Exploreo.com

What Exploreo.com does

Exploreo is a Luxembourg-based digital marketplace, founded in 2021, that aggregates eco-certified accommodations (approximately 3 million options) and sustainable tours (over 50,000) for environmentally conscious travelers. The platform operates a direct-to-consumer booking flow where travelers search, compare, and reserve stays and tours, with free bundled carbon offsetting provided through a partnership with Ecologi. Inventory and content are sourced via third-party integrations — Worldota for accommodation content and TourRadar for tour content — rather than proprietary supply contracts, and the platform applies automated GSTC-accredited certification recognition to label properties as eco-certified. The technical stack centers on a deterministic CO2 calculation engine that accounts for room size, occupancy, transport mode, and trip duration, plus a public virtual forest that tracks tree planting and CO2e reduction per booking.

The business model is a marketplace commission plus affiliate/referral fee structure: Exploreo earns a transaction fee on bookings and a referral cut on partner leads. Provider-side customers are eco-friendly property owners and tour operators who list on the platform; consumer-side segments include eco-conscious travelers, adventure travelers, and solo female travelers. Pricing to travelers is freemium in spirit — carbon offsetting is bundled at no extra cost — while tour and accommodation prices vary by supplier and destination. Go-to-market is content-led, anchored on the Exploreo Eco-Travel Magazine, SEO-optimized destination guides, organic social, and email newsletters, with B2B provider listings and a freelance contributor network supporting supply and content growth. Recent strategic positioning includes co-marketing partnerships with major hotel chains (Marriott, Hilton, Radisson, Scandic) and tour operators (Intrepid, G Adventures, Responsible Travel, Exodus), and a 2026 product roadmap that adds a carbon footprint calculator, sleeper train booking, eco-adventure booking, and equipment rental.

Name

Exploreo.com

Legal name

Exploreo

Website

https://exploreo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Exploreo is a Luxembourg-based digital marketplace founded in 2021 that aggregates eco-certified accommodations and sustainable tours for environmentally conscious travelers, generating revenue through booking commissions and affiliate referrals from partner hotels and tour operators.

Ownership category

akta.pro rank

Product category

Sustainable Travel Marketplace

NAICS

Travel Agencies (56151), Tour Operators (561520)

akta.pro primary industry

Sustainable Travel Booking & Distribution (Green Filters, Eco-Labels, Verified Listings) (THAAANAM)

akta.pro secondary industries

Review-Led Travel Discovery & Booking Platforms (THAKAAAN), Eco-Tours & Sustainable Nature Travel (THAJAIAD)

Keywords

• Sustainable travel booking
• Eco-friendly accommodations
• Carbon offset travel
• Eco-tour marketplace
• Green tourism platform

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Travel Booking Commission: Exploreo earns revenue by taking a commission on bookings made through the platform for accommodations and eco-tours. The platform connects travelers with sustainable properties and tour operators, charging a transaction fee for facilitating the booking.
2. Affiliate/Referral Fees: Revenue generated from directing travelers to partner hotels and tour operators who pay referral fees or affiliate commissions for bookings originating from the Exploreo platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Exploreo operates a digital marketplace aggregating nearly 3 million accommodation options (many GSTC-eco-certified) and over 50,000 sustainable tours worldwide from third-party hotel and tour-operator suppliers. The platform automatically calculates per-booking CO2 emissions, offsets them at no extra cost through Ecologi's tree-planting program, and presents travelers with a virtual forest tracker for transparency, supplemented by an in-house editorial eco-travel magazine.

Product overview

Exploreo is a sustainable travel booking platform that operates as a unified marketplace connecting eco-conscious travelers with verified sustainable accommodation (nearly 3 million options), eco-certified tours (over 50,000), and carbon offsetting services. The core platform combines accommodation and tour booking with free automatic carbon offsetting through tree planting, climate project funding, and an eco-travel magazine. Upcoming features include sustainable sleeper train booking, active eco-adventures booking, carbon footprint calculator, adventure schools, and equipment rental services. The Exploreo Travel Magazine serves as an editorial content layer to educate and inspire sustainable travel choices.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco-Friendly Accommodation Booking Booking platform offering nearly 3 million accommodation options, many GSTC eco-certified, with automatic CO2 calculation and free bundled carbon offsetting for every booking via the Ecologi tree-planting partnership, targeted at eco-conscious individual travelers.
• Eco-Tours Booking Booking platform for over 50,000 eco-certified tours worldwide including safaris, trekking, and adventure experiences, with free carbon offsetting at a standard rate of 10 kg/CO2e per day per person, targeting adventure and eco-conscious travelers.
• Exploreo Eco-Travel Magazine Online editorial magazine featuring sustainable adventure stories, destination guides (e.g. Marrakech, Nepal safaris), exclusive partner offers, and eco-equipment reviews, serving as a content layer that drives organic discovery and SEO for the booking marketplace.
• Climate Projects Portfolio Public catalog of reforestation and carbon-avoidance projects funded by Exploreo through Ecologi partnerships across multiple countries, allowing travelers to inspect the specific environmental projects their bookings support.

