TrueTMS
TrueTMS (T3 Tech, LLC) is a cloud-based transportation management system for small-to-midsize fleets, with TrueFleet for general dispatch and TrueLiquid for petroleum and liquid bulk delivery operations, sold via monthly subscription to fuel marketers, jobbers, distributors, and carriers in North America and South Africa.
- Company typePrivate
- Founded2022
- HeadquartersMelbourne, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TrueTMS does
TrueTMS, operated by T3 Tech, LLC and founded in 2022, sells a cloud-based transportation management system (TMS) that connects order intake, dispatch coordination, delivery execution, and billing for small-to-midsize fleets in North America and South Africa. The platform is delivered as two extensions: TrueFleet, a general dispatch module that replaces spreadsheet-based dispatching with structured order, driver, and delivery workflows; and TrueLiquid, a purpose-built TMS for petroleum marketers, jobbers, distributors, and tank-wagon carriers that handles credit approval, split-load and multi-stop delivery planning, verified delivery capture, and financial handoff. Underlying functionality includes TrueCast demand forecasting from tank-level readings, TrueSource procurement optimization, Dynamic Planning resource scheduling, and a mobile driver app, with the system built on a cloud-native, MongoDB-backed, API-centric architecture and integrated with Trimble Maps/PC*Miler, Geotab, Motive, MacroPoint, QuickBooks, PetroleumRX, and TankTroniks hardware for verified delivery.
TrueTMS monetizes through a monthly subscription SaaS model that includes all features and updates, free implementation services, waived data migration fees, and contract buy-out credits for qualified fleets, with a 90-day satisfaction guarantee and a Risk-Free Program for tanker fleet adoption. Go-to-market is hybrid: a self-serve website demo funnel targeting small carriers, a sales-assisted enterprise motion for mid-market and enterprise petroleum haulers, and a partner/reseller program for small-fleet owners. The company operates from Melbourne, Florida, with a sub-10-person team led by Founder Naren Lakshmipathy and Managing Director Jared Akers, and claims 90+ years of collective transportation-technology experience across its leadership bench. The customer base is concentrated in the petroleum and liquid bulk vertical, with disclosed references including Bandy's Inc. (approximately 50 drivers serving around 400 c-store locations) and Western States Oil (multi-site California operator).
From a strategic standpoint, TrueTMS is an early-stage, likely bootstrapped vertical SaaS vendor that has executed a dense product and partnership cadence since 2024, including the TrueLiquid, TrueCast, and TrueSource/Dynamic Planning launches, the 2024 South Africa expansion, and strategic collaborations with efRouting, Trimble, and TankTroniks in 2025-2026. Its competitive position rests on domain specialization for petroleum and liquid bulk workflows, deep integrations with tank-monitoring and petroleum network systems, and a risk-reduced migration offering, while its primary constraints are sub-10-person scale, undisclosed revenue, and reliance on a small number of named reference customers in a narrow vertical.
TrueTMS firmographics
Firmographics- Name
- TrueTMS
- Legal name
- T3 Tech, LLC
- Website
- https://truetms.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TrueTMS (T3 Tech, LLC) is a cloud-based transportation management system for small-to-midsize fleets, with TrueFleet for general dispatch and TrueLiquid for petroleum and liquid bulk delivery operations, sold via monthly subscription to fuel marketers, jobbers, distributors, and carriers in North America and South Africa.
- Ownership category
- akta.pro rank
TrueTMS industry classification
Industry- Product category
- Transportation Management Software
- NAICS
- Freight Transportation Arrangement (488510), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)
- akta.pro secondary industries
- Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA), TMS Planning & Optimization (Network Design, Mode/Carrier Selection) (TLAEAAAL), Exception Management, Backorder/Substitution & Split-Ship Logic (TLAEACAK)
Keywords
Where TrueTMS is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TrueTMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based TMS platform with subscription pricing model. All features and updates included with predictable monthly subscription. Includes free implementation services, waived data migration fees, and contract buy-out options for qualified fleets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based SaaS TMS |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TrueTMS product offering
Product offeringCore offering
TrueTMS provides a cloud-based transportation management system (TMS) that connects the full dispatch and delivery lifecycle for small to midsize fleets. The platform unifies order management, driver coordination, dispatch, delivery execution, and billing into a single operational system, with specialized extensions TrueFleet for general freight and TrueLiquid for petroleum and liquid bulk transportation operations. Revenue is generated through a predictable monthly SaaS subscription that includes all features, free implementation, waived data migration fees, and contract buy-out options.
