SOS tags and GPS Safety Tag.
• Life360: Family location-sharing and personal safety app with SOS, crash detection, and tile-based item tracking. Closest direct competitor given overlapping family/individual safety targeting, BLE ecosystem (Tile), and subscription monetisation.

Emerging players

• Tile: Bluetooth tracker ecosystem with SOS-style features and a paired app. Comparable BLE hardware + software model, now under Life360, but with item-tracking rather than personal-safety primary focus.

Regional players

• Hollie Guard: UK-originated personal safety app with SOS, journey tracking, and accredited police/emergency integration. Regionally focused comparable offering relevant to I'M Safe's non-India expansion thesis.

Broad incumbents

• ADT SoSecure: Personal safety app from legacy home-security incumbent ADT offering SOS, live tracking, and 24/7 professional monitoring. Broader portfolio (home, business, personal) but overlapping consumer personal-safety functionality.
• Apple Watch: Mainstream wearable with built-in fall detection, Emergency SOS, and crash detection. Represents the OS-native, pre-installed competitive threat that compresses the third-party personal safety app market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/imsafewomensafetyapp
• LinkedInlinkedin.com/company/imsafeapp
• Instagraminstagram.com/imsafeapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I'M Safe App