Optometrists Network
Optometrists Network operates Optometrists.org, a clinician-reviewed eyecare content library and eye doctor directory connecting U.S. patients with optometry practices via subscription-based practice listings and SEO-driven organic traffic of 3M+ annual visitors.
- Company typePrivate
- Founded1996
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Optometrists Network does
Optometrists Network operates Optometrists.org, a content-led directory platform serving the U.S. eyecare market. Founded in 1996 and headquartered in Ann Arbor, the company runs a B2B2C model that pairs an extensive clinician-reviewed educational content library — branded 'The Wikipedia for Eyecare and Vision Therapy' — with a searchable eye doctor directory. Content is organized into multiple condition- and specialty-specific verticals: primary eye care, children's vision, vision therapy, eye conditions, myopia management, dry eye, low vision, sports vision, and neuro-optometry. The platform attracts 3M+ annual visitors through organic search, ranking highly on eyecare queries and serving as a top-of-funnel patient acquisition channel for listed practices.
The core technology is a website-based platform combining an editorial CMS with a practice locator tool. Healthcare content is authored and reviewed by a panel of eight named clinical optometrists, many residency-trained and board-certified in optometric vision therapy and neuro-optometric visual rehabilitation (FCOVD-credentialed). The directory generates bidirectional value: patients find local practitioners, and listed practices receive SEO backlinks to their own websites for improved search visibility and patient acquisition.
The business model is built on annual subscription listing fees from optometry practices, supplemented by referral/patient acquisition value delivered to practices via the content-driven traffic funnel. Pricing is not publicly disclosed and prospective practices are routed through a contact form. The company was acquired by EyeCarePro, a digital marketing firm focused on eyecare, in 2019, and has since tripled its annual visitor base. No public revenue figures, funding rounds, or institutional investment are disclosed.
Optometrists Network firmographics
Firmographics- Name
- Optometrists Network
- Legal name
- Optometrists Network
- Website
- https://optometrists.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optometrists Network operates Optometrists.org, a clinician-reviewed eyecare content library and eye doctor directory connecting U.S. patients with optometry practices via subscription-based practice listings and SEO-driven organic traffic of 3M+ annual visitors.
- Ownership category
- akta.pro rank
Optometrists Network industry classification
Industry- Product category
- Healthcare Directory & Content Platform
- NAICS
- Offices of Optometrists (62132), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
Keywords
Where Optometrists Network is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Markets served
Optometrists Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Practice Listing/Membership Fees: Eye doctors and optometry practices pay to list their practice on the Optometrists Network directory. Listings include backlinks to their own websites, improving SEO and driving patient traffic to their practices.
- Referral/Patient Acquisition Services: The platform generates referrals to eye doctors by being a top destination for patients seeking eye care information. Practices benefit from increased visibility and patient appointments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Practice Listing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Optometrists Network product offering
Product offeringCore offering
Optometrists Network operates Optometrists.org, a digital platform combining a searchable eye doctor directory with an extensive educational content library on eyecare, vision therapy, children's vision, neuro-optometry, dry eye, contact lenses, and eye conditions. The platform connects patients with local optometrists while offering optometry practices paid directory listings that include backlinks to their own websites for SEO and patient acquisition benefits.
Product overview
Optometrists Network operates Optometrists.org as a unified platform combining an eye doctor directory service with extensive educational content libraries. The core offering includes a practice discovery tool that helps patients find local optometrists, supported by educational resources organized across multiple condition-specific content verticals including Primary Eye Care, Children's Vision, Vision Therapy, Eye Conditions, Myopia Management, Dry Eye, Low Vision, Sports Vision, and Neuro-Optometry. The platform functions as 'The Wikipedia for Eyecare and Vision Therapy,' attracting over 1 million annual visitors and providing SEO benefits to listed practices. The network is supported by EyeCarePro, which acquired the company in 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- Optometrists.org Eye Doctor Directory A searchable eye doctor directory on Optometrists.org that connects patients with local optometrists and vision therapy providers. Eye care practices pay subscription fees for directory listings that include backlinks to their own websites, improving SEO and patient acquisition. The directory serves as a referral mechanism linking patients with residency-trained and board-certified optometrists in Optometric Vision Therapy and Neuro-Optometric Visual Rehabilitation.
Companies that use Optometrists Network
Customer profileSegments2 records
Ideal customer profiles2 records
Optometrists Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Optometrists Network partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Optometrists Network competitors and assessment
Company assessmentDirect peers
- Vitals: Doctor directory and patient review site. Comparable as a multi-specialty provider discovery platform competing for similar patient intent traffic.
- Zocdoc: Online healthcare provider directory and appointment-booking platform. Comparable to Optometrists Network in connecting patients to local providers via a searchable directory, though Zocdoc is multi-specialty and broader in scope.
- All About Vision: Consumer eye-care information site owned by Jobson Optical with doctor-finding tools. Directly comparable as an optometry-focused content-plus-directory destination competing for the same patient search queries.
- Healthgrades: Large healthcare provider directory with patient reviews and appointment booking. Comparable as a doctor-finding platform, though multi-specialty and serving a much broader healthcare audience.
- Doctor.com: Provider directory and practice marketing platform helping healthcare providers attract patients online. Comparable business model of selling listings and digital presence to medical practices.
Regional players
- Vision Source: Network of independent optometrists primarily in the US. Comparable as an optometry-focused membership network but operates as a clinical alliance rather than an online directory.
- Practo: Healthcare provider directory and booking platform serving primarily India. Comparable directory-plus-content business model but geographically distinct from Optometrists.org's US focus.
Others
- American Optometric Association (AOA): Professional association for optometrists providing patient-facing education and a doctor locator. Adjacent, non-commercial reference for the same consumer eye-care search audience.
- 1-800-Contacts: Online retailer of contact lenses and eyewear with vision-test and provider-finding tools. Adjacent eye-care consumer destination that overlaps on patient intent around vision correction.
Broad incumbents
- WebMD: Dominant consumer health information site. Overlaps with Optometrists Network on educational content for eye conditions but operates across all of healthcare rather than specializing in optometry.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Optometrists Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optometrists Network leadership team
Management profileNumber of profiles
Profiles8 records
Optometrists Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optometrists Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optometrists Network
What does Optometrists Network do?
Optometrists Network operates Optometrists.org, a digital platform combining a searchable eye doctor directory with an extensive educational content library on eyecare, vision therapy, children's vision, neuro-optometry, dry eye, contact lenses, and eye conditions. The platform connects patients with local optometrists while offering optometry practices paid directory listings that include backlinks to their own websites for SEO and patient acquisition benefits.
Is Optometrists Network a public or private company?
Optometrists Network is a private company. It is classified as corporate owned and is currently operating.
When was Optometrists Network founded?
Optometrists Network was founded in 1996. It employs 11 to 50 people.
Where is Optometrists Network based?
Optometrists Network is headquartered in Ann Arbor, United States, in the North America region.
How does Optometrists Network make money?
Two revenue lines are on record. Practice Listing/Membership Fees are the primary driver. The others are referral/Patient Acquisition Services.
Who are Optometrists Network's main competitors?
Direct peers on record are Vitals, Zocdoc, All About Vision, Healthgrades and Doctor.com. Regional players are Vision Source and Practo. Others are American Optometric Association (AOA) and 1-800-Contacts. WebMD is listed as a broad incumbent.
Does Optometrists Network have an API?
No public API is recorded for Optometrists Network.
What industry is Optometrists Network in?
Optometrists Network's product category is Healthcare Directory & Content Platform. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 62132 and its SIC code is 8011.