Zorra

What Zorra does

Zorra is a private telecommunications company founded in 2018 that provides business communication infrastructure centered on VoIP trunking, cloud-based Virtual PBX, and SMS services, with a published API for programmatic integration. Core products include VoIP trunks (distributed SIP/RTP servers), Virtual PBX (call routing, IVR, queuing, CRM integration), virtual numbers (Russian, 8-800 toll-free, and international), SMS mailing and SMS API, an Autocaller system with four modes (Simple, Autoinformator, Progressive, Predictive), HLR lookup for number validation, Number Verification, Auto Informer, and Marketing Calls. The platform is built on a hybrid stack of open-source components (PHP Laravel, Node.js, PostgreSQL, Apache Kafka, Redis, Vue.js) and proprietary technology, with mobile capability on iOS (Swift) and Android (Kotlin).

The company operates four legal entities across Poland (primary EU headquarters in Lublin), Estonia (Tallinn), Russia (Volgodonsk, OOO Zorra), and Kazakhstan (Almaty, TOO Zorra Telecom KZ), and reports data centers on all continents. Service is offered via localized pricing in USD, EUR, RUB, IDR, and VND, with a self-serve registration at app.zorra.com and a free Virtual PBX tier pricing down to $0/month. Revenue is generated through subscription (Virtual PBX tiers, virtual number rental), usage-based (per-minute voice, per-message SMS, per-query HLR), and a referral program (30% one-time plus up to 11% recurring revenue share). Reported operating scale includes 50M+ SMS and 3M+ voice minutes per month, with 355+ customers cited on the Russian site.

Zorra primarily targets small and medium businesses, enterprise call centers, marketing departments, and service businesses across Europe, Russia, the CIS, and Asia (Indonesia, India). GTM is API-first and product-led, with a freemium tier, 24/7 multilingual technical support, and partnerships with major operators and platforms including Twilio, CM.com, Airtel, Three UK, DIDWW, amoCRM, Megafon, and Beeline. The company is independently owned with no disclosed funding rounds, and its most recent notable milestones are the 2020 'Best Enterprise of the Region' award and the 2021 amoSTART partnership with amoCRM.

Name

Zorra

Legal name

ZORRA TELECOM SP. Z O.O.

Website

https://zorra.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Zorra is a private telecommunications company providing VoIP trunking, cloud Virtual PBX, SMS, and HLR lookup services to SMBs and enterprise call centers across Europe, Russia, the CIS, and Asia, via a self-serve, API-first platform with freemium and usage-based pricing.

Ownership category

akta.pro rank

Product category

Cloud Communications / VoIP Telephony

NAICS

Telephone Call Centers (56142), Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications (517)

SIC

Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industries

Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI), Voice Quality, Monitoring & Analytics (QoS/QoE, call recording, compliance) (HDAIAHAM)

Keywords

• Cloud telephony services
• VoIP trunking
• Virtual PBX
• SMS gateway API
• HLR lookup services

Headquarters

HQ city

Lublin

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Virtual PBX Subscriptions: Monthly subscription tiers for cloud PBX services. Three tiers available: Minimal (free), Standard (750 RUB), Premium (1500 RUB) with varying user limits and features.
2. Voice Call Services: Usage-based voice call charges per minute for VoIP telephony. Premium quality channels with global coverage.
3. SMS Services: Per-message SMS charges for bulk messaging. Fixed costs per SMS with no queues and timely delivery. Revenue share with referral partners up to 11% monthly.
4. Referral Program: One-time payment of 30% of first 2 months client expenses plus up to 11% monthly recurring revenue share for referred clients.
5. Virtual Numbers: Monthly rental fees for virtual phone numbers. Russian numbers from 100 RUB/month, 8-800 numbers from 1100 RUB/month, international from 180 RUB/month.
6. HLR Requests: Per-query charges for phone number verification and database cleansing before SMS campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zorra is a global telecommunications provider delivering VoIP trunking, cloud-based Virtual PBX, virtual phone numbers, bulk SMS mailing, and a unified telephony/SMS API. Its services enable businesses to automate inbound and outbound voice and messaging workflows worldwide, with self-serve API integration and operator-direct routing via distributed SIP/RTP servers. The platform combines open-source telephony stacks with proprietary technology to deliver affordable, global business communications.

Product overview

Zorra is a telecommunications platform providing a unified interface for business communication automation. The core offering consists of VoIP trunking and Virtual PBX (cloud-based PBX) for voice call management, supplemented by Virtual Numbers for inbound number services. Additional modules include Autocaller (with four calling modes: simple, autoinformator, progressive, and predictive), SMS Mailing and SMS API for text messaging, HLR Requests for number validation, Number Verification (via SMS OTP, incoming, and outgoing calls), Auto Informer for automated announcements, and Marketing Calls for outbound surveys. These services are designed to work together within the Zorra platform for SMS and voice marketing automation.

