What Moxiam does

Moxiam is a Swedish digital health company that provides remote behavioral monitoring services for seniors living independently and their family caregivers, operating under the legal entity SmartHome4U Sweden AB from Gothenburg, Sweden. Founded in 2017 by a team with backgrounds in healthcare, technology, and telecoms, the company was created in response to the personal experience of caring for elderly parents and the inadequacy of existing care infrastructure to support aging in place. The service targets a horizontal consumer segment—adult children, spouses, and siblings concerned about an elderly relative's safety—rather than institutional healthcare buyers.

The core technology combines passive motion sensors and door sensors with a central gateway (supplied by hardware partner Telldus) that learns each household's unique movement patterns over a 14-day onboarding period. Deviations from the learned baseline trigger a three-tier Green/Yellow/Red notification system delivered to caregivers via a mobile application. The smartphone-based companion tier (Moxiam app) repurposes the phone's built-in sensors—wake detection, location/wi-fi, step counter—to provide monitoring without dedicated hardware. All data processing emphasizes a camera-free, privacy-first architecture with local pre-processing, cloud transmission, and explicit GDPR compliance.

Moxiam operates a multi-tier consumer business model: a free Moxiam app for one trusted contact, a €2.49/month Moxiam+ premium tier for expanded access and early features, and MoxiamHome at €25/month plus a one-time €113-170 installation kit scaled to home size. Distribution is primarily direct-to-consumer through the company website and Apple/Google app stores, supplemented by an affiliate network that includes Swedish caregiver association Anhörigas Riksförbund, pan-European connected-health body ECHAlliance, and setup-services partner TechBuddy. The company currently serves Sweden and the Netherlands via Swedish-, English-, and Dutch-language storefronts, and has seven named team members with no disclosed institutional funding.

Name

Moxiam

Legal name

SmartHome4U Sweden AB

Website

https://moxiam.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Moxiam is a Swedish digital health company offering an app- and sensor-based remote monitoring service for seniors living independently, using motion-sensor pattern learning and tiered Green/Yellow/Red notifications to give family caregivers real-time well-being insights across Sweden and the Netherlands.

Ownership category

akta.pro rank

Product category

Senior Care Monitoring Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Home Patient Monitoring & Telehealth Devices (Vitals, Fall Detection, PERS) (HSABAKAE)

akta.pro secondary industry

Wandering Prevention & Safety Monitoring (HSABAEAF)

Keywords

• Senior monitoring service
• Elderly care app
• Behavioral monitoring sensors
• Remote caregiving platform
• Independent living support

Headquarters

HQ city

Goeteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. MoxiamHome Subscription: Monthly subscription service at €25/month regardless of number of users or home size. Includes access to app, sensor monitoring, and notifications for deviations from normal patterns.
2. Hardware Installation Packages: One-time purchase of sensor hardware packages ranging from €113-170 depending on home size (1-2 rooms: €113, 3-4 rooms: €142, 5+ rooms: €170). Packages include gateway, motion sensors, and door sensors.
3. Moxiam+ Premium App Subscription: Premium tier upgrade within the Moxiam app at €2.49/month, offering additional trusted contacts beyond the free tier's single person, and early access to new features.
4. Moxiam Free App Tier: Free base app allows sharing information with one trusted person using smartphone's built-in sensors (no hardware installation required). Generates premium upsell opportunities to Moxiam+.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Moxiam offers an app-based safety and monitoring service for seniors and their relatives. The core offering uses motion sensors and a 14-day behavioral learning algorithm to detect deviations from normal routines, sending green/yellow/red notifications to designated family members. The portfolio includes a free smartphone-only app (Moxiam), a premium app subscription (Moxiam+ at €2.49/month), and a hardware-based home monitoring solution (MoxiamHome at €25/month plus a €113-170 installation kit depending on home size).

Product overview

Moxiam offers an app-based safety and monitoring service for seniors and their relatives. The portfolio consists of three main offerings: Moxiam (the core smartphone-based companion app, free with sharing to one trusted person), Moxiam+ (a premium tier at EUR 2.49/month enabling multiple trusted persons and early feature access), and MoxiamHome (a hardware-based solution using sensors and a gateway at EUR 25/month plus installation kit costs of EUR 113-170 depending on home size). All tiers include the app with green/yellow/red behavioral notifications. The sensors collect movement patterns 24/7 to detect deviations from normal routines.

