Prophecy International Pty Ltd

What Prophecy International Pty Ltd does

Prophecy International Holdings Limited (ASX:PRO) is an Australian-founded software company, established in Adelaide in 1980, that develops and sells enterprise software for secure data management, intelligent integration, and advanced analytics. Its portfolio comprises three platforms: Snare, a forensic-grade log management suite that collects, filters, and centralises log data for cybersecurity, compliance (ISO 27001, NIST, SOC 2, Essential 8), and incident response; emite, a connector-less integration platform-as-a-service with real-time analytics and visualisation dashboards targeted at contact centers, IT operations, and financial services; and ProDataIQ, an AI-powered natural-language analytics layer launched in 2026 that operates across both Snare and emite.

The company serves defense agencies, government departments, and large enterprises across 60+ countries in financial services, defence, utilities, telecommunications, and government sectors, with named customers including Allianz, UBS, ANZ, Commonwealth Bank, Centrica, Humana, Optus, HP, Cognizant, Toyota Financial Services, and QBE. It earns revenue through subscription licenses, perpetual licenses with optional annual support, and professional services for implementation and training, and distributes via a global partner channel (Dell/SecureWorks, Novacoast, Four Inc., Inoria, Optus) complemented by enterprise direct sales in core markets.

Prophecy grew substantially through the 2015 acquisition of eMite Pty Ltd for A$14.3m–A$17.8m, and has since added strategic channel and ecosystem partnerships (including Open Cybersecurity Alliance membership in 2022) and new product capabilities. Recent activity in 2026 includes a new CEO appointment, a new director appointment, the ProDataIQ launch, and an operational restructure and organisational realignment, signalling active portfolio and cost-base management under public-market scrutiny.

Name

Prophecy International Pty Ltd

Legal name

Prophecy International Holdings Limited

Website

https://prophecyinternational.com

Company type

Public

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Prophecy International Holdings (ASX:PRO) is an Australian-founded enterprise software company delivering Snare log management, emite analytics and integration, and ProDataIQ AI to defence, government, financial services, utilities, telecommunications, and contact-center customers across 60+ countries.

Ownership category

akta.pro rank

Product category

Cybersecurity & Analytics Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Security Awareness, Training & Compliance Attestation (HDADAIAJ)

akta.pro secondary industries

IP Management, Patents & Trademark Software (BPAEAPAN), Recordkeeping, Archiving & Audit Trail (WORM/SEC 17a-4) (FSAFAOAK)

Keywords

• Cybersecurity log management
• Forensic security analytics
• Integration platform iPaaS
• Data visualization dashboards
• AI-powered data intelligence

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses (Subscription and Perpetual): Prophecy offers both subscription and perpetual license models for its Snare and emite software platforms. Subscription licenses are annual fees payable in advance with support included. Perpetual licenses require a one-time fee with optional annual support fees. The company has shifted towards a recurring SaaS model, particularly for eMite products.
2. Support Services: Annual support fees payable in advance for software maintenance, updates, patches, and technical support. For subscription licenses, support is included in the license fee. For perpetual licenses, support is a separate annual fee.
3. Professional Services: Implementation, configuration, training, and consulting services delivered remotely or on-site. Billed based on effort expended including meeting preparation, internal research, system configuration, documentation, and training customization.
4. License Fees (Perpetual): One-time perpetual license fee per order, payable on the Effective Date. Customer retains right to use software indefinitely but support must be maintained separately for ongoing updates.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Prophecy International develops and sells three integrated enterprise software platforms: Snare, a forensic-grade log management suite for cybersecurity, compliance, and audit; emite, a connector-less iPaaS with real-time analytics and visualization dashboards; and ProDataIQ, an AI-powered intelligence layer that works across Snare and emite to enable natural-language data analysis. The platforms are sold under subscription and perpetual licensing models with supplementary professional services, served to government, defense, and enterprise customers globally.

Product overview

Prophecy International offers a portfolio of three integrated software platforms: Snare (forensic-grade log management for cybersecurity and compliance), emite (advanced visualization, analytics and iPaaS integration platform), and ProDataIQ (AI-powered natural language analytics layer that works across both Snare and emite). The products form a cohesive data ecosystem where Snare provides security log management, emite delivers analytics and integration capabilities, and ProDataIQ adds AI-driven natural language querying across both platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Snare: The Forensic-Grade Log Management Suite providing visibility and control for cybersecurity, compliance, and audit requirements. Collects, filters, and centralises log data from any system or device. Enables forensic-grade visibility for incident response and threat hunting. Ensures compliance with ISO 27001, NIST, SOC 2, and Essential 8 standards.
• emite
• ProDataIQ

Products and services

• Snare Forensic-grade log management suite that collects, filters, and centralises log data from any system or device for cybersecurity, compliance, and audit. It enables forensic-grade visibility for incident response and threat hunting, reduces ingestion and storage costs through efficient compression and replay (50:1 compression ratio), and ensures compliance with ISO 27001, NIST, SOC 2, and Essential 8 standards. Used by defense, government, and enterprise customers worldwide.
• emite Advanced visualization, analytics and integration platform providing connector-less iPaaS for rapid, scalable integrations across hybrid and cloud environments. Offers real-time analytics and advanced visualisation dashboards, consolidating analytics, correlations, capacity, performance, availability, and SLA management for IT operations, contact center, and business value reporting. Recognized by Gartner as a Top 2 product in Infrastructure & Operations Business Value Dashboards.
• ProDataIQ AI-powered intelligence platform that brings natural-language capability into data environments across Snare and emite solutions, enabling organisations to ask questions, understand complex data faster, and act with confidence. Supports structured data processing for analytics, anomaly detection, and knowledge retrieval across security, operations, and customer experience domains.

