Webstollen
- Company typePrivate
- Founded2001
- HeadquartersRegensburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Webstollen firmographics
Firmographics- Name
- Webstollen
- Legal name
- WebStollen GmbH
- Website
- https://webstollen.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Webstollen industry classification
Industry- Product category
- E-commerce Platform Plugins and Extensions
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Mobile App Stores & Marketplaces (BPAMADAA)
Keywords
Where Webstollen is headquartered
LocationHeadquarters
- HQ city
- Regensburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Webstollen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Plugin Sales (One-time License): Plugins are sold as one-time licenses with a 12-month subscription included. The subscription covers free updates and 1st-level support. Booster plugin is priced at 299 euros as a one-time license.
- Subscription Renewals: After the initial 12-month subscription period, customers renew for continued updates and support access. License info is available at ws-url.de/lizenz-infos.
- SaaS Subscriptions (dash.bar): dash.bar has a free tier (FREE tariff) and paid Business and Pro tiers. Revenue comes from these SaaS subscriptions.
- Custom Shop Development Services: WebStollen offers custom JTL-Shop development services including design, usability, technical implementation, positioning within the JTL ecosystem, and CI development for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Booster plugin one-time license with 12-month subscription |
| Freemium | Monthly | dash.bar FREE tier |
| Subscription | Annual | dash.bar PRO tier |
| Freemium | Pay-as-you-go | Various free plugins |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Webstollen product offering
Product offeringCore offering
WebStollen develops and sells plugins, extensions, and SaaS tools for e-commerce platforms, with primary focus on JTL Shop, plus Shopware and Shopify. Its portfolio includes over 200 JTL-Shop plugins covering payment, analytics, marketing, compliance, and search, alongside two proprietary SaaS products (dash.bar analytics dashboard and abocloud subscription management). It also delivers custom plugin and shop development services to the JTL ecosystem serving over 50,000 online retailers.
Product overview
WebStollen operates a platform-plus-modules product architecture centered on its core SaaS offerings: dash.bar (real-time e-commerce analytics across JTL, Shopware, and Shopify platforms) and abocloud (subscription/recurring payment management). These are complemented by an extensive portfolio of JTL-Shop plugins exceeding 200 offerings, including the Boomerang (cross-selling/recommendations), EU Cookie (consent management), Mollie Payment, Google Tracking, Meta Pixel, doofinder (AI-powered search), and digi·access (accessibility) plugins. WebStollen also develops custom Shopify and Shopware apps and provides professional services including plugin development, shop development, and CI development for the JTL ecosystem serving over 50,000 online retailers and 50+ agency partners.
Differentiator
Problem solved
Functional benefit
Brands
- dash.bar: Real-time e-commerce analytics dashboard for JTL, Shopware and Shopify shops, available on smartphone, tablet and desktop app.
- abocloud
- Booster
Products and services
- dash.bar Real-time e-commerce analytics dashboard accessible via smartphone, tablet, and desktop app, showing JTL, Shopware, and Shopify performance metrics including revenue, orders, visitors, conversion rates, top sellers, Google PageSpeed status, revenue forecasts, and integrations with Google Search Console, Mollie, and Amazon. Offered on a freemium (FREE tier) and paid Business/Pro subscription model.
- abocloud SaaS subscription management platform enabling automated recurring payments and self-service subscription administration for online shops, clubs, gyms, and other businesses. Binds JTL-Shop to abocloud.io for subscription commerce.
- Booster Intelligent automated product recommendation and cross-selling plugin for JTL Shop, displaying recommendations via sliders based on purchase patterns, bestsellers, and frequently bought together items, with no third-party involvement and no ongoing fees; calculations are based on aggregate sales data with no personal data transfer.
- EU Cookie Consent management plugin for JTL Shop providing cookie banner, tracking script blocking, and Google Consent Mode V2 compatibility, including access to a comprehensive cookie and tracking database. Operates on a freemium model with over 3,000 licenses sold.
- Mollie Payment plugin Free JTL-Shop plugin enabling multiple payment methods including PayPal, credit cards, SEPA direct debit, Klarna, Apple Pay, Twint, iDEAL, Billie installment purchase, and other regional payment options through a single Mollie account.
- Google Tracking plugin JTL-Shop plugin for integrating Google Analytics 4, Google Ads conversion tracking, and Google Tag Manager with Google Consent Mode V2 support for GDPR compliance.
- Meta Pixel plugin JTL-Shop plugin for Facebook/Meta Pixel tracking and server-side Conversion API (CAPI) integration to enable tracking despite adblockers and privacy measures.
- digi·access Free accessibility plugin for JTL Shop implementing WCAG 2.2, BITV, and EN301549 compliance standards through automated analysis and adjustment of shop elements within 48 hours via digi·smartPlugin and digi·assistant tools.
- doofinder search plugin Free JTL-Shop plugin integrating cloud-based DooFinder search technology, including synchronized product feeds, responsive search layers, and AI-powered conversational product search; used by over 750 JTL shops.
- Custom JTL-Shop plugin and shop development services Custom JTL-Shop plugin development, shop design and implementation, positioning within the JTL ecosystem, and corporate identity (CI) development services for online retailers. Includes reference project work for clients such as Globe Flight.
Quantifiable outcome
- Booster plugin helps increase conversion rates and basket sizes through automated product recommendations
- +2 more outcomes
Companies that use Webstollen
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Webstollen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature4 records
Webstollen partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- JTL-SoftwarecoreWebStollen has been developing plugins for JTL Shop for over 10 years. JTL is the core platform WebStollen builds on and extends. JTL reviews and approves all WebStollen plugins before publication in the JTL ExtensionStore. WebStollen participates in JTL Partner Convention and JTL Connect events.