Differentiator

Problem solved

Functional benefit

Brands

• Moxiam+: Premium subscription tier priced at EUR 2.49 per month, offering additional features including expanded access for more family members and early access to new features.
• MoxiamHome

Products and services

• Moxiam / Moxiam+ App Smartphone-based companion app that uses built-in phone sensors (wake detection, location/wifi tracking, step counter) to monitor seniors without requiring home hardware. Free tier allows sharing with one trusted contact; Moxiam+ premium subscription at €2.49/month enables multiple trusted contacts and early access to new features.
• MoxiamHome Hardware-based home monitoring solution using Telldus motion sensors, door sensors, and a central gateway to track movement patterns 24/7 and send green/yellow/red notifications to designated family members via the Moxiam app. Subscription priced at €25/month with installation kit costs ranging from €113-170 depending on home size.
• Moxiam Installation Package (1-2 Rooms) Starter installation kit for the MoxiamHome service in small homes, including 1 Gateway, 5 Sensors, and 1 Door sensor. Priced at €113 one-time plus €25/month subscription.
• Moxiam Installation Package (3-4 Rooms) Mid-tier installation kit for the MoxiamHome service, including 1 Gateway, 7 Sensors, and 1 Door sensor. Priced at €142 one-time plus €25/month subscription.
• Moxiam Installation Package (5+ Rooms) Large installation kit for the MoxiamHome service, including 1 Gateway, 10 Sensors, and 2 Door sensors. Priced at €170 one-time plus €25/month subscription.

Quantifiable outcome

• 14-day learning period to establish baseline behavioral patterns
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Anhörigas RiksforbundminorGTM or Marketing PartnerNational Association for Relatives in Sweden - displayed as affiliate partner on Moxiam website, providing credibility within the Swedish caregiving community and potential referral pathway to family caregivers.
• ECHAlliance (European Connected Health Alliance)minorGTM or Marketing PartnerPan-European connected health ecosystem network - logo displayed as affiliate partner, positioning Moxiam within the digital health and independent living technology community.
• TechBuddyminorStrategic or Co-development PartnerEndorsement partner providing technology support services - logo displayed on Moxiam website indicating collaboration for technology setup assistance to customers.
• TellduscoreTechnology or IntegrationHardware technology partner providing sensors, gateways, and door sensors used in MoxiamHome installation packages. Products branded as Telldus Movement sensors and Door sensors in product listings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ElliQ (Intuition Robotics): AI-powered companion device for seniors that proactively engages users and shares wellness insights with family caregivers. Comparable target market of independent seniors + family caregivers with subscription model.
• CarePredict: AI-driven elder care monitoring company using wearable sensors to track daily activity patterns and detect health changes in seniors. Comparable value proposition of pattern-learning behavioral monitoring, though wearable-based rather than ambient sensors.
• Aloe Care Health: US-based elder care monitoring company offering in-home sensors, smart hub, and a caregiver app with alerts on routine deviations. Comparable hardware + app + subscription model to MoxiamHome, though US-focused.
• GrandCare Systems: Provider of digital health and remote monitoring for seniors, combining activity sensors, medication reminders, and caregiver connectivity. Similar combined app + in-home sensor approach targeting aging-in-place.

Broad incumbents

• MobileHelp: US-based PERS and remote monitoring provider offering in-home sensors and caregiver alerts. Comparable subscription + hardware model focused on senior safety and family notification.
• Vivify Health: Remote patient monitoring platform with mobile app and connected device kits for chronic and post-acute care, including elderly populations. Comparable home-based monitoring + subscription model with healthcare partnerships.
• Tunstall Healthcare: UK-headquartered established provider of telecare and telehealth solutions for elderly and vulnerable individuals, including PERS and remote monitoring hardware deployed across Europe. Direct conceptual overlap with MoxiamHome but at much larger scale and via public healthcare contracts.
• Lively (by Best Buy Health): Senior-focused connected health service offering PERS, activity sensors, and caregiver app. Comparable combination of home sensors, mobile app for family caregivers, and subscription pricing model.

Direct peers

• Essence SmartCare: Provider of remote care solutions including motion sensors, fall detection, and behavioral monitoring for seniors living independently. Operates in Europe with similar passive monitoring philosophy to Moxiam.

Others

• Telldus Technologies: Swedish provider of smart home sensors, gateways, and home automation platforms. Moxiam's core technology partner supplying the motion sensors and gateway used in MoxiamHome installations; strategically important rather than directly competitive.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MoxiamAB

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moxiam