IKAT Indonesia

What IKAT Indonesia does

IKAT Indonesia is a privately-held Indonesian fashion brand founded in 2011 by designer Didiet Maulana, operating four differentiated product surfaces under a unified cultural-heritage thesis: the preservation and modern reinvention of traditional Indonesian ikat (tenun) weaving. The portfolio comprises the IKAT Indonesia RTW mother brand (women's and men's apparel, swimwear, prayer robes, accessories), Svarna (bespoke wedding and made-to-measure attire), Sarupa (B2B corporate uniforms), and Griya by IKAT Indonesia (home fragrance products including scented candles and reed diffusers).

The underlying technology is traditional artisanal weaving rather than digital technology. The brand sources handmade textiles from a network of approximately 2,500 craftsmen across roughly 500 workshops—primarily tenun troso from Troso village in Jepara, Central Java—using natural dyes and traditional techniques such as motif mirroring. Founder-led design (Didiet Maulana serves as Creative Director) translates regional Indonesian motifs into contemporary, wearable fashion. Distribution runs across a direct-to-consumer e-commerce site (theikatindonesia.com), Tokopedia marketplace, the Griya flagship boutique in Jakarta Selatan, WhatsApp-based sales associates, and direct B2B enterprise engagement.

The revenue model is one-time-purchase retail at the consumer level and project-based contracts at the enterprise level. Consumer pricing spans Rp 149,500 (accessories) to Rp 1,359,000 (prayer robes), with home fragrance at Rp 475,000–Rp 593,750 and bespoke Svarna orders priced by consultation. The Sarupa line has executed large enterprise engagements—including 81,000 uniforms for Bank Central Asia (BCA) in 2018 consuming 45,000 meters of fabric and 2,500 craftsmen over 6 months—along with Garuda Indonesia (2019), KCIC Whoosh (2023), Bank Mandiri (2021), and Paralympic Indonesian (2024). The company operates exclusively within Indonesia, is founder-owned with no disclosed institutional investors, and has no disclosed revenue, headcount, or AI/digital technology stack.

Name

IKAT Indonesia

Legal name

IKAT Indonesia by Didiet Maulana

Website

https://theikatindonesia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

IKAT Indonesia is a 2011-founded Indonesian fashion brand by Didiet Maulana, selling ready-to-wear, accessories, home fragrance, and corporate uniforms across IKAT RTW, Svarna bespoke, and Sarupa B2B sub-brands, serving D2C consumers and enterprise clients.

Ownership category

akta.pro rank

Product category

Designer Fashion Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (315990), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)

akta.pro primary industry

Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL)

Keywords

• Ready to wear apparel
• Corporate uniform design
• Made to measure tailoring
• Home fragrance products
• Ikat woven textiles

Headquarters

HQ city

Kebayoran Baru

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ready-to-Wear (RTW) Fashion: Direct consumer sales of IKAT Indonesia branded fashion items including swimwear, tops, bottoms, accessories, and prayer robes through e-commerce and physical boutiques. One-time purchase model per item.
2. Home & Lifestyle (Griya by IKAT Indonesia): Sales of home fragrance products including scented candles and reed diffusers, priced at Rp 475,000 - Rp 593,750 for combined sets.
3. Bespoke Wedding & Custom Attire (Svarna): Custom wedding and made-to-measure line offering bespoke attire with consultation booking through WhatsApp. Targets affluent customers seeking cultural heritage-inspired wedding wear.
4. Corporate Uniforms (Sarupa B2B): Corporate-wear line providing authentic uniforms for institutions including Garuda Indonesia (2019), BCA (81,000 uniforms), KCIC Whoosh (2023), and Paralympic Indonesian. Involves large-scale production with 500 workshops and 2,500 craftsmen.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

IKAT Indonesia designs, produces, and sells fashion apparel and lifestyle goods that incorporate traditional Indonesian ikat weaving (tenun) techniques. The portfolio spans four lines: ready-to-wear apparel and accessories (mother brand), bespoke wedding and made-to-measure attire (Svarna), B2B corporate uniforms (Sarupa), and home fragrance products (Griya by IKAT Indonesia), distributed through e-commerce, marketplace, and a Jakarta boutique.

