Pawleys Plantation Golf & Country Club

What Pawleys Plantation Golf & Country Club does

Pawleys Plantation Golf & Country Club is a private, semi-private golf resort located in Pawleys Island, South Carolina, operating an 18-hole Jack Nicklaus Signature Design course established in 1988. The property was comprehensively renovated in October 2023 by the Nicklaus Design Group, with greens rebuilt to TifEagle Bermudagrass standards (adding nearly 40,000 sq ft of putting surface) and the introduction of Tahoma 31 collar grass, alongside bunker and clubhouse refurbishment. The course features six holes playing along tidal marsh and is consistently ranked among the Myrtle Beach area's premier layouts.

The business operates through seven core revenue streams: public green fees and tee-time bookings, golf vacation packages distributed through the FGI-owned MyrtleBeachGolfTrips.com platform, semi-private club memberships (Full Golf & Club and Social tiers) with reciprocal access to 21 Founders Group International courses, the on-site Palmetto Jacks restaurant and bar, 1-4 bedroom villa lodging (distributed in part through Litchfield Beach), weddings and corporate events across multiple venues (the largest being the 360-guest Plantation Ballroom), and ancillary services including club rentals and a golf school. The property is managed by Founders Group International and benefits from FGI's portfolio of 20+ sister courses, enabling cross-booking, bundled packages, and shared marketing infrastructure.

Customer segments are diversified across individual recreational golfers, golf trip groups, members, wedding couples, corporate event clients, and lodging guests. Distribution is omnichannel, combining direct online booking, phone sales, custom package quoting, and third-party platforms (The Knot, WeddingWire, MyrtleBeachGolfTrips.com). The company employs 51-100 staff across golf operations, F&B, events, and administration.

Name

Pawleys Plantation Golf & Country Club

Legal name

Pawleys Plantation Golf & Country Club

Website

https://pawleysplantation.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Pawleys Plantation Golf & Country Club is a semi-private golf resort in Pawleys Island, SC, operating a Jack Nicklaus-designed 18-hole course with on-site villas, the Palmetto Jacks restaurant, and wedding and corporate event venues. It is managed by Founders Group International and serves recreational golfers, golf vacationers, members, wedding clients, and lodging guests.

Ownership category

akta.pro rank

Product category

Golf Resort & Country Club

NAICS

Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (72111)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf course operations
• Country club services
• Wedding venue hosting
• Resort lodging rentals
• Golf membership programs

Headquarters

HQ city

Pawleys Island

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees & Tee Times: Core revenue from public tee time bookings. 18-hole and 9-hole rates available. Golf shop merchandise sales including shirts, balls, and rental clubs.
2. Golf Packages: Bundled golf vacation packages through MyrtleBeachGolfTrips.com, combining tee times at multiple courses with optional accommodations.
3. Club Memberships: Semi-private membership programs offering unlimited course access, reserved tee times, practice facility access, dining discounts, and social events. Includes Full Golf & Club Membership and Social Membership tiers.
4. Food & Beverage - Palmetto Jacks: Onsite restaurant open 7 days a week serving breakfast, lunch, and dinner. Breakfast until 11am, lunch until 7pm, dinner entrees from 4pm until 7pm. Bar service until 8pm. Publicly accessible to nongolfers.
5. Lodging/Villa Rentals: Onsite villa accommodations ranging from 1-bedroom to 4-bedroom units with golf course views. Fully equipped kitchens, screened porches, WiFi, pool access. Property at 14276 Ocean Hwy.
6. Events & Weddings: Venue rental and catering for weddings, corporate events, reunions, and private functions. Multiple rooms available (Oakgrill Room 80 guests, Sawgrass Room 125 guests, Plantation Ballroom 360 guests). In-house event planning and executive catering.
7. Club Rentals: Rental club sets available for 18-hole ($65 plus tax) and 9-hole ($40 plus tax) play. Includes right-hand, left-hand, and women's sets. Two sleeves of golf balls per rental.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Pawleys Plantation Golf & Country Club operates an 18-hole Jack Nicklaus Signature Design championship golf course paired with on-site 1-4 bedroom villa lodging, an onsite clubhouse restaurant (Palmetto Jacks), and dedicated wedding and event venues. It sells public tee times and bundled golf vacation packages, runs semi-private golf and social memberships, and rents golf clubs and golf school instruction. The property functions as an integrated golf resort catering to recreational golfers, weddings, corporate events, and golf vacation travelers in the Myrtle Beach area.