Differentiator

Problem solved

Functional benefit

Products and services

• VoIP Trunks SIP trunking service that enables voice calls to subscribers worldwide through decentralized SIP and RTP servers with no geographical restrictions. Targeted at businesses needing carrier-grade VoIP termination.
• Virtual PBX Cloud-based PBX system for automating business telephony with features including call routing, IVR menus, call queuing, voice greetings, call recording, and CRM integration. Sold via subscription tiers from a free Minimal plan to Premium at $24.99 USD/month.
• Virtual Numbers Multichannel virtual phone numbers including mobile, regional fixed-line, toll-free (8-800), and international numbers without requiring a physical office. Russian numbers from 100 RUB/month, 8-800 numbers from 1100 RUB/month, international from 180 RUB/month.
• Autocaller Automated outbound calling service offering four modes: Simple (sequential dialing to operator queue), Autoinformator (automated audio/IVR playback), Progressive (calls connected only when an agent is available), and Predictive (high-volume calling with near-100% operator utilization). Designed for sales, reminders, and marketing campaigns.
• SMS API SMS gateway API enabling developers to send and receive text messages, manage phone databases, upload contact lists for mass mailings, and integrate with business applications and CRMs.
• HLR Requests Home Location Register lookup service that validates phone number status, checks if subscribers are in network or roaming, and identifies if numbers have been ported to other operators. Accessible via HTTP or SMPP with processing speeds up to 3,000 requests per minute.
• SMS Mailing Bulk SMS distribution service for sending transactional and promotional messages worldwide using company names as sender IDs, with no message queues and on-time delivery pricing.
• Number Verification Phone number verification service supporting three confirmation methods: SMS OTP verification, incoming call verification (user receives call from Zorra), and outgoing call verification (user calls a designated number).
• Auto Informer Automated call recording playback service that redirects callers to PBX routing where they listen to pre-recorded audio messages, commonly used for delivering routine information without operator involvement.
• Marketing Calls Telephone survey and customer outreach service where Zorra's qualified staff make calls using the client's contact database to gather feedback, study demand, and collect market intelligence.

Quantifiable outcome

• 50,000,000+ SMS messages sent monthly
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• amoCRMcoreGTM or Marketing Partner · 1 November 2021Official participant of the amoSTART partner program. amoCRM is one of the leading CRMs in Russia, specially designed for sales departments with unique tools. Partnership enables integration with Russian CRM ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plivo: Plivo offers cloud communications APIs for SMS, voice, and verification targeting SMBs and developers globally. Competes with Zorra's SMS API, voice APIs, and number verification services with similar freemium and developer-led GTM.
• CM.com: CM.com is a European CPaaS and mobile marketing platform offering SMS, voice, and customer engagement across EMEA and APAC. Listed as a Zorra partner but directly competes in the same SMB marketing-communications use cases Zorra serves.
• Twilio: Twilio is the global CPaaS leader offering programmable voice, SMS, and verification APIs. Despite being listed as a Zorra 'partner,' Twilio competes head-to-head with Zorra's core SMS API, VoIP trunks, and number verification services across virtually every geography Zorra serves.
• MessageBird (Bird): MessageBird (now Bird) is a CPaaS provider offering SMS, voice, and customer engagement APIs with strong coverage in EMEA and APAC. Comparable to Zorra in API-first CPaaS positioning across multiple geographies including emerging markets.
• Telnyx: Telnyx is a private IP-based communications provider offering SIP trunking, messaging, and programmable voice APIs with proprietary global network infrastructure. Closely aligned with Zorra's positioning on quality, infrastructure ownership, and developer-friendly APIs.
• Voximplant: Voximplant is a cloud communications platform offering VoIP, SIP trunking, and programmable voice APIs with a similar open-source-friendly architecture and strong presence in Russia/CIS markets. Most directly comparable competitor to Zorra given overlapping geographies and product mix.

Broad incumbents

• Sinch: Sinch is a global CPaaS incumbent serving enterprise customers with messaging, voice, and verification APIs at significantly larger scale. Competes with Zorra's SMS, voice, and HLR verification products across the same SMB-to-enterprise customer spectrum.
• RingCentral: RingCentral is a leading UCaaS provider offering cloud PBX, contact center, and messaging for SMB through enterprise. Overlaps directly with Zorra's Virtual PBX, IVR, call queuing, and predictive dialing offerings as a much larger, broader incumbent.
• Vonage (Ericsson): Vonage, now part of Ericsson, is a broad cloud communications provider with UCaaS, CCaaS, and CPaaS capabilities. Comparable as a much larger incumbent offering overlapping voice, SMS, and PBX functionality to enterprise and SMB customers.

Regional players

• MTT (Multiregional Transit Telecom): MTT is a major Russian telecommunications carrier offering SIP trunking, virtual PBX, and SMS services primarily within Russia and CIS. Highly comparable to Zorra given overlapping product set and shared focus on the Russian SMB market where Zorra originated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zorratelecom
• LinkedInlinkedin.com/company/zorra-telecom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zorra