Product overview

IKAT Indonesia is a fashion brand established in 2011 by Creative Director Didiet Maulana, operating as a unified brand portfolio centered on Indonesian cultural heritage through ikat weaving traditions. The company comprises three distinct lines: IKAT Indonesia by Didiet Maulana (the core RTW/mother brand offering modern ready-to-wear fashion), Svarna (wedding and made-to-measure custom attire), and Sarupa (B2B corporate-wear uniform solutions). The product portfolio spans women's and men's ready-to-wear clothing, women's swimwear, prayer robes, home fragrance products under Griya by IKAT Indonesia (scented candles and reed diffusers), and accessories including tote bags and prayer mats. The brand focuses on preserving Indonesian artisanal craftsmanship while delivering contemporary fashion.

Differentiator

Problem solved

Functional benefit

Brands

• SVARNA: Wedding and made-to-measure (custom) line manifesting shared legacy of Indonesian cultures through philosophical costumed pieces.
• SARUPA
• Griya by IKAT Indonesia

Products and services

• IKAT Indonesia by Didiet Maulana Ready-to-Wear Collection Modern ready-to-wear fashion collection offering women's and men's apparel (tops, bottoms), women's swimwear, prayer robes, and accessories (bags, prayer mats), blending traditional ikat motifs with contemporary silhouettes for everyday and special-occasion wear.
• Svarna Bespoke Wedding & Made-to-Measure Attire Sub-brand offering wedding and made-to-measure custom attire manifesting shared legacy of Indonesian cultures through philosophical costumed pieces. Customers book consultations to commission bespoke pieces for weddings and special occasions.
• Sarupa Corporate Uniforms (B2B) B2B corporate-wear line providing practical work uniforms for institutions integrating Indonesian cultural heritage motifs, sold via direct enterprise sales consultation (WhatsApp). Includes large-volume uniform contracts for banks, airlines, transport operators, and government/sports institutions.
• Griya by IKAT Indonesia Home Fragrance Collection Home fragrance sub-brand offering scented candles (60Gr) and reed diffusers (50ml) featuring Indonesian-inspired aromatic blends such as Natural Floral dan Fruity, Clove-Tuberose-Sandalwood, Narwastu Vetiver, and Rempah Nusantara Mixed Spices.

