Cepar Digital Agency

What Cepar Digital Agency does

Cepar srl, operating as Cepar Digital Agency, is an Italian digital and performance marketing agency founded by Andrea Poretti and headquartered in Legnano (Milan province), with a registered office in Milan. The firm delivers an integrated service stack built around the HubSpot platform: Digital Strategic Consulting, Performance Marketing, Inbound Marketing & Sales, Brand Identity & Reputation, E-Commerce Strategy, and Web & Mobile Development, supplemented by emerging Web3/NFT consulting and a training/webinar program. Operational technology relies on HubSpot Platinum-tier CRM and marketing automation, paired with certified partnerships across Google, Meta, LinkedIn, Amazon, Shopify, and Microsoft Advertising, plus tooling such as SEMrush, Hotjar, Looker Studio, and HubSpot's Breeze AI.

The business model is project-based and retainer professional services, sold primarily through inbound channels (HubSpot-driven website lead capture, SEO, content, webinars) supplemented by direct sales consultation. Primary customer segments are Italian SMEs and mid-market companies pursuing digital transformation, with secondary segments in international brands entering Italy, luxury and premium verticals, and emerging Web3/NFT projects. The client roster includes named enterprise accounts such as Nissan, Porsche, Audi, Ferrari, Kärcher, Brother, Cegos, Wonderware, Helitaly, and Reale Mutua, alongside Italian SMEs. Revenue is generated from professional services fees and managed HubSpot implementations; pricing is custom quote-based with multi-year contract cadences. The firm has reported +40% FY2019 growth and +47% H1 2022 growth, is bootstrapped (€10,000 share capital, no disclosed external funding), and holds ~10–30 staff based on open role breadth.

Name

Cepar Digital Agency

Legal name

Cepar srl

Website

https://cepar.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Cepar Digital Agency is an Italian HubSpot Platinum-tier digital and performance marketing agency based in Legnano/Milan. It serves Italian SMEs, mid-market firms, and international brands with inbound marketing, performance marketing, e-commerce, web development, and emerging Web3 consulting.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Performance marketing
• Inbound marketing
• HubSpot implementation
• E-commerce strategy

Headquarters

HQ city

Legnano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue from digital strategic consulting, performance marketing, inbound marketing & sales, brand identity, e-commerce strategy, and web & mobile development engagements. Typically structured as project-based fees or monthly retainer arrangements.
2. HubSpot Implementation & Management: Revenue from HubSpot platform implementation, configuration, and ongoing management as a certified Platinum Solutions Partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels13 records

Core offering

Cepar Digital Agency is an Italian digital marketing agency that delivers integrated digital strategy, performance marketing, inbound marketing & sales, brand identity, e-commerce strategy, and web & mobile development services. Operating as a HubSpot Platinum Solutions Partner, the agency combines analytics, strategy, and creativity to help businesses achieve digital transformation, lead generation, and measurable ROI. Services are delivered through project-based fees and monthly retainer engagements targeting Italian SMEs, mid-market companies, and select international brands.

Product overview

Cepar Digital Agency is a full-service digital marketing agency offering an integrated suite of services built around HubSpot's platform ecosystem. The core offering includes Digital Strategic Consulting, Performance Marketing, Inbound Marketing & Sales, and Web & Mobile Development, complemented by specialized services in Web3/NFT consulting, Brand Identity & Reputation, and E-Commerce Strategy. Training programs (courses and webinars) and downloadable guides round out the service portfolio. All services are delivered through strategic partnerships with HubSpot (Platinum Solutions Partner), Google, Meta, Amazon, Shopify, and other leading platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategic Consulting