Quantifiable outcome

• Reduces ingestion and storage costs through efficient compression and replay capabilities
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• InoriacoreChannel Partner/ Reseller/ Distributor · 29 June 2023Strategic partnership makes Prophecy's CX insights solution Emite available to Inoria customers across North America. Inoria is a full-suite contact center solutions and service partner with over 30 years' experience transforming the way businesses communicate with customers.
• NovacoastcoreChannel Partner/ Reseller/ Distributor · 24 May 2023Strategic partnership to provide best-of-breed cybersecurity services and software to public and private sector organizations worldwide. Novacoast, a leading full-service cybersecurity and IT consultancy, makes Prophecy's Snare logging software available to customers as a tool to help organizations improve their cybersecurity posture while meeting critical business requirements.
• OptuscoreChannel Partner/ Reseller/ Distributor · 1 September 2022Master service agreement with Optus, Australia's second-largest telecommunications company. Prophecy signs Federal Government customer with Optus for Snare cybersecurity solutions. Strategic relationship for Australian government sector.
• Four Inc.coreChannel Partner/ Reseller/ Distributor · 11 August 2022Strategic partnership enables Four Inc. to introduce Snare, Prophecy's flagship cybersecurity product and market-leading log management solution, to the firm's state, local, and federal government customers in the U.S. Supports compliance with Executive Order 14028 and similar cybersecurity mandates.
• Open Cybersecurity Alliance (OCA)coreStrategic or Co-development Partner · 30 March 2022Prophecy joined the Open Cybersecurity Alliance, an OASIS Open Project founded by IBM and McAfee with the mission to build an open ecosystem where cybersecurity products interoperate without customized integrations. Prophecy participates in Zero Trust Architecture and STIX Shifter initiatives.
• Dell / SecureWorksflagshipChannel Partner/ Reseller/ Distributor · 7 April 2015Global Third Party Supplier Agreement enabling Dell, through its subsidiaries, to purchase SNARE Enterprise software solutions and resell such software to Dell customers on a worldwide basis. Dell Global Agreement for worldwide distribution.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Devo: Devo offers a cloud-native security analytics platform with real-time alerting and threat investigation — overlapping directly with Snare's positioning, including the specific capabilities Forrester cited when featuring Snare in 2022. Devo is also a Prophecy integration partner (2024).
• Splunk: Now under Cisco, Splunk is the category-leading SIEM and log management platform. It directly competes with Prophecy's Snare in enterprise and government log collection, retention, and security analytics, and dwarfs Prophecy in scale and brand recognition.
• Elastic: Elastic (ELK Stack / Elastic Security) is a direct competitor to Snare in log management, search-driven analytics, and security analytics. Both serve enterprise customers needing scalable ingestion and threat-hunting, though Elastic's broader search and observability footprint is much larger.
• MuleSoft (Salesforce): MuleSoft is the leading enterprise iPaaS, the primary direct competitor to emite's connector-less integration platform. Both target Fortune-class enterprises needing to unify data across applications, databases, and cloud systems for analytics and AI.
• Exabeam (with LogRhythm): Exabeam, formed via the LogRhythm merger, is a leading SIEM/security analytics vendor for enterprise SOCs. It directly competes with Snare's compliance, threat hunting, and incident response use cases in defense and enterprise segments.
• Workato: Workato is a leading iPaaS and workflow automation platform competing directly with emite for connector-based integration use cases. While emite differentiates on connector-less architecture, both serve similar enterprise integration and analytics buyers.
• Sumo Logic: Sumo Logic is a cloud-native SaaS log management and security analytics platform, the closest pure-SaaS peer to Snare. Both target enterprise and government buyers needing continuous monitoring and compliance, with Sumo Logic ahead on scale and brand.

Broad incumbents

• Datadog: Datadog is a broad cloud observability and security platform that includes log management capabilities comparable to Snare. While not exclusively a SIEM, it competes for enterprise log/analytics budgets that Prophecy targets and offers a much larger product footprint.
• Rapid7: Rapid7 provides SIEM, log management, and security analytics as part of a broader security operations platform. It competes with Snare in the enterprise and MSSP channels for security data management budget and has greater commercial scale.
• Microsoft Sentinel: Microsoft Sentinel is a hyperscaler-grade SIEM/SOAR platform natively integrated with Azure, increasingly displacing independent log management tools in enterprise and government. Microsoft's bundling and pricing power make it a key competitive threat to Snare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ProphecyIntern1
• LinkedInlinkedin.com/company/prophecy-international-pty-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prophecy International Pty Ltd