WATH Foundation
We Are The Hope Foundation (WATH Foundation) is a 501(c)(3) nonprofit founded in 2018 in California that runs a portfolio of social impact initiatives covering regenerative agriculture, veteran housing, creative arts, women's leadership, and disaster relief, serving NGOs, socially responsible brands, displaced veterans, donors, and consumers across the U.S., Sri Lanka, and Cambodia.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What WATH Foundation does
We Are The Hope Foundation (WATH Foundation) is a 501(c)(3) nonprofit organization founded in 2018 in California (Los Angeles) by Shenali Rajaratnam and her brother, operating as a portfolio of interconnected social impact initiatives rather than a traditional commercial product. The organization's core framework, WATHi (We Are The Hope Initiatives), unifies programs covering regenerative agriculture, clean energy, food access, education, and peace-building, executed through nine named sub-brands: Project Trident (a proprietary Biodynamic Land Management Software system for converting farmland to USDA organic regenerative operations), Braveville (earth-ship biodynamic housing and training programs for displaced veterans, with a Colorado development pipeline in 2023/24/25), the FEEL Movement and HeartBeat Project (social justice leadership programs co-developed with NFL player Brandon Marshall and the William Marshall Cares Leadership Program), Conscious Commerce (an e-commerce marketplace partnership with ShopNowToFund selling environmentally-friendly U.S.-made products), Documentrio (an educational documentary media platform with 10,000+ hours of catalogued interviews), Power Of Women (a women's leadership mastermind community), and Can You Feel It (a collaborative music album with globally distributed artists).
The underlying technology stack centers on three proprietary assets: the WATH Biodynamic Land Management Software, the Documentrio content-repository and production platform built around custom-designed filming equipment, and the Braveville Development Framework for earth-ship biodynamic communities. WATH serves four primary beneficiary and stakeholder segments: NGOs and social impact organizations (collaboration partners for WATH Initiatives), socially responsible brands (Conscious Commerce channel partners and corporate sponsors), displaced veterans (Braveville housing and employment recipients), and consumers/donors (individual contributors purchasing products via ShopNowToFund or donating via PayPal).
The business model is donation- and partnership-driven. Revenue mechanics include 501(c)(3) charitable contributions (cash, land, property, stock, cryptocurrency, NFTs, and volunteer hours), a marketplace commission via the ShopNowToFund Conscious Commerce channel, and impact-investor engagement. Distribution leverages the official wathfoundation.org website, an Instagram-forward social media presence, celebrity/athlete endorsements (NFL Inspire Change association, Brandon Marshall, Omar Bolden, New Orleans Saints, Bathiya & Santush, Umaria), global digital conferences, and music albums. Operating geographies are anchored in the United States with documented extension into Sri Lanka and Cambodia.
WATH Foundation firmographics
Firmographics- Name
- WATH Foundation
- Legal name
- We Are The Hope Foundation
- Website
- https://wathfoundation.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- We Are The Hope Foundation (WATH Foundation) is a 501(c)(3) nonprofit founded in 2018 in California that runs a portfolio of social impact initiatives covering regenerative agriculture, veteran housing, creative arts, women's leadership, and disaster relief, serving NGOs, socially responsible brands, displaced veterans, donors, and consumers across the U.S., Sri Lanka, and Cambodia.
- Ownership category
- akta.pro rank
WATH Foundation industry classification
Industry- Product category
- Nonprofit Social Impact and Community Development
- NAICS
- Grantmaking Foundations (813211), Human Rights Organizations (813311), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- International Grantmaking & Development Foundations (BPAGAKAH)
- akta.pro secondary industries
- Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN), Environmental & Climate Grantmaking Foundations (BPAGAKAM)
Keywords
Where WATH Foundation is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WATH Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Donations and Contributions: As a 501(c)(3) nonprofit organization, WATH relies on charitable contributions from individuals and organizations. Contributions accepted include cash, land, property, stock certificates, patents, copyrights, cryptocurrency, NFT, and volunteer hours.
- Conscious Commerce Marketplace: Partnership with ShopNowToFund marketplace platform selling environmentally-friendly products made in the U.S. All products support one or more WATH Initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General Donation |
| Other | One time/ perpetual license | Capital Contributions |
| Other | Pay-as-you-go | Resource Contributions |
| Other | Pay-as-you-go | iPledge - Time Donations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
WATH Foundation product offering
Product offeringCore offering
WATH Foundation runs a portfolio of community-impact initiatives, including regenerative agriculture research (Project Trident), veteran housing (Braveville), social-justice aid boxes (FEEL Movement), creative-arts collaborations (HeartBeat Project), sustainable product marketplace (Conscious Commerce), educational documentary media (Documentrio), and women's empowerment programs (Power Of Women). It funds these via charitable contributions and partnerships with NGOs, brands, and celebrities, with no fees charged for services.