Product overview
TrueTMS is a cloud-based transportation management system (TMS) offered as a unified platform with specialized extensions. The core TrueTMS platform manages orders, drivers, dispatch, delivery execution, and billing across the full dispatch and delivery lifecycle. Two key product extensions serve distinct market segments: TrueFleet targets growing general freight transportation companies, while TrueLiquid is purpose-built for petroleum and liquid bulk haulers. The portfolio includes TrueCast for demand forecasting and TrueSource for procurement optimization, both integrated features within TrueLiquid that extend the platform's capabilities for tank fleet operations.
Differentiator
Problem solved
Functional benefit
Brands
- TrueFleet: Dispatch software for growing transportation companies that replaces fragmented tools with structured dispatch for clarity over orders, drivers, and deliveries.
- TrueLiquid
- TrueCast
- TrueSource
- Dynamic Planning
Products and services
- TrueTMS Cloud-based transportation management system (TMS) platform that connects the full dispatch and delivery lifecycle. Manages orders, drivers, dispatch, delivery execution, and billing in one platform for both general freight and specialized liquid bulk operations.
- TrueFleet Dispatch software designed for growing transportation companies that replaces spreadsheets and fragmented tools with structured dispatch. Provides central order management, dispatch board visibility, driver workflow coordination, operational visibility, and billing handoff for general freight carriers.
- TrueLiquid Purpose-built TMS extension for petroleum and fuel delivery operations. Connects order intake, credit approval, dispatch, delivery verification, and financial handoff for fuel marketers, jobbers, distributors, and carriers managing split loads, multi-stop deliveries, and tight delivery windows.
- TrueCast Integrated forecasting model that predicts customer demand using historical or live tank-level readings. Considers trailer compartments and capacities to determine optimal delivery times and quantities, helping fleets consolidate order volumes and reduce deadhead miles.
- TrueSource Sourcing extension that automatically reviews daily pricing and total transportation costs associated with an order to identify the lowest-cost commodity to purchase from suppliers.
- Dynamic Planning
Quantifiable outcome
- Order entry, shift planning, and dispatching completed in minutes instead of hours
- +4 more outcomes
Companies that use TrueTMS
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
TrueTMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature8 records
TrueTMS partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- TankTroniks (FuelTransIT)coreVerified Delivery partnership turning TankTroniks hardware into real-time data terminal for TrueTMS. Captures precise volume, temperature, and GPS location transmitted directly at transaction completion. Closes loop between meter and invoice with geofenced and timestamped delivery records.
- Trimble MapscoreCollaboration with Trimble provides TrueTMS users complimentary access to Trimble Maps Platform and PC*Miler Web Services for industry-leading mapping, routing, and mileage calculation capabilities. Includes smarter route planning with real-time traffic and weather considerations, spot-on mileage calculations for billing and fuel tax reporting, and hazmat routes for liquid bulk transport.
- efRoutingcoreStrategic partnership embeds efRouting's advanced route optimization and market intelligence tools directly into TrueTMS platform. Creates seamless workflow for finding, planning, and executing profitable trips with real-time market trends, rate insights, lane quality data, and multi-day route optimization. $95/month discount offered to TrueTMS users.
- QuickBookscoreAccounting software integration for seamless financial management, invoicing, and payroll within the TrueTMS platform.
- GeoTabcoreELD and telematics integration with Geotab providing connected transportation solutions. Enables automated work and improved decision-making across the order-to-cash lifecycle.
- MotivesupportingELD integration for compliance, driver safety, and hours of service management.
- PC*MilercoreMileage calculation and routing through PC*Miler Web Services, provided via Trimble collaboration. Critical for freight charges calculation and delivery schedule optimization for liquid commodities.
- PetroleumRXsupportingIntegration for petroleum-specific accounting and business management solutions.
- MyTankInfocoreTank monitoring integration with ATG data embedded directly into dispatch workflows and order entry screens. Real-time tank levels visible at point of decision-making without separate system searches.
- KAG ConnectivitysupportingKAG connectivity for petroleum network requirements and fuel delivery network integration.
