Wellow Golf Club

What Wellow Golf Club does

Wellow Golf Club is a family-owned, private golf club operating from a single 200-acre site at Ryedown Lane, East Wellow on the outskirts of Romsey in Hampshire, England. The club was established in 1991 by the Windell family — the same family that previously farmed the land — on the historic Embley Park estate associated with Florence Nightingale's childhood home. It offers 27 holes of golf across three distinct nine-hole loops (Ryedown, the shortest with tree-lined doglegs; Embley, the longest at over 3,200 yards; and Blackwater, on the banks of the River Blackwater with US Open-style rough), supported by a 300-yard practice facility with covered bays, a single-level clubhouse containing a bar and restaurant seating 100-plus, two skittles alleys, and a fully stocked pro shop staffed by two full-time PGA professionals (Neil Bratley and Danny Harris).

The business runs a diversified revenue model anchored by annual golf memberships — Seven Day Single (£1,315), Five Day Single (£1,060), couple, intermediate, and junior tiers — supplemented by green fees (weekday £40, weekend £42, with 9-hole and County Card variants), PGA lessons with video analysis (£35–£120), pro shop retail across Titleist, Taylormade, FootJoy, Glenmuir, Under Armor, and Ping, and a substantial events business covering weddings (up to 150 evening guests), funeral wakes (up to 200), corporate golf days (8–100 players), Christmas functions, and skittles evenings. The customer base comprises approximately 130 active seniors, 100+ ladies (the fastest-growing section over five years), and 80+ juniors, alongside society bookings and walk-in F&B trade.

Technology is limited to commodity club-management infrastructure: the Club V1 member hub and website are provided by Club Systems International Ltd., handicap and scoring are powered by HowDidiDo.com, EV charging is delivered via VoltShare's QR/app platform, and Google Analytics is used for website reporting. The club is SafeGolf Accredited (since 2019) and a Women in Golf Charter signatory (since 2020), and maintains reciprocal playing arrangements with seven partner clubs across southern England. Ownership remains entirely with the Windell family, with Jonathan Windell and Christine Gurd listed as Directors; no external investors, funding rounds, or parent-company ownership are indicated in the available data.

Name

Wellow Golf Club

Legal name

Wellow Golf Club

Website

https://wellowgolfclub.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellow Golf Club is a family-owned, 27-hole Hampshire golf club established in 1991 on the historic Embley Park estate, serving 310-plus members across seniors, ladies, and juniors sections, plus green-fee visitors, golf societies, and event customers (weddings, wakes, corporate functions).

Ownership category

akta.pro rank

Product category

Golf Club and Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAAAD

Basketball Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYCRAMAGAA

Golf Clubs & Club Fitting Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYCRAMAGAF

Golf Gloves, Headwear & Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

Keywords

• Parkland golf course
• Golf membership subscriptions
• PGA golf lessons
• Pro shop retail
• Golf event hosting

Headquarters

HQ city

Romsey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Golf Membership Subscriptions: Annual membership subscriptions ranging from £340 (5-Day Par) to £1,315 (7-Day Single), with couple, intermediate/young adult, and junior tiers. Includes joining fees and bar levies.
2. Green Fees: Visitor green fees for 18-hole rounds: £40 weekday, £42 weekend, £30 Thursday after 2pm unlimited. 9-hole rates: £25 weekday, £28 weekend. County Card weekday from 1pm at £37.
3. Golf Lessons and Instruction: PGA professional golf lessons: 30-minute lessons at £35, 60-minute lessons at £60, 9-hole playing lessons at £100-£120, and personalized monthly programs from £55/month.
4. Pro Shop Retail: Golf equipment and apparel sales including clubs, balls, shoes, clothing from brands like Titleist, Taylormade, Footjoy, Glenmuir, Under Armor, Ping.
5. Food and Beverage: Restaurant and bar services including daily food service until 4:30pm, Sunday lunches, and comprehensive wine list. Bar serves real ales, guest beers, wines, spirits.
6. Event Hosting: Venue hire and catering for weddings (up to 150 evening guests, 80 seated), funeral wakes (Nightingale Room 80 guests, main clubhouse up to 200), corporate events, skittles evenings, and Christmas functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Wellow Golf Club operates a 27-hole parkland golf course across three nine-hole loops (Ryedown, Embley, Blackwater) on over 200 acres in Hampshire, UK. It sells annual golf memberships, visitor green fees, PGA professional lessons with video analysis, and pro shop retail, while the clubhouse hosts a bar and restaurant and serves as a venue for weddings, funeral wakes, corporate events, and social functions.

Product overview

Wellow Golf Club is a family-run golf club operating since 1991, offering a 27-hole golf course across three distinct nine-hole loops (Ryedown, Embley, and Blackwater) set on over 200 acres of Hampshire parkland. The club provides a comprehensive range of services including golf memberships, visitor green fees, golf lessons with PGA professionals, a fully stocked pro shop, and extensive practice facilities. Beyond golf, the clubhouse hosts a bar and restaurant, and the venue serves as a multi-purpose event space for weddings, funeral wakes, corporate events, social functions, and skittles. Additional amenities include EV charging points. The club is SafeGolf accredited and Women in Golf Charter accredited.

