Business Events Luxembourg

What Business Events Luxembourg does

Business Events Luxembourg, operating as the Luxembourg Convention Bureau (LCB), is the official government-backed destination marketing organization for the Grand Duchy of Luxembourg. Created by Luxembourg City and the Ministry of the Economy in 2018, the LCB is a non-profit entity staffed by 1-10 employees and led by CEO François Lafont. Its mandate is to promote Luxembourg as a premier destination for professional events — including congresses, conventions, conferences, and trade shows — to event organizers globally, leveraging the country's strategic European location, hosting of major EU institutions, multilingual population of over 180 nationalities, and quality-of-life attributes such as Michelin-starred gastronomy.

The LCB's core offering is a free, one-to-one advisory service that helps event organizers plan professional events in Luxembourg. This is operationalized through a digital platform featuring an online questionnaire tool that produces personalized matches between organizers and venues, hotels, and service providers, complemented by direct expert consultation. The bureau does not charge event organizers; its operations are funded through government appropriation rather than commercial revenue streams. Services are available globally to any organizer considering Luxembourg as a destination, positioning the LCB as a non-commercial public good rather than a transactional business.

Go-to-market activity centers on international industry event participation (e.g., M&I Healthcare, ICCASkills CICE training), an annual Luxembourg Business Events Day, LinkedIn-driven organic content marketing, video content production with Moast Creative Studio, and ecosystem convening with startups and innovation partners such as Luxembourg-City Incubator and House of Startups Luxembourg. Distribution is delivered through a self-serve website portal and direct advisory support. Strategic emphasis in mid-2026 includes deepening engagement with the healthcare and life sciences events vertical and curating startup-innovation partnerships for the business events ecosystem.

Name

Business Events Luxembourg

Legal name

Luxembourg Convention Bureau

Website

https://business-events.lu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Business Events Luxembourg operates the Luxembourg Convention Bureau, the official government-backed body promoting Luxembourg as a destination for professional events. It provides free personalized advisory and venue-matching services to event organizers worldwide, funded by Luxembourg City and the Ministry of the Economy.

Ownership category

akta.pro rank

Product category

Convention and Visitor Bureau Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Business events promotion
• Convention bureau services
• Destination marketing
• Event organizer advisory
• Meeting industry support

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Destination Promotion Services: As a government-backed convention bureau, the Luxembourg Convention Bureau provides free advisory services to event organizers. The organization is funded by Luxembourg City and the Ministry of the Economy rather than generating direct revenue from event organizers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Business Events Luxembourg promotes Luxembourg as a destination for business events and provides free advisory services to event organizers. The organization supports the planning and execution of conferences, meetings, and corporate events in Luxembourg, offering guidance on venues, logistics, and local resources.

Product overview

Business Events Luxembourg operates as the Luxembourg Convention Bureau, the official destination marketing organization created by Luxembourg City and the Ministry of the Economy. The organization offers a single unified service providing free one-to-one advisory support to event organizers seeking to host professional events in Luxembourg. Their core offering includes personalized recommendations for venues, hotels, and service providers through an online event planning tool, complemented by direct expert consultation throughout the event planning process.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Events Advisory

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, supporting and minor.

• Luxembourg-City IncubatorcoreStrategic or Co-development Partner · 2 July 2026Co-organized a Breakfast Meeting at the House of Startups Luxembourg bringing together startups and partners from across Luxembourg's business events ecosystem. The session featured startup pitches covering AI applications, recruitment solutions, and carbon footprint analysis tools.
• House of Startups Luxembourg (HoST)coreStrategic or Co-development Partner · 2 July 2026Venue partner for the breakfast meeting co-organized with Luxembourg-City Incubator, serving as a hub for connecting startups with the business events ecosystem.
• ICCA (International Congress and Convention Association)coreStrategic or Co-development Partner · 1 July 2026ICCA hosted its final ICCASkills CICE training program in Luxembourg. The training brings together industry professionals from across Europe for learning and professional development in the meetings industry.
• MEET4IMPACTsupportingStrategic or Co-development PartnerContributed to the ICCASkills CICE training program in Luxembourg, providing professional development expertise for the business events community.
• GainingEdgesupportingStrategic or Co-development PartnerContributed to the ICCASkills CICE training program with valuable industry expertise and training content.
• Moast Creative StudiosupportingGTM or Marketing PartnerCollaborated on video production for the Luxembourg Business Events Day 2026, producing content featuring partner and participant insights on industry trends.
• Luxembourg for Tourism GIEcoreStrategic or Co-development PartnerPartner in the Luxembourg Business Events Day 2026 discussions on industry trends including geopolitics, AI, data, and sustainability.
• Sofitel Luxembourg EuropesupportingOthersFeatured hotel partner shown in venue imagery on the Luxembourg Convention Bureau website.
• ClimateCampminorOthersStartup participant in the Luxembourg-City Incubator breakfast meeting, presenting solutions related to carbon footprint analysis.
• E ora (Elora)minorOthersStartup participant in the Luxembourg-City Incubator breakfast meeting.
• Exploreo.comminorOthersStartup participant in the Luxembourg-City Incubator breakfast meeting.
• UNIIOSminorOthersStartup participant in the Luxembourg-City Incubator breakfast meeting, represented by Stéphanie Bednarek and Cathy Bretnacher.
• MAIC Hospitality SolutionsminorOthersStartup participant in the Luxembourg-City Incubator breakfast meeting, presenting hospitality solutions.
• Braddl (formerly AI Lime)minorOthersStartup participant in the Luxembourg-City Incubator breakfast meeting, presenting AI-powered solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/luxembourg-convention-bureau-lcb-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Events Luxembourg