Enzyme

What Enzyme does

Enzyme is a B2B marketing accelerator agency headquartered in Athens (Likovrisi), Greece, providing end-to-end marketing services to enterprise clients primarily in Greece and Cyprus. The firm operates through three core service pillars — Strategy & Branding, Engagement & Experience, and Creative & Content — and complements them with specialized practices in retail production, video marketing, digital signage, and event management. Its flagship client roster is anchored by global technology vendors (HP, HPE, Microsoft, Schneider Electric) plus regional technology distributors and an expanding set of adjacent logos (Coral, UHU, Digital Realty, Effect, Combatt SA, GRDCA).

The agency's proprietary technology footprint is modest but purposeful. The B2B Navigator is a free six-dimension B2B marketing assessment tool used for inbound lead generation. U-Channel is a joint-venture digital signage platform developed with partner Olisoft, covering software, content creation, remote administration, and cloud hosting. Beyond these, Enzyme relies on standard third-party marketing technology for campaign execution rather than a proprietary platform.

Enzyme generates revenue through professional services on a bespoke, project- and retainer-basis, with multi-year contracts and no publicly disclosed pricing. Its go-to-market is sales-led and event-driven: the firm positions itself as the "1st B2B agency in Greece and Cyprus," holds HP Preferred Agency status for Channel Marketing (2022), and maintains ISO 9001:2015 and ISO 27001:2022 certifications. Distribution is direct, leveraging long-standing enterprise relationships and technology-vendor channel access.

Name

Enzyme

Legal name

Enzyme

Website

https://enzyme.gr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Enzyme is a B2B marketing accelerator agency based in Athens, Greece, providing end-to-end strategy, branding, engagement, creative, and content services to enterprise technology companies across Greece and Cyprus. Flagship clients include HP, HPE, Microsoft, and Schneider Electric, supported by B2B Navigator and U-Channel digital signage.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B marketing services
• Channel partner marketing
• Event marketing agency
• Video production services
• Digital signage solutions

Headquarters

HQ city

Néa Ionía

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. B2B Marketing Services: Full-service B2B marketing agency providing strategy, branding, engagement, experience, creative and content services to enterprise clients on a project and retainer basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Enzyme is a B2B marketing accelerator agency that delivers end-to-end marketing services across three pillars — Strategy & Branding, Engagement & Experience, and Creative & Content — for enterprise technology clients in Greece and Cyprus. Its practice areas include channel/partner marketing, event management, video production, digital signage (via U-Channel joint venture), retail production, and account-based marketing. The firm also offers the B2B Navigator free assessment tool for evaluating enterprise B2B marketing performance.

Product overview

Enzyme is a B2B marketing accelerator agency providing end-to-end marketing services through three core service pillars: Strategy & Branding, Engagement & Experience, and Creative & Content. The agency complements its full-service offerings with specialized practices in retail production, video marketing, digital signage (through the U-Channel joint venture), and event management. Additionally, Enzyme offers B2B Navigator, a proprietary free assessment tool for evaluating enterprise marketing performance across six strategic dimensions. The company operates as a service-based agency rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• U-Channel: Joint venture digital signage expert unit created with partner Olisoft, providing end-to-end digital signage services and products with high reliability and quality.

Products and services

• Strategy & Branding Services Strategic consulting, brand development, and content strategy and planning services designed to help B2B companies establish market positioning and identity. Bundles strategy and consulting, brand development, and content strategy/planning.
• Engagement & Experience Services Digital and social marketing, event management and marketing, and lead management and nurture services to drive customer engagement and create meaningful B2B experiences.
• Creative & Content Services Video and studio productions, in-store design and digital signage, and experiential and retail environment design services delivered to B2B clients.
• Event Management Services Comprehensive B2B event planning and execution including conferences, partner events, award ceremonies, trade shows, roadshows, seminars, and virtual or hybrid events for enterprise technology clients.
• Video Marketing Services Full-service video production including brand videos, case studies, customer testimonials, product demonstrations, event videos, and video distribution for B2B and enterprise clients.
• Retail Production Services Design and production of retail environments, point-of-purchase displays, shop-in-shops, and branded retail spaces for B2B clients and technology vendors.
• B2B Navigator Assessment Tool A free strategic assessment tool that evaluates B2B enterprise marketing performance across six key areas: Basic Marketing Infrastructure, Organizational Alignment, Marketing Strategy, Account-Based Marketing and Sales Alignment, Performance and Analytics, and Campaign Operations and Planning. Used as a thought-leadership and lead-generation resource for B2B companies.
• U-Channel Digital Signage Solutions Digital signage expert unit (joint venture with Olisoft) offering end-to-end digital signage services including software, content creation, remote administration, set design, and cloud hosting solutions for B2B and retail clients.

