EXCELLENT.org

What EXCELLENT.org does

AUSGEZEICHNET.org, operated by AUBII GmbH and headquartered in Hamburg, Germany, is a cloud-based SaaS review management platform serving businesses across the DACH region (Germany, Austria, Switzerland). Founded in 2014, the platform enables companies to collect, manage, aggregate, and display customer reviews through a unified product suite including a Review Collector (review link, QR code, NFC badge solicitation), a Dynamic Seal widget, a Review Slider carousel, and an All-in-One aggregation function that consolidates reviews from multiple external portals (e.g., Google, Facebook, Trustpilot) into a single trust badge. The company holds official Google Reviews Partner status in Germany, one of a small number of partners with direct interface access enabling Google Stars display in Google Ads and Google Shopping listings. Underlying technology consists of a cloud SaaS platform delivered via a script-based widget layer and a deep plugin ecosystem covering WordPress/WooCommerce, Shopware 5 & 6, JTL-Shop, OXID eSales, Gambio, XT:Commerce, modified eCommerce, Kirby CMS, Websale, and React; a Shopify app is in development.

The platform addresses three primary customer segments via a horizontal segmentation strategy: start-ups and solopreneurs, small and medium enterprises (KMUs), and corporations/chain operators (Konzerne und Filialisten). It monetizes through tiered monthly subscriptions — Start-up/Solopreneur, SME/KMU, and Enterprise/Chain — alongside a free (kostenlos) seal tier. Distribution combines a self-serve product-led growth motion (online configurator, plugin marketplace) for SMBs, an enterprise field-sales motion (Beratungstermine and Bedarfsanalyse) for large accounts, and an indirect Solution Partner channel comprising hosting/system, development/integration, and marketing/sales partners (OXID eSales, arboro, WebStollen, WinHelp, webconia, Deichrakete, RA Hechler, OCOSO.IO). All data is stored on servers in Hamburg, Germany, and the company is documented as fully GDPR-compliant.

The company appears to be founder-led and bootstrapped, with Marco Bollow serving as Managing Director (Geschäftsführer) of AUBII GmbH and Birthe Dauer heading marketing and PR. No external institutional investors, funding rounds, M&A activity, or parent company are disclosed in the available data. Notable ecosystem signals include OMR Reviews Top 100 Tool recognition, an AI-assisted dispute/mediation feature for guideline violations in reviews, the April 2026 launch of a Product Reviews add-on, and consumer-facing tools (Fake Shop Finder; an Industry Finder directory in development).

Name

EXCELLENT.org

Legal name

AUBII GmbH

Website

https://ausgezeichnet.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

AUSGEZEICHNET.org, operated by AUBII GmbH in Hamburg, is a SaaS review management platform serving DACH-region businesses with multi-platform review aggregation, Google Stars integration, and a plugin ecosystem for major German e-commerce and CMS systems.

Ownership category

akta.pro rank

Product category

Review Management Software

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Online Reputation Management (ORM) (MPAAAOAB)

akta.pro secondary industry

Human Oversight, Review & Content Moderation Tooling (HDAAAMAH)

Keywords

• Review management platform
• Customer feedback software
• Trust seal widgets
• Reputation management tools
• Google reviews integration

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Paid Tiers: The company offers tiered subscription packages (Maßgeschneiderte Pakete) for different customer segments: Start-ups/Solopreneurs, SMEs/KMUs, and Enterprise/Chains. Paid tiers include additional features such as higher review limits, multi-account management, unlimited reviews, and priority support. The company offers a free tier (kostenloses Siegel) alongside paid options.
2. Domain-Limited Seal Licensing: Per the AGB, contracts for seal usage apply only to the domain address specified at contract signing. Using the seal on additional domains requires separate contract(s). This effectively structures pricing per-domain or per-deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

AUSGEZEICHNET.org is a cloud-based SaaS review management platform operated by AUBII GmbH (Hamburg, Germany). The platform enables businesses to collect customer reviews via link, QR code, and NFC badge, aggregate reviews from multiple external portals (including Google) into a unified dynamic seal/siegel widget, and display star ratings in Google Ads and Google Shopping. It also offers AI-assisted identification of guideline violations in reviews combined with human mediation experts for dispute resolution.

