Paragon Design Group

What Paragon Design Group does

Paragon Design Group, LLC is a privately-held creative agency headquartered in Savannah, Georgia, founded in 2001 and operating with a 1-10 employee team. The company specializes in four named verticals: HR Communications Tech (HR microsites, decision support quizzes, HR videos), Economic Development Marketing (websites, digital annual reports, marketing collateral), Alumni Marketing (program branding, web design, motion design), and Explainer Videos (product, educational, and non-profit). Its underlying technology is custom web development, motion graphics, and video production delivered as bespoke digital products rather than template solutions, with emphasis on accessibility and security compliance.

The business model is project-based professional services revenue, with custom engagements priced per project rather than via published pricing tiers. Go-to-market is sales-led and direct: clients are acquired through the company's website consultation booking form, phone contact, content marketing (blog insights, gated guides, newsletter), and organic social channels (Instagram, LinkedIn). Named customers span enterprise and institutional buyers including American Express, CNN, Comcast, Hasbro, IBM, LinkedIn, National Geographic, Samsung, UNICEF, WordPress, UCSC, NYU, SEDA, Kabbage, Avalara, and Lombard Odier, with no disclosed revenue, funding, or institutional ownership. The company is founder/management-owned, incorporated as an LLC in Georgia, and has been operating continuously for over 20 years.

Name

Paragon Design Group

Legal name

Paragon Design Group, LLC

Website

https://iamparagon.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Paragon Design Group is a Savannah-based creative agency that builds custom HR microsites, economic development websites, alumni marketing campaigns, and explainer videos for enterprise and institutional clients including IBM, LinkedIn, Samsung, and UNICEF.

Ownership category

akta.pro rank

Product category

Creative Services

NAICS

Graphic Design Services (541430), Other Specialized Design Services (541490)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)

Keywords

• Creative agency services
• Web design development
• Motion graphics animation
• HR communications design
• Explainer video production

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creative Services: Project-based fees for design, development, motion graphics, and video production services. Services include branding design, creative strategy, UI/UX design, web development, and motion design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Paragon Design Group is a creative agency that designs and builds custom digital products and creative assets across four vertical specializations: HR Communications Tech (HR Microsites, Decision Support Quizzes, HR Videos), Economic Development Marketing (websites, digital annual reports, marketing collateral), Alumni Marketing (program branding, web design/development, motion design), and Explainer Videos (product, educational, non-profit). Underpinning these are core services in branding design, creative strategy, UI/UX design, web development, and motion design.

Product overview

Paragon Design Group is a creative agency offering a portfolio of specialized digital products and creative services. Their core offerings span four main specialty areas: (1) HR Communications Tech including HR Microsites, Decision Support Quizzes, and HR Videos; (2) Economic Development Marketing including Economic Development Websites, Digital Annual Reports, and Marketing Collateral; (3) Alumni Marketing including Program Branding, Web Design & Development, and Motion Design; and (4) Explainer Videos including Product Explainers, Educational Explainers, and Non-profit Explainers. Supporting these are core services including Branding Design, Creative Strategy, UI/UX Design, Web Development, and Motion Design. The company positions itself as solving unique communication challenges through design and code, building feature-rich, accessible, and secure web products.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Communications Tech A specialty offering that bundles custom-made digital products (HR Microsites, Decision Support Quizzes, HR Videos, and Creative Support Services) to improve employee communications for HR departments. Designed for enterprise HR teams needing accessible, secure digital hubs for benefits information and other HR content.
• Economic Development Marketing A specialty offering that delivers digital products and unconventional marketing collateral (Economic Development Websites, Digital Annual Reports, Marketing Collateral) to generate leads for regions. Targeted at economic development authorities and government organizations promoting their region to businesses and investors.
• Alumni Marketing A specialty offering that produces attention-grabbing marketing collateral for university alumni programs, including Program Branding, Web Design & Development, and Motion Design. Built for higher education institutions seeking to drive alumni engagement, fundraising, and event promotion.
• Explainer Videos A specialty offering producing expert animated videos (Product Explainers, Educational Videos, HR Videos, Non-profit Explainers) that educate audiences and drive revenue. Targeted at companies and non-profits needing to communicate products, services, or missions through animation.
• Branding Design Creative branding services including logo design, visual identity systems, and brand strategy for organizations needing distinctive brand assets.
• Creative Strategy Strategic creative consulting to solve unique communication challenges through design and code, serving as a foundational engagement that informs downstream design and development work.
• UI/UX Design User interface and user experience design services for websites and digital products, supporting accessibility and usability requirements.
• Web Development Custom web development services building accessible, secure websites and microsites for clients across the agency's vertical specialties.
• Motion Design Motion graphics and animation services for static and moving marketing pieces, supporting explainer videos, alumni marketing, and HR communications.

Quantifiable outcome

• 94% of employees who viewed a benefits video took action (logging into enrollment software, accessing benefits info)

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Work & Co: Digital product agency designing and developing web and mobile experiences for major brands — comparable in web development, UI/UX, and brand storytelling capabilities to Paragon.
• Huge: Large global digital agency offering branding, web design, motion, and product design at scale — overlaps Paragon's web/UI/UX/branding services but serves a much broader portfolio of enterprise clients.
• Instrument: Independent creative agency producing brand, digital, motion, and content work for enterprise clients — comparable capability mix to Paragon at a larger scale.
• Active Theory: Digital experience studio building immersive websites, motion, and interactive products for global brands — overlaps Paragon's custom web/motion capabilities with a larger team.

Direct peers

• Yum Yum Videos: Explainer video agency offering animated, whiteboard, and motion-graphic videos for businesses — directly comparable to Paragon's Product/Explainer video offering in scope and delivery model.
• Demo Duck: Boutique explainer video and animation studio producing product, brand, and educational animated videos — directly overlaps Paragon's Explainer Videos specialty across similar mid-market and enterprise clients.
• Thinkmojo: Motion design and animation studio producing brand films and explainer content for tech and enterprise clients — overlaps Paragon's motion design and explainer video delivery.
• Epipheo Studios: Explainer video studio focused on animated storytelling for enterprise brands — comparable in motion-led service mix and target enterprise marketing buyers to Paragon.
• Sandwich: Creative video and motion agency producing branded explainers and product videos — comparable boutique-scale, motion-led creative services for enterprise clients.
• Ueno: Independent creative and branding agency offering design, motion, and brand strategy for tech-forward clients — closely aligned with Paragon's boutique creative-services positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iamparagon
• LinkedInlinkedin.com/company/paragon-design-group
• Instagraminstagram.com/iamparagon_
• Facebookfacebook.com/ParagonDesignGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paragon Design Group