Product overview

Pawleys Plantation Golf & Country Club operates a single-location golf resort offering a Jack Nicklaus-designed championship golf course as its core product. The property provides integrated golf services including online tee time booking, club rentals, and golf instruction. Accommodations include 1-4 bedroom villas on-site. Dining is available through Palmetto Jacks restaurant. The club also offers event hosting with multiple venue spaces (Oakgrill Room, Sawgrass Room, Plantation Ballroom) for weddings and corporate events. Membership programs provide unlimited course access with reciprocal privileges across 21 Founders Group International courses. Golf packages combine course bookings with optional lodging for vacation groups.

Differentiator

Problem solved

Functional benefit

Brands

• Palmetto Jacks: The on-site restaurant and clubhouse dining venue at Pawleys Plantation, offering breakfast, lunch and dinner with panoramic marsh views. Open 7 days a week from 7 a.m. to 8 p.m.

Products and services

• Pawleys Plantation Golf Course An 18-hole Jack Nicklaus Signature Design championship golf course playing around moss-draped oak trees and tidal marsh, featuring six holes along the marsh on the back nine. Consistently ranked among the Myrtle Beach area's premier courses and open for public tee times and member play.
• Tee Time Booking Online golf tee time reservation system for Pawleys Plantation and sister Founders Group International courses, with real-time availability and guaranteed best pricing when booked online. Available 18-hole and 9-hole rounds.
• Golf Memberships Semi-private membership program offering Full Golf & Club Membership and Social Membership tiers. Includes unlimited course access, reserved tee times with two-week advance booking, practice facility access, dining discounts, and complimentary Prime Times Honors Card providing reciprocal access across 21 Founders Group International courses.
• Golf Packages Golf vacation packages combining course bookings with optional lodging, distributed through MyrtleBeachGolfTrips.com with guaranteed best pricing. Bundles Pawleys Plantation tee times with sister courses across the FGI collection.
• Club Rentals Rental club sets available in right-hand, left-hand, and women's options for 18-hole ($65 plus tax) and 9-hole ($40 plus tax) play. Each rental includes two sleeves of golf balls.
• Golf School Golf instruction programs and lessons delivered by Pawleys Plantation's golf professionals at the on-site practice facilities.
• Palmetto Jacks Restaurant Clubhouse restaurant and bar open 7 a.m. to 8 p.m. seven days a week, serving breakfast until 11 a.m., lunch until 7 p.m., and dinner entrees from 4 p.m. until 7 p.m. with panoramic views of the tidal marsh. Accessible to both golfers and the general public.
• Villa Accommodations On-site lodging at 14276 Ocean Hwy offering 1, 2, 3, and 4 bedroom villas with golf course views, fully equipped kitchens, screened porches, WiFi, outdoor pool, hot tub, BBQ areas, and washer/dryer. Distributed through Litchfield Beach.
• Weddings & Events Venue Services Venue rental and full-service event planning for weddings, corporate events, reunions, and private functions. Spaces include Oakgrill Room (80 guests), Sawgrass Room (125 guests), and Plantation Ballroom (360 guests), plus break-out rooms and an executive catering team.

