What Mouseprice does

Mouseprice is a UK-focused property data and listings platform operated by PropertyHeads Group Ltd. It provides automated property valuations, full historical sold-price data for the UK's 29 million homes, for-sale listings (153,704+ properties), and rental listings (78,312+ properties) across all UK regions. The platform's core technology is a web-based property data system integrating an in-house Automated Valuation Model (AVM) with Land Registry and comparable sales data, plus a proprietary 5-Star Value Guide rating that signals whether an asking price is high or low relative to nearby comparables. The AVM is used by 2,000+ RICS surveyors and is positioned to surface price-trend signals ahead of official Land Registry and major index publications.

The company serves a horizontally segmented customer base spanning homebuyers, sellers, landlords, tenants, estate agents, mortgage lenders, and professional property investors. The core platform is free to use; revenue is generated through a freemium Pro subscription (Mouseprice Pro, monthly billing with a 7-day free trial) offering advanced analytics such as interactive heatmaps, appraisal reports, comparables reports, area spotlights, and a prospect mailer for agents. A separate Mouseprice Data Solutions line targets enterprise and B2B clients requiring bulk property intelligence. Estate agents list properties for free, creating a two-sided marketplace that supplies inventory without direct listing fees.

Founded in 2002 and headquartered in London, Mouseprice is a privately held, bootstrapped UK SME with a stated headcount of 1–10 employees, no disclosed external funding, and operations confined to the United Kingdom. Go-to-market is product-led and direct-to-consumer via a self-serve web platform, supported by SEO, a 25+ category blog, social channels (Twitter, YouTube, Facebook), and email/property alerts. No public ticker, no parent company, no subsidiaries, and no disclosed institutional investors or M&A activity are evidenced.

Name

Mouseprice

Legal name

PropertyHeads Group Ltd.

Website

https://mouseprice.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Mouseprice is a UK property data and listings platform that provides automated valuations, full sold-price history for 29 million UK homes, and sale/rental listings, serving homebuyers, landlords, estate agents, mortgage lenders, and B2B clients via a freemium web platform and Pro subscription.

Ownership category

akta.pro rank

Product category

Real Estate Analytics

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Property valuations
• House price data
• Real estate analytics
• Property listings
• Automated valuation model

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Mouseprice Pro Subscriptions: Premium subscription providing advanced property analysis tools, valuation reports, heatmaps, comparables reports, area spotlights, and unlimited instant access. Includes 7-day free trial.
2. Estate Agent Listings: Estate agents list properties for free on the platform, generating inventory without direct listing fees.
3. Mouseprice Data Solutions (B2B): Enterprise data solutions for businesses requiring bulk property intelligence and data access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mouseprice is a UK property data and listings platform that provides automated property valuations via its Automated Valuation Model (AVM), full historical sold price data for 29 million UK homes, and property listings for sale and rent. The free consumer web platform is monetized through Mouseprice Pro, a premium subscription offering advanced analytics such as interactive heatmaps, comparables reports, and appraisal reports, and through Mouseprice Data Solutions, an enterprise B2B offering for bulk property intelligence.

Product overview

Mouseprice is a property data and listings platform operating as part of the PropertyHeads Group Ltd. The core product is the Mouseprice platform providing UK house price valuations (via the Automated Valuation Model), property for sale listings (153,704+ properties), and property for rent listings (78,312+ properties). Above the free tier sits Mouseprice Pro, a premium subscription offering advanced analytical tools including appraisal reports, comparables reports, interactive heatmaps, area spotlights, and property dashboard features. Business clients can access Mouseprice Data Solutions for enterprise-level property data. The platform covers all UK regions with valuations for 29 million homes.

Differentiator

Problem solved

Functional benefit

Brands

• Mouseprice Pro: Premium subscription service offering advanced property tools including full property details, heatmaps, map view, valuation reports, comparables reports, area intelligence, and unlimited instant access.

Products and services

• Mouseprice Core Platform Free UK property data and listings platform providing house prices, sold prices, property valuations via the Automated Valuation Model, and access to property listings for sale (153,704+ properties) and rent (78,312+ properties) across all UK regions, with full sales price history for 29 million UK homes. Targets homebuyers, landlords, tenants, and estate agents.
• Mouseprice Pro Premium subscription service offering advanced property intelligence including full detailed property attributes, fly-by searches with map view, interactive heatmaps, property dashboard, appraisal reports, comparables reports, area spotlights, advanced filter searches, and prospect mailer. Includes a 7-day free trial and is offered on a monthly billing basis.
• Mouseprice Data Solutions Enterprise B2B offering providing businesses with bulk property intelligence and data access, supporting large-scale market analysis, investment research, and analytics services for professional investors, lenders, and analysts requiring comprehensive UK property data.

Quantifiable outcome

• Trusted by 2,000+ RICS surveyors for property valuations

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• OnTheMarket: UK property portal focused on listings for sale and rent. Operates a similar two-sided marketplace model with estate agents listing properties to attract consumers, comparable to Mouseprice's free agent listings approach.
• Home.co.uk: UK property data and listings platform providing house prices, sold prices, and rental listings. Closest direct competitor in terms of positioning around property data and valuations rather than primarily a portal.

Broad incumbents

• Rightmove: The UK's largest property portal with the largest listings inventory and audience. Both serve UK buyers, sellers, landlords, and tenants with property listings and price data, though Rightmove operates at vastly greater scale and includes a broader portal offering.
• Zoopla: Major UK property portal (owned by US-listed Zillow Group competitor) offering property listings, sold prices, and valuation tools. Directly comparable to Mouseprice's core platform including valuations and listings, with substantially larger audience and enterprise data products (Hometrack).
• Hometrack (Zoopla): UK residential property analytics and AVM provider, now part of Zoopla. Serves lenders, investors, and government with property valuation and market intelligence, comparable to Mouseprice's B2B Data Solutions offering.

Emerging players

• PropertyData: UK property market data platform offering sold prices, valuations, and market analysis. Comparable to Mouseprice's data analytics focus and professional customer base (investors and analysts).
• Street.co.uk: UK property data and analytics platform serving estate agents and investors with market insights, comparable sales, and valuation tools. Comparable to Mouseprice Pro's analytics and comparables reports targeting estate agents.
• PriceHubble: Property valuation and market analytics platform with AVM products serving financial institutions, lenders, and real estate professionals. Comparable to Mouseprice Data Solutions B2B offering and the AVM product line.
• Nethouseprices: UK property data site providing sold house prices and valuation tools. Comparable to Mouseprice's core free valuation and sold price history functionality.
• Realyse: UK property market analytics platform for investors and developers. Comparable to Mouseprice's investor and analyst customer segment with sold price data and market trend analysis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mouseprice
• YouTubeyoutube.com/channel/UC2c8JAMuaBvJuOuJ5E5O48g
• Facebookfacebook.com/mousepricecom-247166408183
• LinkedInlinkedin.com/company/mousepriceuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mouseprice