Wiz Team
Wiz Team, Inc. is a family-owned cleaning and restoration company in Lake Forest, Illinois, serving residential and commercial customers across the North Shore and Northwest Chicago suburbs with IICRC-certified technicians operating from Lake Forest and Lake Zurich offices.
- Company typePrivate
- Founded1992
- HeadquartersLake Forest, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wiz Team does
Wiz Team, Inc. is a family-owned cleaning and restoration company founded by George Smile in Munich, Germany in 1992 and re-established in Lake Forest, Illinois in 1998. The company provides on-site residential and commercial cleaning services across nine product lines: carpet cleaning, upholstery cleaning, area rug cleaning, mattress cleaning, tile and grout cleaning, hardwood floor cleaning, air duct cleaning, restoration and remediation (water and fire/smoke), and commercial cleaning. Service is delivered directly at customer locations by certified field technicians dispatched from two offices in Lake Forest and Lake Zurich, covering the North Shore and Northwest Chicago suburbs including Libertyville, Deerfield, Highland Park, Gurnee, Northbrook, and Barrington.
The company's technical foundation is its proprietary 12-step restoration cleaning process, which combines pre-inspection, commercial pre-vacuuming (HEPA, removing up to 79% of dry particulate), pre-spray application, mechanical agitation, thermodynamic extraction, pH-balanced neutralization, post-spotting, pile alignment, and accelerated centrifugal drying that removes 95% of moisture from rugs within minutes. Equipment includes truck-mounted extraction systems, high-velocity centrifugal air movers, HEPA-filtered commercial vacuums, and climate-controlled drying infrastructure adapted to the Lake Michigan microclimate. Technicians hold IICRC Master Textile Cleaner, Master Water Restorer, and Master Fire & Smoke Restorer designations, plus NADCA and WoolSafe credentials. The firm has held an A+ Better Business Bureau rating continuously since 2002.
Wiz Team operates a sales-led, direct-to-consumer field service model. Revenue is generated per service visit on a pay-as-you-go basis, priced by exact square footage with upfront quotes and no hidden fees. Customers schedule by phone or via the website (wizclean.com). Marketing relies on the company website with 30+ location-specific SEO pages, active social media channels, customer testimonials, and coupon-driven promotions. The company is privately held with no outside investors, no funding history, and no parent organization.
Wiz Team firmographics
Firmographics- Name
- Wiz Team
- Legal name
- Wiz Team, Inc.
- Website
- https://wizclean.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wiz Team, Inc. is a family-owned cleaning and restoration company in Lake Forest, Illinois, serving residential and commercial customers across the North Shore and Northwest Chicago suburbs with IICRC-certified technicians operating from Lake Forest and Lake Zurich offices.
- Ownership category
- akta.pro rank
Where Wiz Team is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wiz Team business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- On-Site Cleaning and Restoration Services: The primary revenue stream consists of on-site cleaning and restoration services delivered at customer locations (residential homes and commercial properties). Pricing is based on exact square footage and service type. Services include carpet cleaning, upholstery cleaning, area rug cleaning, mattress cleaning, tile and grout cleaning, hardwood floor cleaning, air duct cleaning, restoration and remediation, and commercial cleaning. Customers pay per service visit. The company also offers add-on services such as fiber protection, stain removal, and sanitizing treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Square footage-based pricing with transparent quotes before service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Wiz Team product offering
Product offeringCore offering
Wiz Team, Inc. is a family-owned professional cleaning and restoration company that delivers on-site residential and commercial services, including carpet cleaning, upholstery cleaning, area rug cleaning, mattress cleaning, tile and grout cleaning, hardwood floor cleaning, air duct cleaning, water/fire/smoke restoration and remediation, and commercial cleaning. Services are performed by IICRC Master-level certified technicians using a proprietary 12-step restoration process with truck-mounted extraction equipment, HEPA-filtered vacuums, and eco-friendly pH-balanced chemistry. Pricing is based on exact square footage with transparent quotes and a satisfaction guarantee.
