Stoneham Golf Club

What Stoneham Golf Club does

Stoneham Golf Club is a private, members-owned golf club established in 1908 on an old deer park on the northern boundary of Southampton, United Kingdom. The 18-hole, par-72 course (approximately 6,400 yards) was designed by Willie Park Junior, also designer of Sunningdale Old Course, and is regularly featured in Golf World, Today's Golfer and Top100GolfCourses.com rankings among England's top inland courses. The club has a documented tournament heritage, including hosting the inaugural Dunlop Masters in 1946, and counts 220+ single-figure handicap golfers among its members. The single-site facility was upgraded with the Stoneham Academy (16-bay covered driving range and short game area, commissioned autumn 2021) and an in-progress £1.05 million irrigation scheme, on top of a recently completed £1 million course investment programme.

The club operates a multi-stream revenue model under its members-owned, non-profit structure. Recurring revenue comes from individual membership subscriptions across Full (7-day), 6-day, 5-day, Country, age-banded (18–27) and Junior (Categories 1–4) tiers — priced from £77 for junior Category 1 up to £2,280 for Full, plus one-off entrance fees up to £3,876 — and from a five-tier corporate membership programme (£3,375–£11,250 joining fees; £2,650–£9,000 annual subscriptions). Transactional revenue is generated from visitor green fees (£35–£130), structured society and group packages (£103–£135 per person, plus £7,700 shotgun-start events), open competition entry fees, the Pro Shop (lessons, custom fitting with TrackMan and Foresights GCQuad, equipment sales) and clubhouse and event hire. Distribution is entirely direct-to-consumer via the IntelligentGolf-powered website, phone and on-site staff; the marketing stack relies on Top 100 organic listings and SafeGolf accreditation rather than paid acquisition.

The operating base is 21 staff, including a General Manager (Shah Bani-Sadr), Course Manager (Matt Plested), Director of Finance (Jeremy Robbins), Chair of the Board (James Pearson), F&B Manager (Rachael Mills) and an experienced greenkeeping team, alongside PGA-qualified professionals Nick Smith, Adam Hickling, Georgie Mundy and Ian Young. Technology is largely third-party: IntelligentGolf for website, competition management and World Handicap System synchronisation, plus TrackMan and Foresights GCQuad launch monitors in the Pro Shop and Academy. There are no disclosed proprietary AI/ML systems, patents or AI-focused hires, and no subsidiaries, parent company or external institutional investment.

Name

Stoneham Golf Club

Legal name

Stoneham Golf Club

Website

https://stonehamgolfclub.org.uk

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Stoneham Golf Club is a private, members-owned 18-hole inland golf club in Southampton, UK, founded in 1908 and designed by Willie Park Junior. It serves individual members, corporate clients, visitors, societies and junior golfers through subscriptions, green fees, packages and an Academy practice facility.

Ownership category

akta.pro rank

Product category

Golf Club

NAICS

Golf Courses and Country Clubs (713910), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

Keywords

• Private golf club
• Heathland golf course
• Golf memberships
• Golf lessons
• Corporate golf events

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Golf Membership Subscriptions: Annual membership subscriptions across multiple categories including Full (7-day), 6-day, 5-day, Country, Age-based (18-27), Junior, and Non-Playing. Fees range from £120 for Non-Playing up to £2,280 for Full membership, with additional entrance fees. Subscriptions can be paid in full or via monthly direct debit.
2. Visitor Green Fees: Green fees charged to visitors playing the course, with different rate tiers for weekday visitors (Monday, Tuesday, Thursday), juniors with/without members, and County Card holders. Prices range from £35 to £130 depending on season and category.
3. Societies and Groups Packages: Pre-packaged society golf days with catering included. Summer packages range from £103 (The Fawn) to £135 (The Stag) per person. Winter packages offer 18 holes plus optional meals. Shotgun start events for up to 80 people at £7,700 flat rate.
4. Corporate Membership: Tailored corporate membership packages offering named hosts and guest passes, with joining fees from £3,375 and annual subscriptions from £2,650 to £9,000 depending on the tier.
5. Pro Shop Sales and Services: Pro Shop selling equipment, golf buggies, electric trolleys, and offering club fitting services. Also includes coaching/lesson fees and custom fitting services.
6. Open Competition Entry Fees: Entry fees for open competitions such as the Seniors Scratch Open (£130 visitors / £65 members), Mixed Open (£160 per team), and Junior Open (£45).
7. Clubhouse and Event Hire: Use of clubhouse facilities for private functions, wakes, live music events, and gatherings, with catering provided by the club's caterers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

A private members' golf club operating an 18-hole, 6,400-yard heathland course designed by Willie Park Junior in Southampton, UK, founded in 1908. The club provides golf memberships, pay-and-play green fees, society and corporate golf packages, professional coaching through the Stoneham Academy, and a pro shop offering equipment and apparel.