Quantifiable outcome

• Implemented 2,000+ B2B campaigns since 2011
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• OlisoftcoreTechnology or IntegrationStrategic technology partnership for digital signage solutions. Joint venture created U-Channel unit combining Enzyme's marketing expertise with Olisoft's technical capabilities for end-to-end digital signage services including software development, content management, and implementation.
• HP (Hewlett-Packard)flagshipGTM or Marketing PartnerPreferred agency for channel marketing in Greece and Cyprus. Long-standing partnership spanning multiple years with extensive campaign portfolio including partner events, retail activations, product launches, and co-marketing initiatives. Awarded HP Preferred Agency for Channel Marketing 2022.
• HPE (Hewlett Packard Enterprise)flagshipGTM or Marketing PartnerStrategic marketing partnership for enterprise events, partner celebrations, and digital transformation conferences. Manages HPE's annual partner events, award ceremonies, and industry exhibition presence.
• MicrosoftflagshipGTM or Marketing PartnerLong-term partnership for product launches, retail experiences, gaming activations, and corporate appreciation events. Manages Microsoft Windows marketing campaigns, Xbox gaming zones, Office product promotions, and digital transformation communications.
• Schneider ElectricflagshipGTM or Marketing PartnerStrategic partner for energy and sustainability marketing. Manages innovation days, exhibition stands at BEYOND, sustainability awards ceremonies, and testimonial video productions. Multiple ongoing projects including Sustainability Impact Awards.
• Info Quest TechnologiescoreGTM or Marketing PartnerTechnology distribution partner for joint events, exhibition participation (BEYOND 2025), kick-off events, and appreciation events. Part of IQT Group serving 9 companies.
• PylonescoreGTM or Marketing PartnerLong-standing strategic partner for anniversary celebrations, partner events, and sales enablement. Celebrated 25 years of partnership with F5 in May 2025.
• Digital RealtyminorGTM or Marketing PartnerVideo production partnership for HERakleion 1 Data Center official presentation video, in collaboration with Schneider Electric.
• GRDCA (Greek Data Center Association)coreStrategic or Co-development PartnerNew collaboration starting with corporate identity design for the Association. Aiming to express GRDCA's principles of stability, information flow, innovation, and industry growth through brand identity reflecting technical accuracy and bidirectional cooperation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wpromote: Large US-based digital marketing agency that serves B2B technology and enterprise clients across performance, content, and channel marketing; broader portfolio but overlapping service lines.

Direct peers

• gyro: Global B2B creative and media agency (part of Dentsu Creative) that delivers end-to-end strategy, content, and event-driven B2B marketing for technology and industrial clients — the most direct global analogue to Enzyme's offering.
• Stein IAS: Long-standing B2B marketing agency (IPG Mediabrands) specializing in technology, healthcare, and industrial clients with full-service brand, content, and digital capabilities comparable to Enzyme's strategy-to-execution model.
• Doremus & Company: Omnicom B2B specialist agency focused on complex technology and industrial clients; similar business model of combining strategy, content, and event-driven activations for enterprise technology buyers.
• Velocity Partners: B2B technology marketing agency (now part of Publicis) delivering integrated campaigns for enterprise software and hardware vendors, with similar ABM, content, and event-led activation services.
• B2B International (Merkle B2B): B2B research-led marketing agency (now part of Merkle/Dentsu) that helps technology and industrial clients with research, strategy, and creative execution — directly comparable to Enzyme's B2B Navigator assessment and strategy work.

Regional players

• Bold Ogilvy (Greece): Athens-headquartered Ogilvy affiliate providing brand, digital, and B2B marketing services in the same Greek market; the closest multinational-network competitor that Enzyme likely competes against for local enterprise clients.
• Hotwire: Global communications and marketing agency with strong EMEA presence and deep B2B technology client roster; competes in adjacent geographies and overlaps in technology vendor marketing services.
• Admine (Greece): Athens-based B2B digital marketing and web-services agency serving technology and B2B clients in the Greek market — a smaller local competitor overlapping with Enzyme's strategy, content, and digital services.
• FCB Hellas: Greek creative and marketing services agency (Foote, Cone & Belding affiliate) operating in the same Athens market with comparable full-service B2B and event-marketing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enzyme_mcb
• YouTubeyoutube.com/channel/UCLa_HjRB8PvGp2C05_hbbBg
• Facebookfacebook.com/enzyme.gr
• LinkedInlinkedin.com/company/enzyme-mcb
• Instagraminstagram.com/enzyme.gr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enzyme