- MolliecoreMollie is a major payment provider partner. WebStollen developed the official free Mollie plugin for JTL-Shop, offering payment methods including PayPal, credit cards, SEPA direct debit, Klarna, Apple Pay, Billie, and more. Both companies collaborate at trade events (JTL Connect mollie booth).
- releva.nzminorreleva.nz is a retargeting partner. WebStollen offers releva.nz plugin for dynamic remarketing on JTL-Shop.
- DooFindercoreDooFinder provides cloud-based search technology integrated via WebStollen's free JTL-Shop plugin. 750 JTL-Shops use the DooFinder search. WebStollen recommends DooFinder for high-performance shop search (used for Globe Flight project and others).
- Sea-Watch e.V.minorSea-Watch e.V. is a non-profit organization for civil sea rescue in the central Mediterranean. WebStollen supports the organization's online shop with free plugin licenses.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Webstollen competitors and assessment
Company assessmentDirect peers
- Chargebee: Chargebee is a global subscription billing and management platform that competes directly with WebStollen's abocloud product on subscription commerce functionality. Both target merchants needing recurring billing with similar feature scopes (subscriptions, dunning, self-service management).
- minubo GmbH: minubo is a DACH-rooted e-commerce business intelligence and analytics SaaS that overlaps with WebStollen's dash.bar product on revenue, order, and customer analytics for online retailers. Both target SMB and mid-market merchants needing out-of-the-box commerce dashboards.
- Lengow: Lengow provides product feed management and marketplace/channel integration for e-commerce merchants, a category adjacent to WebStollen's tracking, retargeting (releva.nz), and analytics plugins. The same SMB merchant customer base and the same data/feed management problem space make Lengow a comparable commerce-enablement SaaS.
- DooFinder: DooFinder provides cloud-based AI-powered on-site search for e-commerce and is integrated into JTL-Shop via WebStollen's free plugin (used by 750+ JTL shops). The two companies compete where their respective analytics and search capabilities touch e-commerce merchants, while also maintaining a co-marketing partnership.
- Billbee GmbH: Billbee is a DACH-focused SaaS for multi-channel e-commerce order, inventory, and shipping management, serving the same online retailer customer base as WebStollen's abocloud subscription and dash.bar analytics products. Operating in the same merchant segment with overlapping workflow tools makes Billbee a comparable SMB commerce enablement vendor.
Others
- Brevo (formerly Sendinblue): Brevo is the email and marketing automation platform used by WebStollen both internally (for its newsletter) and exposed to merchants via a WebStollen-built JTL-Shop plugin. It is a partner rather than a direct competitor, but the integrated marketing-tools category it occupies partially overlaps with WebStollen's plugin-based marketing stack.
- Mollie: Mollie is a European payment service provider that WebStollen integrates with via its free Mollie Payments JTL-Shop plugin. While not a direct competitor, Mollie operates in the same DACH merchant ecosystem and represents both a strategic partner and adjacent commerce-infrastructure provider relevant to WebStollen's go-to-market.
Broad incumbents
- JTL-Software GmbH: JTL-Software is the developer of the JTL-Shop e-commerce platform that WebStollen's plugin portfolio targets. As the platform owner, JTL defines the rules, marketplace economics, and approval process for the entire JTL extension ecosystem that WebStollen operates within.
- Shopify: Shopify operates the Shopify App Store where WebStollen publishes apps and serves SMB merchants with similar e-commerce functionality. As the dominant global SaaS commerce platform, Shopify's native feature roadmap and app marketplace economics directly shape competitive dynamics for app developers like WebStollen.
- Shopware AG: Shopware is the developer of the Shopware e-commerce platform for which WebStollen also publishes apps. Shopware operates its own app marketplace and broader ecosystem, overlapping with WebStollen's app-development and shop-development service lines in the DACH region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Webstollen social profiles
Digital presenceWebstollen compliance and trust
Trust signalCompliance2 records
Webstollen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webstollen leadership team
Management profileNumber of profiles
Profiles2 records
Webstollen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webstollen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webstollen
What does Webstollen do?
WebStollen develops and sells plugins, extensions, and SaaS tools for e-commerce platforms, with primary focus on JTL Shop, plus Shopware and Shopify. Its portfolio includes over 200 JTL-Shop plugins covering payment, analytics, marketing, compliance, and search, alongside two proprietary SaaS products (dash.bar analytics dashboard and abocloud subscription management). It also delivers custom plugin and shop development services to the JTL ecosystem serving over 50,000 online retailers.
Is Webstollen a public or private company?
Webstollen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webstollen founded?
Webstollen was founded in 2001. It employs 11 to 50 people.
Where is Webstollen based?
Webstollen is headquartered in Regensburg, Germany, in the Europe region.
How does Webstollen make money?
Four revenue lines are on record. Plugin Sales (One-time License) is the primary driver. The others are subscription Renewals, saaS Subscriptions (dash.bar) and custom Shop Development Services.
Who are Webstollen's main competitors?
Direct peers on record are Chargebee, minubo GmbH, Lengow, DooFinder and Billbee GmbH. Others are Brevo (formerly Sendinblue) and Mollie. Broad incumbents are JTL-Software GmbH, Shopify and Shopware AG.
Does Webstollen have an API?
No public API is recorded for Webstollen.
What industry is Webstollen in?
Webstollen's product category is E-commerce Platform Plugins and Extensions. Its primary akta.pro industry code is BPAMADAA, Mobile App Stores & Marketplaces. Its NAICS code is 541511 and its SIC code is 7371.