- KleinschmidtsupportingPetroleum network connectivity for fuel delivery operations and industry-specific workflow requirements.
- MacroPointsupportingLoad visibility and capacity connectivity for freight optimization and carrier matching.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
TrueTMS competitors and assessment
Company assessmentDirect peers
- Aljex Software: Cloud TMS focused on small-to-midsize freight carriers, brokers, and 3PLs. Closest competitor to TrueFleet on size band and product positioning for growing transportation operations.
- McLeod Software: Established provider of TMS and dispatch software for trucking carriers of similar mid-market profile to TrueTMS. Direct head-to-head competitor for fleet management and dispatch workflows, particularly for asset-based carriers in the same size band.
- TruckingOffice: Affordable trucking management software for small carriers covering dispatch, invoicing, IFTA, and basic fleet operations. Competes with TrueFleet in the small-fleet segment on price-sensitive buyers.
- LoadMaster by TM360 Software: Dispatch and TMS software for trucking carriers, load boards, and brokerages. Comparable product scope (dispatch, driver workflows, operations) to TrueFleet at a similar SMB/mid-market price tier.
- Pegasus TransTech (Transflo / eMobile / Velocity): Document automation, workflow, and TMS solutions for trucking carriers and brokers. Overlaps with TrueTMS's dispatch, document, and billing-handoff workflows for mid-market carriers.
Broad incumbents
- MercuryGate International: Mid-market-to-enterprise TMS for shippers, carriers, brokers, and 3PLs. Broader footprint than TrueTMS but overlapping product scope on shipment planning, execution, and visibility workflows.
- Geotab: Global telematics and fleet management leader integrated with TrueTMS as an ELD/telematics partner. Provides adjacent fleet visibility that overlaps with TrueTMS's dispatch and operational visibility modules, particularly for mid-market fleets.
- Samsara: Public fleet management and IoT platform offering telematics, dispatch, and workflow tools for trucking and logistics. Competes for the same dispatcher and fleet-operator budget, with a much larger product surface and customer base.
- Trimble Transportation (TMW / MileOn): Large incumbent TMS suite (TMW, MileOn, PC*Miler) for carriers, brokers, and 3PLs. Simultaneously a key integration partner of TrueTMS via Trimble Maps/PC*Miler and a broad incumbent whose product overlap could compress TrueTMS's differentiation.
- Omnitracs (now Solera / AuprioX): Long-standing TMS and fleet management suite for carriers, brokers, and 3PLs. Comparable product surface to TrueTMS at a much larger installed base, competing for enterprise trucking accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
TrueTMS social profiles
Digital presenceTrueTMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueTMS leadership team
Management profileNumber of profiles
Profiles8 records
TrueTMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueTMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueTMS
What does TrueTMS do?
TrueTMS provides a cloud-based transportation management system (TMS) that connects the full dispatch and delivery lifecycle for small to midsize fleets. The platform unifies order management, driver coordination, dispatch, delivery execution, and billing into a single operational system, with specialized extensions TrueFleet for general freight and TrueLiquid for petroleum and liquid bulk transportation operations. Revenue is generated through a predictable monthly SaaS subscription that includes all features, free implementation, waived data migration fees, and contract buy-out options.
Is TrueTMS a public or private company?
TrueTMS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrueTMS founded?
TrueTMS was founded in 2022. It employs 1 to 10 people.
Where is TrueTMS based?
TrueTMS is headquartered in Melbourne, United States, in the North America region.
How does TrueTMS make money?
One revenue line is on record: saaS Subscription.
Who are TrueTMS's main competitors?
Direct peers on record are Aljex Software, McLeod Software, TruckingOffice, LoadMaster by TM360 Software and Pegasus TransTech (Transflo / eMobile / Velocity). Broad incumbents are MercuryGate International, Geotab, Samsara, Trimble Transportation (TMW / MileOn) and Omnitracs (now Solera / AuprioX).
Does TrueTMS have an API?
No public API is recorded for TrueTMS.
What industry is TrueTMS in?
TrueTMS's product category is Transportation Management Software. Its primary akta.pro industry code is TLAEAAAC, Carrier TMS (Trucking Dispatch & Back-Office), with a secondary code of TLAEAAAA, Carrier/Ship-From TMS (Shipper-Facing Execution). Its NAICS code is 488510 and its SIC code is 4731.