Transform
- Company typePrivate
- Founded2018
- HeadquartersSan Mateo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Transform firmographics
Firmographics- Name
- Transform
- Legal name
- Transform Media LLC
- Website
- https://transform.us
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Transform industry classification
Industry- Product category
- Business Events & Professional Memberships
- NAICS
- Convention and Trade Show Organizers (561920), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Executive Leadership & C-Suite Development (EDABAAAA)
- akta.pro secondary industry
- Change Management & Transformation Leadership (EDABAAAD)
Keywords
Where Transform is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Transform business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Conference Registration: Annual in-person conferences in Las Vegas with tiered attendance options. Transform 2027 registration shows Attendee All Access priced at $1,295.
- Membership Subscriptions: Two-tier membership model: Insider (free) provides essential features and limited community access; Exec Membership ($5,000-$7,500/year) is invite/application-based and includes all Insider features plus four roundtable events annually and one conference ticket.
- Sponsorships: Corporate sponsorships for annual conferences including various tiers (Title, Gold, Silver, Bronze, Exhibitor, Official Partner). FastPass for Sponsors option available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Insider Membership - Free tier providing essential features and limited community engagement |
| Subscription | Annual | Exec Membership - Invite/application-based premium tier at $5,000-$7,500/year |
| One time/ perpetual license | Pay-as-you-go | Transform 2027 Conference - Attendee All Access at $1,295 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Transform product offering
Product offeringCore offering
Transform operates an annual conference and year-round thought leadership ecosystem focused on the future of work, AI integration, and people-driven leadership. It sells conference tickets, tiered individual memberships (a free Insider tier and a paid Exec tier), and corporate sponsorships targeted at enterprise HR leaders, people executives, and investors. The company positions itself as a curated convening platform for senior decision-makers rather than a software vendor or marketplace.
Product overview
Transform is a year-round thought leadership ecosystem for people-driven leaders, offering a multi-channel platform centered on its annual conference. The core offering consists of the Transform Conference (annual in-person event), paired with membership programs (Insider free tier and paid Exec membership at $5,000-$7,500/year). Supporting products include Transform FastPass (vetting matchmaking), Pitch the Future (startup pitch stage), Transform Awards (recognition program), and content modules (Behind the Keynote video series, Transform Videos library, and Transform Articles hub). The Global Ambassador Program extends community engagement through local chapters worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Transform Annual Conference
Quantifiable outcome
- 4,000+ leaders from 35+ countries attended Transform 2026
- +2 more outcomes
Companies that use Transform
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Transform technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Transform partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- CodeSignalcoreCodeSignal-Transform Skills Lab partnership announced at Transform 2026, offering interactive learning paths for skills development. This strategic collaboration supports Transform's educational mission around AI and workforce development.
- U.S. Department of LaborflagshipU.S. Department of Labor initiative announced at Transform 2026 to deliver free AI education to Americans via SMS. A major announcement aligning with Transform's mission to advance AI literacy in the workforce.
- Wynn Las Vegas (formerly MGM Grand)coreVenue partnership for annual Transform conferences. Transform 2023-2026 held at Wynn Las Vegas and MGM Grand. Transform 2027 scheduled for Fontainebleau Las Vegas.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Transform competitors and assessment
Company assessmentBroad incumbents
- Web Summit: Massive generalist tech conference series (Lisbon, Qatar, Rio, Vancouver) with HR-tech and future-of-work tracks that compete for the same enterprise sponsors though at a much broader scope.
- SHRM (Society for Human Resource Management): Largest HR professional association in the world, runs SHRM Annual Conference & Expo and talent/tech events. A broad incumbent with overlapping audience reach and category authority that dwarfs Transform's community scale.
- Workday Rising: Workday's annual user conference with substantial HR/Workforce content and a captive enterprise audience. A broad incumbent that draws from the same CHRO sponsor and attendee pools as Transform.
- Gartner ReimagineHR Conference: Gartner's HR leadership conference series targeting CHROs and HR executives with research-led content. Competes for the same executive audience and research-driven narrative positioning that Transform is building around AI and leadership.
Emerging players
- Culture Amp (Culture First): Employee experience and culture platform with a flagship Culture First event for HR and people leaders. Comparable emerging player operating in overlapping audience and content niche.
- Lattice (People Summit / Lattice Encore): Performance and people-ops SaaS vendor running its own HR leadership event series for customers and prospects. Overlaps with Transform's audience and Future-of-Work thematic territory from a product-led angle.
- Greenhouse (Talent Craft): Talent acquisition SaaS vendor running recruiting/HR events for in-house talent leaders. Sells a narrowly scoped event series into an overlapping Transform customer segment (HR/people leaders).
Direct peers
- Unleash (formerly UNLEASH): Long-running HR technology and future-of-work conference/expo series. Targets the same CHRO, CPO, and HR-tech buyer audience as Transform with marquee sponsorships, expositions, and award programs.
- HR Tech Conference (HR Technology Conference & Exposition): Flagship North American HR-technology conference historically co-located with SHRM Annual, attracting thousands of HR leaders and HR-tech vendors. Directly competes for Transform's attendee and sponsor pool.
- DisruptHR: Grassroots HR-focused event series with a fast-paced, talk-format format targeting HR leaders and HR-tech innovators. Competes with Transform for HR thought-leadership mindshare and sponsor attention in the same vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Transform social profiles
Digital presenceTransform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Transform leadership team
Management profileNumber of profiles
Profiles1 record
Transform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Transform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Transform
What does Transform do?
Transform operates an annual conference and year-round thought leadership ecosystem focused on the future of work, AI integration, and people-driven leadership. It sells conference tickets, tiered individual memberships (a free Insider tier and a paid Exec tier), and corporate sponsorships targeted at enterprise HR leaders, people executives, and investors. The company positions itself as a curated convening platform for senior decision-makers rather than a software vendor or marketplace.
Is Transform a public or private company?
Transform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Transform founded?
Transform was founded in 2018. It employs 11 to 50 people.
Where is Transform based?
Transform is headquartered in San Mateo, United States, in the North America region.
How does Transform make money?
Three revenue lines are on record. Conference Registration is the primary driver. The others are membership Subscriptions and sponsorships.
Who are Transform's main competitors?
Broad incumbents on record are Web Summit, SHRM (Society for Human Resource Management), Workday Rising and Gartner ReimagineHR Conference. Emerging players are Culture Amp (Culture First), Lattice (People Summit / Lattice Encore) and Greenhouse (Talent Craft). Direct peers are Unleash (formerly UNLEASH), HR Tech Conference (HR Technology Conference & Exposition) and DisruptHR.
Does Transform have an API?
No public API is recorded for Transform.
What industry is Transform in?
Transform's product category is Business Events & Professional Memberships. Its primary akta.pro industry code is EDABAAAA, Executive Leadership & C-Suite Development, with a secondary code of EDABAAAD, Change Management & Transformation Leadership. Its NAICS code is 561920 and its SIC code is 8600.