Product overview
WATH Foundation (We Are The Hope) is a 501(c)(3) non-profit organization founded in 2018 in California that operates as a unified portfolio of social impact initiatives rather than a traditional commercial product. The core WATHi framework encompasses Project Trident (biodynamic land management software), the HeartBeat Project (creative arts series), and the FEEL Movement (social justice empowerment). These connect to product offerings including Conscious Commerce (e-commerce marketplace), Documentrio (documentary media), Braveville (veteran housing), Power of Women (women's empowerment community), and Can You Feel It (music album). The initiatives collectively focus on environmental stewardship, peace-building, and community empowerment through creative arts and sustainable development.
Differentiator
Problem solved
Functional benefit
Brands
- Project Trident: A biodynamic land management initiative focusing on regenerative agriculture, research, and development for agricultural farming and land management at scale.
- Braveville
- FEEL Movement
- HeartBeat Project
- Conscious Commerce
- Documentrio
- Power Of Women
- Can You Feel It
Products and services
- WATHi (We Are The Hope Initiatives) A framework of community-impact initiatives providing data, educational resources, and program frameworks for sustainability, peace-building, regenerative agriculture, clean energy, education, and food access, targeted at NGOs, social entrepreneurs, and partner organizations.
- Braveville An endowment program providing permanent earth-ship biodynamic housing for displaced veterans, along with employment opportunities, social reintegration, and biodynamic farming training on 35+ acre community parcels.
- Project Trident A biodynamic land management system and research initiative featuring proprietary WATH Biodynamic Land Management Software, providing a vertically integrated operating system with educational training for farmers, food growers, and land managers to convert to USDA-standard organic regenerative operations.
- FEEL Movement A social-justice initiative providing supplemental aid FEEL boxes containing food, essentials, Samsung Galaxy tablets preloaded with motivational content, and leadership development materials, targeted at communities in need.
- HeartBeat Project A creative-arts series connecting socially responsible public figures and brands to express unity through music albums and collaborative campaigns, including the FEEL Album, designed for social impact messaging and global awareness.
- Conscious Commerce A marketplace channel offering sustainable, environmentally-friendly products made in the U.S. that support one or more WATH Initiatives, delivered through the ShopNowToFund e-commerce platform.
- Documentrio An educational documentary media production platform with a 10,000+ hour repository of academic and expert interviews, distributed through television programs, streaming series, cinema, and interactive media, with treatments covering TheOrchard, Braveville, and TheMightyElks.
- Can You Feel It A collaborative music album from the FEEL Album, featuring artists from 22+ nations led by Sri Lankan pop duo Bathiya and Santush and Umaria, designed to inspire unity and love globally and amplify WATH social impact messaging.
- Power Of Women (POW) A mastermind community for women in arts, wellness, music, academia, entrepreneurship, and philanthropy, providing accountability, structure, feedback, and support for personal and professional growth.
Quantifiable outcome
- Target: 1 Million High Paying Green Jobs by 2030
- +3 more outcomes
Companies that use WATH Foundation
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
WATH Foundation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WATH Foundation partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Deekay Music / Nicolas SmithcoreSuper producers team with collectively 40+ Million Records Sold, numerous Platinum and Multi-Platinum Albums, and billions of streams and impressions. Collaborated on Can You Feel It music project.
- Bathiya and SantushcoreSri Lanka's pop duo serving as legacy musical leads for FEEL Album and HeartBeat Project. Featured as cornerstone artists alongside Umaria (current judge on Sri Lanka's The Voice reality show).
- UmariacoreCurrent panel of judges for The Voice: Sri Lanka, featured as cornerstone artist for FEEL Album bringing cultural richness and entertainment industry credibility to the project.
- William Marshall Cares Leadership Program (WMC)coreInitiated the FEEL Movement (Feed Educate and Empower Leaders) on behalf of WMC, partnering with professional football player Brandon Marshall to drive human empowerment and leadership development.
- NFL Inspire ChangeminorCampaign association with NFL Inspire Change initiative supporting community impact work and social justice initiatives.
- Porscha ColemanminorActress, model and singer who donated toys to children at Children's Hospital of Los Angeles during Christmas 2018.
- Omar Bolden (NFL Athlete)minorNFL athlete who initiated a Toy Drive to help kids in difficult circumstances during the Holiday season.
- Courage Forward (501c3)minorPartnership for Foodbank initiative creating emergency food boxes for disaster relief. SNTF gathered items, people, and logistics team to mobilize the effort in partnership with WATH and Courage Forward.
