Choisir

What Choisir does

Choisir.com is a French online comparison platform operated by Marketshot S.A.S., a wholly-owned subsidiary of Groupe La Poste. Founded in 2008 and headquartered in Paris at 40 rue de Paradis (10th arrondissement), the company provides free comparison tools across three core verticals: electricity and gas suppliers (Comparateur Électricité et Gaz), internet boxes (Comparateur Box Internet), and mobile phone plans (Comparateur Forfait Mobile). The platform claims to have assisted over 30 million French households since inception, helping users navigate increasingly complex pricing structures across recurring household expense categories.

The platform's underlying technology is a web-based comparison engine that processes user-input consumption profiles (dwelling surface, occupant count, energy type, kWh usage, power rating) to generate personalized pricing estimates and provider rankings. The service runs on Google Cloud Platform, uses Matomo for web analytics, and Didomi for GDPR-compliant consent management. No consumer account registration is required for basic comparisons, and a free phone-based advisor consultation service operates weekdays from 10am to 7pm. Supporting each comparison vertical are dedicated article hubs and news sections covering topics such as solar PV, electric vehicle autonomy, Wi-Fi 7, TURPE 7 regulatory changes, and ethical telecom operators.

Choisir.com operates a direct-to-consumer B2C model with no fees charged to end users. All revenue is generated through B2B channels: referral and lead generation fees when users click through to or share contact information with partner providers, and sponsored listing placements (top three positions marked as "annonces") in each comparison vertical. Energy supplier partners include Engie, TotalEnergies, Plenitude, Alpiq, Octopus Energy, and Ilek; La Poste Mobile is featured through a capital link to the parent group, with the company publicly stating this relationship does not influence ranking logic. The registered capital of Marketshot S.A.S. is 410,224 euros (RCS Paris 501 978 555), and Jérôme Blain serves as Directeur de la publication.

Name

Choisir

Legal name

Marketshot S.A.S.

Website

https://choisir-sa-voiture.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Choisir.com, operated by Marketshot S.A.S. (a Groupe La Poste subsidiary), is a free French online comparison platform that helps over 30 million households compare electricity, gas, internet, and mobile plan providers and generates revenue via referral and sponsored listing fees.

Ownership category

akta.pro rank

Product category

Price Comparison Services

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro industry

PRIMARYCRAFAAAI

Price Comparison/Aggregator Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

SECONDARYEUAGAEAD

Auto-Switching & Price Comparison Platforms

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Energy Brokerage, Aggregation & Switching Services

Keywords

• Energy price comparison
• Internet box comparison
• Mobile plan comparison
• Household expense comparison
• Utility switching platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Referral and lead generation fees: Choisir.com is free for consumers. Revenue is generated through referral fees paid by partner businesses when users are put in contact with providers or click through to provider websites. The company states that sponsored results (top 3 positions marked as 'annonces') are paid placements, while other results are displayed without payment affecting ranking.
2. Sponsored listing placements: Top positions in energy and telecom comparisons are reserved for paying partners (marked as 'annonces'). Energy supplier partners include Engie, TotalEnergies, Plenitude, Alpiq, Octopus Energy, and Ilek.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Choisir.com is a free online comparison platform that helps French consumers compare electricity and gas supplier offers, internet box plans, and mobile phone plans side-by-side using personalized cost estimates derived from household consumption profiles. The service is entirely free for consumers and is monetized through referral and lead generation fees from partner providers as well as sponsored listing placements.

Product overview

Choisir.com is a free online comparison platform operated by Marketshot S.A.S., a wholly-owned subsidiary of Groupe La Poste. The service covers three core comparison verticals: electricity and gas supplier comparison (Comparateur Électricité et Gaz), internet box comparison (Comparateur Box Internet), and mobile plan comparison (Comparateur Forfait Mobile). These are supported by complementary informational content hubs (articles and news sections) for energy, internet, and mobile sectors. The platform generates revenue through commercial relationships with suppliers but displays both paying and non-paying providers equally. Key partners include energy suppliers Engie, TotalEnergies, Plenitude, Alpiq, Octopus Energy, and Ilek.

Differentiator

Problem solved

Functional benefit

Products and services

• Comparateur Électricité et Gaz

Quantifiable outcome

• 30 million+ households helped since 2008

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EngiecoreGTM or Marketing PartnerEnergy supplier partner whose offers are featured on Choisir.com's energy comparison platform. Part of the network of energy providers that compensate Choisir.com for referrals.
• TotalEnergiescoreGTM or Marketing PartnerEnergy supplier partner whose offers are featured on Choisir.com's energy comparison platform.
• PlenitudeminorGTM or Marketing PartnerEnergy supplier partner listed on the platform.
• AlpiqminorGTM or Marketing PartnerEnergy supplier partner listed on the platform.
• Octopus EnergyminorGTM or Marketing PartnerEnergy supplier partner listed on the platform.
• IlekminorGTM or Marketing PartnerEnergy supplier partner listed on the platform.
• La Poste MobilecoreChannel Partner/ Reseller/ DistributorAs a 100% subsidiary of Groupe La Poste, there is a capital link with La Poste Mobile which is featured on the site. The company states this relationship has no impact on offer rankings.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• JeChange: French comparison platform for energy, telecom, and insurance contracts with the same free-to-consumer, lead-gen monetization approach. Direct competitor within the same French household segment.
• LesFurets: French insurance and banking price comparison site owned by BPCE group. Operates the same comparison/aggregator model with referral monetization targeting French households.
• Papernest: Paris-based subscription management platform helping households compare and switch energy, telecom, and home insurance contracts. Directly comparable multi-category model with stronger VC backing and broader geographic ambitions.
• uSwitch: UK-based price comparison service for energy, broadband, mobile and insurance operating an identical lead-generation business model. Comparable product mechanics but serves UK rather than French consumers.
• Selectra: French energy price comparison platform offering electricity, gas, internet box and mobile plan comparisons with similar referral/lead-gen monetization to Choisir.com. Most directly comparable on the energy vertical.

Broad incumbents

• Meilleurtaux: Established French financial and insurance comparison platform with broader insurance/banking depth than Choisir. Adjacent rather than directly overlapping on energy/telecom but targets the same French household comparison-shopper segment.
• CompareTheMarket: Major UK-based broad price comparison site across insurance, energy, broadband and travel. Same comparison portal business model but UK-focused with broader category coverage including travel and financial products.

Regional players

• Idealo: Leading German price comparison platform covering electronics, travel, and increasingly services with a price-comparison aggregator model. Comparable in business model but primarily serves DACH rather than French households.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/choisirpointcom
• Xx.com/CSVoiture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choisir