Grippa Imóveis

What Grippa Imóveis does

Grippa Imóveis is a privately held, founder-owned digital real estate brokerage headquartered in Niterói, Rio de Janeiro state, Brazil, operating under CRECI registration 9299J and led by Amanda Grippa Diniz Bernardes. The company runs a digital real estate platform (grippaimoveis.com.br) that enables buyers, sellers, and tenants to search listings, advertise properties, and negotiate transactions online, supported by trained brokers and a customer service center. Its core geographic focus is the Oceanic Region of Niterói and Maricá, with secondary coverage in Rio de Janeiro, São Gonçalo, and other Brazilian cities; marketing is structured around neighborhood-specific digital campaigns for areas such as Piratininga, Icaraí, Camboinhas, Itaipu, and Ubatiba.

The business model is commission-based on property sales and rentals, with a free listing service provided to property owners ('É fácil, rápido e gratuito!') as a customer acquisition lever. The underlying technology is delivered through a white-label platform provided by Superlógica / Arboimóveis rather than proprietary infrastructure, which constrains the company's ability to differentiate on technology. Distribution combines direct broker-led sales with a self-serve online channel, and the company is regulated by CRECI but discloses no financials, no headcount, and no external funding. The target customer base is residential buyers, sellers, and tenants, with a secondary segment of property investors and landlords seeking faster disposition through targeted digital marketing.

Name

Grippa Imóveis

Legal name

Grippa Imóveis

Website

https://grippaimoveis.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Grippa Imóveis is a privately held, founder-owned digital real estate brokerage in Niterói, Brazil, operating a commission-based platform that connects residential buyers, sellers, tenants, and investors in the Oceanic Region of Niterói and Maricá via online listings and remote negotiation.

Ownership category

akta.pro rank

Headquarters

HQ city

Piratininga

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating property sales transactions.
2. Property Rental Commission: Commission-based revenue from facilitating property rental transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Grippa Imóveis is a digital real estate brokerage that facilitates the buying, selling, and renting of residential and commercial properties across Niterói, Maricá, and surrounding regions in Rio de Janeiro state, Brazil. Its platform enables fully online property negotiation, free property advertising for owners, and broker-assisted transactions supported by region-specific digital marketing campaigns.

Product overview

Grippa Imóveis operates as a digital real estate platform focused on the Região Oceânica of Niterói and Maricá in Rio de Janeiro. The company's core offering is a digital platform that connects property buyers, sellers, and renters through an online marketplace. The platform enables users to search listings (apartments, houses, land, commercial spaces), negotiate properties entirely online, and allows owners to advertise their properties for free. The service differentiates itself through digital marketing campaigns, trained brokers, and a customer service center supporting property owners and tenants.

Differentiator

Problem solved

Functional benefit

Products and services

• Grippa Imóveis Digital Platform A digital real estate platform enabling online property search, buying, selling, and renting across Niterói, Maricá, and surrounding regions in Rio de Janeiro. The platform allows users to list properties, negotiate entirely online, and access properties remotely via computer or smartphone. It serves individual consumers, families, property investors, and landlords.
• Residential Property Listings and Brokerage Brokerage service offering properties for sale and rent, including apartments, houses, duplexes, penthouses, land, commercial rooms, and warehouses across neighborhoods including Piratininga, Icaraí, Fonseca, Camboinhas, Itaipu, and Ubatiba. Targeted at individual buyers, sellers, tenants, and property investors in the Niterói and Maricá region.
• Online Property Negotiation Service Fully online property negotiation process allowing buyers and sellers to complete transactions remotely with security and convenience, eliminating the need for in-person visits. Designed for individuals who are not physically present in the city of the property.
• Free Property Advertising Service Free property advertising service enabling owners to list their properties on the platform for faster sale or rental compared to traditional real estate agencies. Targeted at property owners in Niterói and Maricá seeking faster transactions.

Quantifiable outcome

• Faster property sales through specialized regional digital marketing campaigns

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• QuintoAndar: Brazil's largest proptech, focused on residential rental and now sales transactions with a digital-first platform and broker network. Direct peer as a digital brokerage intermediating residential property transactions online in Brazil.
• Lopes: One of Brazil's largest traditional real estate brokerages with a national footprint and franchise model. Comparable as a broker-led intermediary earning commissions on residential sales and rentals in Brazil.

Broad incumbents

• OLX Brasil: Major Brazilian classifieds platform with a significant real estate vertical. Comparable as a high-traffic consumer channel for property listings that competes for the same buyers and renters Grippa targets.
• Viva Real: Brazilian residential real estate portal owned by OLX, aggregating listings nationwide. Comparable as a large digital marketplace where Grippa competes for buyer attention and lead flow.
• ImovelWeb: Brazilian real estate classifieds platform operated by Grupo QuintoAndar. Comparable as a scaled digital listing destination for residential property in Brazil.
• ZAP Imóveis: Major Brazilian real estate listing portal aggregating properties from brokers across the country. Comparable as the dominant advertising and lead-generation channel where regional brokers like Grippa also list inventory.
• Chaves na Mão: Long-standing Brazilian real estate classifieds portal operated by Editora Abril. Comparable as a national listing and lead channel where regional brokers distribute inventory.

Emerging players

• Loft: Brazilian proptech using technology to buy, sell, and broker residential properties, with a strong digital and data orientation. Comparable as a tech-enabled brokerage competitor focused on simplifying the residential transaction experience.

Regional players

• Apolar Imóveis: Brazilian regional real estate brokerage with franchise presence in southern Brazil. Comparable as a mid-sized regional broker using a combination of digital marketing and traditional broker-led sales.

Others

• Superlogica Imobi: White-label real estate platform provider powering Grippa's digital storefront (visible in site footer). Comparable as the underlying technology and website infrastructure vendor enabling Grippa's online brokerage operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/grippaimoveiss
• LinkedInlinkedin.com/company/grippaimoveis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grippa Imóveis