LACE Housing

What LACE Housing does

LACE Housing is a Lincoln-based non-profit housing association and registered society, founded in 1964, that provides accommodation and care services for older and vulnerable people across Greater Lincolnshire. The organisation operates 24 properties and runs three core service lines: sheltered Housing for Older People, Extra Care Housing with on-site care, and an Older Persons' Shared Ownership (OPSO) scheme where it retains a 1% stake in resale transactions.

The business model combines weekly rental income (ranging from £140-£243 per week across schemes), service charges, catering/restaurant revenue from communal facilities, and episodic capital receipts from OPSO shared-ownership sales. The cost base is dominated by property maintenance, care staff, and supported-living services. Tenant mix is skewed to a social-rent and affordable mid-market cohort aged 55 and over.

Demand is generated through partnerships with Lincolnshire County Council, Age UK, Wellbeing Lincs, and the local Hospital Discharge Pathway, supplemented by a 24/7 Assistive Technology Response Service. The organisation's headcount sits in the 11-50 band and it reports governance through a refreshed board of trustees with sector experience in social and affordable housing.

Name

LACE Housing

Legal name

Lace Housing Ltd

Website

https://lacehousing.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

LACE Housing is a Lincoln-based non-profit housing association operating 24 properties across Greater Lincolnshire, providing sheltered housing, extra care housing, and shared ownership (OPSO) for older people aged 55 and over.

Ownership category

akta.pro rank

Product category

Supported Living Housing for Older People

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Supported living services
• Older persons housing
• Extra care housing
• Shared ownership housing
• Housing association services

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Rental Income: Weekly rental payments from tenants in Housing for Older People and Extra Care schemes. Rent covers the home, building maintenance, and shared services such as cleaning, lighting, garden maintenance, safety checks and buildings insurance.
2. Shared Ownership Sales: Older Persons Shared Ownership (OPSO) model where buyers purchase up to 75% of home value and pay service charges. Some schemes allow ownership up to 95%. Monthly payments include mortgage on owned share, service charge, sinking fund contribution, and potentially rent on unsold equity.
3. Service Charges: Weekly or monthly service charges covering cleaning, grounds maintenance, communal lighting, buildings insurance, safety checks, and communal facilities maintenance. Costs vary by scheme and are clearly explained before tenancy.
4. Restaurant and Catering Services: On-site restaurants at Extra Care schemes generate revenue through meal sales. Residents pay weekly restaurant charge through service charge, with meals paid separately. Visitors and family members pay visitor meal charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

LACE Housing is a non-profit housing association providing supported living accommodation for older people aged 55+ across Greater Lincolnshire. Its core offering consists of three housing models — independent rental Housing for Older People, Extra Care Housing with daily wellbeing checks and 24-hour on-site support, and Older Persons Shared Ownership (OPSO) — complemented by on-site restaurants, telecare and emergency response, maintenance, and resident wellbeing services delivered across 24 properties.

Product overview

LACE Housing provides specialist housing services for older and vulnerable people across Greater Lincolnshire. The portfolio includes three core housing services: Extra Care Housing (with four schemes including Olsen Court Phase 1, Diamond Place, Brick Kiln Place, and Worth Court) offering 24-hour support and daily wellbeing checks; Housing for Older People (properties including Roman Gate Court, The Burrows, Brighton Place, Lauriston Court, Jubilee Court, Wellington View, and Sewell Court) for independent living; and Shared Ownership bungalows (Hutchings Way, Frith Close, and Olsen Court Phase 2 & 3) through the Older Persons Shared Ownership model. Additional support services include on-site restaurants, wellbeing programs, safeguarding, financial guidance, and inclusive services. The housing ranges from one-bedroom to two-bedroom apartments and bungalows, with properties available for rent and shared ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• Housing for Older People Self-contained apartments and bungalows available for rent to older people (55+) for independent living, without on-site staff presence. Support and signposting available by telephone or email. Includes cleaning, grounds maintenance, communal lighting, buildings insurance, and safety checks covered by the service charge.
• Extra Care Housing Independent living with daily wellbeing checks, on-site restaurant, and access to care providers commissioned by Lincolnshire County Council Adult Social Care. Includes a 24-hour emergency call system linking to trained responders, a housing-related support team available during daytime hours, and coordinated care for residents with support/personal care needs. Four schemes operate: Olsen Court, Diamond Place, Brick Kiln Place, and Worth Court.
• Shared Ownership (Older Persons Shared Ownership) Older Persons Shared Ownership (OPSO) allowing buyers aged 55+ to purchase up to 75% of the home's value (up to 95% at some schemes), with no rent on the remaining equity once the maximum share is purchased. Monthly payments include mortgage on the owned share, service charge, sinking fund contribution, and potentially rent on the unsold equity. Available across named schemes including Hutchings Way, Frith Close, Jubilee Court, Sewell Court, and Olsen Court Phase 3.
• On-Site Restaurant Service Freshly prepared, home-cooked meals served seven days a week in communal restaurants at Extra Care schemes. Includes a daily two-course lunch, plated teas, themed events, and family dining options. Residents pay a weekly restaurant charge through the service charge with meals paid separately; visitors and family members pay visitor meal charges.
• Olsen Court Phase 1 (Extra Care) Extra Care Housing scheme in Lincoln offering two-bedroom apartments with level access shower, 24-hour alarm call system, and on-site restaurant. Support team available during daytime hours. Rented at £242.93 per week including service and support charge.
• Greater Lincolnshire Property Portfolio (Rental Apartments and Bungalows) Portfolio of 24 named rental properties (apartments and bungalows) for older people across Greater Lincolnshire, including Olsen Court Phase 3 (Lincoln, £243.40/week), Brighton Place (Washingborough, £164.00/week), Lauriston Court (Grantham, £172.91/week), Roman Gate Court (Lincoln), The Burrows (Nettleham, £176.00/week), Jubilee Court (Lincoln, £144.00/week), Wellington View (Ingham, £140-£156/week), Sewell Court (Lincoln), and Olsen Court Phase 2 bungalows. Weekly rents typically bundle the service charge covering cleaning, lighting, garden maintenance, safety checks, and buildings insurance.