Product overview

AUSGEZEICHNET.org is a SaaS review management platform operated by AUBII GmbH (Hamburg, Germany) that enables businesses to collect, manage, and display customer reviews. The platform offers tiered subscription packages (Starter/Basic, Business, Enterprise) with a modular architecture centered on the Review Collector (review link/QR/NFC solicitation), Dynamic Seal (script-based trust badge), Review Slider (review carousel), and the All-in-One Function (multi-platform review aggregation). The Google Stars integration, available as an official Google Reviews Partner, extends reach into paid search. An AI-assisted dispute management system helps identify rule violations in reviews. A new Product Reviews add-on (launched April 2026) extends functionality to product-level ratings. On the consumer side, the platform offers a Fake Shop Finder and an industry directory (in development). Data is stored on servers in Hamburg, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• AUSGEZEICHNET.org Review Management Platform

Quantifiable outcome

• 10.5% reduction in cart abandonment rate for WISO MeinBüro when integrating AUSGEZEICHNET.org reviews as trust element in registration process

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• OXID eSalescoreTechnology or IntegrationOXID eSales is listed as a hosting and system partner. As an eCommerce platform for B2B and B2C, OXID provides infrastructure partnership for customers using the OXID eSales platform to integrate AUSGEZEICHNET.org review tools.
• Corpex Internet GmbHcoreTechnology or IntegrationCorpex provides web hosting for the AUSGEZEICHNET.org website. Located at Rödingsmarkt 9, 20459 Hamburg, Corpex hosts the company's online platform.
• arborocoreGTM or Marketing Partnerarboro is a specialized Online Marketing Agency and Shopware Partner. They focus on SEO, SEA, and eCommerce solutions, recommending AUSGEZEICHNET.org to their customer base. They are designated as a Marketing Partner with direct referral links and affiliate tracking.
• WebStollencoreTechnology or IntegrationWebStollen GmbH from Regensburg develops JTL-Shop plugins and eCommerce extensions. Since 2010, they have been an official JTL Service Partner. They serve as a development and integration partner, recommending AUSGEZEICHNET.org to their JTL-Shop customer base of over 12,000 merchants.
• webconiacoreTechnology or Integrationwebconia is an IT services company and Shopware/Magenta/Spryker partner with 22 years of eCommerce development experience. They develop the Shopware 6 extension for AUSGEZEICHNET.org and recommend the platform to their development client base.
• RA Hechler (Bewertungsabwehr)minorImplementation/ SI/ Consulting PartnerRechtsanwalt Hechler is a nationwide law firm specializing in review defense and removal of unjustified online reviews. Recommended to customers needing legal assistance with negative reviews. Listed as a Legal Partner.
• OCOSO.IOminorGTM or Marketing PartnerOCOSO.IO is a tool partner providing reach and traffic monetization for small and medium websites. Listed as a Tool Partner in the marketing ecosystem.
• GooglecoreTechnology or IntegrationAUSGEZEICHNET.org is an official Google Reviews Partner (Offizieller Google Rezensionspartner) and one of few in Germany with a direct interface to Google for displaying review stars in Google Ads and Google Shopping.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ProvenExpert: DACH-focused review management platform owned by Dexago. Competes directly with AUSGEZEICHNET.org in the German SME and professional services segments with similar review collection, aggregation, and seal offerings.
• Trusted Shops: German-headquartered trust seal and review platform for e-commerce merchants. Closest direct competitor in DACH, with overlapping customer segments (SME and enterprise e-commerce) and similar trust badge/seal value propositions.
• Trustpilot: Global consumer review platform offering business review collection, display widgets, and trust badges. Directly comparable to AUSGEZEICHNET.org in core product mechanics, with substantially larger scale and geographic reach.
• eKomi: Berlin-based review and customer feedback platform targeting European e-commerce and enterprise customers. Directly comparable in product functionality (review collection, widget display, Google integration) and DACH geographic focus.

Regional players

• Capterra: Software review and comparison platform with strong DACH presence (via GetApp and Capterra Germany). Comparable as a review-collection platform but competes primarily at the B2B software buyer level rather than e-commerce merchants.

Broad incumbents

• Yotpo: Global e-commerce marketing platform with reviews, SMS, and loyalty products. Overlaps with AUSGEZEICHNET.org's product reviews and review aggregation features, particularly for Shopify merchants.
• Bazaarvoice: Large enterprise-focused user-generated content and reviews platform with deep e-commerce integrations. Comparable at the enterprise tier that AUSGEZEICHNET.org targets, but with a much broader portfolio and global footprint.
• Google Reviews: Native consumer review platform integrated into Google Search, Maps, Ads, and Shopping. AUSGEZEICHNET.org even partners with Google for star display, but Google's own review functionality is a structural competitor that could be expanded at any time.

Emerging players

• Revoo: Review management platform with similar collection, display, and aggregation features. Targets SMB and mid-market e-commerce merchants and serves as a comparable SaaS-style competitor for smaller merchants.

Others

• Brevo: Marketing automation and email platform used by AUSGEZEICHNET.org for newsletter and transactional review-invitation emails. Adjacent ecosystem participant rather than a competitor, but relevant as an integration partner and potential channel for marketing bundles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aubii_gmbh
• YouTubeyoutube.com/channel/UCWpHHlOtKuhDcOVR7BMQGFg
• Facebookfacebook.com/AUSGEZEICHNET.ORG
• Instagraminstagram.com/ausgezeichnet_org
• TikToktiktok.com/@ausgezeichnet.org

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXCELLENT.org