Product overview
Wiz Team, Inc. is a family-owned cleaning and restoration company founded in 1992, operating as a single-brand, service-oriented business. The company provides a comprehensive suite of professional cleaning services organized around core offerings including Carpet Cleaning, Upholstery Cleaning, Area Rug Cleaning, Mattress Cleaning, Tile and Grout Cleaning, Hardwood Floor Cleaning, Air Duct Cleaning, Restoration and Remediation, and Commercial Cleaning. These services are delivered through certified technicians holding IICRC Master-level designations, utilizing truck-mounted extraction equipment and eco-friendly cleaning solutions. The company operates primarily in the Lake Forest and Lake Zurich areas of Illinois, serving residential and commercial clients across Chicago's North Shore region.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Cleaning
Quantifiable outcome
- High-efficiency particulate air (HEPA) commercial vacuums extract up to 79% of dry, non-soluble particulate soils from deep pile before moisture is introduced
- +4 more outcomes
Companies that use Wiz Team
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Wiz Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wiz Team partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Wiz Team competitors and assessment
Company assessmentDirect peers
- ServPro: National fire, water, and mold damage restoration and cleaning franchise. Direct peer for Wiz Team's restoration and remediation service line and its IICRC-certified technician model.
- Chem-Dry: Large carpet and upholstery cleaning franchise network with a proprietary low-moisture cleaning process. Competes in the same residential cleaning category with a similar technician-delivered service model.
- Zerorez: Carpet, rug, and upholstery cleaning franchise emphasizing residue-free cleaning chemistry and truck-mounted equipment. Comparable to Wiz Team's truck-mounted extraction and pH-balanced cleaning approach.
- Oxi Fresh: National carpet cleaning franchise using a low-moisture, eco-friendly process. Competes directly with Wiz Team for environmentally-conscious residential customers in suburban markets.
- Stanley Steemer: National carpet, upholstery, and tile cleaning franchise operating truck-mounted extraction systems with certified technicians. Closest scaled analog to Wiz Team's core residential cleaning service model.
- ServiceMaster Clean: National commercial and residential cleaning franchise with carpet, upholstery, and hard-surface cleaning offerings. Comparable in scope of services and franchise-driven local delivery.
- Rainbow International: Restoration and cleaning franchise (part of Neighborly) specializing in water, fire, and mold damage. Comparable to Wiz Team's IICRC-certified restoration work and residential service delivery model.
- Coit Cleaning Services: National carpet, upholstery, drapery, and air duct cleaning franchise with restoration services. Overlaps with Wiz Team across multiple core product lines including carpet, area rug, and air duct cleaning.
- PuroClean: National property damage restoration franchise specializing in water, fire, mold, and biohazard remediation. Direct competitor for Wiz Team's water and fire/smoke restoration service line.
- Duraclean: Carpet, upholstery, and area rug cleaning franchise with IICRC-aligned training and on-location service delivery. Comparable as a multi-service residential cleaning and restoration provider.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wiz Team social profiles
Digital presenceWiz Team compliance and trust
Trust signalCompliance6 records
Wiz Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiz Team leadership team
Management profileNumber of profiles
Profiles1 record
Wiz Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiz Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiz Team
What does Wiz Team do?
Wiz Team, Inc. is a family-owned professional cleaning and restoration company that delivers on-site residential and commercial services, including carpet cleaning, upholstery cleaning, area rug cleaning, mattress cleaning, tile and grout cleaning, hardwood floor cleaning, air duct cleaning, water/fire/smoke restoration and remediation, and commercial cleaning. Services are performed by IICRC Master-level certified technicians using a proprietary 12-step restoration process with truck-mounted extraction equipment, HEPA-filtered vacuums, and eco-friendly pH-balanced chemistry. Pricing is based on exact square footage with transparent quotes and a satisfaction guarantee.
Is Wiz Team a public or private company?
Wiz Team is a private company. It is classified as family owned and is currently operating.
When was Wiz Team founded?
Wiz Team was founded in 1992. It employs 1 to 10 people.
Where is Wiz Team based?
Wiz Team is headquartered in Lake Forest, United States, in the North America region.
How does Wiz Team make money?
One revenue line is on record: on-Site Cleaning and Restoration Services.
Who are Wiz Team's main competitors?
Direct peers on record are ServPro, Chem-Dry, Zerorez, Oxi Fresh, Stanley Steemer, ServiceMaster Clean, Rainbow International, Coit Cleaning Services, PuroClean and Duraclean.
Does Wiz Team have an API?
No public API is recorded for Wiz Team.