Quantifiable outcome

• Trees planted per booking - varies by trip footprint
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• EcologicoreStrategic or Co-development PartnerExploreo partners with Ecologi, a certified carbon offsetting organization aligned with recognized global sustainability standards. Ecologi manages all tree planting and carbon sequestration initiatives for Exploreo, providing a virtual forest where users can track their sponsored trees and see real-time CO2 reduction data.
• Global Sustainable Tourism Council (GSTC)coreStrategic or Co-development PartnerExploreo works with properties certified by certification bodies accredited by the GSTC. The platform's system automatically recognizes and displays eco-certified properties, providing travelers with confidence that accommodations follow recognized green practices.
• Marriott HotelsminorGTM or Marketing PartnerFeatured sustainable partner hotel chain - one of the select hotel chains sharing commitment to eco-friendly travel.
• Intrepid TravelminorGTM or Marketing PartnerFeatured sustainable tour operator partner - shares Exploreo's deep commitment to eco-friendly travel and responsible tourism.
• Scandic HotelsminorGTM or Marketing PartnerFeatured sustainable partner hotel chain - one of the select chains sharing commitment to eco-friendly travel.
• G AdventuresminorGTM or Marketing PartnerFeatured sustainable tour operator partner - committed to environmentally friendly and socially responsible travel practices.
• Hilton HotelsminorGTM or Marketing PartnerFeatured sustainable partner hotel chain - part of Exploreo's trusted sustainable travel partner network.
• Responsible TravelminorGTM or Marketing PartnerFeatured sustainable travel partner - shares Exploreo's commitment to responsible tourism and setting new standards for sustainability.
• Radisson HotelsminorGTM or Marketing PartnerFeatured sustainable partner hotel chain - among the select hotel chains in Exploreo's sustainability network.
• Exodus Adventure TravelminorGTM or Marketing PartnerFeatured sustainable tour operator partner - part of Exploreo's trusted sustainable travel partner ecosystem.
• OneTreePlantedminorStrategic or Co-development PartnerTree planting organization partnered with Ecologi that Exploreo supports through its carbon offsetting program. Example cited in marketing materials showing tree planting in Australia.
• Protect EarthminorStrategic or Co-development PartnerOrganization featured planting trees on Lower Hampen Farm in Gloucestershire, England - one of Exploreo's funded reforestation projects through the Ecologi partnership.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• TourRadar: Multi-operator tour marketplace and Exploreo's tour-content supplier. Comparable as an emerging marketplace specializing in guided tours, with overlap on the eco-tour segment and a content-supply relationship with Exploreo.

Regional players

• Intrepid Travel: Large adventure-tour operator with a strong carbon-neutral and responsible-travel positioning. Comparable as a featured sustainable-supply partner to Exploreo and as a direct competitor for conscious adventure travelers seeking packaged trips.

Direct peers

• Fairbnb.coop: Community-driven alternative to short-stay rental platforms that donates part of booking revenue to local projects. Comparable as a values-driven accommodation marketplace targeting travelers who care about social/environmental impact.
• Much Better Adventures: UK-based marketplace for guided adventure tours with sustainability and local-impact criteria. Directly comparable on the tours side of Exploreo's offering, especially the planned active eco-adventures and safari-style products.
• Kind Traveler: Sustainable hotel booking platform where every booking triggers a donation to a nonprofit. Comparable to Exploreo's model of bundling positive-impact actions with accommodation bookings for the eco-conscious segment.
• Responsible Travel: UK-based online platform specializing in holidays from vetted sustainable and locally-run operators, directly mirroring Exploreo's curated sustainable-trip marketplace model. Both target eco-conscious travelers and aggregate small-operator supply.
• Ecobnb: Italy-founded eco-accommodation booking platform that filters stays by sustainability criteria. Directly comparable as a niche accommodation marketplace focused on verified green properties, like Exploreo's accommodation side.

Broad incumbents

• Tripadvisor: Discovery-led travel platform with the former 'Green Leaders' eco-program. Comparable on the editorial/discovery side of Exploreo's magazine-plus-marketplace model and as a high-traffic incumbent that can redirect eco-search demand.
• Expedia Group: Major global OTA with sustainability-tagged inventory across hotels, flights, and packages. Comparable as a broad incumbent that can extend eco-filtering across more verticals and geographies than Exploreo's niche marketplace.
• Booking.com: World's largest OTA with a sustainability filter, eco-labels, and increasingly bundled carbon-estimate functionality. Operates at incomparably larger scale and breadth, and poses the primary threat of commoditizing Exploreo's green-filter proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/exploreocom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exploreo.com