- ShopNowToFund (SNTF)corePartnership with futuristic e-commerce marketplace that successfully Beta tested in 2018/19 its pilot program to fuse everyday e-commerce shopping and charitable giving. WATH Initiatives generated critical data to crystalize the blueprint for cutting edge fundraising using retail products good for the environment and good to consume. Currently collaborating to develop a wide spectrum of sustainable environmentally-friendly portfolio of brands and products.
- Wawela OrganizationminorOrganization aiding recovering cancer patients with financial support and preventative care education. Took a group of cancer patients on a holistic retreat focused on enhancing mental and emotional well-being.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
WATH Foundation competitors and assessment
Company assessmentBroad incumbents
- Conservation International: Established environmental nonprofit working on biodiversity, regenerative agriculture, and climate at global scale. Comparable to WATH's Project Trident regenerative agriculture and land management software, but at significantly larger scale and with broader program depth.
- Mercy Corps: Large international humanitarian and development nonprofit working across multiple countries. Comparable to WATH's international development work (Sri Lanka, Cambodia) and disaster relief activities, though at vastly greater scale and resource base.
- Feeding America: Largest US hunger-relief nonprofit with disaster response capabilities. Comparable to WATH's Foodbank initiative and disaster relief food box delivery in the Carolinas.
- TOMS: For-purpose consumer brand built around a 'one-for-one' giving model. Comparable to WATH's Conscious Commerce model of tying product purchases to social impact funding, though TOMS operates as a for-profit business.
- Points of Light: Nonprofit focused on volunteer engagement and civic mobilization. Comparable to WATH's iPledge time-donation model and acceptance of volunteer hours as a form of contribution.
Direct peers
- Charity: Water: 501(c)(3) nonprofit foundation raising funds through creative campaigns and high-profile partnerships to deliver measurable impact in developing countries. Closely comparable in mission, donor-driven revenue model, and emphasis on transparency and storytelling.
- Pencils of Promise: International development nonprofit operating school-building programs in Cambodia, Guatemala, and other developing countries. Comparable in international development footprint (WATH operates in Cambodia) and small-team programmatic model.
- 1% for the Planet: Environmental nonprofit that redirects a share of sales to vetted environmental partners through a marketplace-like model. Closely matches WATH's Conscious Commerce marketplace approach tying commerce to environmental giving.
- All Hands and Hearts: Disaster relief nonprofit responding to natural disasters with direct on-the-ground assistance. Directly comparable to WATH's Hurricane Florence food box response and disaster relief positioning.
Emerging players
- Kiva: Mission-driven nonprofit operating a crowdfunding platform for microloans to underserved entrepreneurs globally. Comparable to WATH's impact investor segment and community-driven funding approach, with similar social-entrepreneur engagement model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WATH Foundation social profiles
Digital presenceWATH Foundation compliance and trust
Trust signalCompliance2 records
WATH Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
WATH Foundation leadership team
Management profileNumber of profiles
Profiles1 record
WATH Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WATH Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WATH Foundation
What does WATH Foundation do?
WATH Foundation runs a portfolio of community-impact initiatives, including regenerative agriculture research (Project Trident), veteran housing (Braveville), social-justice aid boxes (FEEL Movement), creative-arts collaborations (HeartBeat Project), sustainable product marketplace (Conscious Commerce), educational documentary media (Documentrio), and women's empowerment programs (Power Of Women). It funds these via charitable contributions and partnerships with NGOs, brands, and celebrities, with no fees charged for services.
Is WATH Foundation a public or private company?
WATH Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WATH Foundation founded?
WATH Foundation was founded in 2018. It employs 11 to 50 people.
Where is WATH Foundation based?
WATH Foundation is headquartered in Los Angeles, United States, in the North America region.
How does WATH Foundation make money?
Two revenue lines are on record. Donations and Contributions are the primary driver. The others are conscious Commerce Marketplace.
Who are WATH Foundation's main competitors?
Broad incumbents on record are Conservation International, Mercy Corps, Feeding America, TOMS and Points of Light. Direct peers are Charity: Water, Pencils of Promise, 1% for the Planet and All Hands and Hearts. Kiva is listed as an emerging player.
Does WATH Foundation have an API?
No public API is recorded for WATH Foundation.
What industry is WATH Foundation in?
WATH Foundation's product category is Nonprofit Social Impact and Community Development. Its primary akta.pro industry code is BPAGAKAH, International Grantmaking & Development Foundations, with a secondary code of BPAGAKAN, Social Justice & Human Rights Grantmaking Foundations. Its NAICS code is 813211 and its SIC code is 8300.