Product overview

Stoneham Golf Club is a private members golf club offering a unified set of golf and hospitality services. The core offering is the 18-hole golf course (established 1908, designed by Willie Park Junior), complemented by the Stoneham Academy practice facility (Short Game Area and 16-bay driving range, launched 2021), the Pro Shop (PGA professional coaching and custom fitting services), and Clubhouse facilities. The club generates revenue through membership subscriptions (Full, 6 Day, Five-Day, Country, and age-based categories), visitor green fees, society/group packages, corporate membership packages, and an extensive competitions program hosting over 100 events annually including Hampshire Seniors Order of Merit Competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Memberships
• Green Fees
• Society and Corporate Golf Packages
• Stoneham Academy
• Pro Shop

Quantifiable outcome

• Top 100 course in England (Golf World & Todays Golfer)
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Richard Bland (Touring Professional)coreGTM or Marketing Partner · 1 January 2021Richard Bland, European Tour player, is represented by the club and mentioned in corporate materials as a key association. The club's halfway hut is named 'Blandy's Corner' as a nod to Richard Bland. He provides representation on the European Tour for Stoneham.
• The Village Inn (Eastleigh)minorOthersA local hotel near Stoneham Golf Club offering comfortable accommodation for golfers and visitors. Part of the Village Hotels chain, it provides an on-site restaurant and welcoming atmosphere for post-golf stays. Stoneham lists it as a 'Friend of Stoneham', indicating a referral or promotional relationship.
• Peter Cooper Motor GroupminorOthersFounded in 1981, the Peter Cooper Motor Group is a family-owned motor dealership with 5 showrooms, over 200 staff, and over 25,000 loyal customers. Listed as a 'Friend of Stoneham' sponsor, providing sponsorship and business support to the club.
• TJ TransportminorOthersTJ Transport Ltd is a bulk haulage provider serving construction, building materials, and waste industries with over 20 years of regional experience. Listed as a 'Friend of Stoneham', indicating a sponsorship or support relationship with the club.
• Northwood (Property Services)minorOthersNorthwood offers expert property services specialising in sales, lettings, and guaranteed rent with deep local knowledge. Listed as a 'Friend of Stoneham' partner.
• Crystal Care Collection / Rownhams ManorminorOthersRownhams Manor is an all-inclusive care home in Southampton providing residential, dementia, and respite care. Listed as a 'Friend of Stoneham' on the club's sponsorship page.
• Woodlands Dog GroomingminorOthersWoodlands Dog Grooming provides professional grooming services tailored to individual dog needs. Listed as a 'Friend of Stoneham' on the club's sponsorship page.
• 35+ UK Golf Clubs (Reciprocal Agreements)coreOthersStoneham has reciprocal playing agreements with over 35 courses around the UK including many Top 100 courses. The club has also extended its reciprocal network to include a club in Australia, providing members with access to quality golf worldwide.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• The Berkshire Golf Club: Members-only heathland club with two 18-hole courses in Ascot, often featured alongside Stoneham in Top 100 lists. Comparable on inland heathland character, member-owned structure, and tournament hosting heritage.
• Royal Cinque Ports Golf Club: Kent links members club that has hosted The Open and features in Top 100 UK rankings. Comparable to Stoneham on member-owned governance, tournament hosting history, and Top 100 ranking-driven demand.
• Walton Heath Golf Club: Surrey-based private members club consistently ranked in the UK and World Top 100, hosting major tournaments including the Ryder Cup. Comparable to Stoneham as a historic, inland heathland members club of similar scale and prestige.
• Hankley Common Golf Club: Surrey heathland private members club ranked in England's Top 100 and frequently cited alongside Stoneham in 'best inland courses' lists. Comparable on course character, membership profile, and reciprocal-club positioning.
• West Sussex Golf Club: Pulborough-based private members heathland club regularly in UK Top 100 listings, with a strong competition pedigree. Comparable on inland heathland experience, member governance, and tournament-hosting heritage.
• Swinley Forest Golf Club: Private heathland members club near Ascot regularly in the England Top 100 and historically exclusive in membership policy. Highly comparable to Stoneham on course quality, membership limits, and competition culture.
• Woking Golf Club: One of Surrey's classic heathland members clubs, designed by Tom Simpson and consistently ranked in England's Top 100. Comparable on undulating heathland character, member-owned model, and competitive events calendar.
• Sunningdale Golf Club: Top-tier private members club in Berkshire whose Old Course was also designed by Willie Park Junior — the same architect as Stoneham's course. Direct comparable on course pedigree, ranking, member-owned governance, and Top 100 status in England.
• Royal Automobile Club (Woodcote Park): Members-only golf and country club in Surrey with a Top 100 inland course and corporate membership tiers similar to Stoneham's. Comparable on private-members model, corporate hospitality revenue mix, and inland parkland presentation.

Regional players

• Bramshaw Golf Club: Hampshire-based private members club in the New Forest where Stoneham's PGA Head Professional Adam Hickling trained. Direct regional comparable on Hampshire member base, course quality, and county-level competition circuit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/stonehamgolfclub
• LinkedInlinkedin.com/company/stoneham-golf-club-1908

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoneham Golf Club