Quantifiable outcome

• 81,000 uniforms produced for BCA within 6 months using 45,000 meters of fabric and 2,500 craftsmen
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Bank BRIminorGTM or Marketing Partner · 1 January 2024Bank BRI served as a sponsor for Svarna Annual Show 2024 'Puspa Senandika', a major cultural fashion event featuring 90 pieces across three chapters celebrating Indonesian heritage.
• PT Pupuk IndonesiaminorGTM or Marketing Partner · 1 January 2024PT Pupuk Indonesia sponsored the Svarna Annual Show 2024 'Puspa Senandika', supporting the cultural fashion showcase.
• Raffles Hotel JakartaminorGTM or Marketing Partner · 1 January 2024Raffles Hotel Jakarta sponsored the Svarna Annual Show 2024 'Puspa Senandika', contributing to the luxury cultural fashion event.
• Lavani by AMEROminorGTM or Marketing Partner · 1 January 2024Lavani by AMERO sponsored the Svarna Annual Show 2024 'Puspa Senandika'.
• LT PROminorGTM or Marketing Partner · 1 January 2024LT PRO sponsored the Svarna Annual Show 2024 'Puspa Senandika'.
• Paralympic IndonesianminorStrategic or Co-development Partner · 1 January 2024Sarupa Sandya Niskala uniform collection designed for Paralympic Indonesian team/athletes, 2024.
• KCIC (Kereta Cepat Indonesia China)coreStrategic or Co-development Partner · 1 January 2023Sarupa by IKAT Indonesia created authentic uniforms for KCIC Whoosh high-speed rail operations in 2023. The uniform collection incorporated IKAT-inspired design elements for train operators.
• Bank MandiricoreStrategic or Co-development Partner · 2 October 2021Collaboration celebrating Bank Mandiri's 23rd anniversary on October 2, 2021, featuring a fashion show combining Indonesian cultural diversity with wastra Nusantara textiles. Work supported Indonesian weavers from various regions in creating a contemporary collection representing optimism and unity.
• Garuda IndonesiacoreStrategic or Co-development Partner · 1 January 2019Sarupa by IKAT Indonesia designed authentic uniforms for Garuda Indonesia airline staff, unveiled in 2019 as part of corporate identity enhancement.
• Bank Central Asia (BCA)flagshipStrategic or Co-development Partner · 10 July 2018IKAT Indonesia designed and produced 81,000 custom corporate uniforms for BCA, Indonesia's largest private bank. Used 45,000 meters of tenun troso from Troso village in Jepara, Central Java, involving 2,500 craftsmen from 500 workshops. Production took approximately 6 months, with 2 years of development from research to completion. BCA chose clove as the motif, combined with mirroring technique representing unity in diversity. Fabric was handmade with natural dyes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Buttonscarves: Indonesian modest fashion brand with strong DTC and marketplace presence selling scarves, ready-to-wear, and accessories inspired by Indonesian heritage. Highly comparable in being an Indonesia-rooted fashion brand monetizing cultural identity through DTC and a growing B2B footprint.
• Cottonink: Indonesian contemporary women's fashion brand with its own e-commerce store, marketplace listings, and physical retail. Comparable in being a multi-line Indonesian apparel brand operating omnichannel DTC with a distinct design-led identity.
• ERIGO: Indonesian fashion brand with strong digital presence, marketplace listings, and international celebrity collaborations. Comparable as an Indonesia-rooted, multi-channel fashion brand expanding beyond domestic consumers.
• Dian Pelangi: Indonesian modest fashion designer brand with international runway presence. Comparable in being a founder-led Indonesian label monetizing cultural textile heritage (including songket/batik motifs) through both couture and ready-to-wear lines.
• Sejauh Mata Memandang: Indonesian sustainable heritage fashion brand rooted in traditional textile crafts and natural materials. Comparable to IKAT Indonesia's positioning at the intersection of cultural heritage, artisan support, and modern wearable design.
• Danjyo Hiyoji: Indonesian contemporary fashion brand with its own e-commerce site, marketplace presence, and product lines spanning ready-to-wear and accessories. Comparable in operating a multi-product Indonesian fashion brand with DTC-led distribution.

Emerging players

• Brodo: Indonesian fashion-adjacent brand with strong DTC ecosystem and celebrity/influencer-driven marketing. Comparable as an Indonesian founder-led lifestyle brand scaling through digital channels, though it focuses on footwear rather than woven apparel.

Broad incumbents

• Cintas Corporation: Large North American uniform and corporate-wear provider serving enterprise customers across industries. Comparable as the relevant scale benchmark for IKAT Indonesia's Sarupa B2B uniform business, though operating at vastly larger scale and in a different geography.
• Batik Keris: Long-established Indonesian batik and traditional-textile brand with national retail footprint. Comparable as an incumbent Indonesian heritage-textile brand, though it is broader in product scope and more mass-market than IKAT Indonesia's premium positioning.

Regional players

• Anita Dongre: Indian designer brand built around traditional Indian textiles and crafts, with both couture and accessible lines. Comparable as a South Asian heritage-textile fashion house monetizing artisan craft through multi-line, multi-channel retail — though India-focused rather than Indonesian.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ikatindonesia?si=FWaBBZP7fck_v7_k
• Facebookfacebook.com/IKATIndonesia
• LinkedInlinkedin.com/company/ikat-indonesia
• Instagraminstagram.com/ikat_ind
• Xx.com/ikat_ind

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IKAT Indonesia