Differentiator

Problem solved

Functional benefit

Products and services

• Ryedown 9-Hole Course The shortest of the three nine-hole loops, featuring tree-lined fairways and doglegs that demand accurate tee positioning; combined with Embley and Blackwater to form the 27-hole course.
• Embley 9-Hole Course The longest of the three courses, measuring over 3,200 yards, demanding both distance off the tee and accuracy for second shots.
• Blackwater 9-Hole Course Located on the banks of the River Blackwater with long US Open-style rough as its main protection, offering a distinct playing experience from Ryedown and Embley.
• Clubhouse Bar and Restaurant Single-level bar and restaurant with views across the course, serving home-cooked food and drinks including real ales, wines and spirits; available to members and non-members.
• Pro Shop Fully stocked golf shop offering clubs, apparel and accessories from brands including Titleist, Taylormade, FootJoy, Glenmuir, Ping and Benross, staffed by two full-time PGA professionals.
• Golf Lessons PGA-led instruction (Neil Bratley and Danny Harris) offering 30-minute lessons (£35), 60-minute lessons (£60) and 9-hole playing lessons (£100), with video analysis and packages tailored to individual requirements.
• Practice Facilities 300-yard practice area with large grass tee, putting green, chipping/pitching green, practice bunker and covered bays with all-weather mats; available to members.
• Golf Memberships Annual membership subscriptions across Seven Day Single (£1,315), Five Day Single (£1,060), Couple, Intermediate (age-based 18-31) and Junior tiers, including joining fees and bar levy; sold directly by the club.
• Visitor Green Fees Pay-as-you-play green fees for day visitors: weekday 18 holes £40, weekend 18 holes £42 (bank holidays at weekend rate), Thursday after 2pm unlimited £30; 9-hole rates £25 weekday / £28 weekend; County Card weekday from 1pm £37; equipment hire available separately.
• Society Golf Days Golf day packages for groups of 8–100 players with dedicated tee times, customised catering and access to the 27-hole course and practice facilities; £100 deposit required.
• Wedding Receptions Wedding venue with countryside views, Nightingale Room seating for 80, evening receptions up to 150 guests; packages include room hire, catering, dance floor and disco; deposit required.
• Funeral Wakes Peaceful setting for funeral receptions in the Nightingale Room (80 guests) or main clubhouse (200 guests); no venue hire costs with bespoke catering; located 2 miles from Test Valley Crematorium.
• Skittles Alley Hire Two skittles alleys available for lunch-time and evening sessions with optional ball-boy service (£30); £100 non-refundable deposit required.
• Christmas Function Packages Festive party packages with 2-course £27.95 or 3-course £33.00 menus, including themed entertainment options.
• EV Charging (VoltShare) Smart EV charging points compatible with all electric vehicles, accessed via QR code and the VoltShare mobile app.

Quantifiable outcome

• Ladies Section has been the fastest growing section over the past 5 years with over 100 members.
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Ashley Wood Golf ClubminorOthersReciprocal arrangement allowing Wellow members to play at Ashley Wood Golf Club during weekdays. Bookings must be made via Neil at the Pro Shop (01794 323833) with a £5.00 administration fee per booking.
• Southwick Park Golf ClubminorOthersReciprocal arrangement allowing Wellow members to play at Southwick Park Golf Club during weekdays. Bookings via Pro Shop with £5.00 admin fee.
• Cowes Golf ClubminorOthersReciprocal arrangement on Isle of Wight allowing Wellow members to play during weekdays. Bookings via Pro Shop with £5.00 admin fee.
• Weybrook Park Golf ClubminorOthersReciprocal arrangement allowing Wellow members to play at Weybrook Park during weekdays. Bookings via Pro Shop with £5.00 admin fee.
• Knighten Heath Golf ClubminorOthersReciprocal arrangement allowing Wellow members to play at Knighten Heath during weekdays. Bookings via Pro Shop with £5.00 admin fee.
• Club Systems International Ltd.coreTechnology or IntegrationWebsite hosting and platform provision by Club Systems International Ltd. The club website and member hub are provided and maintained using their technology infrastructure.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Liphook Golf Club: Private member club on the Hampshire/West Sussex border with full membership tiers, reciprocal-style arrangements, and active sections. Comparable member-segment economics.
• Hockley Golf Club: Long-established Hampshire club near Winchester with full member services, pro shop, and event hosting. Comparable membership-and-events business model.
• Stoneham Golf Club: Hampshire-based parkland club near Southampton with similar member-and-visitor model, society days, and function hosting. Closest comparable regional peer in geography and offering mix.
• Blackmoor Golf Club: White Course–ranked heathland/parkland club in Hampshire with traditional membership structure and society-day revenue. Comparable club positioning and pricing tier.
• Broadstone Golf Club: Premium heathland club in Dorset with strong society-day and member-event business. Comparable profile to Wellow in scale, events mix, and visitor play.
• Barton-on-Sea Golf Club: Hampshire coastal club offering member play, visitor green fees, society days, and clubhouse functions. Comparable scale and revenue mix to Wellow.
• Romsey Golf Club: Same town as Wellow with traditional member club, 18-hole layout, and society/event hosting. Directly competes for Hampshire golfers in the Romsey catchment area.

Regional players

• Remedy Oak Golf Club: Dorset-based parkland club with similar society-day and corporate events model, drawing from a partially overlapping south-coast catchment. Comparable in pricing tier and events mix.
• Meon Valley Golf Club: Hampshire club combining golf, hotel, and leisure amenities at a larger scale. Comparable geographic market and event-hosting positioning, with broader hospitality offering.

Broad incumbents

• The Club Company: Multi-site UK operator of golf and country clubs running venues with memberships, F&B, and events. Comparable operating model but at portfolio scale, illustrating the consolidator path Wellow could face.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wellowgolfclub
• Facebookfacebook.com/wellowgolfclub
• Instagraminstagram.com/wellow.golf.club/?hl=en
• LinkedInlinkedin.com/company/wellow-golf-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellow Golf Club