De Koffiethuiswinkel

What De Koffiethuiswinkel does

De Koffiethuiswinkel is a Dutch family-owned specialty coffee and tea retailer founded in 2004 by Folkert Terpstra and headquartered in Dieren, Netherlands. The company operates a direct-to-consumer e-commerce webshop (dekoffiethuiswinkel.nl) and a physical retail store at Wilhelminaweg 96, serving individual home coffee enthusiasts, home-office workers, machine owners, home baristas, and tea drinkers across the Netherlands and Germany. Its headquarters integrates an in-house coffee roastery (Koffiebranderij Dieren, operational since 2019) using a Kuban Supreme 12 drum roaster for daily small-batch roasting of Rainforest Alliance certified beans sourced from Latin America and Africa. The company also operates an in-house repair workshop for coffee machines, particularly JURA products.

The product portfolio spans freshly roasted coffee beans, an extensive ESE pad assortment (40+ varieties including award-winning, Fairtrade, organic, and decaffeinated options), pre-ground coffee, its own organic tea sub-brand Omnibus, coffee machines (JURA, Nivona, espresso, ESE, grinders, percolators, cafetières), a complete Monin syrup and topping range, maintenance and descaling products, and barista accessories. Technology is intentionally low-stack: a standard e-commerce storefront, the Kuban roaster for daily fresh output, and PostNL for logistics. The platform carries no public AI, app, or API capabilities and no disclosed integrations beyond payment (iDEAL, credit card, bank transfer) and trust certification (Stichting Webshop Keurmerk).

The business model is retail transaction-based with ancillary services. Revenue streams include one-time product sales across coffee, tea, machines, accessories, and Monin products, plus professional services revenue from in-house coffee machine repair. Pricing is tiered by shipping band (€7.60 under €20, €5.99 between €20–€70, free over €70 in NL; tiered rates at lower thresholds for Germany). A loyalty program issues 14 points credit on orders over €60, valid for 6 months. Same-day shipping is offered for orders placed before 16:00 on working days, with a 14-day return policy. The company is private, family-owned, with no external funding, no parent entity, and no disclosed revenue.

Name

De Koffiethuiswinkel

Legal name

dekoffiethuiswinkel.nl

Website

https://dekoffiethuiswinkel.nl

Company type

Private

Founded year

2004

Operating status

Operating

Short description

De Koffiethuiswinkel is a Dutch family-owned specialty coffee and tea retailer founded in 2004, selling freshly roasted coffee, organic tea, coffee machines, and accessories via its Dieren webshop and physical store to home enthusiasts in the Netherlands and Germany.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee retail
• Coffee machine sales
• Organic tea shop
• Coffee roasting services
• Coffee accessories shop

Headquarters

HQ city

Dieren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee and Tea Product Sales: Sale of coffee beans, ESE pads, ground coffee, tea, and related products through e-commerce and physical retail
2. Coffee Machines and Accessories: Sale of coffee machines (JURA, Nivona, espresso machines) and accessories including tampers, milk pitchers, thermos cans, and coffee books
3. Monin Syrups and Related Products: Sale of Monin syrups, fruit purees, toppings, and accessories - complete Monin assortment
4. Coffee Machine Repair Services: Own repair department for coffee machine maintenance and repairs, especially for JURA and other brands for home use

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

De Koffiethuiswinkel is a Dutch specialty coffee retailer that sells fresh-roasted coffee beans, ESE pads, ground coffee, organic tea, coffee machines (JURA, Nivona, and others), Monin syrups and toppings, and coffee accessories through its e-commerce webshop and physical store in Dieren. The company operates its own in-house roastery (Koffiebranderij Dieren) for daily fresh roasting, offers an in-house machine repair service, and provides personal advice, coffee tasting, and machine demonstrations to home coffee enthusiasts.