Quantifiable outcome

• Ranked among South Carolina's best public courses since 1988
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Founders Group International (FGI)coreStrategic or Co-development PartnerFounders Group International is Myrtle Beach's leading golf management company and parent organization of Pawleys Plantation. FGI manages over 20 Myrtle Beach golf courses including TPC Myrtle Beach, Grande Dunes Resort Club, Pine Lakes Country Club, and others. Provides tee time booking infrastructure (teetimecentralonline.com), package distribution (MyrtleBeachGolfTrips.com), and Prime Times Players Card discount program.
• Nicklaus Design GroupcoreTechnology or IntegrationNicklaus Design Group led the 2023 comprehensive course renovation. Jack Nicklaus personally toured the layout in 2018 providing design notes. Design Associate Troy Vincent executed the renovation working alongside the golf legend for 15 years. Project modernized greens, bunkers, and maintained original Nicklaus design integrity.
• Litchfield Beach (The Litchfield Company)majorChannel Partner/ Reseller/ DistributorLitchfield Beach manages vacation rental distribution for Pawleys Plantation villas. Provides booking system (litchfieldbeach.com), reservation services, and property management for 1-4 bedroom villa accommodations. Lodging operated under 'Pawleys Plantation Resort' branding.
• Myrtle Beach Golf TripsmajorChannel Partner/ Reseller/ DistributorMyrtle Beach Golf Trips is the powered-by partner for golf packages and news content on pawleysplantation.com. Provides golf package booking engine, vacation planning services, and golf course editorial content/blog articles. FGI-owned platform.
• Founders Group International Sister Courses (20+ courses)minorChannel Partner/ Reseller/ Distributor20+ sister courses in the FGI collection from Little River to Pawleys Island including: TPC Myrtle Beach, Grande Dunes Resort Club, Litchfield Country Club, Pine Lakes Country Club, Long Bay Golf Club, River Hills Golf Club, King's North, Willbrook, and others. Allows cross-booking and package deals.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• True Blue Plantation: Direct Pawleys Island competitor offering resort golf with on-site lodging, packages, and F&B — overlapping operating model. Sister course to Caledonia and frequent substitute for Pawleys Plantation in golf-trip itineraries.
• Pine Lakes Country Club: FGI sister course in Myrtle Beach with classic layout, semi-private membership, and shared tee-time booking platform. Comparable operating structure and customer overlap within the FGI package ecosystem.
• TPC Myrtle Beach: Flagship FGI sister course and direct peer within the same Myrtle Beach package network. Comparable TPC-branded premium public/destination golf experience competing for the same golf-trip wallet; member of the same Prime Times card and MyrtleBeachGolfTrips.com distribution.
• Long Bay Golf Club: FGI-managed Arnold Palmer-designed course in the Myrtle Beach corridor. Direct comparable for destination-golfer package pricing and member cross-booking through the Prime Times card.
• Caledonia Golf & Fish Club: Premium public-access course minutes from Pawleys Plantation in the same Lowcountry destination golf market. True Blue Plantation's sister property; competes head-to-head for Myrtle Beach area stay-and-play golf trips and is consistently ranked alongside Pawleys Plantation.
• Grande Dunes Resort Club: Another FGI sister property in the Myrtle Beach area, also a resort-style course used in the same package tours. Shares tee-time infrastructure and the TifEagle ultradwarf greens specification, making it a near-direct operating comparable.
• Litchfield Country Club: Another FGI-managed Pawleys Island course sharing the same booking engine and Prime Times card. Comparable member-and-public play model, similar coastal-lowcountry setting, and overlapping customer base.

Regional players

• Dunes Golf & Beach Club: Historic private club on the Grand Strand, not directly bookable online but competing for the same premium golf traveler and corporate-event business in the broader Myrtle Beach market.

Broad incumbents

• Kiawah Island Golf Resort: Premier South Carolina coastal golf destination with multiple courses, lodging, and event venues. Operates at a larger scale in the same destination-golf subsegment and competes for high-end golf vacation spending along the Carolina coast.
• Sea Pines Resort: Multi-course coastal South Carolina resort (Hilton Head) with golf, lodging, weddings and F&B. Comparable integrated golf-resort operating model and competes for destination weddings and group business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PawleysPlantation
• LinkedInlinkedin.com/company/pawleys-plantation-golf-and-country-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pawleys Plantation Golf & Country Club