Quantifiable outcome

• 95% overall resident satisfaction with Lace Housing services
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Lincolnshire County Council Adult Social CarecoreStrategic or Co-development PartnerCommissioning partner for care services at Extra Care schemes. Adult Social Care teams conduct needs assessments for Extra Care applicants and commission on-site care providers. Works with LACE on coordinated care and housing solutions for older people with support needs.
• Age UK LincolnshirecoreStrategic or Co-development PartnerPartnership for Help at Home services providing cleaning, laundry, shopping, and meal preparation by DBS-checked trained staff. Also provides be-friending services to reduce loneliness and build friendships through regular phone or in-person chats.
• Age UK Responder ServicecoreStrategic or Co-development Partner24-hour emergency response service for Extra Care schemes and telecare users. Responders aim to reach users within two hours when alarms are activated, providing round-the-clock reassurance and emergency assistance.
• Wellbeing LincscoreStrategic or Co-development PartnerPartnership for tailored wellbeing plans and home safety checks. Provides digital inclusion support helping residents use digital devices safely. Offers regular visits to help residents live confidently and independently at home.
• Lincolnshire Housing PartnershipminorStrategic or Co-development PartnerPartnership for telecare and monitoring services providing professional 24-hour call monitoring and telecare support for alarms and sensors, offering peace of mind and reassurance in emergencies.
• Homes EnglandcoreOthersRegulatory body for housing associations in England. LACE Housing is registered with Homes England (Reg. No. L0438) and operates shared ownership schemes under Homes England eligibility criteria.
• VoiceAbilityminorStrategic or Co-development PartnerIndependent advocacy services provider offering free, confidential guidance for residents who need advocacy support in dealing with housing issues, complaints, or decisions affecting their tenancy.
• National Housing FederationminorOthersIndustry body whose Code of Governance (2020) LACE follows, promoting accountability, integrity, and transparency. Also provides Code of Conduct guidance (2022) for ethical behavior across colleagues, volunteers, and Board members.
• Housing Ombudsman ServicecoreOthersIndependent body that helps residents and landlords resolve complaints fairly. LACE follows the Housing Ombudsman's Complaint Handling Code and cooperates fully with investigations.
• Local Authorities (Lincolnshire)coreChannel Partner/ Reseller/ DistributorPartnerships with Lincolnshire local authorities for housing referrals, safeguarding coordination, and adaptations through Disabled Facilities Grants. Local authorities also receive housing benefit and Universal Credit payments for eligible residents.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LiveWest: Large South West-focused housing association with a substantial older persons housing portfolio including independent living and Extra Care, comparable in operating model but in a different geography.
• Home Group: UK housing association providing supported living and independent living services including for older people, overlapping with LACE on supported housing models and partnership-based care delivery.
• Orbit Group: National UK housing association providing general needs and independent living housing including for older people, with a larger and more diversified portfolio than LACE.
• Anchor: One of the largest not-for-profit providers of housing and care for older people in England, operating retirement living and care homes nationally with significantly greater scale than LACE.
• Guinness Partnership: Large UK housing association with a significant independent living and supported housing portfolio for older people, comparable in customer segment but operating at materially greater national scale.
• Sanctuary Housing: Major UK housing association providing general needs and supported housing including for older people, overlapping with LACE on independent living and shared ownership models but operating at much larger scale and broader scope.

Regional players

• Longhurst Group: Housing association operating primarily across the East Midlands including Lincolnshire, providing independent living, supported housing, and shared ownership for older people, geographically and operationally comparable to LACE.

Direct peers

• Methodist Homes (MHA): UK charity providing retirement living, residential care, and dementia care for older people, with a mixed portfolio of independent living and care homes comparable to LACE's three-tier housing approach.
• The ExtraCare Charitable Trust: National UK charity operating Extra Care Housing schemes with on-site care, restaurants, and well-being services, directly comparable to LACE's Extra Care model including daily wellbeing checks and 24/7 emergency response.
• Housing 21: Large not-for-profit provider of retirement and extra care housing across England, offering independent living and supported housing for older people with on-site care teams, comparable to LACE's integrated housing-and-care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lacehousing
• YouTubeyoutube.com/channel/UCQj9kjAgRoe5Q_ju4NEerHw
• Facebookfacebook.com/LACEHousing
• LinkedInlinkedin.com/company/lace-housing

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LACE Housing