Product overview

De Koffiethuiswinkel operates as an online coffee specialty store and physical shop in Dieren, Netherlands, founded in 2004. The product portfolio centers on a vertically integrated offering: the company roasts and sells its own specialty coffee under the Koffiebranderij Dieren brand (featuring Rainforest Alliance certified beans from Latin America and Africa, roasted daily on a Kuban Supreme 12), alongside an extensive range of ESE-pads (over 40 varieties including award-winning and organic options), pre-ground coffee, and its own organic tea sub-brand Omnibus. The store also functions as an official JURA dealer, selling fully automatic coffee machines, espresso machines, grinders, and accessories, complemented by a full Monin syrup and topping range, maintenance/cleaning products for all machine brands, coffee accessories, and an in-house machine repair service. The portfolio is unified around the theme of bringing specialty-quality coffee into the home, supported by personal advice, tasting opportunities, and technical service.

Differentiator

Problem solved

Functional benefit

Brands

• Koffiebranderij Dieren: The company's own coffee roasting facility, operational since 2019, using a Kuban Supreme 12 drum roaster for daily fresh, small-scale roasting.
• Omnibus
• DeKoffiethuiswinkel (house brand)

Products and services

• Koffiebranderij Dieren Freshly Roasted Coffee Beans Freshly roasted specialty coffee beans from the company's own Koffiebranderij Dieren roastery, including single-origin and blend options sourced from Latin America and Africa. Roasted daily on a Kuban Supreme 12 drum roaster and sold under the company's own brand for home coffee enthusiasts and home office workers.
• ESE Espresso Pads Easy Serving Espresso pads in standard 44mm format compatible with all ESE-equipped machines, available in over 40 varieties including award-winning, Fairtrade, organic, caffeine-free, 100% Arabica, Arabica-Robusta blends, and store-brand options. Targeted at owners of ESE pad espresso machines seeking variety and quality.
• Pre-ground Coffee Pre-ground coffee offered in various roasts, origins and blends suited to different brewing methods, for customers who want ready-to-brew specialty coffee without grinding at home.
• Coffiebranderij Dieren Proefpakket (Coffee Bean Trial Pack) Trial pack of freshly roasted coffee beans from the company's own Koffiebranderij Dieren, used as an entry product to introduce customers to the house-roasted range, with an active promotional discount.
• Coffee Machines (JURA, Nivona and Others) Full range of home coffee machines including JURA fully automatic machines as an official JURA dealer, Nivona machines, espresso machines, ESE machines, grinders, percolators and cafetières, sold to home consumers with accompanying maintenance products and accessories.
• Monin Syrups, Toppings and Accessories Complete Monin assortment including over 30 flavored syrups, sugar-free syrups, fruit purees, toppings, frappe powders, accessories (syrup pumps, display racks) and gift sets, targeted at home baristas and beverage creators.
• Omnibus Organic Tea Range The company's own organic tea brand, Omnibus Bio Thee, with 100% certified organic black, green, herbal and rooibos teas in loose-leaf and biodegradable bag formats, free from artificial additives and pesticides, targeted at organic tea drinkers.
• Coffee Machine Maintenance Products Complete range of cleaning tablets, descaling agents, milk-system cleaners, water filters, grinder oil and cleaning brushes for all major coffee machine brands including JURA, Nivona, DeLonghi, Bosch Siemens, Melitta, Philips-Saeco, Gaggenau Neff and WMF, for routine home maintenance.
• Coffee and Tea Accessories Coffee and tea accessories including knock boxes, tampers, milk pitchers, shot glasses, thermoses, cocoa sifters, blind filters, coffee books, tea pots, tea filters and tableware, supporting the home barista and tea drinker use cases.
• Coffee Machine Repair Service In-house repair and maintenance service for home coffee machines, especially JURA and other major brands, performed by an experienced technician with pickup and delivery options, providing a trusted after-sale service channel for machine owners.