Quantifiable outcome

• +47% revenue growth in H1 2022
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• HubSpotcoreTechnology or Integration · 1 January 2021HubSpot Platinum Solutions Partner - highest tier certification. Provides inbound marketing, CRM, marketing automation, sales hub, service hub, and operations hub implementations. Capabilities include AI-powered Breeze platform and HubSpot Agent deployment for clients.
• GooglecoreTechnology or IntegrationGoogle Partner certified for Google Ads, Search, Display, Shopping, and related advertising solutions. Manages client campaigns across Google's advertising ecosystem.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner managing advertising campaigns across Facebook and Instagram platforms with advanced profiling and retargeting capabilities.
• LinkedIn Marketing SolutionscoreTechnology or IntegrationB2B-focused advertising and marketing partnership for LinkedIn campaigns targeting professional audiences.
• Amazon AdvertisingmajorTechnology or IntegrationE-commerce advertising partnership for Amazon platform supporting marketplace strategy and product advertising for clients.
• ShopifymajorTechnology or IntegrationE-commerce platform partnership for developing and managing Shopify-based online stores and advertising integration.
• UNA - Aziende della Comunicazione UnitecoreStrategic or Co-development PartnerMember agency of UNA, Italy's leading communication companies association. Andrea Poretti serves as territorial representative for Lombardy. Participates in industry events, digital transformation initiatives with Google and Confindustria.
• Alibaba.commajorStrategic or Co-development PartnerPartnership for digital export initiatives helping Italian SMEs access international B2B markets through Alibaba.com platform. Conducted webinars and training on digital export opportunities.
• iubendamajorTechnology or IntegrationPrivacy and cookie compliance partner providing GDPR-compliant solutions for client websites and marketing activities.
• EXPlusminorStrategic or Co-development PartnerWeb3 partnership for NFT Art, Experience and Memorabilia project. First Italian community connecting investors and sports fans through NFT assets. Cepar provides performance marketing, community management, and digital strategy.
• Hand FactorymajorGTM or Marketing PartnerCreative production partner for LEC gelato project, providing content creation, photography shoots, and video production services alongside Cepar's digital marketing expertise.
• Spencer&LewismajorGTM or Marketing PartnerPR partnership for LEC international communication project, combining creative, digital strategy, and public relations expertise.
• NetComm (Italian e-Commerce Association)coreStrategic or Co-development PartnerMember of NetComm, Italy's e-commerce association, demonstrating expertise in digital commerce and e-commerce strategy.
• Confindustria Alto MilanesemajorStrategic or Co-development PartnerMember of Confindustria Alto Milanese, the industrialists association for the Alto Milanese territory.
• Confindustria IntellectmajorStrategic or Co-development PartnerMember of Confindustria Intellect, participating in digital transformation initiatives and industry advocacy.
• IAB (Interactive Advertising Bureau)minorStrategic or Co-development PartnerMember of IAB, the industry organization for digital marketing and advertising standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Huble Digital: UK-based HubSpot Elite Solutions Partner offering inbound, marketing automation, and CRM consulting. Comparable HubSpot-first delivery model and enterprise client profile to Cepar, but larger scale and international footprint.
• Salted Stone: US-based HubSpot Elite Partner providing inbound marketing, web development, and HubSpot implementation. Closely comparable partner-tier positioning and integrated service stack to Cepar.
• Eo Ipso: Italian HubSpot Elite partner agency specializing in inbound marketing, HubSpot CRM implementation, and digital strategy. Same partner-tier positioning and overlapping service lines as Cepar.
• AQuest: Italian digital agency offering SEO, performance marketing, and inbound services to B2B and enterprise clients. Overlaps with Cepar on multi-channel performance marketing and Italian mid-market focus.
• Digital Angels: Italian HubSpot partner agency focused on inbound marketing, content, and CRM-driven sales enablement. Comparable boutique agency profile serving Italian mid-market clients.
• TSW - Trend Settore Web: Italian digital agency providing web marketing, e-commerce, and inbound services. Similar scale and Italian mid-market customer base as Cepar, with comparable service breadth.
• Conversion E3: Italian digital agency and HubSpot Elite Solutions Partner offering performance marketing, inbound, and HubSpot implementation services. Directly comparable to Cepar in scale, geography, and service mix.
• Openview Srl: Italian HubSpot partner agency offering inbound marketing, sales enablement, and CRM implementation. Same partner ecosystem and overlapping target market as Cepar.

Broad incumbents

• Publicis Italy: Italy-based operation of Publicis Groupe, providing integrated advertising, media, digital, and CRM services. Competes with Cepar for enterprise marketing budgets but at a vastly larger scale and with multinational infrastructure.
• Ogilvy Italy: Italy arm of global advertising network Ogilvy, offering full-service advertising, digital, and brand strategy. Represents a much larger incumbent that competes for the same enterprise client wallet but with significantly broader capabilities and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CeparDigital
• Facebookfacebook.com/CeparDigitalAgency

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cepar Digital Agency