Quantifiable outcome

• Free shipping for orders over €70 in Netherlands
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• JURAcoreChannel Partner/ Reseller/ DistributorOfficial JURA dealer for coffee machines. Offers full range of JURA products, accessories, and maintenance products. Also provides technical service and repair for JURA machines in-house.
• NivonacoreChannel Partner/ Reseller/ DistributorAuthorized seller of Nivona coffee machines with maintenance products and service support available.
• MonincoreChannel Partner/ Reseller/ DistributorComplete Monin product range including syrups (30+ flavors), sugar-free syrups, fruit purees, toppings, frappe powders, accessories (pumps, display racks). One of the key product categories in the store.
• PostNLminorOthersPrimary logistics partner for shipping orders within Netherlands and Germany. Delivers parcels on next working day typically.
• Rainforest AlliancecoreStrategic or Co-development PartnerTheir own-brand coffees are Rainforest Alliance certified, meeting strict sustainability criteria for environmental protection and social responsibility.
• La GenoveseminorChannel Partner/ Reseller/ DistributorItalian coffee roaster since 1936, ISO 9001 certified. Supplier of specialty coffee beans and ESE pads including award-winning varieties like Qualità Oro and Royal.
• Caffè CastorinominorChannel Partner/ Reseller/ DistributorItalian family coffee roaster since 1946. Supplier of Castorino Gold Arabica (gold medal winner 2014) and Castorino Biologica organic coffee products.
• Caffè RoenminorChannel Partner/ Reseller/ DistributorItalian coffee roaster from Verona/Affi. Supplier of award-winning Roen Gran Bar ESE pads (gold medal IIAC) and Roen Extra Bar coffee beans.
• Caffè AgustminorChannel Partner/ Reseller/ DistributorItalian family coffee company since 1956, three generations. Supplier of Agust Natura Equa (organic/fairtrade, gold medal) and Agust Gentile ESE pads.
• Stichting Webshop KeurmerkminorGTM or Marketing PartnerMember of the Webshop Keurmerk foundation, applying their general terms and conditions. Provides trust certification for consumers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• illycaffè: Italian premium coffee brand selling beans, ground coffee, ESE pods, and machines globally through own e-commerce and retail partners. Directly comparable premium Italian espresso positioning and ESE pad category overlap with De Koffiethuiswinkel's core assortment.
• JDE Peet's (Jacobs Douwe Egberts): Largest Dutch-headquartered coffee and tea multinational (Douwe Egberts, Jacobs, Senseo, L'OR, Pickwick, Piazza d'Oro). Operates at vastly larger scale across retail and foodservice but increasingly competing in specialty/premium segments where De Koffiethuiswinkel plays.
• Lavazza: Italian global coffee giant (whole bean, ground, ESE pods, capsules, machines). Many of De Koffiethuiswinkel's Italian supplier brands (Roen, La Genovese) compete in the same Italian espresso category as Lavazza; Lavazza also runs direct e-commerce for the same Dutch/German consumer.

Direct peers

• Simon Lévelt: Dutch specialty coffee and tea retailer with both physical stores and an online shop, selling beans, tea, machines, and accessories to consumers in the Netherlands and Belgium. Highly comparable in product mix, target customer (home coffee enthusiasts), and direct-to-consumer model, though larger and more geographically established.
• Koffiecentrum: Dutch online coffee and machine retailer offering beans, pads, capsules, and machines to home and office buyers in the Netherlands. Comparable e-commerce-first model and category overlap (JURA, premium beans, accessories), competing for the same Dutch online coffee shopper.
• Peeze: Dutch specialty coffee roastery operating both B2B (cafés, offices) and B2C e-commerce, with sustainability credentials and own-brand beans. Comparable as a Dutch roaster-retailer focused on specialty coffee for home and professional use, though Peeze is more B2B-skewed.
• Lot Sixty One Coffee Roasters: Amsterdam-based specialty coffee roaster with own e-commerce selling beans and equipment to Dutch consumers. Directly comparable as a small-batch Dutch roastery-retailer with a digital storefront and similar focus on freshness and specialty origins.

Emerging players

• Wakuli: Dutch specialty coffee startup offering direct-trade beans via subscription and one-off purchase online. Comparable in D2C specialty coffee focus and digital-first model, though newer, subscription-led, and without a physical store or machine/repair business.

Others

• JURA Elektroapparate: Swiss premium fully-automatic coffee machine manufacturer. JURA is a core supplier and partner of De Koffiethuiswinkel (authorized dealer with in-house service) but also sells direct through own e-commerce, creating both partnership dependency and partial channel competition for the same Dutch/German premium-machine buyer.
• Monin: French global syrup and flavoring brand (30+ flavors). Monin is both a key supplier to De Koffiethuiswinkel and an ecosystem participant selling direct through own e-commerce to the same home-barista and beverage-creator customer segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/koffiethuis
• Facebookfacebook.com/Koffiethuiswinkel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Koffiethuiswinkel